Selected quantity exceeds what is currently available

Fade Resistant Permanent Hair Color

by Dark & Lovely
Selected quantity exceeds what is currently available

Fade Resistant Permanent Hair Color

by Dark & Lovely

Fade Resistant Permanent Hair Color is rated 4.3 out of 5 by 73.
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  • Nourishes hair with maximum conditioners in each step True, long-lasting color that's just right for you Restores Protein for healthier-looking hair New ultra-rich conditioning system
    Dark and Lovely Fade-Resistant Rich Color is permanent hair color which delivers vibrant, fade-resistant color and shine. Dark and Lovely’s exclusive Moisture Seal Technology’s super rich conditioning. Your hair receives double conditioning power to protect relaxed and natural hair while coloring. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely.
  • Usage Instructions Are Important. Hair color products can cause an allergic reaction which, in certain rare cases, can be serious. Therefore, before you use this product, it is necessary to follow these precautions:


    Do not use Dark and Lovely Permanent Hair Color Kit if you have already had a reaction to a hair colour product if you have a sensitive, itchy or damaged scalp. Perform an allergy test with a portion of this product 48 hours before application (see instruction sheet).


    Avoid contact with eyes and skin (other than areas of application). If product gets into eyes, rinse with lukewarm water immediately. Wear gloves provided in the kit.

  • Water Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-30, Glycerin, Sodium Stannate, Tetrasodium Pyrophosphate, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol , PEG-2 Oleamine, Oleyl Alcohol , Polyglyceryl-2 Oleyl Ether , Polyglyceryl-4 Oleyl Ether , Alcohol Denat., Ammonium Hydroxide, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide , Ethanolamine , 4-Amino-2-Hydroxytoluene, Fragrance Parfum , Pentasodium Pentetate, Ammonium Acetate, P-Phenylenediamine, Sodium Metabisulfite, P-Aminophenol , Erythorbic Acid , Rice Bran Oil Oryza Sativa, Phenyl Methyl Pyrazolone, 6-Hydroxyindole , Hydrolyzed Rice Protein, Resorcinol, Cocamidopropyl Betaine , Sodium Laureth Sulfate , Cocamide MEA , Polysorbate 20 , Phenoxyethanol, Polyquaternium-7, Methylparaben, Potassium Sorbate , Glycol Stearate, Polyquaternium-10, Polyquaternium-47, Aloe Barbadensis Gel , Disodium EDTA, Citric Acid, Tocopheryl Acetate, Violet 2 CI 60730, Mineral Oil Paraffinum Liquidum, Dicetyldimonium Chloride, PEG-40 Hydrogenated Castor Oil, Polquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1-Trideceth-6, Ethylparaben, Butylparaben, Isobutylparaben, Propylparaben, Yellow 5 CI 19140, Panthenol, Cholesterol
Rated 5 out of 5 by from Color that covers Covers gray superbly and hair remains soft unlike other hair colorings.
Date published: 2019-12-05
Rated 5 out of 5 by from Satisfied application was easy. Already getting compliments.
Date published: 2019-07-08
Rated 4 out of 5 by from Great natural looking color I have been using the Creme of Nature color but they only offer jet black. I like that Dark & Lovely has the natural black option. The process was easy and the quality of the gloves are better, not as flimsy as others. The only con for me is that the liquid is not as thick to prevent dripping but thats minor. Will definitely be using again in the future!
Date published: 2019-06-28
Rated 5 out of 5 by from Cover my greys Always can count on this to cover my greys and keep it up.
Date published: 2019-02-17
Rated 5 out of 5 by from Hair color Very satisfied with the cost of product and it was very easy to use and my results turned out very well
Date published: 2018-10-15
Rated 3 out of 5 by from Great lifter for natural hair ! This lifter gave me little to no damage and lifted pretty well , but don't forget to tone your hair unless you want orange hair
Date published: 2017-04-05
Rated 5 out of 5 by from This color is amazing even works on dying my weave I buy this color almost every time I have to redo my roots honestly when I color my extensions I definitely stick with this color.
Date published: 2017-02-08
Rated 1 out of 5 by from Stripped my color off I bought this to cover some gray and be slightly lighter than the color that I was using before, for summer. It turned my hair from a light brown to orange. My hair dried out terribly. I'm still trying to fix this, months later. Nothing wrong with Sally's! I should have stayed with my regular color. Lesson learned.
Date published: 2017-01-07
Rated 4 out of 5 by from Honey Blonde I am a natural level 5 to 6 brunette. Trying to go Strawberry Blonde for my hubby. The ends were already light auburn from previous coloring, so I think my roots are slighty more golden. I did not want to get a level 4 devolper and mix my own color. I saw this and thought it would be easier since everything is ready to go in kit. Most drugstore kits do not lighten more than 2 shades. I gave it 4 stars instead of 5 because my white hairs near temples did not cover completely.Maybe after some of my damaged hair at ends grow out a bit I could throw a few blonde streaks throughout so I dont notice those as much! Or maybe just get a root touch up powder for when my hair is pulled back!
Date published: 2016-10-16
Rated 5 out of 5 by from 384 my favorite I really like this product. I have red in my hair naturally, so when I color may hair any kind of blonde, it kind of turns orange. But with this hair color I really get the color I am looking for.
Date published: 2016-09-30
Rated 1 out of 5 by from Total MESS #384!! This is not about Sally. This is about the product. Be careful when mixing! When I opened the package and read the instructions on adding a packet of High Life booster powder to the cream developer bottle, I had an uneasy feeling. First, it was a challenge to get the powder into the bottle. I followed the instructions and shook the bottle for more than 10 seconds and when I opened the bottle to add the highlighter, a good portion of the powder had collected in the cap and fell onto my workspace. While I was trying to scoop up the powder to get it back in the bottle, I knocked over the opened bottle of highlighter. I just threw away $7. I definitely won't be buying this product again.
Date published: 2016-09-11
Rated 5 out of 5 by from Great Color I love this color, it turned out better than I expected and I get many compliments.
Date published: 2012-11-15
Rated 3 out of 5 by from Pretty Good This is my first time ever colouring my hair. I used Honey Blonde and processed for about half the recommended time (15 rather than 30 minutes for my natural, type 4a hair). My hair turned a golden brown, which is what I wanted. (The hair I processed in the strand test turned platinum blonde after about an hour). The conditioner that comes in the box is great-- very rich and creamy. Even though I only left the product in for 15 minutes I noticed it stripped my hair of quite a bit of protein. Now my hair feels overly soft and a bit mushy when it's damp. Make sure you do a protein treatment right after using this product.
Date published: 2010-06-25
Rated 5 out of 5 by from Still Holds Up My mom has been using this brand of hair color for years and it still does it. The picture you see on the box is exactly what you get, no surprises!
Date published: 2010-06-19
Rated 5 out of 5 by from Love It This permanent hair color takes very well to African American hair. It also leaves your hair soft.
Date published: 2008-12-02
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I have natural black hair but need dye to cover Grey's which color should I buy

Asked by: Becka317
I would recommend Brown sable 373. I have natural black hair and lots of Grey. I tried out Sable Brown and it came out black and covered the gray beautifully. been 3 weeks and still no sign of grey or brassiness. It's a great which product was left my hair very soft and I've received numerous compliments on the color
Answered by: Anonymous
Date published: 2020-07-03

Is this safe for relaxed hair? Online it says it is but on the box it specially says for natural hair only and not to use in relaxed hair. Which is it?

Asked by: Melanabelle
If I remember correctly, must wait at least two weeks after relaxing to use
Answered by: HotMesss
Date published: 2019-07-31

Can you relax and color the same day with the permanent hair color

Asked by: Tecsbengie
No! Please read your product instructions and information to see how long you have to wait before you use color on your hair after relaxing. You have to wait at least 2 weeks.
Answered by: Special K
Date published: 2019-03-19

Is this the color that you have to mix together or is it already mixed for you and just have to shake the color good?

Asked by: Jack5562
The kit comes with all the items you need. You will have to mix the two bottles together inside labeled 1 and 2 and it will create the color you need.
Answered by: eterniti01
Date published: 2019-02-23

Does it come with a lifter inside 

Asked by: VeePrettyyy
Answered by: Nikki 27
Date published: 2019-02-20

I have majority of my grey in front of my hair what's a good dye to purchase. One after first wash my grey is back.

Asked by: Dana4040
It is suggested that you try Age Beautiful hair color with Grey Magic additive.
Answered by: Iamcynt1
Date published: 2019-02-20

will the dye fade away after a certain amount of time 

Asked by: Jeroooo4
Yes, eventually. I have been using this product  for at least 7 or 8 years. I use #378 every 4 months or so. As the color fades and new hair grows there’s a beautiful two tone. Keep in mind that all hair is different. How it looks will also depend on your natural color and the permanent color you’re using. My natural color is dark brown. 
Answered by: Gods Creation
Date published: 2018-12-20

Might be a silly question but how long does this last? I dyed my hair almost 2 months ago but I've been waiting for the dye to fade out so I can re-dye it a different colour 

Asked by: ednamir24
It's permanent. The color has to grow out.
Answered by: samika74
Date published: 2018-12-13
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