Selected quantity exceeds what is currently available
Color Brilliance by ion

HL-B Hi Lift Ash Blonde Permanent Creme Hair Color

Item SBS-305210

Selected quantity exceeds what is currently available
Color Brilliance by ion

HL-B Hi Lift Ash Blonde Permanent Creme Hair Color

Item SBS-305210

  • What is it?
    ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.
    What makes it special?
    • Ionic wheat germ protein, nourishing botanical extracts and low ammonia
    • Vegan and cruelty free* (not tested on animals)
    • State-of-the-art European formula
    • 18 Beautiful Brunettes
    • 28 Believable Blondes
    • 4 High Lift Blondes
    • 14 Richest Reds
    • 5 Intense Reds
  • Mixing Ratio:

    1:2 (1 ounce of color to two ounces of developer) High Lift shades (HL-N/V/G/B)

    1:1 (1 ounce of color to one ounce of developer)

    Processing times for root touch ups:

    25-45 minutes based on the texture and porosity of your hair.

    Fine hair (25-30 minutes)

    Average hair (35-40 minutes)

    Coarse or resistant gray hair (40-45 minutes)

    Refreshing the mid-lengths to ends (5-15 minutes)

    Tips and Tricks

    Crème hair color is best mixed in a tint bowl and applied with an a tint brush. A root to tip color application is not recommended. Always test strand first to ensure desired results!

    For superior gray coverage a 20 volume developer is recommended.

    If you touch up your roots every 4-6 weeks and would like to change colors you would still only retouch the roots and refresh the ends later in the processing time.

    Remember, tint does not lift tint! When wanting to go lighter in shade selection you must remove the previous color first in order to go lighter! If wanting to stay the same shade level or going darker, color removal is not necessary in most scenarios.

  • 1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume Ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


    If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

    Apply hair color mixture to dry, unwashed hair

    • Work gently through hair as you would a shampoo. Loosely pile hair on top of head

    • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather

    • Rinse until the water runs clear.


    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

    Make 1/4” partings throughout dry, unwashed hair

    • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather

    • Rinse until the water runs clear.


    Other tips: Always perform a strand and patch test

    • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application

    • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first

    • Apply a stain barrier cream around the hairline prior to application when using dark shades

    • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs

    • Use an old towel to protect your clothing

  • We're sorry, this product cannot ship to the following locations: Quebec

Rated 1 out of 5 by from Didn’t do anything on dyed hair First I was disappointed that there were no color swatches in the store. Took a chance and tried lightening my light brown dyed hair. Used 30 volume and left on for 40 minutes. Did absolutely nothing except dry out my hair. Waste of money and time.
Date published: 2020-11-18
Rated 5 out of 5 by from Fab all around Using ion for 5 years and never had a problem ...covers grey beautifully... Including dark roots.. and I use the hi lift blonde.. A retired hair coIorist.
Date published: 2020-11-05
Rated 1 out of 5 by from Did absolutely nothing Smells EXTREMELY strong and I was feeling like I couldn’t breath by the end. I used 20 vol developer on pre lightened hair with 2:2 ratio and 40 minutes. I did this rather than use a toner because I had varying shades after bleaching and I might as well have done nothing at all. Waste of money and waste of time, very disappointing.
Date published: 2020-07-16
  • y_2020, m_12, d_2, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_3
  • loc_en_US, sid_SBS-305210, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 83ms
  • reviews, product

what developer would i use with this color? my hair is also already like a honey blonde color

Asked by: Nella1122
I use 2 oz. of 30 volume developer, PLUS .6 oz Wella Color Charm Frosty Ash, PLUS .4 oz of Ion Hi-lift blonde, PLUS a teaspoon to a tablespoon of coconut oil. I am able to achieve a blonde color without further toning starting with brown hair. I leave the mixture on for 40 minutes and have not damaged my hair. It's much healthier than when I had it professionally done in the salon - I no longer have breakage or flyaways. I think that helps to add coconut oil to maintain hair strength to add a little oil while the hair shaft is open. My hair is down to my waist and I get complements on the color and shine of my hair all the time.
Answered by: Sallycat
Date published: 2020-07-03

What level of developer do I need to use with this hair color? 20 or 30?

Asked by: Mezzomezzo
Answered by: Danidani
Date published: 2020-07-26

so i had brown hair then used boxes to dye it blonde and my hair looks blonde but kinda orange as well . would i be able to get this and it would turn my hair blonde or should i try a different product? 

Asked by: jessica breceda
If your hair is already lightened, I would try a toner to tone down the orange. The Wella toners are great. My favourite is T18 - Lightest Ash Blonde.
Answered by: Gia Kaur
Date published: 2020-07-06

Can I use a 40 developer and if so, for how long? My hair is dark brown now

Asked by: Teebunny
Yes you can, the higher the developer the higher it is going to lift. Use the developer for from 15 to 40 minutes
Answered by: BlackCatRoses
Date published: 2020-04-20

I have light brown hair and would like to go to and ash blonde, what would I need to use to achieve this?

Asked by: hms12345

What is the difference between a regular light ash blonde and a high lift light ash blonde?

Asked by: Rodriguez22
  • y_2020, m_12, d_2, h_16CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_6
  • loc_en_US, sid_SBS-305210, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 124ms
  • questions, product