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Color Brilliance by ion

10V Lightest Cool Blonde Permanent Creme Hair Color

2.05 OZ |  Item SBS-305355

What is it?
ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.
What makes it special?
  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia
  • Vegan and cruelty free* (not tested on animals)
  • State-of-the-art European formula
  • 18 Beautiful Brunettes
  • 28 Believable Blondes
  • 4 High Lift Blondes
  • 14 Richest Reds
  • 5 Intense Reds

Mixing Ratio:

1:2 (1 ounce of color to two ounces of developer) High Lift shades (HL-N/V/G/B)

1:1 (1 ounce of color to one ounce of developer)

Processing times for root touch ups:

25-45 minutes based on the texture and porosity of your hair.

Fine hair (25-30 minutes)

Average hair (35-40 minutes)

Coarse or resistant gray hair (40-45 minutes)

Refreshing the mid-lengths to ends (5-15 minutes)

Tips and Tricks

Crème hair color is best mixed in a tint bowl and applied with an a tint brush. A root to tip color application is not recommended. Always test strand first to ensure desired results!

For superior gray coverage a 20 volume developer is recommended.

If you touch up your roots every 4-6 weeks and would like to change colors you would still only retouch the roots and refresh the ends later in the processing time.

Remember, tint does not lift tint! When wanting to go lighter in shade selection you must remove the previous color first in order to go lighter! If wanting to stay the same shade level or going darker, color removal is not necessary in most scenarios.

1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume Ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

Apply hair color mixture to dry, unwashed hair

• Work gently through hair as you would a shampoo. Loosely pile hair on top of head

• Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather

• Rinse until the water runs clear.


If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

Make 1/4” partings throughout dry, unwashed hair

• Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather

• Rinse until the water runs clear.


Other tips: Always perform a strand and patch test

• It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application

• For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first

• Apply a stain barrier cream around the hairline prior to application when using dark shades

• Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs

• Use an old towel to protect your clothing

We're sorry, this product cannot ship to the following locations: Quebec

Rated 5 out of 5 by from Takes Grey Out! This takes the grey hues out of your hair! Now I have perfect Platinum hair and so excited!
Date published: 2020-06-11
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i have light blonde hair now but i want a platinum blonde what should i use to get best results 

Asked by: jackielynn31
Depends on what undertone in the blonde you want if you want a cooler tone. For example 10V is a cooler blonde with almost silvery tones, 10G has a golden or warm undertone that can look a little more yellow, and 10A has an ashy base. An N base would be more neutral or natural. For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-12-04

If I have dark brown hair and want to put highlights with lightest cool blonde what volume developer should I use 

Asked by: Ashleycs
10 Volumes developer will lift your hair color 1 level, 30 Volume Developer will lift your hair 3 levels. Determine first what level your hair hair is (1 black-10 Platinum blonde) then determine if it is achievable with just using developer. If not you will need to pre-lighten your highlights. For professional advice on this product please contact the ion Help Line at 1-800-859-3112.
Answered by: Sally Staffer1
Date published: 2020-11-08

Does the ion permanent dye need to be mixed or can I just use the 1 tube that comes in the box? I have previously dyed my hair and my roots are orange. I want the orange but my whole head more blonde then it is now?

Asked by: Donna727311
You beed developer with it.
Answered by: CyndiR84
Date published: 2020-07-23

I have blonde hair right now but my roots have grown out dirty blonde will the 10V lightest cool blonde and 20vol developer make my roots blonde? 

Asked by: Brittany17
20 will lift better
Answered by: CyndiR84
Date published: 2020-07-21

I ment to put I want the orange gone but my whole head more blonde then it is.

Asked by: Donna727311
Use toner to remove the orange, not hair color.
Answered by: CyndiR84
Date published: 2020-01-08

Do I need vol 10 toner for 10v lightest cool blonde to put on total white grar hair? If not which one?

Asked by: Muffy 17
10 Vol Developer will do just fine.
Answered by: Otterdotter
Date published: 2020-09-20

what will Ion Lightest cool blonde mixed with Ion lightest golden blonde hair colors make in terms of color?

Asked by: pameladrln
A one to one mixture should produce Lightest Beige or Lightest Champagne Blonde
Answered by: JimBear1
Date published: 2019-10-12

Does it contain bleach?

Asked by: Lauradora
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