Selected quantity exceeds what is currently available

Master Colorist Series Permanent Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Master Colorist Series Permanent Creme Hair Color

Color Brilliance by ion

Master Colorist Series Permanent Creme Hair Color is rated 3.9 out of 5 by 186.
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View all colors +
  • Enriched with Pequi and Argan Oil Unparalleled hydrating action Luxurious long lasting color Low Ammonia PPD Free

    ion color Brilliance Master Colorist Series Permanent Creme Hair Color utilizes pure ionic micro pigments for deeper, more intense color. This new tonal series in permanent hair color combines warm pastel pigments with saturated matte dyes to create a melting of colors. Intense pigmentation energized by luminescent micro pigments provide a metallized, polished finish.


    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, Ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.

  • 1:1 mixing ratio. Two ounces of color to two ounces of, 10,20,30, or 40 Volume ion Sensitive Scalp Creme Developer.


    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 3 out of 5 by from Okay meh. It only stuck to my highlights, and washed out of the rest of my hair in a wash or two. Not only do I use color safe sulfate free shampoo but my hair is very light blonde with platinum highlights. Feria sterling silver covers my whole head and lasts weeks. This smells amazing but sadly works best for platinum blonde.
Date published: 2020-05-29
Rated 5 out of 5 by from Thank you Thank you for great product that helps us beautify ourselves during this pandemic.
Date published: 2020-05-27
Rated 1 out of 5 by from Disaster This was terrible dye & wrong color! I use black & blue. I didn't read it when it came & turned my hair orange!
Date published: 2020-05-23
Rated 5 out of 5 by from Great color Wonderful product only use this brand don't shop shop another place
Date published: 2020-05-20
Rated 5 out of 5 by from Beautiful!!! Always the same Beautiful Color!!! I LOVE this color and continue to receive so many complements.
Date published: 2020-05-18
Rated 5 out of 5 by from Great product Great haircolor for covering my grays. Easy to use and haircolor lasts.
Date published: 2020-05-16
Rated 5 out of 5 by from Good product, Arrived on time and good condition.- Arrived on time, Good product and good condition.-
Date published: 2020-05-15
Rated 5 out of 5 by from Lighten up Need to lighten before using this to get the best results!
Date published: 2020-05-12
Rated 5 out of 5 by from I love Ion Black Cherry ion black cherry has been my go-to color for a splash of something new when I’m bored with my brown hair. (Especially during this quarantine!) The color is very vibrant (more so in natural light) and doesn’t transfer. Not one drop of dye came off on my pillow cases or towels like other brands.
Date published: 2020-05-12
Rated 5 out of 5 by from A must have Wow I really feel on my hair that lovely soft texture after I dye my hair.
Date published: 2020-05-11
Rated 1 out of 5 by from “Permanent” just like a crayola washable marker It literally washed right out of my hair... left almost no color. Will NOT be buying again.
Date published: 2020-05-10
Rated 4 out of 5 by from Overall pretty good Good product always use it to kind of tone out some of the yellow
Date published: 2020-05-01
Rated 5 out of 5 by from Great red color Great color...very pretty!! The red keeps it color for the most part. It lightens a bit after a few weeks but overall i have been using this color for a couple years and love it.
Date published: 2020-04-30
Rated 2 out of 5 by from Disappointed Was very disappointed with color. It didnt come out cherry it was more or a medium Auburn.
Date published: 2020-04-22
Rated 5 out of 5 by from BEAUTIFUL COLOR Love this color!! Blue is very bright at first but after a wash or 2, it’s a beautiful shiny black with that beautiful hint of blue in the sunlight!
Date published: 2020-04-17
Rated 5 out of 5 by from ION Permanent Color Such a vibrant and perfect color. It’s a deep red and stays on pretty well for a red.
Date published: 2020-04-16
Rated 5 out of 5 by from Great color I am so happy and get so many compliments that I am keeping it and getting more.
Date published: 2020-04-02
Rated 5 out of 5 by from Definitely must buy for blondes Fantastic for natural blondes like myself booyaah!
Date published: 2019-11-04
Rated 1 out of 5 by from So Dissappointed! I have used Ion products for years. I love Ion products, but this Permanent Creme color in Midnight Blue Black was absolutely horrible! I bought three boxes of the 2B Midnight Blue Black. It usually takes about a tube and a half to cover all of my hair. First things first....The cream didn't even want to come out of the tube! It was like trying to squeeze dried paint from an old paint tube! The creme was almost the same texture as halfway dried Vaseline! It has separated from the pigment, but I stuck with it and ended up just cutting the tubes opened and getting it all out that way. I usually use an applicator bottle...big mistake! No matter how much I shook it, the stuff barely mixed. There were chunks of creme that just would not dissolve into the developer! It clogged up my applicator bottle nozzle. I have never had creme color do this before in my all my years using hair color. So I decided to pour it out to my mixing bowl. Mistake number 2! A big chunk of solid creme plopped into the bowl, splashing blue dye everywhere, my clothes, my counter, my sink! Basically a big mess. I have been dying my hair for for years, so I pretty much know what I'm doing. So I know I didn't do anything wrong. The product itself was either made wrong or perhaps old stock on the shelf. I tried looking for a date or lot number on the package, but there is none. I hate to tell people to not use Ion products, because they really do work well. However, this Permanent Creme needs to be avoided. My only hope is that my hair will turn out the color its supposed to and lasts. I'll have to find a new Midnight Blue Black to use in the future.
Date published: 2019-11-04
Rated 5 out of 5 by from Perfect Silver This truly gives a perfect silver. I’ve been dying my hubby’s hair silver for a while now and this is what I use every time. It lasts and truly gives a perfect silver every time.
Date published: 2019-09-07
Rated 2 out of 5 by from Misleading Stayes it comes with all needed things but i did not get any developer so i have to wait and get some befpre i know anything.
Date published: 2019-09-02
Rated 4 out of 5 by from Beautiful color Beautiful color but washes out of my of my hair,quickly
Date published: 2019-06-04
Rated 5 out of 5 by from Blue Black Color Cover the gray well. Love the color! Easy to use! I will get again.
Date published: 2019-05-24
Rated 3 out of 5 by from Top 5 hair dye love it I usually love this hair coloring but for some reason this one did not stick. It just washed out. But in two weeks will try again. I dont think it was the product think i did something wrong.
Date published: 2019-03-22
Rated 1 out of 5 by from Did not work Did not work i used the developer an it was dull color
Date published: 2019-03-14
Date published: 2019-03-11
Rated 5 out of 5 by from Nice color I like so much this color, is very soft in my hair
Date published: 2019-02-28
Rated 4 out of 5 by from Chrome LOVE LOVE this color. Ive never received more compliments on my color. Just fades too fast.
Date published: 2019-02-21
Rated 4 out of 5 by from Chrome I like how the color came out, I’m just struggling to keep it! My hair wasn’t super light to start with, and I was going for a mostly ashy brown to charcoal so it worked ok for what I wanted. Pic 1 is before, Pic 2 is after chrome with vol 20 developer for 45 min (gave myself some bad hot roots, will try 10 on the roots for shorter time next time), Pic 3 is a few weeks after and after using Redken Color Extend Graydiant shampoo and conditioner, as well as getting a much needed cut.
Date published: 2019-02-03
Rated 2 out of 5 by from Wont hold on Bleach blond hair I got this product on recommendation from a worker at Sally's I was already blonde went lighter to almost white got out all brassy and yellow tones ... my hair was close to even with exception of my bottom wall about 2 shades darker. This product did not hold . I even attempted again and still my hair didnt take
Date published: 2019-01-27
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Will this cover black hair

Asked by: Cynthia40
No, hair needs to be pre lightened to a blonde.
Answered by: BeautybyBenoit
Date published: 2020-07-07

How light will I have to get my hair in order to use chrome? Also will I have to tone mt hair before I dye it?

Asked by: ceceliah
Toning the hair will get any brassiness out and even your color out as much as possible so it is recommended. But you shouldn’t bleach your hair over and over, but it’ll have to be pretty light and platinum to get that silver effect.. 
Answered by: emily rayne
Date published: 2020-05-24

Can someone tell me what color the chrome fades into? I don’t want green hair in the future lol 

Asked by: KageeOce
My natural hair color is dishwater blonde/grey. Its been several years since I used this color, but it seems that as it faded out it just blended back into my natural hair color. I never got any weird colors from it.
Answered by: Ellandblue
Date published: 2020-05-20

Do I need more than just hair color? Do I need to mix it with something?

Asked by: Sunshine58
Yes, you would need a developer with a level of 20 or higher depending on how bright you want to go! Always finish after you rinse, with a good conditioner. Sally's has after color "per pack" which is easier for me.
Answered by: RusticRotti
Date published: 2020-05-16

Can i use this on dark hair without stripping it first?

Asked by: Lisa1221
If you use it over time, it will lift and lighten your hair, but it will take many uses depending on the type of hair you have. But on the first usage not much will show up and you will be thoroughly disappointed. If you have the money to spend on a bunch of these, then go for it and I wish you the best, but otherwise, if you want platinum silver/white hair, you're going to have to bleach all of the pigment from your hair, with will leave it blonde. Then you should also get a toner, [NOT T-18] to try and help remove any yellows left behind from the bleaching. Unless you really know what you are doing, you won't get the full head of platinum on the second try. Make sure you have PLENTY of bleach because bleach does not lather, so you have to separate your hair and go bit by bit to cover every strand with plenty of bleach, if you do end up bleaching. Do not use 40 volume, and 10 won't lift, 20 will do minimal lifting so 30 is your best bet. If you get bleach, get a large quantity so that way you have enough for your whole head.
Answered by: NihiloMa
Date published: 2020-06-05

I have a light redish brown. do i need to pre-lighten to get the white chrome color?

Asked by: chrisPenn
From my experience you would need to lighten it. My hair is the same color, and If I go darker, the color sits great, but when you go lighter than your natural color, it is harder for the color to take, if you really want the chrome color to pop, I would definitely lighten it first
Answered by: HDaniels18
Date published: 2020-04-13

My hair is medium blonde (dyed) and I am ready to grow out my grey. Can I use the Chrome or Silver hair dye and let it go from there or do I have to bleach my hair. I just don't want the skunk look as my hair is growing out.

Asked by: DonnaLUH
I’d say it really depends on your roots. If they’re more than 50% grey, just color. If they’re darker or much different than the dyed color, bleach. It doesn’t need to be totally white, just consistent from root to tip. 
Answered by: TrekkerGoddess
Date published: 2020-04-14

Do I need developer with the black cherry color? What all do I need to dye my hair the black cherry?

Asked by: Brandi77
Yes you will need a developer. Depending on the difference in how many shades you're changing to, you may want to Google reference for the type of developer, when I used the black cherry, the 20 developer was fine and I'm starting with mostly Brown hair with Gray. The 20 developer was plenty for this use. It's recommended to use it in a 1:1ratio. So if you use one oz of color, use 1 oz of developer. Good luck! It's a great color!
Answered by: Coloraholic
Date published: 2020-03-04
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