This product is out of stock online
Selected quantity exceeds what is currently available

Intense Lift Permanent Liqui-Creme Hair Color

This product is available for Pro users.
What is it?
NEW AGEbeautiful Intense Lift for Dark Hair is a breakthrough, patent-pending lower ammonia lifting technology that lightens dark hair up to 4 levels in one step, with no brassiness. The unique high-lift, anti-brass formulas are infused with damage-fighting Arginine to help strengthen hair against damage. Dramatically lightens and deposits reflective color without bleach, resulting in cool ash tones, and the most intensely vibrant violets and reds. Also formulated with hair and scalp nourishing Vitamin E to fights all 5 signs of aging hair.


Our Zotos Professional Stylists are currently available to answer product and technical questions and provide personal hair recommendations for our hair color, hair care, styling and perm collections.


For consumer questions, comments and additional information, please contact our hotline at:
1-800-242-9283 x7859.

October through the end of May:
9:00am – 8:00pm EST Monday through Friday

June through end of September:
8:30am – 8:00pm EST Monday through Thursday
8:30am – 5:00pm EST Friday

What makes it special?
  • A unique palette of cool, anti-brass shades and bold statement shades
  • Lifts dark hair up to 4 levels in one step, without brassiness
  • For dark, natural, virgin hair only
  • Packaging may vary*

1:2 mixing with 30-volume developer only (2oz color and 4oz 30-Volume developer)

Intense Lift Full Head Application (VIRGIN, DARK HAIR ONLY):

1. Saturate the lengths and ends of hair, avoiding the root area, and let process for 15 minutes.

2. Then apply to the root area and process for an additional 30 minutes. Total Timing: 45 minutes.


Not recommended for previously colored, bleached, relaxed or predominantly gray hair.

Intense Lift Re-Touching (VIRGIN, DARK HAIR ONLY): Apply hair color to the new regrowth area only, section by section, and let process for 40 minutes. Then apply to lengths and ends to process for an additional 5 minutes.
Rated 1 out of 5 by from Did not work All the purple tint washed out of my hair in one wash-with using high quality color-specific products. Now I just have lightened brown hair with tons of greys
Date published: 2020-10-06
Rated 2 out of 5 by from Medium Intense Violet I used this color and I love it! My color was beautiful and everybody loves it, but in just 3 days the color faded and turned brown without washing my hair yet (but the inside hair still that wonderful violet color). I color my hair every other week hopping it will stay in longer one day.
Date published: 2020-08-05
Rated 1 out of 5 by from Fades Way To Quickly it made my hair very bright purple which i was so happy about at first but then after i didnt wash my hair for 2 days and i went to wash it it already faded alot
Date published: 2020-07-04
Rated 5 out of 5 by from Awesome color This dye worked way better than I expected it to after reading other reviews. My hair turned a beautiful purple color and it covered my grays soooooo well. I’m very impressed.
Date published: 2020-07-02
Rated 3 out of 5 by from Intense violet It was very intense, definitely the color for dark hair.
Date published: 2020-06-20
Rated 1 out of 5 by from Sucky product This didn’t work at all. I love the age beautiful brand, but this was a huge disappointment.
Date published: 2020-06-12
Rated 5 out of 5 by from Great product! Excellent hair dye! Highly recommend. No need for bleaching!
Date published: 2020-06-07
Rated 5 out of 5 by from Pleased with the product! Creates beautiful highlights on natural level 3-4 hair. On natural hair that dark, some reds deposit color only. Intense lift lightens enough & deposits color to create a beautiful shade!
Date published: 2020-06-06
  • y_2021, m_1, d_23, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.13
  • cp_1, bvpage1
  • co_hasreviews, tv_52, tr_109
  • loc_en_US, sid_AGEBEA4, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 56ms
  • reviews, product

Can you use this product on hair that already has color on it

Asked by: Jagsdestiny
Yes, depending on the color it might not cover it completely but it should atleast tint it. 
Answered by: Christyp89
Date published: 2020-09-09

I bleached my hair and it has yellow and orange tones even after the toner, what should I do?

Asked by: Ashley 00
I’d recommend using Ion Demi permanent color 7VA with 10v. 
Answered by: Andjrbfjfb
Date published: 2020-07-18

I used this to color the bottom of my hair (the medium intense purple) and used a dark brown for the top. I have a few spots that didn't take or that I missed. Can I got over the already dyed hair again with the purple color? I dyed it 4 days ago

Asked by: Cremaphor
Hello this is Roxy with Zotos Professional yes you can go over the previous colored hair just make sure you fully saturate it that way you get a more even tone, also try using one of our Biotera shampoo and conditioner to keep your hair from fading, hope this helps
Answered by: Zotos Education
Date published: 2020-04-30

I have dark brown hair, but I have tried to color my grays ones three weeks ago and it turned out brassy, I need something to fix this problem. I do not want to go back to the salon to correct it. Will this brand work on my hair?

Asked by: Hunnydee05
Hello this is Roxy with Zotos Professional , Agebeautiful is great on covering gray hair , best brand to use and get the right coverage, if you have dark brown hair I would suggest using a 4n with 20 vol hope this helps
Answered by: Zotos Education
Date published: 2020-04-30

It is in stock at the Store?

Asked by: Anonymous
They had it at the one local to me.
Answered by: CKing1966
Date published: 2020-01-31

I have black box dyed hair and I’m look for a black cool violet colour. Will this dye add that violet tint to my hair?

Asked by: Jenn2214
 Yes it does especially in the sunlight it’s beautiful 
Answered by: paulaboggess
Date published: 2019-11-10

My hair is dark can i use this and it will take with out bleaching my hair??

Asked by: Mspadilla
Yes, the whole point of using this color line is that you don’t have to pre-lighten your hair 
Answered by: Midge0413
Date published: 2020-09-07

Are you aloud to mix these colours together 

Asked by: Sarah102
I do. 
Answered by: Petunia724
Date published: 2019-05-08
  • y_2021, m_1, d_23, h_17CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.13
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_27
  • loc_en_US, sid_AGEBEA4, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 36ms
  • questions, product