Selected quantity exceeds what is currently available

HiColor Blonde HiLights Permanent Creme Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Blonde HiLights Permanent Creme Hair Color

Excellence by L'Oreal
LOREAL37
$7.39

HiColor Blonde HiLights Permanent Creme Hair Color is rated 3.6 out of 5 by 74.
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  • Breakthrough technology lifts hair 3-4 levels Quick processing time of only 30 minutes True-to-shade color that resists fading Available in 3 Hi-lift blonde shades No pre-lightening required

    In just 15 minutes with heat or 30 minutes at room temperature you can create vibrant blonde highlights on naturally dark hair with L'Oreal HiColor Blonde HiLights. This hair color  features a rich, no-drip creme making it easy for control of creative techniques; for highly-visible, intense blonde highlights even on dark hair, without brassiness. L'Oreal Excellence HiColor Blonde HiLights is true-to-shade color that resists fading with maximum condition and shine.

    L’Oreal Help Line:

    (800) 345-5014.

    9AM - 5PM EST, Monday-Friday

Rated 5 out of 5 by from Love it! I have short hair and one box would have worked. I bought two. I used the 30 developer and I loved the color.. It was a little too bold for me after the first wash, but after my second wash, the color was where I wanted it to be.
Date published: 2020-03-10
Rated 1 out of 5 by from Worst product ever!!!! Don’t waste your money and time on this. I have light blonde hair with medium blonde roots with greys. Bought his thinking of replacing the bleach route and it was a huge mistake. All it did was accentuate the greys and turning them grayish/purple. Horrible!! I knew it wasn’t working after 15 mins of mirror check and zero change! With bleach you can see it working in minutes. Besides that the formula is very strong in odor, no different than bleach. It was also hurting and burning my scalp, so it isn’t any gentler. So you may as well use bleach at least you’ll get desired results. Wish I could give it 0 stars.
Date published: 2019-12-28
Rated 1 out of 5 by from Worst hair color I've ever used I've been coloring my hair for 30 years - from platinum to copper. I've used the Wella and AgeBeautiful products. Hicolor was recommended to me by store employee. It did nothing! I used with 30 developer. What a waste
Date published: 2019-11-08
Rated 2 out of 5 by from It’s not great I used it with a 30 volume developer on unprocessed hair and it didn’t lift very much. Took her from black to light brown.
Date published: 2019-09-27
Rated 1 out of 5 by from highly not recommended I do not recommend this at all. I brought the “Ash Blonde” and I have a medium hair color. I kept the dye in for longer than the time said because it appeared to be doing nothing. Once I rinsed it out and blow dried it, no blonde effect whatsoever. Very disappointed. I spent 3 hours wasted.
Date published: 2019-09-25
Rated 1 out of 5 by from Horrible I bought the ash blonde .. it says for dark hair right on the front. I talked to a lady that worked there and she said you won’t need developer & you won’t need to bleach it before dying. i am literally irritated that she gave all this advice when she knew nothing about what she was talking about. i wouldn’t recommend because it says its hair dye but it smells like bleach , looks like bleach & it burns in your hair like bleach. It did absolutely nothing to my hair but make it dark brown.
Date published: 2019-09-15
Rated 1 out of 5 by from I would never buy this again!!!! IT DIDNT WORK AT ALL! So disappointed in the product.
Date published: 2019-04-09
Rated 5 out of 5 by from albelt33 I used it on virgin hair with a 40 developer. After 45 min it lifted from a medium brown to a light blonde. I did use a toner because it was a bit brassy. It's a perfect shade of light blonde.
Date published: 2019-02-28
Rated 5 out of 5 by from Love it Great product. Actually works! I would definitely buy it again.
Date published: 2019-02-19
Rated 1 out of 5 by from Didn’t lift I’ve used this product before and had no problem with it. I used it this time on my hair and my mother’s hair and it didn’t lighten either of ours. My hair is a dark red so I wasn’t sure it would work on mine. My mother’s hair is a light medium brown and we tried hilights and it didn’t lift her color any shades.
Date published: 2019-02-12
Rated 1 out of 5 by from Doesn’t work! I bought this to highlight my medium brown hair. It did NOTHING!
Date published: 2019-01-12
Rated 5 out of 5 by from Love it I have been using this for years in ash blonde. I had professional highlights done and my roots started to come in. I wanted something that will cover the roots and extend my highlights and this worked great! I could not believe it turned my hair blond and not brassy red like all other colors. I have dark brown, almost black hair. Usually the only way to make my hair blond is bleach. Ever since, I have been applying it to my roots when they come in and I have now been blond for years. No one believes me when I tell them I only apply to roots and that the rest of my hair is blond since applying to roots!
Date published: 2018-12-25
Rated 4 out of 5 by from Yay It looked good but my hair was very uneven from recent dye so that was my fault but I’d probably use this again one day
Date published: 2018-09-17
Rated 1 out of 5 by from Didn’t lift My hair color is a dark brown and only made it a little bit light but nothing way to noticeble
Date published: 2018-09-15
Rated 4 out of 5 by from Definitely for dark hair only Will leave a green tint but over all gives a high lift
Date published: 2018-08-20
Rated 5 out of 5 by from Great at eliminating brass while lifting This dye is what helped me go from bright copper to a beautiful medium ash blonde shade. It took several uses over the course of a couple months to maintain my hairs health, but it worked. Keep in mind this color is very ashy. If you have hair that’s already blonde and not very brassy, it will turn your hair blueish gray. However if your hair is dark, this is what you need to prevent it from turning orange. As my hair got lighter the ash in this shade was too much so I mixed it with the shade Natural Blonde and it worked well, it was enough to neutralize the orange and lift my hair at the same time without it turning grey. P.S if your hair does turn grey don’t panic, the gray washes out after a few days.
Date published: 2018-07-26
Rated 5 out of 5 by from Awesome product I bought this and was really skeptical as after I got home I noticed it said virgin hair. I had tried to bleach my hair sev months ago and i did about 3 times just will not take, so each time ive ended up with brassy, orange hair. Even tho my hair had been bleached, and toned, I still used this product put on head with 40vol developer for left on for 15 minutes and I have the prettiest Ash Blonde, no brassiness and orange is gone.. I will def use this product again.
Date published: 2018-07-05
Rated 1 out of 5 by from Do not buy. Used the Ash Blonde on my medium brown hair with a 40 developer and it barely lifted my hair ONE shade after leaving it on my hair for 45 minutes. Very disappointed.
Date published: 2018-06-23
Rated 1 out of 5 by from Did nothing! I bought this in ash blonde for my hair and after it was done sitting it did absolutely nothing.
Date published: 2018-06-10
Rated 1 out of 5 by from Lesson learned I bought the ash blonde to use on my root section to match my ends that are at a violet ashy blonde color because a employee recommend this after I showed her my roots that were at a level 8/9 Yellow blonde and this is what she handed me anyways it turned my hair a greenish color & the platinum parts turned grey/blue it's just really bad.i just hope it washes out
Date published: 2018-06-04
Rated 1 out of 5 by from Terrible I always use the hicolor red when I would go red so I decided to use the hicolor blonde for when I decided for a lighter hair color and this did nothing to my hair. Went to the drug store and got a kit there that did the job since hi color didn’t. I wasted money on 5 boxes of hicolor so I’m disappointed.
Date published: 2018-03-12
Rated 5 out of 5 by from Wonderful product Hi would like to ask , can I still dye my hair a little bit wet with this product I buy natural blonde
Date published: 2017-08-24
Rated 5 out of 5 by from 30 year customer!!! I still have my paper card! I buy this ALL THE TIME... it lifts 5 levels... more than I asked for( something with a higher lift) I use the ash blonde.... with 30 cream developer less damaging... my hair is a dark dark brown... my hair is ash blonde now and that's with NO TONER... My secret? Use the little packs of brass reducer and quick lightening... they are a little over $1.00.... USE THE WHOLE PACKS... I just tried this last month... works a lot faster and noticed no extra damage..now, I'm disappointed I spent so much wasted time to process... this cut off over an hour... Ps, No matter what it says on the packaging... you will have to leave it on a lot longer to achieve a pretty blonde.
Date published: 2017-08-19
Rated 5 out of 5 by from No more roots! The products I bought worked out perfectly! Will definitely buy again.
Date published: 2017-05-12
Rated 5 out of 5 by from Works great ! This product took from dark brown to a pretty light brown, with a kind of look that had blonde undertone
Date published: 2017-03-28
Rated 5 out of 5 by from Love this product I have been using this for about 5 months and i love it. Everyone compliments my hair it actually turns into a nice blonde, but better yet i dont bleach my hair and i get great results. I use it with 40 volume.
Date published: 2017-02-10
Rated 2 out of 5 by from idk what's wrong I bought this today and I tested it out on a strip of my hair and had it on there for an hour and nothing. I have virgin dark brown hair.
Date published: 2016-11-29
Rated 5 out of 5 by from Lifted my hair from a med red to a med blonde I brought the Ash Blonde since I had red hair before I used it. The ash blonde worked great with lifting and helping to tone the red. I highly recommend the Ash Blonde. I've also used the reds and they work wonderful as well.
Date published: 2016-11-28
Rated 5 out of 5 by from It works the way it's supposed too I have always wanted a carmel or blonde hair but I've died my hair red the past two years to I color stripped me hair and put honey blonde on my hair and it came out very close to the swatch at the store and I'm very pleased(I have medium length hair and thick hair as well and bought 3 boxes and used 40 developer)
Date published: 2016-10-24
Rated 1 out of 5 by from Doesn't work Waste of money...didn't work at all. Bought three shades to do an ombré, the only thing that happened was the brown LIT my roots up to a copper/brassy color (which it says it won't do)
Date published: 2016-10-12
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I have color treated hair.dark/medium brown.I've been using Loreal Root Rescue 5G, every 4 weeks for the past 6 months. If I use this product "Hi Color Highlights for Dark Hair Only" to add highlights, do I need to use any other products, a developer ?

Asked by: fmp252525
The Loreal Hi Color Highlights for Dark Hair Only is a regular hair color and will need to have a developer to use. I actually use this as my all over color with a #40 developer for the greatest lift.
Answered by: Rkoeditz
Date published: 2020-10-20

How many times do tou have to dye your hair with this product ( hicolor) the color blonde foe it to come out the actual bright blonde color is you have dark brown hair 

Asked by: Ccendejas
Once, leave it for 20-30 mins but it depends on how thick your hair shafts are.  Crown is finer hair, it lightens quickly.  Near the nape of my neck, it stays darker since it doesn’t penetrate as easily.  This products give me highlights even when I’m not trying depending on locks of hair being finer in some areas.
Answered by: _phyra24_
Date published: 2020-07-03

Does this product have bleach in it already?

Asked by: Nina5646765
No, it is a dye.
Answered by: Anonymous
Date published: 2020-07-08

Why they mention it’s for darkhair only ?! I have color in my hair !!!!

Asked by: Christina0904
This is intended for use on virgin dark hair only.
Answered by: QacisseJ
Date published: 2020-05-04

Can this be used on the scalp? How many levels will this lift? Thank you

Asked by: 4catmom4
I do use it on my scalp, but it definitely makes my it sensitive. I haven't had any problems from it though. It lifts my hair perfectly. I would only have a guess as to the levels, but I'd say at least five, because I use 40 volume developer with it. I have medium brown hair with light graying.
Answered by: ud0ntn0me
Date published: 2020-04-21

Can I use a toner after? It lifted my hair to a sandstone blonde butt I need to get some of the brassiness.

Asked by: Steph279
Yes you can use a toner. I didn’t cover my white hair though and turned my black roots to orangy tone when I used it without a toner.
Answered by: SunnySeattle
Date published: 2020-03-01

I have had dyed black hair for over a year im pretty sure it faded to dark brown will this work with a 40 developer to get my hair light enough to color nermaid blue.

Asked by: Steph576
It will turn your hair a orange color so the blue may not show up at all. You need to use color erase product 1st to strip the hair of its black/brown artificial color and see how light you can get it. Stripping the hair can damage it so use precaution and follow with a deep conditioner!!!!
Answered by: Jacksmom1
Date published: 2019-04-26

I bleached my hair and  it turned out in orange and blonde color what should I use for it  turn it just blonde 

Asked by: Kristin9699
I have dark hair and use this to obtain a beautiful medium ash blonde  NOTE. I left the dye on too long and my hair turned out purple!!!!  Waited 26 days and used same color again “ash blonde” and it turned out gorgeous 
Answered by: Kacee9420
Date published: 2019-12-02
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