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Permanent Brights Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Permanent Brights Creme Hair Color

Color Brilliance by ion

Permanent Brights Creme Hair Color is rated 3.4 out of 5 by 520.
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View all colors +
  • Permanent, vibrant, and contemporary colors Crème consistency provides easy application Use on pre-lightened or highlighted hair Vegan

    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    Permanent brights provide bold, contemporary color that lasts. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

  • Apply on pre-lightened or highlighted hair, 1:1 mixing ratio. Two ounces of color to two ounces of 10 Volume ion Sensitive Scalp Creme Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


    If you have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

    • Apply hair color mixture to dry, unwashed hair
    • Work gently through hair as you would a shampoo. Loosely pile hair on top of head
    • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather
    • Rinse until the water runs clear.


    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

    • Make 1/4” partings throughout dry, unwashed hair
    • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather
    •  Rinse until the water runs clear.
Rated 4 out of 5 by from Just giving advice I used to work at Sallys and I'm licensed. I was browsing thru the comments because I wanted to see how fast this faded for people and I've read a lot of misunderstandings of the directions. Developer HAS to be used with this, or it won't work. There's a semi-permanent version with very similar packaging and that doesn't use developer. It is designed to be used with 10 volume because it has more deposit than 20 and 20 makes your hair more porous so the color will fade much faster. Also if the sapphire is used, your hair has to be pre-lightened to very light blonde and toned or else the yellow/orange in the hair will cause you hair to look green after a couple washes. For the other shades, it won't lighten hair to the hair must be at least the same level as the shade used. Porosity filler will help it not to fade as fast. If you used box color from the drug store, always do a test strand because you might have metallic dyes in your hair and the color can react and cause it to become very brittle. That is all, thanks for listening to my Ted Talk.
Date published: 2020-02-25
Rated 5 out of 5 by from Beautiful Color I dyed my hair with the radiant orchid shade and I love it! The color is so intense and turned out beautifully! It runs a little when you wash it. That’s to be expected, but after a month of washing every 2nd day I don’t see a difference in the color from the day I dyed it. Will 100% be buying this from now on when it’s due for a touch up.
Date published: 2020-02-25
Rated 1 out of 5 by from Very disappointed I went to our local beauty supply store and bought 3 boxes of this, 2 in magenta and 1 in the red. I did a strand test on my daughter's hair with the magenta and it looked amazing! Then I put it on the rest of her hair and nothing happened at all. I used it directly from the tube both times. Also my other daughter that was using the red color now has blotches of red in her hair. So it worked, in spots. I do not understand why this would happen. The only thing I can think is that the strand test I did was on her normal hair, the rest I did on pre lightened hair. Would this make a difference? I have been dying hair for years, and I was so excited to see the shade of pink/ purple it made her one strand. Then nothing. She was very sad. I would not buy this again.
Date published: 2020-02-24
Rated 5 out of 5 by from I'll let you know when I get my mixing bowl I haven't gotten my color mixing bowl yet so I haven't been able to color my hair for some time now.
Date published: 2020-02-22
Rated 1 out of 5 by from Burnt wire smell The dye smelled like burnt wires after application. The dye had zero effect. Now, after almost a dozen washes in two days, my hair still smells like burning wires. It's unfortunate, because I've used other varieties of ion color with no problems.
Date published: 2020-02-20
Rated 5 out of 5 by from Favorite all time hair color! I absolutely love this hair color! I just wish they made the same sapphire blue in this permanent version like they have in the semi permanent version. The tanzanite is beautiful, just a little bit too dark for what I want. The orchid turned out amazingly and lasted so long.
Date published: 2020-02-16
Rated 1 out of 5 by from Sapphire turned green :( 2nd time I've used this and I'm soo disappointed. 1st time did it on unbleached jet black hair (jet black from a previous dye job gone wrong.) Made it shiny but that's it. No blue to be found. 2nd time I bleached my hair to a honey light brown color, then applied the sapphire. :( my roots were not bleached but had faded to a light brown since the jet black. I applied the sapphire color all over. I followed the directions and even used the color sealer stuff. Once dried, my ends that were a brown color with a greenish tint. And my roots were once again jet black. Seams like the color went right down the drain. Now I have to wait till it fades. But im scared because I think it will fade into a green color like my ends.
Date published: 2020-02-14
Rated 1 out of 5 by from Radiant Orchid and Fuschia. I bought this and the dye lasted for only 2 weeks. The manic panic semi permanent lasted longer then this product.
Date published: 2020-02-11
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I have dark blond hair and recently used a semi permanent orchid color and love it but it only lasted one wash. I want to go permanent but I'm confused on what to use. Do I just need a volume 20 developer and then the dye? Thank you

Asked by: Ecthelion
Yes that’s right, but if you don’t have grey you can use a 10 volume. If your hair is colored blonde, means the cuticle is blown out, so it takes a few times doing the color to fill the key to go back in, so it doesn’t wash out
Answered by: Serendipity hair studio
Date published: 2020-01-15

Do you have to Add ANYTHING to this product B4 You put it into your hair for color to stay longer?

Asked by: Renagade
Yes, the color must be mixed with the proper amount of toner as with any permanent color. This product is not like the semi-permanent color that washes out in a couple of weeks. This is PERMANENT color and needs to be used as such. I do my roots every 4 to 6 weeks, then touch up the balance for about 15 min. before washing out.
Answered by: susarita
Date published: 2019-12-30

Can I mix a semi-permanent hair color with a permanent hair color

Asked by: Krystalks
No. These are not mixable.
Answered by: Eliz1234
Date published: 2019-12-23

Is this all I need to color mg hair?

Asked by: Danadane
No, you need to get the peroxide also. It is mixed on a one to one ratio. Don/t for get a mixing bottle too.
Answered by: peppercorns
Date published: 2019-11-27

Is this only online? Or does it apply in store as well?

Asked by: Tscarioni
You can get it in the store
Answered by: Shawnnett
Date published: 2019-11-21

How Permenant is this permenant dye? Will any of the colors wash out completely like the semi-permenant brights?

Asked by: Ashgirl1
I normally use the red and well with any bright colors if you wash your hair consistently everyday then the colors will fade faster. I typically refresh my color every 2-3 weeks .
Answered by: yaileeng
Date published: 2019-11-19

Do I need developer with this product?

Asked by: Kimberley000
YES YOU NEED DEVELOPER but my instructions in my box do NOT include the word "sensitive" in them they just say mix 1:1 with 10 volume developer so they either changed that because you do not have to use sensitive unless you are prone to irritation or it is the one color that irritates on its own.. who knows. But I've used 10 , 20 and 40 volume developer with these and never sensitive always regular with great results !! Use this without developer and you will probably be very disappointed in the results. They make instructions for a very important reason... they need to be followed.
Answered by: Heatherwf73
Date published: 2019-12-18

Do you need developer for this?

Asked by: CaitlynR
Yes you need developer but it does NOT have to be sensitive only you can use any level 10 if your hair is pre lightened and a higher developer like 20 , 30 , or even 40 volume if you want to lighten while you color but be careful.. it's far easier to pre lighten to the bright white or light blonde you want to put the color on than to use a higher number developer and HOPE that it lightens while coloring since you can't monitor the lightening while coloring at the same time. If your hair is already medium blonde or has previous color like mine I use a 20 volume to help it lighten that last bit so the color is nice and bright but I originally lightened to where I wanted it before coloring the FIRST time. And you only need "sensitive " if you do indeed have a super sensitive scalp and would use it anyway. Nowhere does it say in any instructions that this is the only developer you can use and I've used many volumes and different brands just fine with excellent results. Hope THIS helped.
Answered by: Heatherwf73
Date published: 2019-10-30

Why is this dye not working on my hair?? I got the magenta, I followed the directions, and my hair is pre lightened and everything!! I’ve put it on TWICE now, thinking maybe I did something wrong the first time, but it didn’t work the 2nd time either. 

Asked by: ShyTheHairQueen
Did you mix it with level 10 creme developer ? Did you use a pre color treatment that opens the cuticles in the hair ? Ion had one. I have no idea why this wouldn't work because I have everything from dark brown to light brown to blonde in my hair and I use 6 of these colors at the same time for an oil slick look every 6 months and have never ever had one not develope and color exactly like it's supposed ti. They last 6 months too if you wash in sulfate free shampoo and cold water only 1 or 2 times weekly. You might get your hair colored by a colorist first and find out if your hair is resistant thru them first and if so find out what they do to get the color to take. I've just never seen or had this problem so it sounds like a skipped step or the wrong developer or something.
Answered by: Heatherwf73
Date published: 2019-10-30

How long does this take to wash out. I’m afraid it’s going to fade really fast. Is it normal for a lot of dye to come out while washing it? 

Asked by: Kat Hammer
I've been using ion brights for over 6 years doing an oil slick combo on my hair and if you follow the directions (which people who complain that is doesn't work obviously haven't done) and use only cold water wash and rinse with sulfate free shampoo your color will last and last. Only wash once or twice a week with dry shampoo in between and your permanent brights can last 5 tp 6 months but they will slowly fade over that time. I've never had these stain anything after the original coloring and rinsing (when the most dye comes out.. so be careful when you actually do the coloring because that's the time that it will stain if you get it on anything) as long as you are using cold water when you wash and you rinse off any color that gets anywhere. This is the only stuff I will use and works perfectly lasting a very long time (it's been 7 months since I colored and my hair is still multiple different colors just faded to a pastel group of shades instead of bright now.. time to reapply). Those who complain the loudest are the ones who never bothered to read instructions, wash every other day in hot water with sulfate shampoo, and cry when things don't work out and they can't understand why. So just follow some simple guidelines and you'll be as happy as I am.
Answered by: Heatherwf73
Date published: 2019-10-30

If you have dark hair that is not pre-lightened, can you combine this with one of the stronger developers?  

Asked by: Kenna300
I always use 40V to do my regrowth but I have darker blonde hair. It lifts great for me. And I usually use the purple or magenta. Then use the Ion Purple or magenta conditioner to keep up the brightness.
Answered by: SheenaBu
Date published: 2019-10-24

Do I have to add developer to the cream hair color and if so what is the volume? it's tanzanite

Asked by: Dragonmoon
You can use any volume developer. 20 is probably the best though I use 30 because of the amount of grey i have. 
Answered by: Anonymous
Date published: 2019-10-07

Hello, I recently dyed my hair with a mix of Purple and Fuchsia Permanent Brights Dye and I did not like the results. Is there anyway I can remove it to go back to the bleached hair I had before or anyway I can fade it to a more subtle color instead 

Asked by: jakie270
Although the bleach and shampoo may work, I would try Ion’s Color Remover because it’s designed to work with their own brand. If that doesn’t work how you want it to, then you could try bleaching it again but if it’s already been heavily bleached before I wouldn’t recommend doing it yourself. I’m a natural brunette and I had a similar problem about a year ago and bleaching did remove the color at the expense of my hair breaking apart and falling out with any level of brushing or combing. I would definitely consult a professional hair stylist on their opinion of how healthy your hair is currently and how much potential damage will be done if you decide to bleach. I hope this helps!!! Good luck!!!
Answered by: haircoloringaddict
Date published: 2019-09-19

My hair is to my waist how many would I need to do all over

Asked by: Anonymous
These permanent colors are a 1:1 ratio and each tube is 2 oz therefor you mix each tube of color with 2 oz of 10 vol developer as you are just depositing the color you shouldn’t need more than a 10 vol but you could use a 20 vol but the color will be more vibrant and does seem to last a bit long as a 20 vol is going to lift and deposit.... so each color tube when mixed correctly is 4 oz... my hair is waist length and to ensure for coverage I use 3 tubes of color... so therefor you will need 6 oz of developer so you will have 12 oz of product total.... and if you are applying the color correctly which is bowl and brush application due to the length of your hair you should be able to cover your with 3 tubes of color....
Answered by: Mom of 7
Date published: 2019-08-21

Is it hard to keep your hair silver

Asked by: Beccajoy33
That would depend on the amount of maintance you are willing to commit to. The lighter the level of silver the more upkeep is involved. To keep your hair colour looking fresh it is recomended to apply the demi colour every two weeks. This is also subject to your budget , time and your color expectations.
Answered by: ProtipsM
Date published: 2019-10-16

I have medium brown hair no chemical treatments of any kind I love the radiate orchid color. What would I all need to achieve that color?

Asked by: NoNo1984
There are many way to get there. When i first bleached my hair it took to months because i wanted to minimize damage. I box dyed it blonde twice to get it as light as possible before i bleached it. So when i did bleached it, it came out platinum blonde. I only had to use 30 developer instead of 40 and i only had to do it once and my hair felt normal and the color took extremely well too. Or you can bleach it a few time using different combinations of volume developers the color it just make to wait a week or two to do the color
Answered by: AlexAvila
Date published: 2019-06-24

I have brown hair and I mixed orchid and fuschia with a 30 developer. I did a strand test and left it for 4 hours and did get a purple but not enough so when I did apply it I got bust and left it for almost 7 hours and my hair is pink on top and reddish

Asked by: Delaine65
Unfortunately for a lot of these beautiful vibrant permanent colors like fuchsia and purple you have to have blond hair. The permanent dyes barely have any lift so if you want the advertised color you need light hair to begin with. You don't necessarily need to bleach you could actually dye it blonde wait a couple weeks then do the color with like 20 volume developer. Or you could bleach then color it a couple weeks later with 10 developer since you'll only need to deposit color and not need to lift. I think with the permanent colors you don't have to leave it in so long either.
Answered by: AlexAvila
Date published: 2019-06-24

Can these colors specifically Fuchsia be used with Ion 30 vol developer??

Asked by: Ms Denise
I have used 30 developer with it.
Answered by: Mrsdowning
Date published: 2019-06-22

Can I combine titanium with light ash brown to achieve mushroom brown. Will it help hot roots if I use 10 Volume developer. I want to deposit color not lighten

Asked by: Kate1012
I think that color combo should,work depending on ratio. I always use a 10 developer when using ion permanent
Answered by: Gcarter1
Date published: 2019-06-21

Do I have to use the sensitive scalp creme developer and 10 volume or can I just put it in my hair?

Asked by: Mermaid hair
I always mix it with the volume 10 developer and have had amazing results. 
Answered by: Cmuldoon
Date published: 2019-06-19

Hello will ion semi permanent hair dye bleed after putting it on my hair

Asked by: Skyjenna
Nope.. which is one of the main reasons I switched to ion. Just be sure to wash your hair with coldish water and towel/air dry ^^
Answered by: Yoshiiii
Date published: 2019-06-19

I was wondering if I use this just straight out of the tube or am i suppose to mix it with a developer? I bought it and it has no instructions, so i don't know if i nee to use a developer or for how long to leave it in my hair

Asked by: Christina03
Yes you need developer. There should be instructions in the box. I used the ion sensitive level 10, leave it on for 35ish minutes.
Answered by: MissMeghanAnn
Date published: 2019-06-17

I have medium to dark brown hair what would this color look on me?

Asked by: Ashely92
It's going to be a deep purple, bright deep purple when the sun hits it. I enjoy this color very much
Answered by: PrncssAnn
Date published: 2019-06-17

How would I color my natural dark brown hair grey/silver? 

Asked by: Kaythaney15
I can't speak to the grey/silver color specifically, but I colored my 17 year old's hair the bright red and she/I loved it! It was nice and bright and lasted for a long time. So, the brand worked great!
Answered by: robbncki
Date published: 2019-06-16

How many bottles do you need for thickish medium length hair

Asked by: Delia1128
I would use 2
Answered by: Simbaboy
Date published: 2019-06-16

How can I color orange yellow bleached hair to get silver gray hair

Asked by: Becky050
There are some YouTube videos that explain how to go from your current color to the color you want- to help cancel out orange or brassy tones, how to go from point a to point b. Type in “ YouTube - professional hair color toning - removing orange tones” etc.- ( I personally have used “ ash” or blue based colors to cancel out grassiness - YouTube has many helpful hair dye tutorials.
Answered by: Hekenoftroy
Date published: 2019-06-16

I have dark brown hair and have dyed my hair before, would I need to bleach my hair in order to be able to get the dark purple I want and like it should be? 

Asked by: janeth122192
I’m a natural brunette and didn’t bleach mine first. I used the red on me and the purple on my daughter who is also a brunette without bleaching. The color took amazingly to both of our hair
Answered by: WhitneyA
Date published: 2019-06-13

Is this the ckr that colors dark hair without lifting it first

Asked by: Kristysuttles
It is not. You'll want the L'Oreal HiColor HiLights.
Answered by: melody11
Date published: 2019-06-13

Is the lavender a very pastel, lightly smokey lavender?

Asked by: Tammitoons
It depends on how light your hair is. ALWAYS do a strand test. I would not be able to differentiate lavender VS Smokey lavender without knowing your base color. 
Answered by: Jeanedvm
Date published: 2019-06-10

If I have jet black hair will any blue show up ?

Asked by: JaeLin72
There may be a slight blue shine, but it's not likely. Unfortunately, to do anything with black hair you will need to bleach it.
Answered by: Alyssa S
Date published: 2019-06-06
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