Selected quantity exceeds what is currently available

HiColor Red HiLights Permanent Creme Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Red HiLights Permanent Creme Hair Color

Excellence by L'Oreal
LOREAL36
$7.39

HiColor Red HiLights Permanent Creme Hair Color is rated 4.6 out of 5 by 848.
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  • For highly-visible, intense red highlights even on dark hair, without brassiness Breakthrough technology lifts hair 3-4 levels, no pre-lightening required Rich, no-drip creme makes it easy for control of creative techniques Quick processing time of only thirty minutes True-to-shade color that resists fading Available in three Hi-lift Red shades
    NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper.

    L’Oreal Help Line:

    (800) 345-5014.

    9AM - 5PM EST, Monday-Friday

Rated 5 out of 5 by from Precolored hair? Use this ! This is honestly a great product. I had color in my hair from many years of using black box dye and it took two sessions using this product combined with 30 volume developer to get my desired red. My hair looks burgundy in doors and completely little mermaid red in the sun light. It is my go to!
Date published: 2020-05-17
Rated 5 out of 5 by from Great color highlight I use as a all over hair color & its beautiful on my brown skin & can be worn all year long , last for 5wks on me
Date published: 2020-05-17
Rated 5 out of 5 by from color came out great! I bought this a week ago and I love it!! The color turned out exactly like I expected. I have very dark hair, I used 30 and it looks great. If you’re questioning how many to get- I did highlights and one box was enough for my hair (past my shoulder above chest area). I’d recommend two if you’re doing all of your hair. You should definitely try it out! Doesn’t bleed that much. Only time I’ve experienced it is when I’m shampooing my hair and even then it’s not a lot.
Date published: 2020-05-17
Rated 5 out of 5 by from Very good dye, DO NOT START WITH ROOTS This dye is perfect for dark virgin hair, I'm not too sure how well it works on perviously dyed hair. It comes out to a really nice auburn. I recently tried to retouch my hair but i made the mistake of dying my roots first because i thought since the rest of my hair was already light that it would get even lighter but that wasn't the case and my roots turned a bright orange. DO NOT DYE YOUR ROOTS FIRST TRUST ME. This is a very beautiful color and i wish i didnt mess up but hopefully this can help other people.
Date published: 2020-05-16
Rated 5 out of 5 by from Only product I use on my hair/Color with no bleach I’ve been using this product for over a year now and I love it it’s what I use to maintain my color every few months (mind you I’ve never dyed my hair before using this product my hair was a brown black)I’m still trying to find a combination that makes my hair a bright red
Date published: 2020-05-15
Rated 5 out of 5 by from Color Great product for coloring my long super healthy hair
Date published: 2020-05-14
Rated 5 out of 5 by from Hair dye Very vibrant color with no need to bleach hair. Depending on hair type
Date published: 2020-05-13
Rated 1 out of 5 by from Didn't stick I dyed my hair on Monday and by Friday I had to redo it because it had faded so fast even with using cold water in the shower.
Date published: 2020-05-13
Rated 5 out of 5 by from Love this i get complements on this color all the time and you dont have to lighten hair first.
Date published: 2020-05-13
Rated 5 out of 5 by from Love this color! I love this color and I’m so glad it was in stock!
Date published: 2020-05-12
Rated 5 out of 5 by from Wow what a way to color dark hair! I love this products it does what it promises. Colors last long and are very vibrant.
Date published: 2020-05-11
Rated 4 out of 5 by from Need a lil help I actually love the color , I have very long hair and only the top came out so red and the rest down came out dark red anyone know what I should do next and if I should use the same developer as the first one I used which was 30 I just want the rest of my hair to come like the top part
Date published: 2020-05-11
Rated 5 out of 5 by from Amazing product!! Definitely works on brown hair! I got full on red results with no issue whatsoever! Always will continue this product
Date published: 2020-05-10
Rated 5 out of 5 by from Thr color is awesome I really like made my hair the perfect red color..
Date published: 2020-05-09
Rated 5 out of 5 by from L’oréal hi color I love this color and it was very easy to use with 30 volume developer. I absolutely love it
Date published: 2020-05-07
Rated 5 out of 5 by from Red hair dye. This works great on dark hair. The color came out beautifully. The smell was sort of fruity and not chemical.
Date published: 2020-05-07
Rated 5 out of 5 by from Will recommend to friend This hair dye is awesome. It is very bright. You must start at the bottom of hair first then work your way up...
Date published: 2020-05-06
Rated 5 out of 5 by from Its good :) Last time I dyed it magenta it wasnt nearly as pretty as it is now. Before when I went into the store i grabbed two boxes but someone put regular red. At first it may look dark but once your hair dries its shows up pink. Its perfect
Date published: 2020-05-04
Rated 5 out of 5 by from Great product! Used a 30% dev on dark virgin hair. It was done by an amateur so the color wasn't even and the roots were horribly orange, even with purple shampoo! But that was my fault, not the product's. I recommend starting with the ends, leaving it on for a few minutes, then doing the roots :)
Date published: 2020-05-03
Rated 5 out of 5 by from Great colors For five years I used the red now after a year using copper I came back for magenta. These are great specially if you don’t want to bleach your hair. It will lighten 3 to 4 shades so cool comes always vibrant. I do use developer 20 I like taking care is my hair.
Date published: 2020-04-30
Rated 5 out of 5 by from Love it! I mixed this in with another permanent color to get a bit more purple to the dye. It came out perfectly!
Date published: 2020-04-30
Rated 5 out of 5 by from Best red ever Awesome hair color, vibrant and leaves your hair soft.
Date published: 2020-04-30
Rated 5 out of 5 by from Love it Gets your hair bright red without bleach the magenta fades to pink insted of a copper color red fades
Date published: 2020-04-28
Rated 3 out of 5 by from Hair dye Turned the top of my hair read while the mid section and ends wear magentaish
Date published: 2020-04-27
Rated 5 out of 5 by from It's a must have Vibarent i added it to My Hot Red and its the perfect mix of shiny red and bright
Date published: 2020-04-23
Rated 5 out of 5 by from Actually Worked I definitely had to take my time and cover my hair front and back, saturating. And, I left it in for 45 minutes, after applying it all to my head. Make sure to get enough boxes to cover all hair you're processing. Color was absolutely gorgeous.
Date published: 2020-04-22
Rated 5 out of 5 by from Great color!! I use this with hicolor permanent hair color for years. I love it!
Date published: 2020-04-17
Rated 5 out of 5 by from Exceeded my expectations!! I have been using this product for about 2 years now and it has never let me down!! I normally have med dark brown hair and I have never bleached my hair. Even the first time I used this, my hair turned out this bright red!!! The intense level the product brings to hair is amazing to me!! I think if it is used properly it works wonders. If they ever stop selling this product I would probably cry.
Date published: 2020-04-14
Rated 1 out of 5 by from Did NOT meet my expectations at ALL! I bought this with high hopes because I was looking for a subtle change with my black hair. I had watched many review and how-to videos on youtube with women with a similar hair color to mine that used this product and achieved a beautiful and subtle burgundy color. This is a caution to anyone with previously colored dark hair! I applied it from the bottom of my hair to the top, leaving my virgin roots for last. And let me tell you, It took at ONLY my roots, turning my hair into a fire hydrant red color at the top and the rest my normal black color. This product is exactly why I like to stick with my black hair color and not adventure out.I would not recommend this product at all if you have previously dyed dark hair, I know bleaching products can be a hit or miss when it comes to boxed hair dye and this definitely was a miss. Disappointing :(
Date published: 2020-04-09
Rated 5 out of 5 by from Great Product i love it. it worked really well on my hair and my hair doesnt hold red well but so far its holding uo well!!
Date published: 2020-03-29
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what developer do you use for this hair dye?? 

Asked by: Anonymous
when i was there, I ask the lady and she said any developer is fine. I used matrix 30 developer and it turned out good.
Answered by: cjakskdoskw
Date published: 2020-05-18

What would you use to retouch after dying the first time since its lightened? The first time using 30 or 40 developer. Anytime after that would you still use that strong of a developer or would you use a 10 or 20?

Asked by: Anonymous
I always kept using 30 developer even in my retouches.
Answered by: xMrsOsinzx
Date published: 2020-05-03

Do you guys have any other colors like this so that you don’t have to bleach your hair ?

Asked by: Vickiiy2
They offer coppers, blondes, and reds in the L’Oréal line. This is  the only high lift line that deposits that I’m familiar with. I don’t think there’s another line. 
Answered by: Jennie83
Date published: 2020-05-02

What volume do I need In using red hair color? 

Asked by: Cjohnson8509
30 
Answered by: mimibeee
Date published: 2020-04-28

What developer does the copper need?

Asked by: Tara01wolf
I would use 20
Answered by: Liz91395
Date published: 2020-04-20

Should I buy 30 or 40 developer? My hair is naturally dark brown/black and thick. It is almost virgin again now but the ends were last dyed dark a year ago to cover up faded balayage. I want it to be vibrant but not fire engine red.

Asked by: michelle722
Hi! My hair is dark dark brown almost black. I got the 20 vol developer and used the hi color in magenta and it turned out a raspberry/dark cherry color which was exactly what I wanted. If you have any other questions and need me to specify anything just ask, I got you. Just so you know, if you use the red, when it fades you’ll have the brassy copper undertones if you use magenta you’ll have pink undertones so it just all depends on the look you’re going for.
Answered by: Courtneywasherefirst
Date published: 2020-04-22

I just dyed my hair Burgundy using a box die will this magenta color come out if I give it a try? 

Asked by: Emily0299
If you are asking will the Magenta work yes it will this is the best hair dye for burgundy . 
Answered by: London Morgan
Date published: 2020-04-15

What is the undertone of this ?

Asked by: Daisy_25
Magenta has a pink undertone then phases in a Caramel color and Red has a orange undertone. I haven’t used copper. Hope that helps 
Answered by: Chenaughty
Date published: 2020-04-11
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