Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal

HiColor Permanent Hair Color is rated 4.2 out of 5 by 558.
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  • Developed to lift dark hair in one single step, without brassiness Rich, smooth creme formula conditions and penetrates hair Breakthrough technology lifts hair 3-4 levels Intense, long-lasting color
    L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.


    A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.


    True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.

    L’Oreal Help Line:

    (800) 345-5014.

    9AM - 5PM EST, Monday-Friday

  • No need to pre-lighten or bleach hair prior to application.
Rated 5 out of 5 by from Vibrant color I like how red this makes my hair. I wish it was more of a cream for easier application but the color is vibrant.
Date published: 2020-06-26
Rated 5 out of 5 by from Great Product Great product. Lifts and deposits color in 1 step, no bleach required.
Date published: 2020-06-22
Rated 5 out of 5 by from Excellent I loved the color. I wanted to lower my red color to ginger and it really was perfect.
Date published: 2020-06-19
Rated 2 out of 5 by from Unsuccessful Unsuccessful. Make sure you order 30 Developer if you choose to use this particular product . Go to salon if you an amateur and don’t want to risk any damage.
Date published: 2020-06-16
Rated 5 out of 5 by from From black to red!!! I love my new hair color i will continue to buy this product to keep my hair vibrant and red!!!
Date published: 2020-06-13
Rated 5 out of 5 by from Product is amazing Color lasts for a long time and it gives so much color to hair
Date published: 2020-06-12
Rated 5 out of 5 by from Great Color, Terriable Customer Service! I have used this color in the past and Love it, if it would have Actually been the color sent when I ordered it on line. Was sent 3 Magenta's, and one Red.... sent an email and no response..... Terriable Customer Service!
Date published: 2020-06-09
Rated 5 out of 5 by from Red hot review! This is a wonderful product for dark hair to be red. I have been using it since last march. I only find it at sally beauty! Thanks for having this product in stock!
Date published: 2020-06-09
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If I buy the LOreal hi color do I need to mix it with developer like a number 20 and which kind of so. 

Asked by: Marie1624
yes 20
Answered by: rosse mary
Date published: 2020-05-31

Will it be enough for long hair? Or need to buy two for it?

Asked by: Mari0000
 need 2
Answered by: MrHair24
Date published: 2020-05-28

Which one is a burgundy color

Asked by: steph0202
They really don't have a "burgundy". I use the magenta mostly.
Answered by: Cherjohn
Date published: 2020-05-26

I did know I needed to use a developer with this so it didn't change my hair color after using. Should I wait a certain period to try again correctly this time?

Asked by: Julia8080
No you can try again whenever. Since no lifting was done you should be fine. It’s basically like you just deposited color on your hair, like a rinse. 
Answered by: Candice84
Date published: 2020-05-19

I have natural dark brown hair . I have been recently salon dying it with a 6a and 6b so it’s currently a light medium brown. Will coolest brown work on my hair or will it pull brassy? I have naturally red highlights. Do I need a developer ?

Asked by: THeltz81
The suggest you call the 800 number for LOreal. The represents have been very helpful to me with questions about their products. I am a redhead! Good luck.
Answered by: RedRooster
Date published: 2020-05-16

Do you guys have the color burgundy in the lo’real hicolor?? 

Asked by: Tati2001
Yes, they do.
Answered by: Silvia99
Date published: 2020-05-15

What color is best to go from orange dyed hair? I don't like bleaching myself so I been using this brand of dye for my dark hair with no problems for awhile. Would I need to dye my hair back to black wait awhile then dye it another color? 

Asked by: colin240
I guess I don’t quite understand where you are right now in terms of your hair, so I will try to address all of the scenarios. If you have lifted (lightened) your hair from a dark color to from a dark natural color to a lighter natural color there would be an orange result because of the natural pigments left behind from the lightning process. Usually these colors are orange because red is the last of the pigments to be pulled from the hair the lightning process. If you were looking to get rid of this orange, then use a toner in the blue , blue-violet, violet  undertone or base. It would suffice to give you a less orange result and you may even opt to deposit (dye) a darker color on top of the toner as long as it’s a level at or below your current level (darkness of color). But if it’s the case you lightened your hair, and then colored it orange,  and looking to remove any orange i.e. orange dye from the hair, you will need to use a color remover. Bleach will not remove dyed color from your hair.  However,  if your hair is orange due to a lift and that is the natural pigment left in your hair as in the scenario discussed above, a bleach or HiColor will lighten your hair further. But if it’s dyed, use a color remover. The color remover will leave your hair the color it would be if you had never put any hair dye in or lift in it and would give you a clean slate to proceed to color it any color you would like as long as it’s at or below the level you are after the color remover (darker deposit).  This is critical if you’re going to dye your hair a color it must be level lower than your current low color. Say you want a lighter color i.e. a level that’s above your current level, you would need to lift your hair further until you achieved that lightness of color and then do a deposit that same level or below.   Also please note that if you are planning to go a very dark color you may just put the deposit right over the orange and it would cover it if the level was dark enough or you may do a toner than a deposit if you want to neutralize the orange first. No color remover necessary if you want to go a very dark color. It is a good idea to wait a couple weeks between each process as all of this can be very damaging on the hair.   Good Luck Robin
Answered by: Camera P
Date published: 2020-05-13

What happened to the Loreal Hair Color BR2. Extreme brown. What is the current equivalent. Thanks

Asked by: Odette Mata
My hair fell out from the dye
Answered by: AshleyyyB01
Date published: 2020-05-11

What’s the closest color to lightest golden brown?

Asked by: Nesaaxox
Blond brilliance Lift & Tone Lightening Kit. Is what I used. Rinse out when you reach desired lift.
Answered by: Felisha Coats
Date published: 2020-05-09

I dyed my hair and it didn’t come out as vibrant as I wanted it to turn out I used a 30 developer, I wanna redo long should I wait to dye it again? It says the dye is permanent but everyone tells me it’s semi permanent 

Asked by: Anonymous
It’s technically permanent but it tends to fade to orange/copper over time. I would wait a good second (like a month at least) before doing it again only because this dye bleaches your hair before putting red on top. Also, 30 volume is very high strength developer that can damage your hair. If you want more vibrance with less damage I would suggest getting a dye that sits on top of your hair without going into the pores, at least while you wait. 
Answered by: Hope that helps
Date published: 2020-05-07

My hair is a medium brown with auburn color to it naturally I want it red what hi color will be best for me and what what is a so-called volumizer what I use

Asked by: Key n moody
Definitely recommend the Hi Color reds for dark hair, make sure the box says H9 not intense red
Answered by: Ashleyy97
Date published: 2020-05-07

Which formula contains more ash tones, Coolest Brown or Light Cool Brown?

Asked by: Katie984
Coolest Brown
Answered by: GothFeeFee
Date published: 2020-04-27

Can you use this on African American natural hair? 

Asked by: Dontworryaboutit
Yes I have been using this for more than 4 yrs on my hair and have been natural for 9+yrs. There are plenty of YT videos on it and see longislandnaturals on IG for hair color photos. Just make sure to keep your hair moisturized after. Kinky, low porosity . 
Answered by: Nina3333
Date published: 2020-04-26

What level developer is recommended for this color?

Asked by: Martha13
Answered by: suzie pqlz
Date published: 2020-04-24

I have black hair (just dyed a couple of months ago) I want to go for a permanent wine red color not to bright but I want it to look noticeable. Which brand and developer do you recommend ? its my first time going red so any tips will help. thanks 

Asked by: Nomi12096
Hello!! So with your hair being dyed and not naturally dark the way to go to a wine red is to do a bleach wash. 1 part bleach , 1 part shampoo (head and shoulders works great for this) and 1 part 20 developer ( any brand is fine) . Do a wash to lift the black out. If need to do a second wash. After lifted ( it will not look great.. should be colored orange and just ugly ) THEN my suggestion to get a beautiful wine red is to mix 1/2 part WELLA Color Charm permanent gel 5rv/507 and 1/2 part WELLA 6rrv hair color with 1full part wella developer. Make sure to use cold water rinse , don't shampoo for the first 2 washes on the hair and ALWAYS deep condition. Red fades pretty quickly but depositing rich color into the hair every 8 weeks or so should help. There is always John Frieda Radiant Red Boosting Shampoo and Conditioner I suggest to use 1x a week. Hope some of this helps .Good luck
Answered by: JenZ8013
Date published: 2020-04-23

How much hair does one bottle cover

Asked by: michelle449
I have shoulder length, thin to medium hair and use two tubes. My hair is also curly, so on the drier side, and absorbs more of the color too (therefore I use more). I would get more rather than less to insure even coverage, otherwise you might end up with darker patches of your natural hair color.
Answered by: Katie984
Date published: 2020-04-23

I used the vanilla champagne color with 30 developer (non-LoReal) . My hair did lift but I’m wondering what toner should I use? Or if toner is needed? 

Asked by: LoKris21
If it didn't lift, toner won't help. You really should have used 40 vol developer. Brand doesn't matter in my experience but the vol does. Especially with hi-lift colors like this. Hi-lift colors are the only products you should use 40 vol with though.
Answered by: SheaLynn
Date published: 2020-04-19

Does this come with developer or has to be bought separately? I’m want to go for a copper color 

Asked by: KeylaJ3009
it has to be bought separately, buy the loreal 30 vol. developer!
Answered by: ginag1211
Date published: 2020-04-18

Has anyone tried this on previously dyed black hair

Asked by: arely0522
I have naturally black hair, this is the only dye I will use! The red takes more at my roots and ends but I have very curly fluffy hair so it looks like a cool ombré effect!
Answered by: Abbyrose195
Date published: 2020-04-17

Can this lift black off my hair??

Asked by: Maria cervantez
No, my hair is dark burnette and I had no problem with it lifting any black off my hair. Are you asking if the hair is dyed black or just natural black hair? Kinda confusing question.
Answered by: 3kat3535
Date published: 2020-04-17

I have very short brown hair that has hi-low lights in a caramel brown. When it wears off - I get a brassy red blonde color that I do not like (salt/pepper roots as well). I want to go darker brown w/out the brassiness. Which color should I use?

Asked by: texasgal58
 Do you wanna look at a color wheel but when you’re looking at a color wheel you can see that the opposite color from orange red is green. You need a hair color with an ASH base. Not a warm or neutral.  You could start with a light ash brown because usually colors go to or three shades darker than they look like. COOL or ASH base is what you want. 
Answered by: Paulinaxoxo
Date published: 2020-04-14

What developer should I use for the red?

Asked by: Kylie1997
On the box I believe it is recommended to use the 20 vol developer and I stick to using the L’Oréal brand.
Answered by: Breechav48
Date published: 2020-04-13

my daughter 17 wants has very dark brown hair almost black she’s been wanting to go like Burgundy or deep purple what would be the best color for her thanks

Asked by: nina1920
This will work. It lifts even black hair. Highly recommend the Burgundy
Answered by: SFrancois
Date published: 2020-04-10

i used the honey blonde on my hair and i really dont like the way it turned out. i want to dye it back brown, would using this dye damage my hair or should i try another brand?

Asked by: briii214
I would use a different brand but I would use a demi-color to go darker. Also when going darker you are only depositing color not lifting so it would be safer to use a 10 volume. Also I would use the ion precolor treatment before coloring again.  Wait at least one week after the first color before you color it again. Us a reconstructive conditioner or mask with heat to fuss moister into the hair shaft. This will help the ends and you should only have to do minimal trimming. FYI: I am a 27 year veteran stylist and color specialist. Good Luck and Happy Coloring! 
Answered by: JackieMarie71
Date published: 2020-04-22

Which red is the brightest?

Asked by: loveatseaa
If you’re looking for like Ariel little mermaid red it’s none of these. Go with the hi-lite colors red or magenta. 
Answered by: Kitsune4
Date published: 2020-04-13

My hair is very dark brown with a blonde patch, my question is if I go through with dying my hair intense red will it eventually wash out to my natural hair color or will it become a faded color of the dye?

Asked by: CiCi0123
A permanent color will not wash out, but it will definitely fade.  HiColor lifts and deposits so when it fades, your underneath color will be lighter
Answered by: siddhis00
Date published: 2020-03-21

I have dark brown hair, how will this color turn out and what number developer do you recommend? (Vanilla champagne) 

Asked by: Becky1988
Use 40 Developer For Best Results. And Two Hair Dyes. Make Sure You Haven’t Previously Dyed Your Hair Because The Color Won’t Take.
Answered by: Diana619
Date published: 2020-04-12

I have dark brown hair and want to make it an ash blond color what color do you recommend ?

Asked by: 4catmom4
This product alone will not be able to lift your hair to your desired level of color. It will require prelightening. I recommend seeing a professional to get it done right. Using lightener can be tricky and you'll need to know what color formula to use to even out the color afterwards.
Answered by: ColorXpert
Date published: 2020-02-28

How long does it normally last for?

Asked by: Makayla219
I have used sizzling copper for 20 years wirh 30 developer on very dark brown curly hair and i go for two months without my color getting drab. I usually color it every 3 months. I use Aveda Madder Root color depositing conditioner on it afrer it starts to look drab before i can color next. If i had time, i would color it every 1.5 months to never let it get dull. It's thr best color ever. My fave.
Answered by: heather39
Date published: 2020-04-10

Is this product in stock at the rockaway nj store

Asked by: Shaylyn1
You can call them and ask them, do you have this product in your store. I live across the country and do not know if they have th product.
Answered by: Knittingbykaren
Date published: 2020-02-22
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