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HiColor Permanent Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal

HiColor Permanent Hair Color is rated 4.1 out of 5 by 267.
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  • Developed to lift dark hair in one single step, without brassiness Rich, smooth creme formula conditions and penetrates hair Breakthrough technology lifts hair 3-4 levels Intense, long-lasting color
    L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.


    A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.


    True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
  • No need to pre-lighten or bleach hair prior to application.
Rated 5 out of 5 by from Best permanent color, no bleach needed It is still my favorite, consistent red color that covers dark hair, grays and stays true til my hair grows out.
Date published: 2020-01-21
Rated 5 out of 5 by from The Best I was looking for a red dye that didn't fade quickly and I'm so glad I this product about 3 years ago. I get so many compliments on my hair everywhere I go. I use H11 Intense Red.
Date published: 2020-01-06
Rated 5 out of 5 by from I didn’t bleach I have dark brown hair almost black, i use a 30 developer and the color takes, the only red color i will use
Date published: 2019-12-28
Rated 1 out of 5 by from color didn’t do anything to my roots and left in for 40 minutes. never had this problem with the other dyes. my ends on the other hand were red quick. so now it looks like i have two different colors in my hair right now. wanted to dye my hair before christmas so now i’m stuck with this.. really disappointed.
Date published: 2019-12-24
Rated 5 out of 5 by from Wonderful Haircolor I love this hair color..its great gives me the perfect tone i need. Its even has an intensifier that comes with it..i always buy this brand is so luxurious.
Date published: 2019-12-18
Rated 5 out of 5 by from Best Red hair color for dark hair HiColor Red Hit is the best red for dark hair. I get so many compliments of the vibrancy of my hair after I color it.
Date published: 2019-11-12
Rated 5 out of 5 by from Nice color Great hair color. My hair is very dark and trying to lighten my hair has been disastrous. A very knowledgeable sales person at Sally’s recommended this product. Game changer! I use cool brown and the color looks natural and beautiful. Very pleased with this color.
Date published: 2019-10-03
Rated 1 out of 5 by from Light auburn The color didn't work on my hair still looks my natural hair color. The top looks a little bit brown not a lot just the roots a little bit.
Date published: 2019-08-24
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My question is I dye my hair red with this product and i love it but some how i want to go back to dark hair will the light brown work if I have red hair?

Asked by: Angie1618
I would contact customer services at L'Oreal because they will know the answer. Good Luck!
Answered by: RedRooster
Date published: 2019-11-03

What is the base color

Asked by: Anonymous
The base color is a deep mahogany red.  
Answered by: Toxichairgirly
Date published: 2019-10-25

Does anyone know if all the red dyes bleed/run after it’s been used? Also do all the dyes bleed after the hair have been dyed? 

Asked by: curious123
This is my first time using this product ( I have fire engine red hair), and it bleeds SIGNIFICANTLY LESS than semi-permanent dyes (I've used IkoIko, Manic Panic & BTZ). It does run a titch in the shower (I'm using ION color sealer and shampoo and I rinse/wash in cool water), but that being said, it cleans up easier than the others. The others made my shower look like a blood bath... this dye, I slept on my regular colored pillow with wet hair two days after I dyed it, and there was no bleeding! I'm addicted and have forever switched to this brand.
Answered by: RedheadedCanuck
Date published: 2019-10-16

Hello, I have dark brown box dyed hair that I am trying to lighten to a warm lighter brown. I was thinking of using this with a 30 developer. Which shade should i use? Shimmering gold or a brown shade? I do not like ashy tones. Thanks for your help.

Asked by: hopey3us
Shimmering gold if you want to light up
Answered by: Sonsona55
Date published: 2019-07-27

how much developer should i use per tube?

Asked by: steviehodge626
Answered by: Juju Bean
Date published: 2019-05-01

Do I need to buy developer to go with the hi color hair color

Asked by: Cheryl Martin
Yes, it is a permanent hair dye
Answered by: Elisaveta
Date published: 2019-04-26

my Hair is currently a dark faded burgundy but I want a bright red. What shade should I use? help ❤️

Asked by: Lolita23
The 'RED HOT' gave me fire engine, little mermaid red, whereas the 'INTENSE RED' gave me more of a wine red, burgundy color. Hope that helps.
Answered by: aaliiciiaa
Date published: 2019-04-22

Which red is the brightest between the red hot, red fire, and intense red?

Asked by: Tati2112
Red fire 
Answered by: KristyLapeyrouse
Date published: 2019-04-18

How do you know what level developer you should use with these?

Asked by: ItsSARAH
The box says either 30 or 40 volume. 
Answered by: Gabriella116
Date published: 2019-04-17

i have tied my hair with red hot last year when i had dark hair! i then ended up blaching my hair blonde color but iam now  sick of it and want to go back red. if i used red hot on pre lightened hair would it be ok? will i get the same red as before?

Asked by: dreday89
Yes, I had used it on bleach hair before however its not going to last long since its meant for dark hair , you'll have to re dye your hair every other week until your hair grows out. You might also look into semi color , I used the jazz brand before in hot tamale and it looks very similar to the red hot.
Answered by: Zubilla26
Date published: 2019-04-12

i previously dyed my hair in the shade Magenta and i want to go brown now but i’m not sure which shade i should do. Any suggestions?

Asked by: karenxt2
I would use a temporary hair product like Clairols semi permanent collection. They have no peroxide, no ammonia, so won't damage your hair. This product is pretty strong for me, and lasts many shampoos. I don't know what shade of Magenta you have. With temp colors, they can only darken, because they coat the hair, not lift out pigment. As long as the Magenta is lighter than the shade of brown you try from a semi permanent no ammonia, no peroxide product, you will be fine. They have many shades of brown, and the also have a Jazzy collection that does the same thing. Good Luck!
Answered by: AngelBarbela
Date published: 2019-04-11

How many boxes are needed for a full head

Asked by: Taedaddi0
Keep in mind, it does require separate developer, it needs 2.5 oz
Answered by: Anna2431
Date published: 2019-04-08

I am interested in trying the shimmering gold blonde. I currently use the golden blonde on my dark brown/gray hair. Has anyone used this product with successful results?

Asked by: Hopeful Ann
I haven’t, I usually just stick to the browns. But I’m assuming the result of shimmering gold blonde will be very close to the golden blonde you’re already familiar with.
Answered by: Silvia99
Date published: 2019-03-30

I already have dyed red hair (I used Splat hair dye not this one) and its not as bright as i would like, would this lighten my hair more since my hair is basically already red?

Asked by: brriiddett
It would definitely make your hair really red I would much rather you use this than splat because it's just one application and it lightens and colors your hair at the same time.
Answered by: Cassie23
Date published: 2019-03-29

I bought The L’Oréal technique excellence hicolor reds for dark hair only this is the second time i have used it love btw! But i went with H11 intense Red this time and it has a tiny little tube wit it! Says red intensifier not sure how t use it ?

Asked by: Kattsilvermoon
Hi, I have been using this color for over 10 years and love it, in the fall I use 20 developer to give me a deeper red and as soon as spring comes I use a 30 for a vibrant red. The tiny tube is what boost the color, so you add that in as well and mix well.
Answered by: 1Yesenia
Date published: 2019-03-27

If I use this one time to lighten my hair and I want it lighter, can I use it again in the same day?

Asked by: carolinexily
I have never tried using it in the same day, but I do not see why not because this product does not damage my hair. I use this product for upkeeping the color every time it fades or roots come in. Definitely could see using this more that once in a day. 
Answered by: ShantelM
Date published: 2019-03-24

Will I be able to use this hair product while 5 month pregnant?

Asked by: Adrianna2019
Yes. Dyeing hair during pregnancy is fine just make sure the room your in is well ventilated. Some dyes are strong. Other than that you should be fine
Answered by: Ara Dejesus
Date published: 2019-03-23

So I want to do my hair a copper reddish color but I don’t know what colors to use ?helppp

Asked by: emerald1228
I use sizzling copper with a 30 developer on my roots and a demi developer in my ends - I love it. Do you have any dye in your hair currently?
Answered by: DoubleBeezy
Date published: 2019-03-21

If i dyed my hair red with this same brand, am i able to dye it a blonde shade with this brand? Or will the red just keep canceling out the blonde? How can I get it to blonde?

Asked by: amayajane
The red will be embedded deep and your hair will turn pink. You'll have to get a color oops or remover to take the red out and the stage will be. 1. Pink 2. Orange.3. yellow. You will need to get then a brown rinse if you get to the orange stage. Once you get the brown rinse you can wash some of the brown out with shampoo and then recolor it. Never use black or red to dye or any color besides brown to get to blonde because your hair will be pink and orange . If you use black to get another color you will turn green. Always keep a Toner. Hope this answered .
Answered by: Does it matter
Date published: 2019-03-11

I'm a natural red head wanting to go more of a strawberry blonde, would this help?

Asked by: Meg123ty
It depends on how red your hair is. This is for dark hair. It lightens your hair as it dyes and just like bleach it can be harsh. It can work though. I've had aburn hair and don't to a copper red before.
Answered by: Lilred86
Date published: 2019-02-26

How does the numbering for these shades work? Is it reverse from the typical? For example is H7 lighter than H10?

Asked by: Questions1234
Answered by: NESSSSSSA
Date published: 2019-05-03

Can i use this over auburn red?

Asked by: Hisbeauty
It should work
Answered by: Mushie747
Date published: 2019-02-24

How many would I need to buy for a full head ?

Asked by: Mariah666
For medium thickness I’d say two 
Answered by: Babytrustnoone
Date published: 2019-01-15

How does the numbering for these shades work? Is it reverse from the typical? For example is H7 lighter than H10?

Asked by: Questions1234
Yes, the smaller the number, the lighter the result.  It confused me at first,too.
Answered by: synthiakk
Date published: 2019-01-22

i saw a color and it name is mulled wine how do i get this color? is it mix with red and copper?

Asked by: elizabeth11
No use a blue brown. Depending on the level u need 
Answered by: eyeliner
Date published: 2019-01-14

My best friend has been dying her hair black for a long time but she wants to use the red hair dye for dark hair only and she scared to put bleach in her hair is it possible that I don't have to use the bleach to lighten it can I use a higher developer to

Asked by: Jessy716
She has to lift the black, it won't take if she doesn't I'm speaking from experience. I didn't use bleach I just dyed it ash blonde like 3 times then I did the red.
Answered by: Jenni997
Date published: 2019-01-12

I would like to dye my hair brown with golden highlights. Is that possible with loreal excellence hi color for dark hair if so what's the process

Asked by: Renee8786
I am not a professional stylist and I am definitely not an expert on this. It will depend the color of your hair now. Is your hair already dyed?
Answered by: Blessedgg
Date published: 2019-02-12

What developer should I use when going from a bronde balayage to a magenta/deep red shade?

Asked by: Angel789
The box of color should tell u to use a 20 or 30 developer  I always follow the instructions on the box
Answered by: JeanetteR
Date published: 2018-12-27

What developer do I use to lighten up 1 or 2 shades?

Asked by: Jan Rascoe
Answered by: KristyLapeyrouse
Date published: 2019-02-11

Does the hair dye have sulfates?

Asked by: JaziraOpal
I don't belive so
Answered by: Lele lynn
Date published: 2018-12-12
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