Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal

HiColor Permanent Hair Color is rated 4.1 out of 5 by 267.
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  • Developed to lift dark hair in one single step, without brassiness Rich, smooth creme formula conditions and penetrates hair Breakthrough technology lifts hair 3-4 levels Intense, long-lasting color
    L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.


    A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.


    True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
  • No need to pre-lighten or bleach hair prior to application.
Rated 5 out of 5 by from Been using this for years- love my red hair!! I have been using this product for years! I’ve noticed my hair starts to turn more orange very quick with just red color. I mix Red Hot with about half a bottle of Magenta & Half of Intense Red and 20 or 30 Loreal Developer. I only use for color treated shampoo and treatments. The color lasts really long and I get compliments everywhere I go and nobody believes I color it myself.
Date published: 2019-08-11
Rated 1 out of 5 by from So irritated. I bought the red one LAST WEEK, and also bought the color solutions pigments bottle ion brand. I went swimming in a lake TWICE this week and each time my hair has faded to a dirty brown color. Now mind you it was a LAKE and not a pool with chlorine. I’ve NEVER had this problem before until I used this brand, and I’ve been dying my hair for 10 years now. I’m currently typing this as I have yet ANOTHER round of the color solutions in my hair.
Date published: 2019-08-07
Rated 5 out of 5 by from Nice color I have been using this products for years and it never damage my hair you only need to be careful about no passing the time you need to have it on it. First wash horrible shade but after that color stay beautifully. I love it. Also I always mix 2 of these and one magenta high lighter, really nice.
Date published: 2019-07-09
Rated 5 out of 5 by from The best! This is a wonderful product! It took well and covered all and doesn’t bleed out as much as other brands. I keep ordering it again and again.
Date published: 2019-07-04
Rated 4 out of 5 by from love love love i bought the vanilla champagne dye for my hair which was black with a few gray strands and red semi permanent tips . it dyed both parts such a pretty almost orange color . i would give it 5 stars however, IT STINKS ! like i was walking in and out my bathroom and almost threw up ! maybe i’m just being dramatic but it smells very very bad . but it did dye my hair so nicely . wear a mask when you do it though because the smell is not pleasant .
Date published: 2019-06-19
Rated 5 out of 5 by from I love this hair color I have tried many different brands of red with not very good results. Red is very difficult to maintain even with proper shampoos for red hair color. But, this particular brand is different. I get good grey coverage and the red is vibrant weeks later despite multiple washes. My hair dresser was impressed when she saw me when I had just applied it and 3 weeks later. The red was still vibrant! I am sticking to this hair color not changing.
Date published: 2019-06-13
Date published: 2019-04-30
Rated 2 out of 5 by from Not for color treated dark hair My natural hair is a medium/dark brown. I've been coloring it a 2 for years now. I decided I wanted to switch to red but was afraid of the bleaching process because I didn't want to fry my hair so I decided to give this a try. I had about 7 inches of roots and it did a beautiful job on them, hence the 2 stars. But it did nothing to the color treated dark ends of my hair. I read tons of reviews and watched tons more videos of people saying this would work on color treated hair and it just doesn't. So now I'm left with a weird red to almost-black ombre.
Date published: 2019-04-29
Rated 4 out of 5 by from Fan of L'Oréal This color with a lavender boost helps my dark hair capture a wonderful color. I love L'Oréal hair color and how it effects my hair.
Date published: 2019-04-10
Rated 5 out of 5 by from DOES THE JOB BEAUTIFULLY My favorite hair color. Makes my grays look like highlights. Love it!
Date published: 2019-04-09
Rated 5 out of 5 by from Hair Friendly always learn different types of Products to dye my hair
Date published: 2019-04-05
Rated 5 out of 5 by from 5*stars Always happy with this product! Gives me the brightest red without having to bleach my hair! ❤️
Date published: 2019-03-17
Rated 1 out of 5 by from Only lightened my roots My hair was light brown before I used this product, I used the vanilla champagne color. I left it on for over 30 minutes and absolutely nothing happened to my ends, but my roots were blonde.
Date published: 2019-03-14
Rated 5 out of 5 by from Shade Soft Brown on Black Hair I had 1.5" black roots and faded reddish brown hair (from HiColor Hilights Magenta) and wanted a chocolate brown fade into the red brown instead of my natural stark black hair. I didn't want my black hair to lift too much so I used 20v and HiColor in the shade Soft Brown. I always add Ion Absolute Perfection booster but I still kept it at 20v. I got a rich dark chocolate brown color about a lvl 3 from my lvl 1 hair. I sectioned my hair and started at the regrowth from the back; I only applied dye to the regrowth. I left the dye on for 30min and carefully watched my roots to make sure they didn't lift too much. My hair feels super soft and not damaged but a little drier thank glossy virgin hair.
Date published: 2019-03-08
Rated 5 out of 5 by from Best Coppers/Reds! I been using HiColor reds for over six years. I love the colors! Best brand so far. It does fade slowly between washes, but all reds do, so don't get fooled with brands that claim they don't. I personally retouch my whole hair every 4-8 weeks depending on new growth and washes. My suggestion is to mix and match tones/colors so you don't get bored with the same colors. Sometimes I mix copper red with fire red or sizzling fire with copper red. And sometimes I even mix one of these reds with a tube of the Copper or Magenta Highlights to give it a different quick.
Date published: 2019-03-08
Rated 5 out of 5 by from Gorgeous Blonde PERFECT Hair Color Best ever product does a Great job I’m a Dark Brown boom NOW I’m a Gorgeous Blonde
Date published: 2019-03-01
Rated 5 out of 5 by from Red Hot Color Absolutely love the all over color coverage this gives me.
Date published: 2019-02-28
Rated 5 out of 5 by from Heads are turning at the firecracker ! I am a redhead for a last 28 years. I was always using Wella color until it had been discontinued. Since that time I had a problem to find a right shade of red for me, the orangy-red. Finally my eye caught L'Oreal HiColor Permanent Hair Color Sizzling Copper. Color is gorgeous ! I'm getting so many compliments on it ! Even my hairdresser asked me what color I'm using.I'm using L'Oreal because I'm worth it !
Date published: 2019-02-22
Rated 4 out of 5 by from Intense Red Hicolor It’s a great product but I wasn’t expecting the color to be darker. It’s more of a reddish brown.
Date published: 2019-02-18
Rated 5 out of 5 by from Recommend My favorite, it's exactly what it says For dark hair only!!!
Date published: 2019-02-17
Rated 5 out of 5 by from L’Oréal hair dye Nice color!! I love it!! I try L’Oréal intense red with magenta and volume 30 developer and it came out great
Date published: 2019-02-17
Rated 4 out of 5 by from Yes reds n no to browns The brown one isint the best but the reds do work.
Date published: 2019-02-17
Rated 3 out of 5 by from No luck Doesn't work on AA hair . Lift was sooo slight could only see in sunlight. Used 30v...2nd time month later still no chande...was trying to lift color without bleach on natural hair
Date published: 2019-02-17
Rated 5 out of 5 by from Love love love I am a licensed cosmetologist and have been trying to color my hair red with multiple red professional colors. One of my clients had always used this and I gave it a try. I finally got the results I wanted by mixing magenta and red with 40v for 1 hour. I can not stay out of the mirror.
Date published: 2019-02-03
Rated 1 out of 5 by from No and no Sizzling copper turned out dark brown “ depressing “ just get red or use on dark hair
Date published: 2019-01-31
Rated 3 out of 5 by from ehh. i dont suggest this for natural hair. as an African American with raw non processed hair. I wanted to try this because I thought it would be safer then bleaching my heart an then dying NO.. all though it may be safer my whole curl pattern is gone. my hair feels so dry after an hour of deep conditioning under the dryer. Mind you I have never put any chemical treatment in my hair before this. ive only done this to my natural hair once an I thought if it worked so good with my bundles it would be good with my hair. I was sadly mistaken an I'm very disappointed.
Date published: 2019-01-23
Rated 3 out of 5 by from Hair dye. If you have dark hair it is good, if you have any grey hair it comes out bright pinkish red.
Date published: 2019-01-22
Rated 5 out of 5 by from HiColor does the job Great for slight lifts. I have used this product for a xouple months now and i will continue.
Date published: 2019-01-12
Rated 5 out of 5 by from Perfect!!! For me there is no other better product to make my hair red. My hair is a beautiful and healthy red color. I highly recommend this product !!!
Date published: 2019-01-09
Rated 1 out of 5 by from Did not work, ruined my red color hair. I tried this on my roots, new growth hair, as well as my already bleached red color rest of my hair. Worst case scenario I thought it wouldn’t take on the roots and just give my already red hair a boost of color. What I got was a really dark burgundy color all over my hair, don’t even know how a supposed bright red color did that, but completely ruined the color I already had going. Do not recommend as it doesn’t give you the color it advertises.
Date published: 2018-12-31
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Hello...has anyone used this to dye virgin human hair extensions or toppers? Was it effective in achieving the selected color? Any problems? Any suggestions? Thanks!

Asked by: RaptureReady
I have only used this on my natural hair color. I was not impressed.
Answered by: Blessedgg
Date published: 2019-12-10

Juju Bean question what color is your hair before and what color is it after you dye it? Do you have pictures you can upload? 

Asked by: Atlanta888888
My daughter has used this to lighten her hair so she can put fun colors in her hair. Her natural hair color is a dark brown, we have used the champagne to lighten it. It comes out kind of a medium gold blond. This is not allowing me to put a picture on it, but she ended up with kind of raspberry hair. If she had not used this product, she would not have been able to get that color. 
Answered by: Casadecano
Date published: 2019-12-10

I would like this color but dont want it to have have a pink or orange tone what do I need to do?

Asked by: Mariauribe34
Along with your developer, use Colorful protein color filler #10 red red. Follow directions on the bottle.
Answered by: Prettyinred
Date published: 2019-12-10

Hopeful Ann- I am interested dying my dark brown hair blonde. I see you use golden blonde. How does that turn out on your hair? 

Asked by: Atlantagal8888
It will be a true golden blonde, depending on the health of your hair, how long you let it develop on your hair, how long you let the mixture develop/stand before using it. I love it.
Answered by: mariswan
Date published: 2019-12-03

What do I need to buy to go with this to change hair color from brown to this shade? 

Asked by: LauraMitchell32
Nothing really just buy the shade you want and buy peroxide volume 30 and diy your hair every month 1/2 to let breath and until you get the shade you want .
Answered by: Aurora b
Date published: 2019-12-02

Hi, I bought a boxed red dye for my black hair and it didn't take. I only have the roots Abit red. Will this product make my hair visibly red? My hair is naturally black. What kind of developer should I use?

Asked by: mariag88
I’m Asian and my hair is black. This will certainly lift your hair and not be brassy with the red color. It’s my go to for the last 7 years. If it’s the first time and your hair hasn’t been already been lifted it will take two processing times for it to most likely get the results matching the swatches. So dye it once with this and you can either take a break or dye it again same day just condition. That’s what I did the first time. Now that it’s been lifted I on my dye it once. I use magenta (highlight color) and red hot and i mix them and dye my whole head. I use 30 developer from Sally’s brand. 
Answered by: Kitsune4
Date published: 2019-11-29

My hair is a honey blonde now, but it’s time re color it can I get this intense red color. And use it for a winter color 

Asked by: Vsopchampagne
Yes and use 30vol. developer.
Answered by: Cherjohn
Date published: 2019-11-21

Do I need developer with this product? Hi color blond

Asked by: Anonymous
Answered by: Katielynnu
Date published: 2019-11-11
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