Selected quantity exceeds what is currently available

Permanent Brights Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Permanent Brights Creme Hair Color

Color Brilliance by ion

Permanent Brights Creme Hair Color is rated 3.4 out of 5 by 520.
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View all colors +
  • Permanent, vibrant, and contemporary colors Crème consistency provides easy application Use on pre-lightened or highlighted hair Vegan

    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    Permanent brights provide bold, contemporary color that lasts. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

  • Apply on pre-lightened or highlighted hair, 1:1 mixing ratio. Two ounces of color to two ounces of 10 Volume ion Sensitive Scalp Creme Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


    If you have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

    • Apply hair color mixture to dry, unwashed hair
    • Work gently through hair as you would a shampoo. Loosely pile hair on top of head
    • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather
    • Rinse until the water runs clear.


    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

    • Make 1/4” partings throughout dry, unwashed hair
    • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather
    •  Rinse until the water runs clear.
Rated 2 out of 5 by from Bright colors complete get hair light as possible Colors are pretty but didnt take in hair my hair is darker
Date published: 2020-02-11
Rated 1 out of 5 by from Horrible I used the sapphire and tanzanite to dye my hair and left it for the time stated. The color deposition was way too dark, and left my hair feeling chalky.
Date published: 2020-02-10
Rated 5 out of 5 by from the best the best price,quality,loved everything in sallys beauty
Date published: 2020-02-08
Rated 5 out of 5 by from Gorgeous color I love this hair color. The tanzanite is gorgeous and fades gently to silver in my hair (med brunette). As I color over the top the pigment builds and has various depths of color. The price is great too.
Date published: 2020-02-06
Rated 4 out of 5 by from Pretty Color!! it came out as a deep indigo on my ash blonde hair. it looks great; very pigmented like i hoped
Date published: 2020-02-05
Rated 1 out of 5 by from Never again. I bought this last night in “radiant orchid”. I had blonde hair. My hair is now hot pink.
Date published: 2020-02-04
Rated 1 out of 5 by from Not as Bright and Vivid as the sample and fades I bought the Permanent Magenta because I wanted my color to last and I thought the color would work better then their semi-permanent dyes. I followed the instructions, my hair was bleached super light and the color did not grab the way the store sample looks (hot pink) The color was a raspberry tone and after 2 washes my hair is now a orange pink tone (I have named my new color; vomit pink). I’ve used Ion’s Aqua and Sapphire Semi-Permanent Dyes and they last waaaay longer. Yes blue grabs better and is a hassle to take off but that is the reason why I chose the permanent route.
Date published: 2020-02-02
Rated 1 out of 5 by from So disappointed Well me and my friend both bought this in several different colors to try it out and let me tell you when this stuff literally dyed everything but our hair. With bleached hair and already light hair. This looks like we put koolaid in our hair or it’s been in there for 3 years and we never upkept it. This is by far the worst product I’ve used by them and I tend to like their products. This was horrendous. We repainted our bathroom instead with this and this happened AS WE WERE WASHING IT OUT. Idk what happened I’ve dyed my own hair fun colors before and never has this EEEVVVER happened.
Date published: 2020-02-01
Rated 1 out of 5 by from Wrong color This wasn't the dye I thought I bought. It came out white and made my hair blonde and didn't dye it the color it was supposed to be.
Date published: 2020-01-30
Rated 5 out of 5 by from Intense color I bought this product 3 different ones (sky blue, aqua,orchid) my goal was electric blue. It worked out amazing!!! with the remaining orchid I did electric blue to purple ombre on curly hair. I left it in for an hour.
Date published: 2020-01-28
Rated 5 out of 5 by from Beautiful color! I've been dying my hair with radiant orchid for over a year now. It's my absolute favorite color! It is more magenta than purple which was not at all what I expected but I just love it! It lasts for months! And the color is SO different in different kinds of light!
Date published: 2020-01-22
Rated 1 out of 5 by from Did not have color I recently bought the Azure blue, in IONs semi permanent hair dye. Loved it, needed to fix some spots I missed I was going to buy more when I seen that they had the same color in permanent! I was so happy, I love the color and want it to last. I ordered the permanent Azure hair color and to my surprise the cream was white and not blue. I put it in my hair and after 15 minutes it was still white, thinking it needed longer to develop I waited 10 mor minutes and it did ABSOLUTELY NOTHING. This is literally just a white cream that has no pigment and does nothing. Very dissatisfied, going to get the semi permanent Azure again because at least actually colors your hair.
Date published: 2020-01-18
Rated 4 out of 5 by from Beautiful Are used flamingo on my daughters hair. I did bleached highlights on the top and bleached the underneath. I did not tell Nate and left it brassy because I wanted a salmon color. She is already a natural dirty blonde. I only left the color on for about 15 minutes because the original brightness kind of scared me. When I washed it out it turned out amazing. It was the exact salmon color I was looking for.
Date published: 2020-01-18
Rated 1 out of 5 by from Wasted money! This didn't work at all. I tried this twice and my hair stayed blonde. 4 tubes - money wasted!! I had such high hopes too.
Date published: 2020-01-13
Rated 5 out of 5 by from Great color I have been dying my hair red for decades and wanted a unique change. I let my now gray roots grow out to about 1 1/2". I then applied purple to the roots and underside of my hair. WOW, what a great effect! I love it. will use again.
Date published: 2020-01-06
Rated 5 out of 5 by from Love These Colors!!! these colors are bright, long lasting, affordable, and a great brand
Date published: 2020-01-06
Rated 3 out of 5 by from not sapphire, not long lasting color did not turn out sapphire (more of a periwinkle) and did not stay very long, it was gone within days... fortunately, it fades into a very pretty light blue-silverish color.
Date published: 2020-01-05
Rated 1 out of 5 by from Terrible dye I bought this product along with bleach to color my hair and after I had bleached my hair and put the color in let it sit for the allotted amount of time then rinsed it out and dried it there was hardly any color at all, the only bit of color you can see is dingy and barely noticeable.
Date published: 2020-01-05
Rated 1 out of 5 by from Not happy Would not let me actually purchase it. My order kept being cancelled with no explanation. Not happy with online ordering from company not specific product.
Date published: 2020-01-04
Rated 1 out of 5 by from Poor product I just bought this item and it did nothing to my hair it’s still the same color I want my money back!!!
Date published: 2020-01-04
Rated 1 out of 5 by from Waste of money Waste of money did not work at all color comes out white from tube and after a hour no change had to buy a different brand to get the magenta color I wanted yes I bleached to also most platinum blonde like directions stated
Date published: 2019-12-31
Rated 1 out of 5 by from Washed right off This did not even last 1 wash. It was ridiculous. It made little to no difference. Very disappointing.
Date published: 2019-12-30
Rated 5 out of 5 by from Love it My favorite hair color, other than dying some of my bathroom floor lol
Date published: 2019-12-29
Rated 5 out of 5 by from Love it! Great color and the creme formula makes it easier to apply.
Date published: 2019-12-29
Rated 5 out of 5 by from Love This! I had purple in my hair before this, removed most of it and put Titanium kn top. it turned out grey! not too dark of a grat like i was scared of! as its slowly faded, you can start to see blue undertones, but i tried (and failed) to achieve eother of these colors before so i love it
Date published: 2019-12-28
Rated 5 out of 5 by from Color as advertised! This color is amazing! My hair was prelightened and it came out to the exact color of the box! I love this color and highly recomend it is a safe purchase just follow the instructions an tips (and it helps to have prelightened hair).
Date published: 2019-12-21
Rated 1 out of 5 by from Not Very Permanent I bought this a month or so ago in store- three different colours actually: Radiant Orchard, Purple, and Tanzanite. The colour of the box of Tanzanite is misleading (it is NOT a dark violet) but I did not hate the colour. Off the bat I was very happy with my colour and I figured I would remain happy, unfortunately, this was not the case. I expected it to fade slowly- all dye does- but I didn't expect it to start fading so fast. After my first wash a lot of the colour was gone and I had patches of my bleached blonde hair showing through. I followed all of the instructions. The colour is very pretty if you're looking for something thats very temporary. I think I will stick to Arctic Fox in the future...
Date published: 2019-12-15
Rated 5 out of 5 by from GREAT COLOR! I love doing bright colors in my hair the one down side is most of them fade faster than I would like. I colored my hair purple with this product almost 2 months ago and it's still SUPER purple (Now I do use Joico Color shampoo and conditioner) but this color has held longer than ANY color I have used in 15 years
Date published: 2019-12-11
Rated 3 out of 5 by from Faded fast but pretty color if it would last. This faded after a few days and I bleached my hair first. Too bad it looked so pretty.
Date published: 2019-12-09
Rated 5 out of 5 by from Beight colors Love how vibrant these colors are and they last a long time.
Date published: 2019-12-07
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Do I have to use a developer with the permanent brights creme hair color? Will it still color my hair?

Asked by: Shea moon
Think about how well your hair normally takes color and how stubborn (or not) it is. My hair is extraordinarily stubborn and when I left it on salon bleached hair for like an hour with no developer it did nothing. I usually use 20 developer cuz that's the only one that sticks for me. Maybe try 10 developer if you're worried! It won't damage your hair much and it just makes the color stick really well and for a long time, which is what we want of course.
Answered by: mariatherainbow
Date published: 2020-02-18

I put it on my hair it's not turning it pink why

Asked by: Greeneyes69
usually brighter colors u use a 30. 10 20 30, the higher the number the higher percentage of peroxide is in it to lighten. But if u had dark hair, it wont work. you would have to lighten your hair to get it ot turn pink. if u have dark hair or colored hair right now i suggest using loreal hilift i think its called? I just did purple on my friends 3nn hair and it actually came out pretty vibrant!
Answered by: nchar1234
Date published: 2020-02-17

Do I need a beautician license to buy pink hair dye?

Asked by: Anonymous
No ma'am.
Answered by: Lilmom20
Date published: 2020-02-04

I lowkey want to dye my hair a silver with sky blue color . Do I have to bleach my hair ? Or can I just mixed this with developer and put it in my hair ? Since I have black / brown hair . Please let me know . 

Asked by: Kathypo673836
I have it three shades of blue and if u want it bright yes u will have to lighten it ... sallys has a kit for that too i thinks it called the radical bleach kit...
Answered by: Linabluu
Date published: 2020-02-04

My hair is a light to medium brown color. Do I have to bleach my hair before using this? Wanting to use tanzanite and purple.

Asked by: Blueeyedmomma
I have used the purple on a medium brown and it came out fine. It will come out brown with a purple tint. If you want it to really pop however, you will need to lighten your hair. Make sure when using the tanzanite that you use the correct developer. I believe it is 20 but double check it. I have done my sons hair in tanzanite and you do not have to pre lighten your hair. It will make your hair a darker shade brown almost back with a blue tint. I hope this helps
Answered by: Jessie515
Date published: 2020-01-28

What volume developer would I need for the sapphire my hair is a Medium brown natural level 4 or 5 and I want to get a deep sapphire color almost blue black but more blue so was curious what level of developer would I need?

Asked by: Mary2626
I would suggest a 30 volume. But some of the colors do not come through on darker hair as well even with a higher volume developer so if you want a richer color you may need to lighten your hair a little first.
Answered by: Jazzygirl93
Date published: 2020-01-25

Is this all I need to color my hair

Asked by: Rebecca86
Oh no. I do not recommend these ion permanent hair colors. They don't work, and this is with hair that had been Previously bleached. You're better off bleaching, Loreal blue powder packets with 30 or 40 volumizer. Your hair has to be lightened before you can use the colors. I lighten my hair and use the semi-permanent colors, keep on a few hours. The permanent ones, I've tried several times, never worked for me.
Answered by: Lucindam
Date published: 2020-01-24

Ummmmmm my radiant orchid came out of the tube a cream color. Can I return this for a new one?

Asked by: Ginprewy
All permanent creme hair color is white before it is mixed with developer. Unlike semi-permanent color, you do NOT use this alone, straight from the tube. If you read the directions, you will see that you have to mix it with developer.
Answered by: teeth3131
Date published: 2020-01-23
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