Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
HiColor Permanent Hair Color is rated 4.1 out of 5 by 225.
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  • Developed to lift dark hair in one single step, without brassiness Rich, smooth creme formula conditions and penetrates hair Breakthrough technology lifts hair 3-4 levels Intense, long-lasting color
    L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.


    A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.


    True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
  • No need to pre-lighten or bleach hair prior to application.
Date published: 2019-04-30
Rated 2 out of 5 by from Not for color treated dark hair My natural hair is a medium/dark brown. I've been coloring it a 2 for years now. I decided I wanted to switch to red but was afraid of the bleaching process because I didn't want to fry my hair so I decided to give this a try. I had about 7 inches of roots and it did a beautiful job on them, hence the 2 stars. But it did nothing to the color treated dark ends of my hair. I read tons of reviews and watched tons more videos of people saying this would work on color treated hair and it just doesn't. So now I'm left with a weird red to almost-black ombre.
Date published: 2019-04-29
Rated 4 out of 5 by from Fan of L'Oréal This color with a lavender boost helps my dark hair capture a wonderful color. I love L'Oréal hair color and how it effects my hair.
Date published: 2019-04-10
Rated 5 out of 5 by from DOES THE JOB BEAUTIFULLY My favorite hair color. Makes my grays look like highlights. Love it!
Date published: 2019-04-09
Rated 5 out of 5 by from Hair Friendly always learn different types of Products to dye my hair
Date published: 2019-04-05
Rated 5 out of 5 by from 5*stars Always happy with this product! Gives me the brightest red without having to bleach my hair! ❤️
Date published: 2019-03-17
Rated 1 out of 5 by from Only lightened my roots My hair was light brown before I used this product, I used the vanilla champagne color. I left it on for over 30 minutes and absolutely nothing happened to my ends, but my roots were blonde.
Date published: 2019-03-14
Rated 5 out of 5 by from Shade Soft Brown on Black Hair I had 1.5" black roots and faded reddish brown hair (from HiColor Hilights Magenta) and wanted a chocolate brown fade into the red brown instead of my natural stark black hair. I didn't want my black hair to lift too much so I used 20v and HiColor in the shade Soft Brown. I always add Ion Absolute Perfection booster but I still kept it at 20v. I got a rich dark chocolate brown color about a lvl 3 from my lvl 1 hair. I sectioned my hair and started at the regrowth from the back; I only applied dye to the regrowth. I left the dye on for 30min and carefully watched my roots to make sure they didn't lift too much. My hair feels super soft and not damaged but a little drier thank glossy virgin hair.
Date published: 2019-03-08
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I am interested in trying the shimmering gold blonde. I currently use the golden blonde on my dark brown/gray hair. Has anyone used this product with successful results?

Asked by: Hopeful Ann
I haven’t, I usually just stick to the browns. But I’m assuming the result of shimmering gold blonde will be very close to the golden blonde you’re already familiar with.
Answered by: Silvia99
Date published: 2019-03-30

I already have dyed red hair (I used Splat hair dye not this one) and its not as bright as i would like, would this lighten my hair more since my hair is basically already red?

Asked by: brriiddett
It would definitely make your hair really red I would much rather you use this than splat because it's just one application and it lightens and colors your hair at the same time.
Answered by: Cassie23
Date published: 2019-03-29

I bought The L’Oréal technique excellence hicolor reds for dark hair only this is the second time i have used it love btw! But i went with H11 intense Red this time and it has a tiny little tube wit it! Says red intensifier not sure how t use it ?

Asked by: Kattsilvermoon
Hi, I have been using this color for over 10 years and love it, in the fall I use 20 developer to give me a deeper red and as soon as spring comes I use a 30 for a vibrant red. The tiny tube is what boost the color, so you add that in as well and mix well.
Answered by: 1Yesenia
Date published: 2019-03-27

If I use this one time to lighten my hair and I want it lighter, can I use it again in the same day?

Asked by: carolinexily
I have never tried using it in the same day, but I do not see why not because this product does not damage my hair. I use this product for upkeeping the color every time it fades or roots come in. Definitely could see using this more that once in a day. 
Answered by: ShantelM
Date published: 2019-03-24

Will I be able to use this hair product while 5 month pregnant?

Asked by: Adrianna2019
Yes. Dyeing hair during pregnancy is fine just make sure the room your in is well ventilated. Some dyes are strong. Other than that you should be fine
Answered by: Aracelis deje
Date published: 2019-03-23

So I want to do my hair a copper reddish color but I don’t know what colors to use ?helppp

Asked by: emerald1228
I use sizzling copper with a 30 developer on my roots and a demi developer in my ends - I love it. Do you have any dye in your hair currently?
Answered by: DoubleBeezy
Date published: 2019-03-21

If i dyed my hair red with this same brand, am i able to dye it a blonde shade with this brand? Or will the red just keep canceling out the blonde? How can I get it to blonde?

Asked by: amayajane
The red will be embedded deep and your hair will turn pink. You'll have to get a color oops or remover to take the red out and the stage will be. 1. Pink 2. Orange.3. yellow. You will need to get then a brown rinse if you get to the orange stage. Once you get the brown rinse you can wash some of the brown out with shampoo and then recolor it. Never use black or red to dye or any color besides brown to get to blonde because your hair will be pink and orange . If you use black to get another color you will turn green. Always keep a Toner. Hope this answered .
Answered by: Does it matter
Date published: 2019-03-11

I'm a natural red head wanting to go more of a strawberry blonde, would this help?

Asked by: Meg123ty
It depends on how red your hair is. This is for dark hair. It lightens your hair as it dyes and just like bleach it can be harsh. It can work though. I've had aburn hair and don't to a copper red before.
Answered by: Lilred86
Date published: 2019-02-26

Does anyone know if all the red dyes bleed/run after it’s been used? Also do all the dyes bleed after the hair have been dyed? 

Asked by: curious123
Yes but you can use a sealer to help with that  I use one for the next week after I color  my hair but it always bleeds for at least 2 more washings no matter what branc I use I also sleep with a red satin pillow case cause it bleeds when I perspire also
Answered by: JeanetteR
Date published: 2019-01-25

How does the numbering for these shades work? Is it reverse from the typical? For example is H7 lighter than H10?

Asked by: Questions1234
Answered by: NESSSSSSA
Date published: 2019-05-03

Can i use this over auburn red?

Asked by: Hisbeauty
It should work
Answered by: Mushie747
Date published: 2019-02-24

How many would I need to buy for a full head ?

Asked by: Mariah666
For medium thickness I’d say two 
Answered by: Babytrustnoone
Date published: 2019-01-15

How does the numbering for these shades work? Is it reverse from the typical? For example is H7 lighter than H10?

Asked by: Questions1234
Yes, the smaller the number, the lighter the result.  It confused me at first,too.
Answered by: synthiakk
Date published: 2019-01-22

i saw a color and it name is mulled wine how do i get this color? is it mix with red and copper?

Asked by: elizabeth11
No use a blue brown. Depending on the level u need 
Answered by: color remover
Date published: 2019-01-14

My best friend has been dying her hair black for a long time but she wants to use the red hair dye for dark hair only and she scared to put bleach in her hair is it possible that I don't have to use the bleach to lighten it can I use a higher developer to

Asked by: Jessy716
She has to lift the black, it won't take if she doesn't I'm speaking from experience. I didn't use bleach I just dyed it ash blonde like 3 times then I did the red.
Answered by: Jenni997
Date published: 2019-01-12

I would like to dye my hair brown with golden highlights. Is that possible with loreal excellence hi color for dark hair if so what's the process

Asked by: Renee8786
I am not a professional stylist and I am definitely not an expert on this. It will depend the color of your hair now. Is your hair already dyed?
Answered by: Blessedgg
Date published: 2019-02-12

What developer should I use when going from a bronde balayage to a magenta/deep red shade?

Asked by: Angel789
The box of color should tell u to use a 20 or 30 developer  I always follow the instructions on the box
Answered by: JeanetteR
Date published: 2018-12-27

What developer do I use to lighten up 1 or 2 shades?

Asked by: Jan Rascoe
Answered by: KristyLapeyrouse
Date published: 2019-02-11

Does the hair dye have sulfates?

Asked by: JaziraOpal
I don't belive so
Answered by: Lele lynn
Date published: 2018-12-12

Is this okay for sensitive scalps?

Asked by: Mshahaott
I have sensitive scalp, and it is working for me. I would suggest doing a sample test on your scalp to see if it works for you.  Also, make sure you don’t wash your hair for a couple of days before coloring, and use after care for your hair and scalp.
Answered by: Lisa_TX_
Date published: 2018-12-10

What one/color is closest to the highlights magenta color? Or what one is the brightest red? Also how many boxes would I need for thick medium length hair?

Asked by: Ahna2424
Red Hot would be the brightest red. The only magenta they have in the highlights line is the one called magenta. If your looking for purple red they also have a violet line. The boxes are kind of small so I’d use at least three boxes. You’ll most likely only end up using 2 1/2.
Answered by: Miissabigail
Date published: 2018-12-03

I have dark black hair from box dye I’ve dyed my hair black for so long last time was about 3months ago anyways I want to do either a honey blonde or light blonde hair color what exactly should I do/buy?

Asked by: Britt0108
I had my hair red and went honey blonde. Buy a color remover first. One that mixes with water so it doesnt damage your hair too much. After the color remover,you can use loreal super blue creme oil have to buy a peroxide with that one. Use 30 v peroxide. After that let your hair rest for a day or 2.when removing hair dye ,its not going to go from black to blonde and look great in 1 day. So dont get frustrated. Next buy some aloe from your local supermarket. Cut it up and use it directly on your scalp before you dye your hair. Trust me it helped me so much. My scalp had been fried due to the process and burned so much,when i used the aloe,i didnt feel any kind of burning.Buy enough hair dye for 2 treatments. I used wella 841 with sensitive scalp peroxide 20v. But if your using loreal hicolor,then just use that one with 30 v peroxide or the sensitive scalp peroxide 20 v. Proceed to dye your hair. After that dye,deep condition your hair. I used aloe and conditioner.blended enough in the blender and used that. It made my hair supppper soft.Aloe is very good for hair. After about 5 days,proceed to use the other dye if you were not happy with your color result the first time. I had to do all this because red is such a bad color to remove.
Answered by: Aracelis deje
Date published: 2018-11-20

Is this product still available at the store or is this discontinued?

Asked by: FMiranda
This product is still available .
Answered by: SPitre5150
Date published: 2018-12-18

How should I go about using this on dark brown/ almost black previously colored hair?

Asked by: Bubblesls
Honestly, if it was colored black, this might not lift the previously dyed hair the way you want it too. I'll still be really dark (and roots will be hot/bright). I would use a color corrector starting at your ends to lift a bit (depending on the current health of your hair). Then wait a week and use this, but do a strand test first. the roots will lift SUPER fast so put it on your roots last. Hope that helps!
Answered by: caseymarie_
Date published: 2018-12-16

Will the red fade out fast? And does it bleed?

Asked by: Torliynn93
Yes, it did for me. BUT! When it fades it fades to really beautiful reds. Especially if you continue to use the product. I have used this for 5 years and it is always so pretty when it fades.
Answered by: RachelRoseLynn
Date published: 2018-11-09

I've tried to dye my hair red only the top part n the bottom part takes but not the middle. Do i need to bleach the middle first or what

Asked by: Snuffyem
Usually virgin hair, from the roots or "virgin" hair, takes different than older hair, or hair that's been dyed or chemically treated previously.  Your situation seems highly unusual, so I might suggest you seek help from an expert. I have no advice, I'm sorry. 
Answered by: Alioopla
Date published: 2018-11-08

Professional directions for use pls

Asked by: Caprise318
It's simple, you just mix the cream, the little red enhancer liquid in the box and 2.5 Oz of 20 or 30 developer per box. . 30 or 40v dev. if it's your first time on dark hair, then 20v for maintenence. Super easy!
Answered by: Fhorn821
Date published: 2018-11-16

I have an ombre/balayage on my hair that I went to a salon for, so part of my hair is my natural and the other is bleached. Is it okay to use this on all of my hair, natural & bleached?

Asked by: ellie112
You could, but I wouldn’t recommend it. These colors are high lift, which means they are designed to give an extra boost to the coloring process with more ammonia and you use double the amount of developer when mixing. If your ends are pre bleached, you could risk damaging them. Your best bet would be to use this color on your roots with the appropriate developer strength, and find a semi or demi in the same color for the ends. hope  this helps.
Answered by: BBrownprofessional
Date published: 2018-11-01

Does this Hair dye, lighten dark brown prosssesed hair?

Asked by: Denise143
tint do not lift tint if that`s what u mean by processed hair
Answered by: color remover
Date published: 2018-10-26

How do I know what shade i will get as my end result? Is there a chart or visual to give a pretty accurate before/after?

Asked by: Amelia89
You will have to experiment because it depends on the color of your hair today! To see a chart you would need to go into a Sally's Store. I would talk to a professional colorist. I am not a professional. What I use is two different red colors for my red hair. Each box of the color contains 1 medium tube of color and 1 small tube of red intensifier. You add the 2 tubes to an application bottle containing 2 1/2 oz of developer and shake. For my one application I take 1/2 of each medium tube (2 different colors from 2 boxes) and use one small tube of the red intensifier. So two boxes of color gives me two monthly applications. I mix colors to come up with the desired red color for my hair. My hair length is medium so one application (one box) covers my hair. Good Luck finding your color!
Answered by: RedRooster
Date published: 2018-10-23
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