Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal

HiColor Permanent Hair Color is rated 4.1 out of 5 by 270.
  • y_2020, m_2, d_22, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.5
  • cp_1, bvpage1
  • co_hasreviews, tv_59, tr_211
  • loc_en_US, sid_LOREAL38, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 7ms
  • reviews, product
View all colors +
  • Developed to lift dark hair in one single step, without brassiness Rich, smooth creme formula conditions and penetrates hair Breakthrough technology lifts hair 3-4 levels Intense, long-lasting color
    L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.


    A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.


    True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
  • No need to pre-lighten or bleach hair prior to application.
Rated 3 out of 5 by from Good for a temporary dye Bought this and was super happy how my hair turned out the color matched perfect. My only problem was that after two washes it basically left the tips orange and the rest was faded and washed out. My hair was brown again and I had to dye it again within two weeks. It’s been a few day’s since the second dyeing, if it happens again I’m switching back to manic panic
Date published: 2020-01-31
Rated 5 out of 5 by from Works Great for Dark hair!! It works for dark hair if you want a new look without bleaching yet this is great and does lift the hair
Date published: 2020-01-30
Rated 5 out of 5 by from Best permanent color, no bleach needed It is still my favorite, consistent red color that covers dark hair, grays and stays true til my hair grows out.
Date published: 2020-01-21
Rated 5 out of 5 by from The Best I was looking for a red dye that didn't fade quickly and I'm so glad I this product about 3 years ago. I get so many compliments on my hair everywhere I go. I use H11 Intense Red.
Date published: 2020-01-06
Rated 5 out of 5 by from I didn’t bleach I have dark brown hair almost black, i use a 30 developer and the color takes, the only red color i will use
Date published: 2019-12-28
Rated 1 out of 5 by from color didn’t do anything to my roots and left in for 40 minutes. never had this problem with the other dyes. my ends on the other hand were red quick. so now it looks like i have two different colors in my hair right now. wanted to dye my hair before christmas so now i’m stuck with this.. really disappointed.
Date published: 2019-12-24
Rated 5 out of 5 by from Wonderful Haircolor I love this hair color..its great gives me the perfect tone i need. Its even has an intensifier that comes with it..i always buy this brand is so luxurious.
Date published: 2019-12-18
Rated 5 out of 5 by from Best Red hair color for dark hair HiColor Red Hit is the best red for dark hair. I get so many compliments of the vibrancy of my hair after I color it.
Date published: 2019-11-12
  • y_2020, m_2, d_22, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.5
  • cp_1, bvpage1
  • co_hasreviews, tv_59, tr_211
  • loc_en_US, sid_LOREAL38, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 7ms
  • reviews, product

I have dyed black hair with brown roots showing and I want to somehow get it back to all brown without damaging my hair by bleaching.  How can I use these dyes to do that? 

Asked by: Allama67
It willl waork great on your hair just Cream developer to the color
Answered by: Tiffanyford4
Date published: 2019-03-27

Do I need to buy a devolper? Or does it come with one? 

Asked by: Reddoxwings
It doesn’t come w/ developer. 
Answered by: Neicyyyy
Date published: 2018-08-18

I know it says for dark hair but I have been trying to get my hair blonde for months but keep getting this weird orange copper color If I use the honey blonde with 20 developer on previously bleached hair will it neutralize it or will it be too light? 

Asked by: NancyA15
I have used the red color from this line and it really turned my hair red from dark brown I have never bleached my hair or anything. I used 30 volume. 20 volume can work but it might not lift as much, never do 40 volume, but try 30 volume 
Answered by: AmaniStewart
Date published: 2018-03-24

I have dark brown box dyed hair, that reaches my mid back- how many boxes of this will I need to dye my whole hair, and will it lift the colour out if i go with ash blonde? And do i need to buy my own developer?

Asked by: princesspms
It might not lift the box dyed hair . It works best on virgin hair or hair that is already red .
Answered by: ReeRee79
Date published: 2018-03-26

Since I was scared, I used Intense Red with a 30 developer on virgin hair. Was scared it would be too bright but it wasn't. Now I'm more bold and would like it brighter. For a touch-up, can I use a 10 or 20 developer? What would the effects be if so?  

Asked by: Skyqueen
Yeah You Can Use The 20 ‘ Just Make Sure You Keep A Eye To Watch The Color .. Cause It Closer scalp which give off more heat ..
Answered by: StylesByDavii
Date published: 2018-03-27

What does H16 mean, I have used this and it did have leave my my hair kind of orange. Can I mix it with an ash blond with blue undertones to even it out?

Asked by: Jenn 197
I agree, not sure if they changed the formula, I used the reds for years, never had a problem, the last year it turns color at the roots
Answered by: Denice3465
Date published: 2018-01-10

Will the honey blond work on previously dyed hair?

Asked by: honeybee92
I've only used the red and magenta. They worked on previously dyed hair. I highly recommended Lo'real Hicolor dyes.
Answered by: Stephy89
Date published: 2018-01-06

What should I do if I lost the instructions for this product !!!

Asked by: Angela20
Mix w equal parts developer and leave on for 35-45 mins depending on greys  
Answered by: Gabriella116
Date published: 2018-02-11

what else do I need to buy for this to dye my hair I want the loreal intense red hilift ... do I need developer a bottle to put in gloves or what do I need???

Asked by: megs1988
Hi Meg sorry for the delayed response. for me personally i use the 20 lift developer from loreal, i put 2.5 oz in bottle then add the color and of course make sure to use gloves. all the instructions are on the side of the intense red coloring, hope this helps
Answered by: TIA_LALA
Date published: 2017-12-19

I noticed on the box it says mix tube of “HIColor and “Red intensifier” along with the 20 developer. I currently have virgin dark brown hair and purchased the deep auburn red to change thins up which tube of red intensifier would I need to purchase?

Asked by: Sheenabyrne
The red intensifier comes with it, it's a small tube you mix in.
Answered by: Heather 2277
Date published: 2018-04-03

It says no bleach or lightner needed but for better results can you?

Asked by: Jasmine11
I would just use a light developer because then you'll get the best results.
Answered by: Nicole1998
Date published: 2017-12-16

if ordering the hi lift intense loreal hair dye do I need to order a developer too or just the box only?

Asked by: megs1988
You will need to order a developer as well. I use L’Oreal Oreor 30 Volume. 
Answered by: apesy415
Date published: 2017-12-15

My natural hair is dark brown/black but dyed it with box dyes and it is currently dark brown/dark purple in the sun. Is it advised for me to use this hicolor permanent dye? Does it damage your hair and causes your hair to dry or fade? Colour choice?

Asked by: Neshyann
I wish I could give you a better answer, i have never bought box dyes I've always used this color and brand from Sally's. it might be best to let the current color wash out as much as possible then use this permanent hi-color, i just don't want you to damage your hair in anyway. I personally love this color, my hair too is dark brown/black.. what i like best is in regular light it just looks like a dark color, but in the sunlight you can really see the red!! i get allot of compliments on it, i use it with a 20 developer.. fyi for me, in the beginning the red wouldn't grab my hair, but after a couple of tries it started to grab really good..
Answered by: TIA_LALA
Date published: 2019-03-27

My hair is a brown auburn color not too light or too dark and I’m trying to go burgundy I purchased the intense red and the magenta to mix I wasn’t sure which developer to get but the lady at the store told me 30, does this sound right for my hair color?

Asked by: Rachelbd
Yes, my hair stylist recommended 30 for me as well
Answered by: YvetteSadovoy
Date published: 2018-03-15

Does this cover gray hairs? I have a mix of dark brown and gray roots. I only want to apply the to my new growth.

Asked by: Zebra123
I have naturally dark brown hair with a good amount of silver streaking, I use the red-violet shade with a 20 developer and it works great.
Answered by: Cynth1785
Date published: 2019-03-27

Would this work if the hair is bleached from a previous red dye and has long dark brown roots?

Asked by: Betherks
It should take as long as the brown wasn't a previous dye. My natural hair is black and this is the only thing that worked without me needing to strip it first. 
Answered by: mactaylor14
Date published: 2019-03-27

 I want to dye my hair hot red but half of my hair is my original color which is dark brown and the other half is blonde.  How do I die my whole hair red if I have two different colors going on?

Asked by: Taylorhea
you have to ask your hairdresser. I would assume you would first dye all your hair brown then wait a bit and use the h12 but really you need to ask a professional
Answered by: suzie pqlz
Date published: 2017-10-24

does this require bleaching your hair and can it be harmful to my curls ?

Asked by: pinksmokes
If you have black hair, the color may not "take". It didn't affect my curl pattern but the color isn't as vibrant as I wanted.
Answered by: Miss Ty J
Date published: 2017-10-02

I want a dark red what color should I use and what creme developer, my hair is dark brown and the very bottom (about 2 inches) is blonde.

Asked by: Jubilee1
Use intense red with a 30 developer
Answered by: JeanetteR
Date published: 2018-08-28

So my hair is still box dyed red from roots to tips and my hair is naturally black. Do i need to strip all the boxed red dye out of my hair for this product to work like using "Color Oops"?? Or do i color over-top of my hair using these products?

Asked by: Jackiesue
No, just dye it. This line is designed to avoid having strip your hair. 
Answered by: Fmccauley91
Date published: 2018-08-28

How my developer do I need for one box of hicolor shimmer gold

Asked by: Jenna1781
The instructions should tell you
Answered by: Joni2296
Date published: 2018-04-28

Will this work for color treated hair? I colored my hair a medium brown and it does have brassy tones. Also do I need to purchase a developer?

Asked by: Byoung123
Mine was color treated before I used it. You do need a developer as well
Answered by: Alysha21
Date published: 2017-08-17

I have naturally dark brown hair i box dyed medium dark brown like 8 months ago. Ive got a lot of new growth . I want a medium reddish color. Will this dye work on my previously dyed hair? If so what developer should i use? Or do i need to lighten 1st?

Asked by: teamJK14
Hey! I had dark brown hair, not colored but i honestly don't think it matters, and the red took to me really well after a few colors. The red will deff work on dark hair, I use developer 30. Don't lighten. But it will take a few colorings
Answered by: YvetteSadovoy
Date published: 2017-08-15

I died my hair black a year ago, i would say half of my hair is virgin but the tips are still very black. Would this still work on dark hair?

Asked by: Izzy2020
The tips may lighten but not nearly as much as the virgin hair.
Answered by: LyvieH01
Date published: 2017-08-11

Is it mandatory to use the loreal oreor creme for this?

Asked by: Kittie90
No it's not mandatory. But if you have dark hair it's not going to show up bright like it says. Your going to need to lighten your hair.
Answered by: Miissabigail
Date published: 2017-12-19

I dyed my hair about 6 months ago in the magenta color. My hair has now faded to a coppery reddish light brown. I want to use the red fire high color, but I don't know if it will work on light hair. Does high color red fire work on previously dye hair?

Asked by: Janeth23
Hello Janeth23, I use magenta and always fadeout with a few wash. Yes I try red fire before and that color is so beautiful. It's going to work!!! 
Answered by: Dayanne Suhaily
Date published: 2017-08-14

Is it necessary for me to use a developer before applying this dye? I have thin medium to dark brown hair but it was previously died red so it has a few orange/red streaks

Asked by: cassidy8
You will need a 30 level developer mixed with the tube(s) of dye. Per tube of dye, you need 2.5 mL of the developer. This particular dye being a hi-color, has bleach in it because it's technically for highlighting. It should lift any color from your hair now and make it all a single color. 
Answered by: Courtney316
Date published: 2018-01-21

I have virgin black hair and I was thinking of getting a dark red color. Should I use the Red or Intense Red and with what developer? I'm afraid that it will come out really bright red

Asked by: Jenbeans
First off, the higher the developer number the higher the lift, which means that a 40 cream developer will lift a lot more of your original color off and leave a more intense dye on your hair.  So I would suggest just using a red with a 20 or 30 developer. ( But do a strand test first on the underside of your hair.)  Mix a few drops of color with an equal amount of developer.  
Answered by: CastroSS
Date published: 2018-08-28

Question, I've used this product before... it's been about two years since I've died my hair.. was wondering what type developer I should be using with my hair (10,20,30,40)? If it matters, I have thin & fine hair... & about 15% is previously dyed.

Asked by: Caitlyn96
The volume of developer you should use depends on how dark your hair is. My hair is pitch black naturally, so I had to use a 40 vol, but if your hair is medium to dark brown, you could use a 30 vol. If it's a dark blonde, you can probably use a 20 vol. Also depends on how bright you want it, too. Hope that helps.
Answered by: Kimmyluna
Date published: 2017-05-24

Do you need bleach?

Asked by: Momo1988
Nope ! 
Answered by: Yonce222
Date published: 2017-10-13
  • y_2020, m_2, d_22, h_16CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.5
  • cp_4, bvpage2n
  • co_hasquestionsanswers, tq_268
  • loc_en_US, sid_LOREAL38, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 50ms
  • questions, product