Selected quantity exceeds what is currently available

Permanent Creme Hair Color Violet Shades

by ion
Selected quantity exceeds what is currently available

Permanent Creme Hair Color Violet Shades

by ion

Permanent Creme Hair Color Violet Shades is rated 4.2 out of 5 by 88.
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View all colors +
  • 100% Fade Resistant Gray Coverage Maximum Light Reflection and Shine Enriched with Pequi & Argan Oil Luxurious long lasting color

    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage.


    ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

  • 1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume Ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


    If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps: Apply hair color mixture to dry, unwashed hair • Work gently through hair as you would a shampoo. Loosely pile hair on top of head • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.


    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps: Make 1/4” partings throughout dry, unwashed hair • Apply the mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.

Rated 5 out of 5 by from True to In-store Color Swatch Three weeks ago, I lightened my hair and applied the semi permanent version of Radiant Raspberry. Because of sun exposure and my frequent cowashes, the color began to bleed immediately and became a bright red. I've been trying to get a wine color for 6 years and finally got it by purchasing the permanent Radiant Raspberry and Mystic Divine's 30 volume developer and got the somewhat ombre color the swatch in the store displayed. It is dark enough that it is appropriate for corporate America yet noticeable enough that it highlights my curls and gains me daily compliments. Definitely my new go to color!!
Date published: 2019-07-29
Rated 5 out of 5 by from Beautiful I love this color! Such a beautiful plum-ish-raspberry color!
Date published: 2019-06-28
Rated 5 out of 5 by from By far my favorite Plum is my go to. My natural color is a very dark brown. This color is my holy grail. Been using it for a year along with using the Ion neon purple color pigment wash once a week which I highly recommend you buy with it. My color last two to three months some times even longer.
Date published: 2019-06-21
Rated 4 out of 5 by from Radiant raspberry Love the color I get lots of complements on the color.
Date published: 2019-05-23
Rated 1 out of 5 by from Waste of money. Used this last week. After washing my hair one time, a bunch of it washed out and I used the permanent. I have very healthy hair and use only high quality products and shampoos and conditioners. I was very disappointed. I will not be buying Ion brand hair dyes anymore. This happens every time which is sad because their other products are great, but as for the hair dyes, those are horrible.
Date published: 2019-04-03
Rated 5 out of 5 by from Such a beautiful color! I've loved this color for so long, it's easy to mix and use and when I don't need a full root job I use the demi permanent color to hide some growth until I redo this beautiful raspberry color
Date published: 2019-03-15
Rated 5 out of 5 by from Great color but add violet tint (sold separately) Color used : PLUM 4VV - It dyed a bit darker than expected but after a second shampoo few days the color is just as advertised. For virgin black/dark brown hair I would recommend using a 30 Dev and add a violet tint of the same brand...otherwise your hair will be more red than plum
Date published: 2019-03-11
Rated 5 out of 5 by from Great Great product looks great once used easy to use definitely worth the money
Date published: 2019-03-06
Rated 5 out of 5 by from Love it Bought the Plum color and used it over an old bleached balayage. It looks so pretty. A bit of red and blueish tones.
Date published: 2019-02-23
Rated 4 out of 5 by from Great color, fades a bit This color was absolutely beautiful once I finished applying it and styling. It stayed gorgeous for approximately 10 days and then seemed to be fading rather fast.
Date published: 2019-02-22
Rated 5 out of 5 by from 4vv true plum I love 4 vv . I use it alone and as a hilighter and a mixer . It is one of my most popular Colour's in my studio .
Date published: 2019-02-17
Rated 5 out of 5 by from Favorite hair color I've been using radiant raspberry for about a year now. My hair stays soft and colorful.
Date published: 2019-02-06
Rated 5 out of 5 by from 5VR Radiant Raspberry. Great!! Bought this and did my hair last night. The color turned out exactly how I wanted and same as the display color. Great so far! The pics are after only one wash so I'm not sure how the fading will go but I'm definitely happy with the results :)
Date published: 2019-01-20
Rated 1 out of 5 by from Not what I was expecting This was supposed to be midnight violet hair was a really awful brownish color : (
Date published: 2018-12-18
Rated 2 out of 5 by from Great Color! I purchased radiant raspberry. Because I have short hair, the entire tube was not needed. I used half the tube and the first time around the color was AMAZING. I loved the color. The downfalls of this product are it is labeled permanent but only lasts a few washes, and two if I used the remaining product, the second go round is not a beautiful as the first. So I don't get my money's worth from the product.
Date published: 2018-10-18
Rated 5 out of 5 by from Gorgeous color I have been using this color for over a Year and everyone I meet lives it
Date published: 2018-10-11
Rated 5 out of 5 by from Great color Great color and my hair feels fantastic. I love the 5vr, Radiant Raspberry. Probably going to try the darker one soon. I've been using this on and off for 2 years.
Date published: 2018-09-23
Rated 5 out of 5 by from Best color I've ever tried I have been using this hair for months now and I love the color. It doesn't bleed all over when I wash or while my hair is still wet. I also love the ion sensitive scalp developer. My scalp doesn't itch like crazy the way it did when I used other drug store brands.
Date published: 2018-09-10
Date published: 2018-08-24
Rated 2 out of 5 by from Disappointed So I mixed the plum and the radiant raspberry together, added the violet intensifier, and it was awesome! But then I touched it up a couple weeks later, and I guess the color oxidized and it was all just burgundy, I have tried different combos, even just the plum and just the radiant raspberry and if you close and reuse the color tube it’s just burgundy, I would only recommend if you are doing your whole head and are going to use the entire tube, and definitely get the violet color intensifier.
Date published: 2018-08-14
Rated 1 out of 5 by from Dark reddish brown instead of 2VV If you tell me the color is Black Violet, that is what I'm going to expect. I'm disabled, and it takes a lot for me to color my hair. Bad color representation means I have to do it all over again now, cause instead of purplish black roots (and eyebrows), I have reddish roots, and reddish brows. My leftover color I was going to use to paint zebra stripes, is totally useless.
Date published: 2018-08-11
Rated 2 out of 5 by from It was good while it lasted Used 5VR RADIANT RASBERRY it was good at first but then after about a week and a half it started fading out to my old color. I think cream isn't the best way to go. I prefer the other liquidie ones.
Date published: 2018-06-30
Rated 5 out of 5 by from NEW FAVORITE BRAND I am in love with this brand and color!! I got radiant raspberry with a 30v developer, my hair is naturally dark brown, and it lifted wonderfully to a bright color without the bleaching step. Plus my hair feels very soft.
Date published: 2018-06-18
Rated 4 out of 5 by from Beautiful color! 2vv Black Violet Ion brand One thing I must stress, don't use an applicator, use a bowl and brush. I ended up cutting the applicator open with a knife to get out the color it was so thick. Thankfully I had a bowl and a brush on hand. Beautiful color and if you do it this color, do the one that gives extra shine. WOW, its a pop effect. :)
Date published: 2018-06-12
Rated 5 out of 5 by from 3VR - Gorgeous Color Love this color! I used the 3VR on a dark root/bleach blonde. root is obviously darker than the rest which looks stellar. Love the end result. I left on for about 40 minutes. I have shoulder length thick hair and used 2 boxes. I used a 20 Volume.
Date published: 2018-05-18
Rated 3 out of 5 by from A little too brown I used a 1:1 ratio with 20 volume developer on hair that had been bleached (4 months ago) and dyed bright purple with Punky Color Plum. The pinky color had faded to a lavender color with sections looking downright dishwater blonde. My results with just 15 mins of this mixture were a little more brownish and dark than I wanted, but it looks nice in bright lighting. It will be interesting to see how it fades, since it’s a permanent color.
Date published: 2018-05-01
Rated 1 out of 5 by from Total trash! *I wish there was a negative star rating* I got this to go over my new medium brown hair growth and old pink hair so I never once expected it to be "perfect." The dye itself was white(so I was concerned from the start) but I mixed and applied it regardless. After waiting even longer than the box recommends, I was greeted with absolutely no change in hair color WHATSOEVER. Except that my hair is now even more fryed than it was before! :(
Date published: 2018-04-29
Rated 1 out of 5 by from Nothing. 6C-HM Light Charcoal, Permanent on virgin medium brown hair, using 30 vol Salon Care creme, with color booster, for 45 min. ...and, my hair is soft and smooth, and just *barely* darker with sliiiightly less brass tone. The instructions recommend a 20 vol for my color; I used the 30 vol, hoping the extra lift would help, as I didn't want to bleach in order to get a darker end result.
Date published: 2018-04-28
Rated 3 out of 5 by from Using the plum over faded red! I was going from a very faded fireball red to what I was hoping would be purple, I originally wanted the “radiant raspberry”but it was unavailable at my store so I went with the plum using a 30 volume developer to hopefully lighten in quite a bit unfortunately I still got a pretty dark color. Next time I’m going to try the radiant raspberry forsure!
Date published: 2018-04-23
Rated 4 out of 5 by from Love This it's an awesome purple color in the sun, but has a very strong burgundy shine to it in regular light. It also fades quick in a week and a half to a dull burgundy. To touch up I use half a tube every three week, leave on 15-20 mind to refresh it. There is a ten minute version of this too.
Date published: 2018-04-04
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Do these colors fade fast ? 

Asked by: Jennjenxoxo
Depends how often you wash your hair. I wash mine twice a week with colour safe shampoo and the colour stays quite well. You can also buy tinted shampoos that will keep the colour more vibrant longer.
Answered by: NormaLynn13
Date published: 2020-02-24

I have the box plum 4vv with everything in it. They haven't had the box in store they have been out. I usually use two boxs but i only have one can i use the plum 4vv and a developer with the box mix?

Asked by: loveable
Yes it should work the same
Answered by: Danni Louise
Date published: 2020-01-28

So I've been dying my hair with the Midnight Violet for a few months and I love it but it seems to fade on my ends really fast and become like a redish purple blah color. How do I keep it from fading on the long parts and from my gray coming back so fast

Asked by: boobula16
Definitely the shampoo you use has a lot to do with it, even your styling products. Stay away from harsh shampoos with sulfates and propylene glycol. There are a lot of natural shampoos/conditioners and styling products on the market that work really well.
Answered by: Joyce1972
Date published: 2019-10-13

Should 20 or 30 volume developer be used with the radiant raspberry?

Asked by: Ms Denise
I just dyed my hair with this and used 30 volume developer on pre-lightened red hair. If your hair is dark brown or black and you want a vibrant color, use a 30 or possibly 40 developer. If your hair is already blonde or you would like a darker, less noticeable hue, 20 should work fine. 
Answered by: Norrelle
Date published: 2019-07-30

I have medium brown hair and i bought the plum and what volume should i get because i want is to show and not be dark. Also how long does it last.

Asked by: skye072404
I have jet black hair. I used a 50 volume. Don't remember exactly how long it lasted but I did get the shampoo and conditioner for purples and that helped sustain it longer.
Answered by: Jazzy126
Date published: 2019-03-26

What kind of developer should I get, I have dye red hair now and I would like to go this color

Asked by: Maddie0210
I personally prefer the Argan Oil Cream Developer ..vol 10 ..when using the Demi Ion Intense Violet. Leave your hair softer n I think my color last longer as opposed to using Ion's developer
Answered by: PurpleMom
Date published: 2019-03-11

Hi i bought this product do i need something else to mix it with or just use the cream

Asked by: VickyGBV
You need a developer.
Answered by: Lauren5507
Date published: 2019-02-12

I have medium/dark brown hair. I want to use 4VV Plum just to add a tint of purple to my hair. I dont want it to be vibrant, just subtle. Has anyone else used this on medium/ dark brown hair? How long did it last? What did it fade to?

Asked by: Kirstenbb22500
I have really dark hair that is a mix of four hair colors, it’s all natural. A year ago I dyed my hair plum purple so it became more of a black in low lighting and was a very dark purple in sunlight. I also didn’t bleach my hair before hand since dying it damaging enough. I used the 20v if you want it to be less dark then go with the 10v.
Answered by: Marilynn18
Date published: 2019-02-22
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