Selected quantity exceeds what is currently available

Permanent Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Permanent Creme Hair Color

Color Brilliance by ion
ION87
$1.50 - $6.69
Permanent Creme Hair Color is rated 4.3 out of 5 by 4785.
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View all colors +
  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia Vegan and cruelty free* (not tested on animals) State-of-the-art European formula 18 Beautiful Brunettes 28 Believable Blondes 4 High Lift Blondes 14 Richest Reds 5 Intense Reds
    ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

     

    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

     

    These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.
  • Mixing Ratio:

    1:2 (1 ounce of color to two ounces of developer) High Lift shades (HL-N/V/G/B)

    1:1 (1 ounce of color to one ounce of developer)

    Processing times for root touch ups:

    25-45 minutes based on the texture and porosity of your hair.

    Fine hair (25-30 minutes)

    Average hair (35-40 minutes)

    Coarse or resistant gray hair (40-45 minutes)

    Refreshing the mid-lengths to ends (5-15 minutes)

    Tips and Tricks

    Crème hair color is best mixed in a tint bowl and applied with an a tint brush. A root to tip color application is not recommended. Always test strand first to ensure desired results!

    For superior gray coverage a 20 volume developer is recommended.

    If you touch up your roots every 4-6 weeks and would like to change colors you would still only retouch the roots and refresh the ends later in the processing time.

    Remember, tint does not lift tint! When wanting to go lighter in shade selection you must remove the previous color first in order to go lighter! If wanting to stay the same shade level or going darker, color removal is not necessary in most scenarios.

  • 1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume Ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

     

    If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

    Apply hair color mixture to dry, unwashed hair

    • Work gently through hair as you would a shampoo. Loosely pile hair on top of head

    • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather

    • Rinse until the water runs clear.

     

    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

    Make 1/4” partings throughout dry, unwashed hair

    • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather

    • Rinse until the water runs clear.

     

    Other tips: Always perform a strand and patch test

    • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application

    • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first

    • Apply a stain barrier cream around the hairline prior to application when using dark shades

    • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs

    • Use an old towel to protect your clothing

Rated 1 out of 5 by from IF YOU WANT COLOR TO NEVER WASH OUT GET THIS I bought a black dye in June (because COVID) and I’ve now used Color OOPS, 40 volume bleach, and 30 volume and THIS STUFF WON’T LIFT. If you want to ever see your natural color again DO NOT buy permanent dye
Date published: 2020-10-28
Rated 5 out of 5 by from Great Product! The color goes on easy and lasts 4 weeks. Love the color!
Date published: 2020-10-28
Rated 4 out of 5 by from Great product, golden color Worked great. Don’t love the color on me but the product itself was great!
Date published: 2020-10-28
Rated 5 out of 5 by from dark payoff, perfect for winter!!! LOVE THIS SHADE!! Covered my bleached hair and hasn’t faded yet!
Date published: 2020-10-28
Rated 5 out of 5 by from ion vs New Haven beautiful I really like ion products versus the New Age beautiful product I seem to get a better hair color covers with my gray
Date published: 2020-10-27
Rated 5 out of 5 by from High lift ash blonde color The lift is amazing, the color hides grays great ! Leaves your hair feeling soft and shiny .
Date published: 2020-10-27
Rated 1 out of 5 by from Gray coverage really means nothing After one wash the gray shows through again. It does the job but within 2-3 washes the gray is terrible and the out growth is showing all gray
Date published: 2020-10-26
Rated 5 out of 5 by from Ion 2vr darkest radiant raspberry Love this color, been using for a long time now and strongly recomend this product!
Date published: 2020-10-26
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Can you mix hi lift ash blonde and silver together to get a light silver/gray

Asked by: Lisacav89
You can mix hair colors together but the results will vary based on your current hair color and how the colors mix. You might want to perform a swatch test first to see how this will turn out. For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-10-15

I have balck hair would like to add some lavander highlights what brand u recommend do i need to bleach hair for lavander highlights

Asked by: Anonymous
DEPENDS ON THE LEVEL OF BLONDING YOU HAVE AND IT IS RECOMMENDED IF YOUR HAIR IS DARK ' N' HAS RED UNDERTONES
Answered by: FAGHITTAZ72
Date published: 2020-10-14

Will using a #10 volume peroxide make med copper brown turn out darker?

Asked by: nananono
VOLUME #10 IS USUALLY ONLY TO GIVE YOUR HAIR THE CERTAIN SHADE THAT IS DESIRED:VOLUME 10 WILL NOT CHANGE THE COLOR OF HASIR (LIKE ,IF YOU"RE WANTING TO GO FROM BLACK TO PLATINUM BLOND)
Answered by: FAGHITTAZ72
Date published: 2020-10-14

I use HL N blonde color, would like to put red foils, which red would complement? 

Asked by: Jen Lindefjeld
For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-10-12

Going from a medium brown to dark brown, also wanting to cover some grey. Is 20 volume recommended? I’d use 10 volume given that it’s going darker but I’m wanting to make sure it lasts and covers grey well.  

Asked by: AshPeter
20 volume developer is recommended for better gray coverage. For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-10-12

Hi, I have purple color on the top and platinum on the bottom. I want to make everything a 4nn. How can I do that with ion?

Asked by: Cindy Ra
For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-10-12

I want hair color grey ion Color Brilliance permanent cream and ion sensitive scalp developer in 10 volume and a shampoo best for lt

Asked by: Eloise hill
If you are looking for best shampoo for hair color retention you can shop our shampoos under category Color Protection Shampoo. For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-10-12

I recently purchased the brilliant 12 4NN and permanent creme 4G a long with the developer. Can you please tell the ratio to use these together. I’m do my roots and have some grey hair. 

Asked by: Susy0001
Mixing ratio for color to developer is 1:1 for the Brilliant 12 as well as the ion Permanent Creme. The boxes also come with an insert of directions to help you determine the appropriate developer and how to color your hair. For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-10-09

Hair color 100% grey cover what do you recommend

Asked by: Rosita12
Use at least 20 volume developer with your color of choice. If your gray hair is especially resistant to color use a shade with an NN base. This could be determined in the product name for example 5NN Light Intense Brown has the base NN. For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-10-08

Grey colors ?

Asked by: Msjeanmichele
There are permanent grey colors than you can purchase in this collection. Call us and let us know how we can help you. For professional advice on this product please contact the ion Help Line at 1-800-859-3112 Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-09-30

When do you choose ash, when do you choose N?

Asked by: Marie A P
Ash colors are cooler colors. To give an example, my red clothes must be bluer reds, as the more yellow reds look horrifying on me. This is why I used ash blondes. They also blended with my silver roots much better. The silvers started around 18, so I had lots of practice with the wrong colors by the time I figured out I needed ash. I'm not 100% positive (never used N's), but "N" should be neutral.
Answered by: Jenn2525
Date published: 2020-09-28

Does it need a color revealer or any peroxide to mix it. ?

Asked by: Yariela28
You're going to need a developer. If your hair is already a light color,20 developer should do.I would not go any higher than a 30 developer.
Answered by: Cutsiebella36
Date published: 2020-09-26

do u add volume 20 with this? 

Asked by: lee178427
40% developer is a very strong lift or intensity for the color , 30% developer is a medium lift for 5 shades and is strong , 20% developer is standard lift and what most people use to dye their hair. Lift means that we are “lifting” the hair color to a lighter level.
Answered by: BuddyGirl
Date published: 2020-09-26

Do I have to mix the darker blonde colors with a higher developer percentage?

Asked by: juliea44
It depends on hair. If you’re covering grey 20 volume. If you’re making lighter color, that’s a yes
Answered by: superwoman916
Date published: 2020-09-19

This may be a dumb question but I've never bleached my hair. Is bleach included?

Asked by: Akaaaashii
Bleach is not included with permanent color. Must be purchased separately.
Answered by: premierstylist
Date published: 2020-09-17

I want the jet black. I have really long (about 22-24inches) thick medium dark brown hair. How many do you think I will need for complete coverage?

Asked by: jsala1999
Four boxes. I used the blue-black recently and purchased four boxes for my waist length hair to bring to my hairdresser. She used them all.
Answered by: Trixie718
Date published: 2020-09-20

For the color I got it states there's a 1:1 ratio. So the bottle of developer is 8oz and the color is 2oz. So I need 4 tubes of color to put into 1 bottle of developer? That seems like an aweful lot

Asked by: Imstillbigred
This is what i do: I measure 2 oz of developer (I weigh mine) then I add my 2 oz tube  of colo, then mix thoroughly. I have a lot of hair and this amount works perfectly. If you use less, pour 1oz developer and add 1 oz color.  Basically, it means same amount of developer mixed with same amount of color. I use permanent hair color.
Answered by: JennifermG
Date published: 2020-09-14

Can you get twi uses from one tube

Asked by: Patty 92
It also depends on the color. H/L blondes mix 2:1, so its a little thinner and spreads further. a 1:1 mix(anything thats not high lift) will not go as far.
Answered by: Ash3ScorpionMoonHolistic
Date published: 2020-09-12

I have a 30 developer left over from a previous hair experiment my kid did.  If I do a 1:1 with that and this color will it fry her hair? She has some parts that are previously lightened with a grocery store box dye but they aren’t lightened much.  

Asked by: KellyKell
Volume 30 developer will open the cuticle even more to recieve color and further damage it. It essentially provides more lift that a 10 or 20 volume. I don't reccomend using it especially after using box dye (which is known to be extra rough on hair). Instead go for a 10 vol if using darker color or 20 for lighter. 20 is your gold standard and works for most hair types.
Answered by: Rosehip73
Date published: 2020-09-12

What is the dofference between medium brown, and medium intense brown? What does the intense mean? Darker? Or what?

Asked by: Esseyejj
The medium intense brown has more pigments. I have not seen a lot of difference in the brown colors because they all deposit and make your hair dark. I find the browns make my hair black. I have started using dark blond to get a dark brown.
Answered by: mmmmmmmmm
Date published: 2020-09-26

is this permeanant dye?

Asked by: bree kumar
Yes
Answered by: trbennett
Date published: 2020-09-09

Does this box contain the dye and the developer?

Asked by: JudiPorter
no, just the dye
Answered by: m3l9an24
Date published: 2020-09-03

I'm looking for a lightener or bleach kit to come my hair. I have medium brown natural hair with red highlights.... you can't really see the red but it always goes orange if i try to lighten it because of the red. What is best? Highlighter or bleach?

Asked by: RobinD20
I had light brown hair with reddish highlights that would become prominent and brassy when I lightened my hair. I had good results (no brassy orange) when I used Ash Blonde colors (light to dark ash blonde). I used Ion brand with 20 developer.  
Answered by: Cindy407
Date published: 2020-08-30

I have a lot of resistant gray hair, I like Ion hair dye but it keeps washing off quickly ( in like one week my grays will start showing) how can I fix this?

Asked by: Nouny 123
Add in Grey Magic to the color before you apply it. It comes in individual packets or a bottle that you can count the drops if you plan to keep coloring your hair and it's less expensive and only have to buy once. I have very stubborn gray's, even if professionally done I have to tell them. Adding in the Grey Magic works like a charm. Have used it for years.
Answered by: Catkrazy
Date published: 2020-09-06

I have super gold / orange hair from a balayage that was done. I think I’m about a level 6 but I want to get to an ash blonde I’m just not sure which one to get that Would work 

Asked by: J3ckie89
A picture would be helpful to see the level but if your light enough do a bleach wash and pick a ashy toner not t18 though because your hair must be super light bleached and then it will assist in a platinum blonde.
Answered by: Kayleenb
Date published: 2020-08-26

I use light charcoal and it pulls very ash blond.  Is chrome another ash color?  Would I do better with Titanium?

Asked by: Su111111
Chrome's base is VA, the VA Stands for Violet Ash while titanium's Base is more straight silver.
Answered by: Sally Staffer1
Date published: 2020-08-25

Am I supposed to mix this with anymore or just put it straight in the hair? 

Asked by: Sharlene213
In order for the hair color to activate and correctly apply to your hair you will need to mix the hair color with a developer. Follow box instructions for measuring and mixing.
Answered by: Sally Staffer1
Date published: 2020-08-25

Do I have to mix ion permanent color 2n (darkest brown) with anything. My hair currently is a dark brown but wanted to go to the darkest brown 

Asked by: Newbi3_1
Yes you have to mix it with a 20weight toner. The higher the number the lighter the color. Usually 30 or 40 are used for blondes. I prefer the cream color over the liquid. It’s easier to apply. Make sure you get a application brush and gloves. I just use an old plastic bowl to mix it in. 
Answered by: Sasha079
Date published: 2020-08-19

Can anyone who leaves a review, whether pleased or not, will you also mention what color exactly that you used? Thank you 

Asked by: Whattheheckiswronghere
I've used Radiant Raspberry as well as Radiant Orchid. I love both! The colour has great staying power - it doesn't fade quickly like some other brands I've tried.
Answered by: NormaLynn13
Date published: 2020-08-19

The swatches are hard to tell, as they look blackish. What exactly is "mushroom blonde"? I have a light ash blonde and I was thinking the very light mushroom blonde might be good for a shadow root.

Asked by: BunnyDyes
It is a great name for an ash blonde tone. If you are already an ash blonde the light mushroom blonde on your roots will be a nice darker undertone to your blonde hair. It looks great when streaked with your blond hair. It will deposit on your hair making it darker where you apply it.
Answered by: mmmmmmmmm
Date published: 2020-08-16
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