Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal

HiColor Permanent Hair Color is rated 4.1 out of 5 by 265.
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  • Developed to lift dark hair in one single step, without brassiness Rich, smooth creme formula conditions and penetrates hair Breakthrough technology lifts hair 3-4 levels Intense, long-lasting color
    L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.


    A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.


    True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
  • No need to pre-lighten or bleach hair prior to application.
Rated 5 out of 5 by from The Best I was looking for a red dye that didn't fade quickly and I'm so glad I this product about 3 years ago. I get so many compliments on my hair everywhere I go. I use H11 Intense Red.
Date published: 2020-01-06
Rated 5 out of 5 by from I didn’t bleach I have dark brown hair almost black, i use a 30 developer and the color takes, the only red color i will use
Date published: 2019-12-28
Rated 1 out of 5 by from color didn’t do anything to my roots and left in for 40 minutes. never had this problem with the other dyes. my ends on the other hand were red quick. so now it looks like i have two different colors in my hair right now. wanted to dye my hair before christmas so now i’m stuck with this.. really disappointed.
Date published: 2019-12-24
Rated 5 out of 5 by from Wonderful Haircolor I love this hair color..its great gives me the perfect tone i need. Its even has an intensifier that comes with it..i always buy this brand is so luxurious.
Date published: 2019-12-18
Rated 5 out of 5 by from Best Red hair color for dark hair HiColor Red Hit is the best red for dark hair. I get so many compliments of the vibrancy of my hair after I color it.
Date published: 2019-11-12
Rated 5 out of 5 by from Nice color Great hair color. My hair is very dark and trying to lighten my hair has been disastrous. A very knowledgeable sales person at Sally’s recommended this product. Game changer! I use cool brown and the color looks natural and beautiful. Very pleased with this color.
Date published: 2019-10-03
Rated 1 out of 5 by from Light auburn The color didn't work on my hair still looks my natural hair color. The top looks a little bit brown not a lot just the roots a little bit.
Date published: 2019-08-24
Rated 5 out of 5 by from Been using this for years- love my red hair!! I have been using this product for years! I’ve noticed my hair starts to turn more orange very quick with just red color. I mix Red Hot with about half a bottle of Magenta & Half of Intense Red and 20 or 30 Loreal Developer. I only use for color treated shampoo and treatments. The color lasts really long and I get compliments everywhere I go and nobody believes I color it myself.
Date published: 2019-08-11
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Is this okay for sensitive scalps?

Asked by: Mshahaott
I have sensitive scalp, and it is working for me. I would suggest doing a sample test on your scalp to see if it works for you.  Also, make sure you don’t wash your hair for a couple of days before coloring, and use after care for your hair and scalp.
Answered by: Lisa_TX_
Date published: 2018-12-10

What one/color is closest to the highlights magenta color? Or what one is the brightest red? Also how many boxes would I need for thick medium length hair?

Asked by: Ahna2424
Red Hot would be the brightest red. The only magenta they have in the highlights line is the one called magenta. If your looking for purple red they also have a violet line. The boxes are kind of small so I’d use at least three boxes. You’ll most likely only end up using 2 1/2.
Answered by: Miissabigail
Date published: 2018-12-03

I have dark black hair from box dye I’ve dyed my hair black for so long last time was about 3months ago anyways I want to do either a honey blonde or light blonde hair color what exactly should I do/buy?

Asked by: Britt0108
I had my hair red and went honey blonde. Buy a color remover first. One that mixes with water so it doesnt damage your hair too much. After the color remover,you can use loreal super blue creme oil have to buy a peroxide with that one. Use 30 v peroxide. After that let your hair rest for a day or 2.when removing hair dye ,its not going to go from black to blonde and look great in 1 day. So dont get frustrated. Next buy some aloe from your local supermarket. Cut it up and use it directly on your scalp before you dye your hair. Trust me it helped me so much. My scalp had been fried due to the process and burned so much,when i used the aloe,i didnt feel any kind of burning.Buy enough hair dye for 2 treatments. I used wella 841 with sensitive scalp peroxide 20v. But if your using loreal hicolor,then just use that one with 30 v peroxide or the sensitive scalp peroxide 20 v. Proceed to dye your hair. After that dye,deep condition your hair. I used aloe and conditioner.blended enough in the blender and used that. It made my hair supppper soft.Aloe is very good for hair. After about 5 days,proceed to use the other dye if you were not happy with your color result the first time. I had to do all this because red is such a bad color to remove.
Answered by: Ara Dejesus
Date published: 2018-11-20

Is this product still available at the store or is this discontinued?

Asked by: FMiranda
This product is still available .
Answered by: SPitre5150
Date published: 2018-12-18

How should I go about using this on dark brown/ almost black previously colored hair?

Asked by: Bubblesls
Honestly, if it was colored black, this might not lift the previously dyed hair the way you want it too. I'll still be really dark (and roots will be hot/bright). I would use a color corrector starting at your ends to lift a bit (depending on the current health of your hair). Then wait a week and use this, but do a strand test first. the roots will lift SUPER fast so put it on your roots last. Hope that helps!
Answered by: caseymarie_
Date published: 2018-12-16

Will the red fade out fast? And does it bleed?

Asked by: Torliynn93
Yes, it did for me. BUT! When it fades it fades to really beautiful reds. Especially if you continue to use the product. I have used this for 5 years and it is always so pretty when it fades.
Answered by: RachelRoseLynn
Date published: 2018-11-09

I've tried to dye my hair red only the top part n the bottom part takes but not the middle. Do i need to bleach the middle first or what

Asked by: Snuffyem
Usually virgin hair, from the roots or "virgin" hair, takes different than older hair, or hair that's been dyed or chemically treated previously.  Your situation seems highly unusual, so I might suggest you seek help from an expert. I have no advice, I'm sorry. 
Answered by: Alioopla
Date published: 2018-11-08

Professional directions for use pls

Asked by: Caprise318
It's simple, you just mix the cream, the little red enhancer liquid in the box and 2.5 Oz of 20 or 30 developer per box. . 30 or 40v dev. if it's your first time on dark hair, then 20v for maintenence. Super easy!
Answered by: Fhorn821
Date published: 2018-11-16

I have an ombre/balayage on my hair that I went to a salon for, so part of my hair is my natural and the other is bleached. Is it okay to use this on all of my hair, natural & bleached?

Asked by: ellie112
You could, but I wouldn’t recommend it. These colors are high lift, which means they are designed to give an extra boost to the coloring process with more ammonia and you use double the amount of developer when mixing. If your ends are pre bleached, you could risk damaging them. Your best bet would be to use this color on your roots with the appropriate developer strength, and find a semi or demi in the same color for the ends. hope  this helps.
Answered by: BBrownprofessional
Date published: 2018-11-01

Does this Hair dye, lighten dark brown prosssesed hair?

Asked by: Denise143
tint do not lift tint if that`s what u mean by processed hair
Answered by: eyeliner
Date published: 2018-10-26

How do I know what shade i will get as my end result? Is there a chart or visual to give a pretty accurate before/after?

Asked by: Amelia89
You will have to experiment because it depends on the color of your hair today! To see a chart you would need to go into a Sally's Store. I would talk to a professional colorist. I am not a professional. What I use is two different red colors for my red hair. Each box of the color contains 1 medium tube of color and 1 small tube of red intensifier. You add the 2 tubes to an application bottle containing 2 1/2 oz of developer and shake. For my one application I take 1/2 of each medium tube (2 different colors from 2 boxes) and use one small tube of the red intensifier. So two boxes of color gives me two monthly applications. I mix colors to come up with the desired red color for my hair. My hair length is medium so one application (one box) covers my hair. Good Luck finding your color!
Answered by: RedRooster
Date published: 2018-10-23

So I just dyed my hair with ion midnight blue black and it turned out great and so pretty! I wish it was bluer ! so my question is For these hicolor red permanent colors can i use them just for high lights (not an all over color)???what developer # ??

Asked by: Sommer33
Thank you! i really liked how the ion midnight blue black turned out (i used a DV 10) the only con is the blue was not there. but i am happy with this color also....also if i wanted to dye my hair magenta after this what developer should i use?? ill try and all over color! i did try to do the magenta hi color with four strands and i used a DV 30 and it didnt do anything? Is it because my hair is so dark?
Answered by: Sommer33
Date published: 2018-10-21

Do you need to add developer to this Excellence Hi color ? 

Asked by: Cwash4104
Yes, the higher the developer the better. I swear by this color.
Answered by: Shaejcole
Date published: 2018-09-27

What volume developer do I use

Asked by: Tiffany134
Depends on our dark your hair is and how bright you want your color. 20 to 30 is what I use
Answered by: QueenBee80
Date published: 2019-10-10

I just tried to get my hair rouge red. I tried another brand but left it almost black with some not very noticeable red highlights. Not color i wanted. I even had it died light brown. To get my rouge red. What red should i get? Dnt want it bright red

Asked by: La flaca
First is sounds like you should to a salon for this first part. My sister is a hair stylist and anytime that I want to go from dark to light she first does what is called a bleach wash (which is a lot better than straight up bleaching your hair). this process lightens the hair slowly but safely and then she uses the Ion intense red blonde. personally I did not like that brand it messed with my scalp, I prefer L'Oréal REDS for dark hair in the color red hot mixed with Hicolor Hilights in either red or magenta.
Answered by: Lolita30
Date published: 2018-09-30

Is the loreal hicolor amonia free?

Asked by: Patricia08
Answered by: suzie pqlz
Date published: 2018-08-12

I used the sandstone blonde on my previously dyed hair (last dyed 5 1/2 months ago) my roots took immediately but my ends (which were merlot red) didn’t. It. It’s definatly lighter but not what I want. Should I color it again and only do the ends?

Asked by: Eparichuk
First, what color did your merlot red take after your application of the hi color? If it's still red, try a shampoo cap To remove left over color from the merlot red.
Answered by: Sintique
Date published: 2018-09-24

What happens if I go in the swimming pool?

Asked by: Vikki087
I have used soft auburn, and my colour has never run when in a pool, or hottub or ocean.
Answered by: mariswan
Date published: 2018-06-24

Does this work on black dyed hair?

Asked by: Nejra1986
I think it would work best if you use a color removal kit first before dyeing your hair with the hicolor hilights color. The existing dye in your hair will probably make the new hair dye a lot darker than you wanted it to be.
Answered by: Kimmyluna
Date published: 2019-02-20

I had my hair blue black and then I used color oops to remove it, after that I applied a toffee color. Now my hair is light but with a green tint on it. It that ok if a used a soft brown and a light auburn to get a chocolate hair. I did this 3 wks  ago.

Asked by: Mariahsanz
You'll want to avoid anything with an ash or neutral base, as Ash=Green. You may want to find something with a red base to cancel it out (like your auburn). Color oops can be pretty damaging, so make sure you use a lower developer for your next color, 10 or 20 at most, to make sure the damage stays low. Having your hair splinter or break off in your hand suuuuucks. The soft brown looks like a coppery (yellow) base, which could encourage the green, but the light auburn with a mild red base would probably do a better job of combating it. It may also be worth it to have a professional do it this time, if only to give you a really solid base for future coloring. It may be spendy as it would be a color correction and color, but totally worth it, especially going forward. Good Luck! <3
Answered by: aaliiciiaa
Date published: 2018-08-02

I had my hair dyed 3 months ago to a purple. It’s just now starting to fade and is light from when they lightened my hair. (Hairs naturally dark brown). I want to try the deep auburn red. Will it damage my hair? 

Asked by: Katlynn27
This dye is specifically for dark hair, as it states on the product line, so the product itself will not damage your hair if done properly, but you might not get the desired results, as your hair is light.
Answered by: mariswan
Date published: 2018-06-14

I have darkish brown hair. Would like a dark/not as bright and "pop"-y magenta. Which developer should I use= 10, 20, or 30? Also what is the best combination to get a wine red/burgundy red? -THX FROM A HUMAN

Asked by: ahumanistryintodyetheirha
I have naturally dark brown hair. My hair was bright red last summer, used the Red Violet with a 20vol on new growth and over the red to tone it down for the fall, was a nice red velvet/burgundy color. Red, but not in-your-face. If it doesnt come out bright enough then you could try the 30.
Answered by: Cynth1785
Date published: 2018-06-04

Ok thank! you so what exactly  do I needs to get to lift the red out my hair to make blonde or light brown ? And witch developer

Asked by: Kiki Renee
You must see professional colorists 
Answered by: Ahmet the calorist
Date published: 2018-08-07

I just dyed my natural medium brown hair with the intense copper, and it is now a nice auburn, however, I'd like to have the color lighter so the red is even more intense (like natural redhead red). Will my hair lighten more the second time Around?

Asked by: Maggie1212
My color comes out the same every time with this dye and I've been using it for years. 
Answered by: Fmccauley91
Date published: 2018-05-13

I have black roots and dark red burgundy hair and want blond hair or least light brown what should I do ? 

Asked by: Kiki Renee
Hi kiki. I just went through this. I had red burgundy... now rosegold. She had to lighten it first. Note red is the hardest color to remove....but doable
Answered by: RedzGold
Date published: 2018-05-10

I have black roots with an outgrowth to my tip of the ears, and the rest is an orange. Should I use this to even it all out to a blonde?

Asked by: Lalaluna
I would not use this on the orange part of your hair. This is for dark hair only and in my experience when the hair or even part of the hair that is light gets colored with this it can damage the hair.
Answered by: Lilred86
Date published: 2018-06-19

i have dark hair and i put the red in would it work

Asked by: paige249
This particular dye series is made for dark hair. So yes, I actually have a lighter brown hair and I dyed it dark brown a few months ago and recently used the red product. It applied nicely and the results are good.
Answered by: Beecee12
Date published: 2018-05-04

I have blonde Orange Brassy hair can I put the red hair dye over

Asked by: Monica88
Putting this on your already lightened hair could cause breakage because this product contains bleach. If you have lightened hair, what I would do is put a semi permanent dye (I use Ion Brights Semi Permanent in the color red - you can mix with the magenta if you are going for a vibrant red). It can be thick in texture, so I usually use a red protein filler to dilute it a bit since you will not need a developer for semi permanent. I use the HiColor permanent color for my dark roots only. Hope this helps!
Answered by: Sarah Ann S
Date published: 2018-05-21

I used the red hot on my black hair and it came out a subtle medium can I achieve a deep red now? What if I use a color eraser/corrector?

Asked by: LiZa1414
I ended up using a color corrector and my hair was mostly brown with a hint of red still left... then I bleached it with the quick blue and 30 volume developer for one hour...and now my hair is surprisingly a bright copper color! Planning to bleach it again, but not sure how many times to achieve a blonde color...
Answered by: LiZa1414
Date published: 2018-04-18

Hello! I bought 2 tubes of the honey blonde and i dont know much developer I need? Help!!!

Asked by: Olbezali
2 oz of developer per tube 
Answered by: Juju Bean
Date published: 2018-08-26
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