Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal

HiColor Permanent Hair Color is rated 4.1 out of 5 by 255.
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  • Developed to lift dark hair in one single step, without brassiness Rich, smooth creme formula conditions and penetrates hair Breakthrough technology lifts hair 3-4 levels Intense, long-lasting color
    L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.


    A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.


    True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
  • No need to pre-lighten or bleach hair prior to application.
Rated 5 out of 5 by from I love this hair color I have tried many different brands of red with not very good results. Red is very difficult to maintain even with proper shampoos for red hair color. But, this particular brand is different. I get good grey coverage and the red is vibrant weeks later despite multiple washes. My hair dresser was impressed when she saw me when I had just applied it and 3 weeks later. The red was still vibrant! I am sticking to this hair color not changing.
Date published: 2019-06-13
Date published: 2019-04-30
Rated 2 out of 5 by from Not for color treated dark hair My natural hair is a medium/dark brown. I've been coloring it a 2 for years now. I decided I wanted to switch to red but was afraid of the bleaching process because I didn't want to fry my hair so I decided to give this a try. I had about 7 inches of roots and it did a beautiful job on them, hence the 2 stars. But it did nothing to the color treated dark ends of my hair. I read tons of reviews and watched tons more videos of people saying this would work on color treated hair and it just doesn't. So now I'm left with a weird red to almost-black ombre.
Date published: 2019-04-29
Rated 4 out of 5 by from Fan of L'Oréal This color with a lavender boost helps my dark hair capture a wonderful color. I love L'Oréal hair color and how it effects my hair.
Date published: 2019-04-10
Rated 5 out of 5 by from DOES THE JOB BEAUTIFULLY My favorite hair color. Makes my grays look like highlights. Love it!
Date published: 2019-04-09
Rated 5 out of 5 by from Hair Friendly always learn different types of Products to dye my hair
Date published: 2019-04-05
Rated 5 out of 5 by from 5*stars Always happy with this product! Gives me the brightest red without having to bleach my hair! ❤️
Date published: 2019-03-17
Rated 1 out of 5 by from Only lightened my roots My hair was light brown before I used this product, I used the vanilla champagne color. I left it on for over 30 minutes and absolutely nothing happened to my ends, but my roots were blonde.
Date published: 2019-03-14
Rated 5 out of 5 by from Shade Soft Brown on Black Hair I had 1.5" black roots and faded reddish brown hair (from HiColor Hilights Magenta) and wanted a chocolate brown fade into the red brown instead of my natural stark black hair. I didn't want my black hair to lift too much so I used 20v and HiColor in the shade Soft Brown. I always add Ion Absolute Perfection booster but I still kept it at 20v. I got a rich dark chocolate brown color about a lvl 3 from my lvl 1 hair. I sectioned my hair and started at the regrowth from the back; I only applied dye to the regrowth. I left the dye on for 30min and carefully watched my roots to make sure they didn't lift too much. My hair feels super soft and not damaged but a little drier thank glossy virgin hair.
Date published: 2019-03-08
Rated 5 out of 5 by from Best Coppers/Reds! I been using HiColor reds for over six years. I love the colors! Best brand so far. It does fade slowly between washes, but all reds do, so don't get fooled with brands that claim they don't. I personally retouch my whole hair every 4-8 weeks depending on new growth and washes. My suggestion is to mix and match tones/colors so you don't get bored with the same colors. Sometimes I mix copper red with fire red or sizzling fire with copper red. And sometimes I even mix one of these reds with a tube of the Copper or Magenta Highlights to give it a different quick.
Date published: 2019-03-08
Rated 5 out of 5 by from Gorgeous Blonde PERFECT Hair Color Best ever product does a Great job I’m a Dark Brown boom NOW I’m a Gorgeous Blonde
Date published: 2019-03-01
Rated 5 out of 5 by from Red Hot Color Absolutely love the all over color coverage this gives me.
Date published: 2019-02-28
Rated 5 out of 5 by from Heads are turning at the firecracker ! I am a redhead for a last 28 years. I was always using Wella color until it had been discontinued. Since that time I had a problem to find a right shade of red for me, the orangy-red. Finally my eye caught L'Oreal HiColor Permanent Hair Color Sizzling Copper. Color is gorgeous ! I'm getting so many compliments on it ! Even my hairdresser asked me what color I'm using.I'm using L'Oreal because I'm worth it !
Date published: 2019-02-22
Rated 4 out of 5 by from Intense Red Hicolor It’s a great product but I wasn’t expecting the color to be darker. It’s more of a reddish brown.
Date published: 2019-02-18
Rated 5 out of 5 by from Recommend My favorite, it's exactly what it says For dark hair only!!!
Date published: 2019-02-17
Rated 5 out of 5 by from L’Oréal hair dye Nice color!! I love it!! I try L’Oréal intense red with magenta and volume 30 developer and it came out great
Date published: 2019-02-17
Rated 4 out of 5 by from Yes reds n no to browns The brown one isint the best but the reds do work.
Date published: 2019-02-17
Rated 3 out of 5 by from No luck Doesn't work on AA hair . Lift was sooo slight could only see in sunlight. Used 30v...2nd time month later still no chande...was trying to lift color without bleach on natural hair
Date published: 2019-02-17
Rated 5 out of 5 by from Love love love I am a licensed cosmetologist and have been trying to color my hair red with multiple red professional colors. One of my clients had always used this and I gave it a try. I finally got the results I wanted by mixing magenta and red with 40v for 1 hour. I can not stay out of the mirror.
Date published: 2019-02-03
Rated 1 out of 5 by from No and no Sizzling copper turned out dark brown “ depressing “ just get red or use on dark hair
Date published: 2019-01-31
Rated 3 out of 5 by from ehh. i dont suggest this for natural hair. as an African American with raw non processed hair. I wanted to try this because I thought it would be safer then bleaching my heart an then dying NO.. all though it may be safer my whole curl pattern is gone. my hair feels so dry after an hour of deep conditioning under the dryer. Mind you I have never put any chemical treatment in my hair before this. ive only done this to my natural hair once an I thought if it worked so good with my bundles it would be good with my hair. I was sadly mistaken an I'm very disappointed.
Date published: 2019-01-23
Rated 3 out of 5 by from Hair dye. If you have dark hair it is good, if you have any grey hair it comes out bright pinkish red.
Date published: 2019-01-22
Rated 5 out of 5 by from HiColor does the job Great for slight lifts. I have used this product for a xouple months now and i will continue.
Date published: 2019-01-12
Rated 5 out of 5 by from Perfect!!! For me there is no other better product to make my hair red. My hair is a beautiful and healthy red color. I highly recommend this product !!!
Date published: 2019-01-09
Rated 1 out of 5 by from Did not work, ruined my red color hair. I tried this on my roots, new growth hair, as well as my already bleached red color rest of my hair. Worst case scenario I thought it wouldn’t take on the roots and just give my already red hair a boost of color. What I got was a really dark burgundy color all over my hair, don’t even know how a supposed bright red color did that, but completely ruined the color I already had going. Do not recommend as it doesn’t give you the color it advertises.
Date published: 2018-12-31
Rated 5 out of 5 by from HiColor Copper I’ve been using this for the past 3 months and absolutely love it. I first dyed my hair back in October 2018 using the copper hicolor with a 30volume developer, leaving it in my hair for 25 minutes then adding the color onto my roots and leaving that for 10 minutes. Came out a lot brighter than expected (I expected a natural copper color) however, after a few washes it does fade to a really pretty copper color almost like a strawberry blond. But I love the bright orange. I have only needed to redo my roots twice in the past 3 months (I don’t mind the dark root look) and I only needed 1 bottle of the product. I switched to a 20 volume developer and leave it on my roots for 10 minutes so I don’t get the hot root look. I absolutely love this product. However, if you want the initial “natural” copper look, this might not be the product for you because it does take at least 10-15 washes for the color to start fading. To see the video of my hair and coloring it I have a YouTube tutorial, search “Oli Marie split dying my hair” or my channel name is just Oli Marie
Date published: 2018-12-11
Rated 3 out of 5 by from Shade Soft Brown - Too Red/Warm Toned! I initially chose this product because the girl that worked at Sally's said this range was really good for people with dark hair. Naturally, I have dark brown hair. The dye did a good job of lifting the color. My roots were virgin hair. Now, I am unhappy with the color I chose - soft brown - because it made my hair look kind of orange... very red toned and bright. In the store the little hair sample underneath it made it seem like the dye was only going to make my hair a shade or 2 lighter. Now I'm stuck looking like Hayley Williams from Paramore when she had light auburn hair. I'm going to try to fade this color out of my hair as fast as possible and try another brown that's more suitable for me. - small back story - I had gotten my hair done professionally at a salon, and I wasn't happy with how my hair turned out. The lady had bleached majority of my hair, and blended the bleach so evenly and choppy/streaky. She also left my roots my natural dark color so I left with dark brown roots, and bright yellow toned blonde hair. I was unhappy with it and the dark brown roots didn't blend well with the blonde at all therefore I was searching for a shade or 2 lighter brown, so it would blend better. I attached photos of my hair before and after I dyed my hair using the shade "Soft Brown".
Date published: 2018-11-20
Rated 2 out of 5 by from A Bit of a Let Down I bought this to dye my friend's hair and after hearing good things about it from the salespeople, I was really excited to give it a shot. Despite having dark brown hair myself, I had not used this line designed specifically for dark hair, so I wasn't sure what to expect. My friend has short, darkest brown virgin hair, and after following instructions provided in the packaging to a T, we rinsed the dye out, and the color didn't seem to stick. I had purchased coolest brown, and was hoping to see some kind of lift, but no cigar. It appeared to lift maybe one shade, if that, and didn't seem at all as light as what the little sample hair thingy looked like in the store, so both of us were pretty disappointed as it was his first time getting to dye his hair.
Date published: 2018-11-16
Rated 5 out of 5 by from Perfect Chocolate Brown I used the shade soft brown on completely virgin darkest brown hair and it lifted perfectly! It is a nice warm brown and it is literally so easy for beginners, make sure you follow the directions and use 30 volume developer that’s all I had to do to get brown hair. No dryness or breakage no problem!
Date published: 2018-11-13
Rated 5 out of 5 by from All smiles Works good on my weave. Lifted hair in no time. I would reccomend
Date published: 2018-11-03
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Hello...has anyone used this to dye virgin human hair extensions or toppers? Was it effective in achieving the selected color? Any problems? Any suggestions? Thanks!

Asked by: RaptureReady
I have only used this on my natural hair color. I was not impressed.
Answered by: Blessedgg
Date published: 2019-12-10

Juju Bean question what color is your hair before and what color is it after you dye it? Do you have pictures you can upload? 

Asked by: Atlanta888888
My daughter has used this to lighten her hair so she can put fun colors in her hair. Her natural hair color is a dark brown, we have used the champagne to lighten it. It comes out kind of a medium gold blond. This is not allowing me to put a picture on it, but she ended up with kind of raspberry hair. If she had not used this product, she would not have been able to get that color. 
Answered by: Casadecano
Date published: 2019-12-10

I would like this color but dont want it to have have a pink or orange tone what do I need to do?

Asked by: Mariauribe34
Along with your developer, use Colorful protein color filler #10 red red. Follow directions on the bottle.
Answered by: Prettyinred
Date published: 2019-12-10

Hopeful Ann- I am interested dying my dark brown hair blonde. I see you use golden blonde. How does that turn out on your hair? 

Asked by: Atlantagal8888
It will be a true golden blonde, depending on the health of your hair, how long you let it develop on your hair, how long you let the mixture develop/stand before using it. I love it.
Answered by: mariswan
Date published: 2019-12-03

What do I need to buy to go with this to change hair color from brown to this shade? 

Asked by: LauraMitchell32
Nothing really just buy the shade you want and buy peroxide volume 30 and diy your hair every month 1/2 to let breath and until you get the shade you want .
Answered by: Aurora b
Date published: 2019-12-02

Hi, I bought a boxed red dye for my black hair and it didn't take. I only have the roots Abit red. Will this product make my hair visibly red? My hair is naturally black. What kind of developer should I use?

Asked by: mariag88
I’m Asian and my hair is black. This will certainly lift your hair and not be brassy with the red color. It’s my go to for the last 7 years. If it’s the first time and your hair hasn’t been already been lifted it will take two processing times for it to most likely get the results matching the swatches. So dye it once with this and you can either take a break or dye it again same day just condition. That’s what I did the first time. Now that it’s been lifted I on my dye it once. I use magenta (highlight color) and red hot and i mix them and dye my whole head. I use 30 developer from Sally’s brand. 
Answered by: Kitsune4
Date published: 2019-11-29

My hair is a honey blonde now, but it’s time re color it can I get this intense red color. And use it for a winter color 

Asked by: Vsopchampagne
Yes and use 30vol. developer.
Answered by: Cherjohn
Date published: 2019-11-21

Do I need developer with this product? Hi color blond

Asked by: Anonymous
Answered by: Katielynnu
Date published: 2019-11-11
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