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Let's COLOR! Conditioning Gelee Permanent Hair Color

 Item LOREAL69
$1.99  -  $7.29
What is it?

Let’s COLOR!™ Permanent Haircolor is a high-impact, multi-dimensional, easy-to-use, conditioning color that lets you say, "I did it myself!" "So easy!" In just 25 minutes, you can create your own customized hair color with 4 simple steps:

STEP 1: Pick your permanent haircolor shade. Select from 28 glossy, gelee shades to suit your mood or attitude.

STEP 2: Choose a developer. Do you want traditional or extra-energized lift?

STEP 3: Ramp Up Your Color. Increase your color pop by mixing in one of three High Pigment Color Boosters: Red, Violet or Copper.

STEP 4: Play Up Your Glow. Mix in our Oil Infused Fragrance Booster. It leaves your hair smelling terrific! Put creative control in your hands with Let's COLOR!™

L’Oreal Help Line:

(800) 345-5014.

9AM - 5PM EST, Monday-Friday

What makes it special?
  • NEW! Exclusive to Sally Beauty
  • Let’s COLOR!™ is a high-impact, multi-dimensional, conditioning Permanent Haircolor
  • 28 glossy gelee shades across 9 tonal families, from foundation naturals to edgy, eye-catching colors
  • High Pigment Color Boosters allow you to increase your color intensity for instant wow!
  • Oil Infused Fragrance Booster with Grapeseed and Sunflower Seed oils provides a smooth color application
  • Signature Cherry Blossom fragrance leaves your hair smelling teriffic!
  • Create your unique customized haircolor in 4 simple steps

Let's COLOR! Conditioning Gelee DIRECTIONS:

Wear suitable, disposable gloves. Mix 2.0 oz. of Let's COLOR! with 2.0 oz. of Oreor Crème Developer, 20 Volume (6%) or 30 Volume (9%). For Level 9 and 10 shades, mix 2.0 oz. of Let's COLOR! with 4.0 oz. of Oreor Creme Developer. Use exclusively with the recommended volume of developer, 30 Volume (9%) maximum. Use only in the proportions indicated.

APPLICATION AND RINSING: Wear suitable, disposable gloves. Do not use with metal tools (clips, combs...). Process at room temperature for 25 minutes. For resistant gray coverage, process an additional 5-10 minutes. DO NOT USE HEAT. Rinse hair well after the processing time.

Let's COLOR! High Pigment Color Booster

DIRECTIONS: Wearing gloves, mix 1 tube (.12 oz.) of High Pigment Color Booster with 2 oz. Let's COLOR! Conditioning Gelee and 2.0 Oreor Creme Developer. Follow all directions for use on your Let's COLOR! shade carton.

Let's COLOR! Oil Infused Fragrance Booster

DIRECTIONS: Add the entire contents of 1 Oil Infused Fragrance Booster (.15 oz.) to your Let's COLOR! hair color formula. Process as directed on the Let's COLOR! Conditioning Gelee Permanent Haircolor carton instructions for use.


PICK YOUR PERMANENT SHADE. There are 28 shades across 9 tonal families. NATURAL SHADES: Not too warm, not too cool…they're just right! These are your go-to shades for gray coverage or if you want that " Does she really color her hair?" look. The final color ranges from soft black to medium brown to very light blonde, based on your personal selection. The formulas have just the right balance of brown and blonde, so gray is covered naturally.

BLUE SHADES. For function plus fashion, blue gets rid of that unwanted red and orange and adds cool-blue depth to natural brunettes. You'll get deep, rich, dark brunette with hints of cobalt or lapis. If your hair color is naturally dark and you love it that way, these shades add mystery, eliminate any auburn undertones and still look cool in sunlight.

COOL SHADES. When you want to chill out, add discrete ash tones that keep blondes and brunettes brass free. These shades subtly cool off medium and light browns and keep your light blonde true to its cool self. Think smokey, pearl tones without any brassiness.

VIOLET SHADES. If your hair is naturally dramatic and dark, embrace a taste of rich red wine. You’ll crush on these violet and blackberry shades that are perfect for dark-haired beauties who want to see a touch of red, mixed with deep purple.

GOLD SHADES. Vacation or staycation, make your blonde or brunette hair look like it was sun-done year ‘round. Soft gold tones mix with natural undertones to give your hair a sunny new outlook. Choose these shades if you want to break away from dishwater blonde or mousy brown and go for the gold.

COPPER SHADES. Light up everyday brunette or blonde and revel in your own copper moment. Add soft, orangey red tones to your natural medium brown or dark blonde hair without going overly red. These shades enhance what your hair has naturally, bringing out ginger and copper tones.

RED BROWN SHADES. Show your brunette some love with burgundy accents that get you noticed. If you have dark brown hair and feel bored with it, add scarlet, crimson or mahogany without going all the way over to the red side. These are perfect for a polished yet playful take on red-brown.

AUBURN SHADES. Spice up your brunette by turning up the heat! Take your natural dark or medium light brown color and go full-on auburn with these naturally earthy shades. Choose our auburn shades for diminished coppers, soft gold apricot and a taste of true cinnamon.

RED SHADES. Raise your brunette temperature even more with a red-carpet red. Start with your naturally dark or medium brown hair and really get your red on! Go really rouge, royal red or richter-scale red and keep all eyes on your A-list look.


20 Volume Oreor Crème Developer is the most popular choice for traditional lift, which allows 1-2 levels of lift with spot-on color deposit and the radiant, rich tones you expect. It is the developer to choose for gray coverage and coloring.

30 Volume Oreor Creme Developer is perfect when you want your color to be extra energized, a little bit lighter and brighter. With approximately 3 levels of lift, your hair will have noticeable tonal results from the shade you selected.


Customize the vibrancy of your color by mixing a High-Pigment Color Booster in your hair color formula! There are three concentrated, pure-color pigment boosters to choose from: Red, Violet or Copper.

Red Booster: Enhances and pops the Red tones in your Let’s COLOR!™ shade. Mix with: 4.5 Crimson Craze, 3.5 Scarlett Rush, 6.64 Marigold, 5.64 Spiced Up, 4.64 Zanzibar, 5.6 Really Rouge, 4.6 Royal Red.

Violet Booster: Enhances and pops the VIOLET tones in your Let’s COLOR!™ shade. Mix with: 4.26 Violet Crush, 3.26 Majestic Violet, 2.26 Black Berry, 4.5 Crimson Craze, 3.5 Scarlett Rush.

Copper Booster: Enhances and pops the COPPER tones in your Let’s COLOR!™ shade. Mix with: 7.4 Capri Sunset, 5.4 Tiger Lily, 6.64 Marigold, 5.64 Spiced Up, 4.64 Zanzibar.

STEP 4: PLAY UP YOUR GLOW. A must-have addition to your Let’s COLOR!™ application! Our Oil Infused Fragrance Booster with Grapeseed and Sunflower seed oils provides a smoother hair color application. Our signature Cherry Blossom fragrance leaves your hair smelling terrific!

You will see beautiful color results each time your use Let’s COLOR!™.

Here are some guidelines to follow:

Virgin Application: Working in controllable sections, saturate the hair thoroughly with the Let's COLOR! ™ mixture. Process for 25 minutes at room temperature. DO NOT USE HEAT. For extra gray coverage, process and additional 5-10 minutes. Rinse with warm water until the mixture runs clear. Then, shampoo and condition your hair.

Touch-Up Application: Apply the Let's COLOR!™ mixture to the re-growth only and process for 25 minutes at room temperature. DO NOT USE HEAT. If the ends are faded, add a little warm water to your mixture and work the product through the lengths and ends for 2-3 minutes. Remember to always follow the instructions.

Rated 5 out of 5 by from Capri Sunset I’m a natural sandy blonde and finally decided to go to a natural ginger color. This is the ONLY dye I’ve ever used that actually turns my roots without extra processing. It looks very natural and didn’t damage my hair. I love it! The formula is almost jelly like and it’s easy to apply. I IS scary the way the product processes because it goes from a pale yellow when mixed, to a medium purple, to black. BUT it deposits a natural ginger color. That was very scary for me when I first used it. The smell is very strong but typical for a hair dye made from chemicals.
Date published: 2021-01-16
Rated 5 out of 5 by from Great product. Long lasting color. Easy to order. Love this product. The color goes on really easy. Had it delivered right to my house.
Date published: 2021-01-14
Rated 5 out of 5 by from Love it! Love it! Came out great in my hair. No pre-lightening but did use the color booster and smell enhancer!
Date published: 2021-01-01
Rated 2 out of 5 by from Meh I bought the capri sunset color and used it on my naturally strawberry blonde hair. The color ended up being a gorgeous auburn, but it last more like a bad temporary dye. Not very “permanent”. The gorgeous color it started out as last probably 3 days, and after 1-2 weeks it had pretty much completely faded. Pretty disappointed. First picture is my natural color, second is how it looked right after dyeing it, and the third it how it looked about a week later.
Date published: 2020-12-31
Rated 4 out of 5 by from Loreal Let's color It's a beautiful shade. I mixed it with 20 Volume developer and applied to my roots for 20 minutes and then spread some toward the ends for 10 minutes.
Date published: 2020-12-28
Rated 5 out of 5 by from OMG! so good! I don't get how there are so many bad reviews for this hair dye brand. You need to know how color works for it to turn out the color you want. If you dont know what your ding or how color over color on hair works then..yes its not going to turn how how you like I used Capri Sunset and the color is soooo pretty!! it turned out so good. I had a copper/golden hair before I dyed it the sunset color and it worked great Also big tip ******* Everyone's hair is DIFFERENT! some hair just cant take color, or it could get very dry, you never know. Know your hair before you color it.
Date published: 2020-12-23
Rated 2 out of 5 by from It was pretty horrible in most ways I usually get the same brand dye, just a slightly different color. Got this one by mistake. Color faded really quick. I always have that problem EXTREMELY BAD, no matter what brand or anything Else I use, But this one seemed to be worse than most others. AND the color didn't really show, there wasn't really ANY VIBRANCY AT ALL, it almost just looked like an ordinary brown. Overall really unsatisfied.
Date published: 2020-12-13
Rated 2 out of 5 by from Not the color of example My hair is ruined from this dye. I bought the shade marigold, the sample in the store was kind of a medium reddish brown. I used it how the instructions directed and used 20 volume developer and it came out fire engine red. I don't want to be seen in public with this color. The box does not have any kind of color example. I honestly don't think it's a bad dye but I would not have used it if I knew the real color.
Date published: 2020-12-06
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Does this work without bleach

Asked by: Lizbeth4
no needs developer
Answered by: teribarber
Date published: 2020-10-06

What exactly does a booster do!? Is it good to add it to a dye.Will it really help hide they gray!?

Asked by: MsRedd74
Hey Collinsville, IL! O'Fallon here. The booster made my grays absolutely beautiful. I stopped dying my hair for over a year and decided to go back. I bought every step of this line, the fragrance booster is amazing! Was bummed when I went back and they were sold out of that. My hair wasn't damaged at all, the 5 inch+ grays looked like I had lighter highlights put in. I didn't have any grays fading for the past month. With most dyes my grays tend to lose all pigments within a week or 2, but this actually lasted. I highly recommend this line
Answered by: ASH87609
Date published: 2020-11-22

Can the copper booster be mixed with any other hair color other than this brand??

Asked by: Cassifrass44
This is a color booster, so it is basically just the pigments for copper. So yes you can put it in any brand, as well as mix it into a conditioner to make a color depositing conditioner.
Answered by: Narconia
Date published: 2020-05-29

Can I use a 10 developer rather than a 20 or 30? I much prefer 10 as I don't want any color lift before application. Thanks.

Asked by: TheaNeall
Yes you can ..
Answered by: terra marie
Date published: 2020-11-02

I have dark brown, dyed hair, i color because of gray hair. My natural color is med - dark brown. If I use the purple die & booster will it be purple indoors?

Asked by: Sleepie22
It will definitely be purple.  It will also depend on the lighting in the room you’re in. My natural color is fairly dark brown. I also color to cover gray. I have been using mixtures of dark blue and purple for a couple of years now. I love it because it is subtle enough to wear to work without it screaming PURPLE!!!  The dark purples are fairly subtle.  People do a double take and then ask if my hair is purple. Most often it is more noticeable outside in the sun. Go for it!. If you hate it, you can very easily color it back to dark brown. 
Answered by: Purplehairrules
Date published: 2020-10-01

I have colored my hair with (loreal technique preference, medium brown #5, base: neutral) for 13 years but it has been discontinued. Is your (loreal techniques preference Lots of Latte, light natural brown, 6.0, base: natural) comparable?

Asked by: Frangelica

Are any of these shades the same or similar as the loreal preference lush cherry you used to carry?

Asked by: Carrie7555

Anyone know how this color will react on red hair. I used the L'OREAL high lift red over a month ago and i'm thinking of changing it up a bit.

Asked by: Beenah79

I was using LOreal Mb 1 for toner with 10 vol on highlights. I cant find it anymore. What is your recommendation for a replacement?

Asked by: Francineb

I have naturally dark brown/black hair. It has been previously lightened using olaplex. It has some brass towards top/middle and lighter blonde towards the end. I got the blackberry color with 20 volume developer. Will this be okay on the lightened

Asked by: saintsfantn

Which one has more blue tint to it - 1.1 Black Cobalt or 2.1 Fresh Ink?

Asked by: cherrypeach

Two questions: I was using Loreal Technique Preference Permanent Haircolor (Mega Reds, Dark Intense Copper Red MR7). Now I can't find it anymore. Is this color still available? If not which Loreal color would you recommend?

Asked by: Rosie222

I have this color and it's in liquid but wanted to know if it's k to put it on

Asked by: Elvira123

Can this be put on hair that has been bleached out ?  Even with toner my hair is a little more yellow than I’d like.

Asked by: KitKat47

I used to use L Oreal Technique Preference 4.1 dark ash brown with base blue. What Equivalent color should I use with the new L Oreal Let’s Color?

Asked by: Diane2390

I last used Loreal Technique Let's Color 4.30 Glossy Sable. What would be a color close to that, that is a little more brown and a little less redish?

Asked by: mapmonday

what color is closest to extra light beige blonde?

Asked by: Cynthia0212

What would you recommend for already colored hair, light auburn, but wants to add a bit more lighter tone?

Asked by: Krista34
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