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Color Brilliance by ion

10A Lightest Ash Blonde Permanent Creme Hair Color

2.05 OZ |  Item SBS-305340

What is it?
ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.
What makes it special?
  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia
  • Vegan and cruelty free* (not tested on animals)
  • State-of-the-art European formula
  • 18 Beautiful Brunettes
  • 28 Believable Blondes
  • 4 High Lift Blondes
  • 14 Richest Reds
  • 5 Intense Reds

Mixing Ratio:

1:2 (1 ounce of color to two ounces of developer) High Lift shades (HL-N/V/G/B)

1:1 (1 ounce of color to one ounce of developer)

Processing times for root touch ups:

25-45 minutes based on the texture and porosity of your hair.

Fine hair (25-30 minutes)

Average hair (35-40 minutes)

Coarse or resistant gray hair (40-45 minutes)

Refreshing the mid-lengths to ends (5-15 minutes)

Tips and Tricks

Crème hair color is best mixed in a tint bowl and applied with an a tint brush. A root to tip color application is not recommended. Always test strand first to ensure desired results!

For superior gray coverage a 20 volume developer is recommended.

If you touch up your roots every 4-6 weeks and would like to change colors you would still only retouch the roots and refresh the ends later in the processing time.

Remember, tint does not lift tint! When wanting to go lighter in shade selection you must remove the previous color first in order to go lighter! If wanting to stay the same shade level or going darker, color removal is not necessary in most scenarios.

1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume Ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

Apply hair color mixture to dry, unwashed hair

• Work gently through hair as you would a shampoo. Loosely pile hair on top of head

• Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather

• Rinse until the water runs clear.


If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

Make 1/4” partings throughout dry, unwashed hair

• Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather

• Rinse until the water runs clear.


Other tips: Always perform a strand and patch test

• It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application

• For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first

• Apply a stain barrier cream around the hairline prior to application when using dark shades

• Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs

• Use an old towel to protect your clothing

We're sorry, this product cannot ship to the following locations: Quebec

Rated 1 out of 5 by from Didnt Work At All. my mother dyed her hair and it didnt even show up? i can see a slight difference but I don’t recommend this at all.
Date published: 2020-08-04
Rated 1 out of 5 by from doesn't do anything I bleached my hair first because I had an uneven tone in between my roots and ends then applied this with a 20 developer and left it on for the correct amount of time. i made sure that i had the correct ratio of dye and developer because that is very important. unfortunately I just wasted my time and money because this didn't do anything, not even a little bit of color. the dye itself doesn't have pigment when mixed with the developer so idk whats up.
Date published: 2020-08-01
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Do u need to buy developer separate? If so What developer works best with this?

Asked by: Missyyyy
Yes , I recommend ion developer in 10 vol 
Answered by: Bree2347
Date published: 2020-10-14

What developer should I use with the lightest ash blonde haircolor by ion?

Asked by: Richelle11
Depending on what you wanna do if you just wanna deposit color on top use 10 vol but if you want to lift your shade a bit more use 20 vol
Answered by: Bree2347
Date published: 2020-10-14

Do I need to use a developer to dye my hair when using the color brilliance permanent hair color lightest ash blonde 10A ?

Asked by: diamond76
Yes ! a developer is needed if you just wanna deposit color use 10 vol and if you wanna lift it up a bit use 20
Answered by: Bree2347
Date published: 2020-10-14

What else do I need to get along with this product?

Asked by: Sofieschoice
You need to get a developer in 10, 20, 30, or 40. With me being light blonde and my daughter being light brown they told me to use a 20 volume developer. Go highter if your hair is darker Best of luck hope I didn't misinform you either
Answered by: Misslee8210
Date published: 2020-08-04

I would like to purchase Lightest Ash Blond hair color What developer do I need to use with it a 20 or a 30 volume? My hair is dark at the root and Golden blonde all over 

Asked by: Diana Carmen
I got Ion color brilliance 10A Lightest Ash blonde hair color and in store a rep told me to use it with a 20 volume. but going to be used on someone who is light brown/dirty blonde already. So maybe a 30 for you? Get a second opinion or research more tho. Dont take first answer you see. Best of luck!!
Answered by: Misslee8210
Date published: 2020-07-31

My hair is box colored red, I would like to go to a dirty blonde. What would you suggest.

Asked by: Newtothelights
bleach, toner and hair color remover
Answered by: Madison G
Date published: 2020-05-04

If my hair is a medium to dark blonde now with a little bit of grey on the roots of my hair and a bit of grey on my side's by my ears what color will it be using color brilliance permanent creme hair color by ION lightest ash blonde 10A ?

Asked by: diamond76

If I am thinking to grow out to my natural shade which is gray and brown, would going blonder make it less noticeable during transition  to gray?

Asked by: Annie grey
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