Selected quantity exceeds what is currently available

Permanent Brights Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Permanent Brights Creme Hair Color

Color Brilliance by ion

Permanent Brights Creme Hair Color is rated 3.3 out of 5 by 1280.
  • y_2020, m_6, d_5, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_626, tr_654
  • loc_en_US, sid_ION202, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 20ms
  • reviews, product
View all colors +
  • Permanent, vibrant, and contemporary colors Crème consistency provides easy application Use on pre-lightened or highlighted hair Vegan

    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    Permanent brights provide bold, contemporary color that lasts. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

  • Apply on pre-lightened or highlighted hair, 1:1 mixing ratio. Two ounces of color to two ounces of 10 Volume ion Sensitive Scalp Creme Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


    If you have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

    • Apply hair color mixture to dry, unwashed hair
    • Work gently through hair as you would a shampoo. Loosely pile hair on top of head
    • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather
    • Rinse until the water runs clear.


    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

    • Make 1/4” partings throughout dry, unwashed hair
    • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather
    •  Rinse until the water runs clear.
Rated 4 out of 5 by from Fantastic color~ but does not last I'm on my 4th time redying my hair, have been doing so once a month and ABSOLUTELY LOVE the orchid color. It looks great at first but by the end of the month I have a faded pink look. I've tried washing once a week to see about lasting longer but didn't make a huge difference. The color bleeds no matter what color treated shampoo you use...I've tried about 6 now. I've used sealants conditioner after coloring and still quick fading, like a semi...but I still keep using it lol going to switch to coloring every 2 weeks and try that :)
Date published: 2020-06-04
Rated 2 out of 5 by from doesn’t last/not red it’s more of a neon pink color and washes out more quickly then other colors i’ve bought from this brand before
Date published: 2020-06-04
Rated 1 out of 5 by from Temporary dye last longer I thought going with permanent dye would save me time in the long run but, I have done my daughters hair twice now and it just doesn't hold. I thought the first time might have been because we used foils since we were doing a few colors. So did it again with just one and no foils. And within a week even without washing her hair daily was completely gone. I'm going back to temporary dyes
Date published: 2020-06-04
Rated 1 out of 5 by from Horrible This dye is horrible. Would give a 0 if I could. don't do it to yourself.
Date published: 2020-06-04
Rated 5 out of 5 by from Stunning color I applied the color azure to pre-lightened hair. It turned out AMAZING! The color is absolutely stunning!! I do have to do another coat just to get some patchy spots but that is my own fault.
Date published: 2020-06-04
Rated 5 out of 5 by from This stuff is great I am about 20% white hair with the rest of my hair dark brown. I use a 10 developer with no lift. Dye color is Sapphire. My white hairs turn blue and my browns turn almost black. I’m so thankful that they finally make my shade in permanent.
Date published: 2020-06-04
Rated 1 out of 5 by from Denim Hair Color Color turned out more green than blue. Didnt like the color
Date published: 2020-06-03
Rated 4 out of 5 by from Permanent brights creme Colored nicely. However, it's pink not purple. Yet the box is purple thats why only 4 stars..
Date published: 2020-06-03
  • y_2020, m_6, d_5, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_626, tr_654
  • loc_en_US, sid_ION202, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 21ms
  • reviews, product

My niece wants her hair blonde with a silver patch. I am going to bleach her hair but I also ordered a toner. Should I use the toner after the bleach or after the silver has been completed? Does toner fade the color?

Asked by: Anonymous7245
Use the toner after the bleach & then add the silver 
Answered by: ErinPhillips
Date published: 2020-05-29

If coloring black hair that will be bleached with Ion Permanant Brights - Sapphire. Do we need 40, 30, or 20 volume developer?

Asked by: Pink Unicorn
I would use 40. I have dark brown hair and that is what I used.
Answered by: Micritter101
Date published: 2020-05-27

Do you need a developer with this permanent color box ?

Asked by: Hznatalie23
Yes!!! It says so in the instructions to use a 1:1 ratio of the color and level 10 developer, preferably on pre-lightened hair.
Answered by: CeeDub0811
Date published: 2020-05-26

So I have already pre-lightened my Jaír but I only have a level 30 developer from Ion can I use that to dye my hair with the Sapphire permanent dye??? Or would that be too much? 

Asked by: NoraJlove
it would make it brighter, won't be as deep in color
Answered by: mbyx2555
Date published: 2020-05-25

have thick hair and shoulder legnth would one box be ok or will i need two

Asked by: amorris34
Yes I would definitely recommend 2 boxes 
Answered by: LilaMae23
Date published: 2020-05-24

I was told ion plum color would make my hair the dark purple almost black when put on my red with purple tone hair it didn't come out purple at all. How do I get dark purple almost black

Asked by: Lizzy153
one time i dyed my hair purple almost black with arctic fox purple rain and transylvania. it was perfect and it's much healthier for hair
Answered by: ceceliah
Date published: 2020-05-24

I have recently dyed my hair a high lift cool blonde and in a few days I am going to be dying my hair with the titanium shade. I keep seeing reviews that it washes out easily. What products can I use to help keep the titanium color to last longer?

Asked by: APotter1
I use lots of fun colours and I find that using Ion after colour sealer, helps keep the colour longer.  Hope this helps.
Answered by: Wee lass
Date published: 2020-05-22

So if my hair is Dark medium Brown will this color show?

Asked by: Mama j 4
If you are wanting just hint of color, yes. If you are wanting it to be as vibrant as it is on the box you will need to bleach your hair first.
Answered by: amandatherose
Date published: 2020-05-22

I am doing my hair Radiant Orchard and do I just use the color or do I have to use a developer with it? My hair is short and all good hair with gray and some brown.

Asked by: dahat1992
If you want the color to be vibrant, especially with you having some brown hair, you will first need to do an all over bleach. After you've done your bleach, you will need to use the color with 10 vol developer. Make sure hair is completely dry after bleaching before adding color.
Answered by: amandatherose
Date published: 2020-05-22

Do i need to buy the 10 Volume ion Sensitive Scalp Creme Developer or is this included in the box?

Asked by: Chriskittlez
You will have to buy it separate
Answered by: varina39
Date published: 2020-05-21

Can I mix Lavender and Azure ion permanent hair color.

Asked by: Silved65
Yes I did!
Answered by: Babyblew
Date published: 2020-05-20

Do I have to lighten my hair before applying the purple? I have brown hair. 

Asked by: Shiana96
You absolutely should, I dyed my light brown hair with purple and it did show, however it faded out faster because it wasn’t bleached 
Answered by: Anonymous girly
Date published: 2020-05-20

What is your deepest purple permanent hair color

Asked by: Cathybob
Purple but I get very good effects with Radiant Orchid. I also leave the colorant in for 40 minutes.
Answered by: SpeedBink816
Date published: 2020-05-19

Do I have to pre-lighten my hair for these?

Asked by: Charandken
Answered by: Simbaboy
Date published: 2020-05-18

Does the magenta resemble the same magenta in the L’Oréal Hi color ? 

Asked by: Ashleyisabel
It's similar but the hue is more intense and vibrant in my opinion. It also has a little bit more of a glossy shine and didn't dry out my hair as much.
Answered by: frostqueen2003
Date published: 2020-05-16

Need bleach to lighten hair before using ion blue hair dye on very dark almost black virgin hair, just streaks not whole head what do you suggest?

Asked by: Bluehair novice
Yes, in order to see the color
Answered by: Titi5678
Date published: 2020-05-15

Can’t two different colors be mixed together to make a new color? 

Asked by: Anonymous
I always mix colors together, sometimes it works well together and sometimes you have to play around a little to get the correct color you want. You can even mix 3 colors. Just start off with a little of each at first, just in case you don't like it you won't waste too much
Answered by: HeatherBD
Date published: 2020-05-15

Do I have to pre-lighten my hair for these?

Asked by: Charandken
My hair was lightened before hand, but these pigments also penetrate and have staying power. After using fuchsia, it took me bleaching my hair to get the color out. Flamingo was a great color, too. My experience is all about trial and error. It’s color, have fun with it.
Answered by: Vikkivallencourt
Date published: 2020-05-14

If I have dark black ish blue hair and I would like to change my whole head to the titanium what would I have to buy and use to make it come out good? 

Asked by: Lacey1121
you would need to bleach your hair. since your hair is so dark, you’ll need to do multiple sessions of bleaching first so you don’t completely fry your hair. space out the sessions and use lots of deep conditioner. if your hair is feeling unhealthy, it is. so give it a rest before you do more. eventually you’ll get it light enough. 
Answered by: verifiedbuyer
Date published: 2020-05-13

What developer is needed?

Asked by: Krista123
It depends on how damaged your hair is, if you just bleached it I recommend a 20 developer so your hair doesn’t get even more damaged, but if your hair isn’t damaged then it’s safe to use a 40 developer 
Answered by: Nikki9819
Date published: 2020-05-13

Can this product be mixed with other colors to achieve a custom hue?

Asked by: AngieBob
It depends on what you're trying to achieve, and if you're using the same product line. I'd really like more details to answer better!
Answered by: Lisa ACP
Date published: 2020-05-11

I have medium to dark hair. I want to use ion but use radiant orchid or a blue. Can I use a level 30 or 40 developer rather than bleaching or lightening it?

Asked by: Queenb4209
I have dark blonde/light brown hair with permanent red and using level 40 with the purple or blue showed as an undertone in certain lights but not much other than that. Still got a lot of compliments, but it wont be the same as if you bleach it first. Hope this helps.
Answered by: dianaburgers
Date published: 2020-05-11

Would I need a creme developer with this product and if so what kind?

Asked by: Susie1950
Yes you do. I would say a 20 volume would be good. I usually use wella color charm 20 volume developer and it's been good to me
Answered by: Lunimaria
Date published: 2020-05-14

What kind of activator will I need with this hair dye 

Asked by: Hilda Esp
Ion sensitive scalp developer usually 10 for depositing color or just developer but i like to use theirs for coloring
Answered by: AlexAvila
Date published: 2020-05-10

What volume developer do I need with this

Asked by: LilyLace
10 volume devoper
Answered by: AnnaJJ84
Date published: 2020-05-07

Can this color be put on with out a developer?

Asked by: Jennifer35
Yes, I used it straight out of the tube on my hair.
Answered by: Tamara C
Date published: 2020-05-06

Can I use a 30 volume developer with this? And if I can’t, is there a way to “dilute” or change the ratio so that I can use the 30 volume? Thank you :)

Asked by: fovvlxrr
You can definitely use a 30 if you're needing more color lifted from your hair :) otherwise you can mix a 30 with a 10 (make sure they're the same brand) to make a 20. Neat trick I learned in cosmetology :)
Answered by: Bluejayyx
Date published: 2020-05-06

My hair is light blond & I want to use the lavender permanent. I've used the semi-permanent & was happy with the results. What number developer should I use?

Asked by: Susanw64
It's highly dependent on whether or not you need to lift anymore color out while depositing. You said you have light blond hair, so I would recommend using either a 10 if you don't need anymore color lifted, or a 20 if you need a little. Happy coloring!
Answered by: Bluejayyx
Date published: 2020-05-06

How much amount do I have to put to have this color Show right now my hair Medium black

Asked by: Mamaj426
The amount doesn't matter. Colors of this variety won't show up well, if at all on dark hair. You would have to bleach/lighten your hair to have any kind of result. Hope this helps :)
Answered by: Bluejayyx
Date published: 2020-05-06

Do I have to bleach my hair to get it to rose gold ? 

Asked by: Janie 72
Yes if its dark
Answered by: Meishmasterstylist
Date published: 2020-05-04
  • y_2020, m_6, d_5, h_15CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.8
  • cp_2, bvpage2n
  • co_hasquestionsanswers, tq_384
  • loc_en_US, sid_ION202, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 54ms
  • questions, product