Selected quantity exceeds what is currently available

Permanent Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Permanent Creme Hair Color

Color Brilliance by ion
ION87
$1.50 - $6.69
Permanent Creme Hair Color is rated 4.3 out of 5 by 4617.
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  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia Vegan and cruelty free* (not tested on animals) State-of-the-art European formula 18 Beautiful Brunettes 28 Believable Blondes 4 High Lift Blondes 14 Richest Reds 5 Intense Reds
    ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

     

    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

     

    These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.
  • Mixing Ratio:

    1:2 (1 ounce of color to two ounces of developer) High Lift shades (HL-N/V/G/B)

    1:1 (1 ounce of color to one ounce of developer)

    Processing times for root touch ups:

    25-45 minutes based on the texture and porosity of your hair.

    Fine hair (25-30 minutes)

    Average hair (35-40 minutes)

    Course or resistant gray hair (40-45 minutes)

    Refreshing the mid-lengths to ends (5-15 minutes)

    Tips and Tricks

    Crème hair color is best mixed in a tint bowl and applied with an a tint brush. A root to tip color application is not recommended. Always test strand first to ensure desired results!

    For superior gray coverage a 20 volume developer is recommended.

    If you touch up your roots every 4-6 weeks and would like to change colors you would still only retouch the roots and refresh the ends later in the processing time.

    Remember, tint does not lift tint! When wanting to go lighter in shade selection you must remove the previous color first in order to go lighter! If wanting to stay the same shade level or going darker, color removal is not necessary in most scenarios.

  • 1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume Ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

     

    If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

    Apply hair color mixture to dry, unwashed hair

    • Work gently through hair as you would a shampoo. Loosely pile hair on top of head

    • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather

    • Rinse until the water runs clear.

     

    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

    Make 1/4” partings throughout dry, unwashed hair

    • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather

    • Rinse until the water runs clear.

     

    Other tips: Always perform a strand and patch test

    • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application

    • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first

    • Apply a stain barrier cream around the hairline prior to application when using dark shades

    • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs

    • Use an old towel to protect your clothing

Rated 1 out of 5 by from too dark Came out way too dark. I was looking for light brown and what o got was dark.
Date published: 2020-08-29
Rated 5 out of 5 by from I feel Gorgeous! Love my new hair color! And love that there is No smell while mixing and applying the product!!
Date published: 2020-08-28
Rated 5 out of 5 by from Impressed I usually bleach then tone my hair, because it’s shaved and I do it very often it can be daunting. I thought I’d give a high lift blonde a shot, I chose HL-V Cool Blonde. I mixed with double 40 using the ion sensitive developer for 30 minutes. My natural color is a level 6 with some gray. NO yellow,and I didn’t need to tone afterwards! Now if I had more root growth I would probably leave it on for 10 minutes longer.
Date published: 2020-08-27
Rated 5 out of 5 by from Best At Home Color I loved this product. I tried it for the first time cause I couldn’t get to my hairdresser. The color was so rich and beautiful. It covered my grey without any extra product and has stayed without fading. Thank you.
Date published: 2020-08-27
Rated 1 out of 5 by from Didn’t mix The dye paste looked white, and it wasn’t mixing with the developer, so I couldn’t use it and had to wait and use another brand
Date published: 2020-08-26
Rated 5 out of 5 by from Hair Dye I have used This Ion hair dye for 15 years!! Sometimes I had to use a different product because I ran out.... always went back to Ion! Ion colors with an easy cream and covers my gray beautifully !
Date published: 2020-08-26
Rated 4 out of 5 by from Great Coverage My hair turned prematurely white in my 20's. I've spent alot of time and money covering the roots up. Ion has consistent coverage and is easy to use. I've got light brown hair and have had to use 6N, dark blonde. The light brown color came out darker than I wanted.
Date published: 2020-08-25
Rated 5 out of 5 by from Excellent I like creme and liquid. I have tried both. I do prefer the liquid at times. mixes well together with the developer. Creme I think takes a bit longer to mix. once mixed the color is the same. Creme is a bit thicker and when applied than liquid. Like I said before I have scalp Psoriasis and ION hair colors are so much better than store bought hair colors. It doesn't burn my scalp. That's the main thing in coloring my hair that it doesn't burn my scalp and doesn't smell bad.
Date published: 2020-08-23
Rated 1 out of 5 by from HORRIBLE. LEARNED MY LESSON I've bought this product a few years back. Washed out the first time rinsing it. Decided to give it another go. Bought everything I needed. Did extra research. Bleached my hair almost snow white. Put the toner in. Washed out. Went back to the store and bought the creme coloring. Washed out. Learned my lesson and will never buy again. And now I'm stuck with a mess of hair for a week. Thanks ion.
Date published: 2020-08-22
Rated 5 out of 5 by from Great hair color Wasn't damaging and gave me the color result I was looking for.
Date published: 2020-08-22
Rated 5 out of 5 by from Great PPD Haircolor I seriously considered not dying my hair anymore because I had a horrible allergy to PPD. So happy this doesn’t cause the itching and hair loss PPD color did. It also covers my gray well. Try it!
Date published: 2020-08-19
Rated 5 out of 5 by from Perfect color and application Love this product. Color was exactly what I was going for and it was super simple to apply and no mess application because it is a creme base.
Date published: 2020-08-18
Rated 5 out of 5 by from Great color product! Love this permanent hair color formula. It does a great job coloring my grays and only fades a small amount. It's also gentle on my scalp that tends to be itchy with most permanent hair color formulas. My scalp is NOT itchy with this formula. My hair is left shiny and color is great!
Date published: 2020-08-17
Rated 5 out of 5 by from Flawless color I love how well it govered my stubborn grey hairs .
Date published: 2020-08-17
Rated 1 out of 5 by from Avoid This was not good hair dye. color didnt take at all
Date published: 2020-08-15
Rated 4 out of 5 by from Chrome color Love the color it creates but it fades faster then a permanent hair dye normally does
Date published: 2020-08-15
Rated 5 out of 5 by from Smells Gr8! My hair loves it! =D XXXOOOXXX THIS COLOR IS MY F8V! THERE'S NO TERRIBLE SMELL AT ALL. I HAVE VERY THICK, NATURALLY CURLY/WAVY HAIR.(DOWN TO MY LOWER BACK) MY HAIR IS A LITTLE POROUS, AND THERE IS NO DAMAGE.= ) TO THOSE WHO WORRY ABOUT HAIR COLOR WASHING OUT. HERE'S A GR8 TIP: ALWAYS RINSE YOUR HAIR WITH COOL WATER, NEVER USE CONDITIONER ON YOUR ROOTS. BEST SHAMPOO/CONDITIONER/LEAVE -IN PRODUCT THAT IS BEST FOR YOUR HAIR(IN MY OWN OPINION) IS WEN!=) I NOTICED A GR8 DIFFERANCE AND MY HAIR IS ALIVE & IN LOVE! =D XOXO
Date published: 2020-08-15
Rated 5 out of 5 by from My Go 2 Been using ion for over 3 years now. Definitely my favorite.
Date published: 2020-08-13
Rated 5 out of 5 by from ONE OF THE BEST I've used many products over the years and have found this to be a great product because it comes out as it says it will!
Date published: 2020-08-12
Rated 5 out of 5 by from Love it so much it’s what I always go to everytime Great product I love it it’s my go to and i buy a lot
Date published: 2020-08-12
Rated 5 out of 5 by from Root shadow Amazing for root shadowing. I apply it with 20v and leave it for 10 minutes after applying everywhere
Date published: 2020-08-12
Rated 4 out of 5 by from Jet Black 1V I color my hair black, and when I say black I want it as dark and as shiny as possible. This covered my blonde roots with zero issues, color is great! Nice that it had that violet undertone to correct the brass most light hair colored dark gets. Very thick consistently, I added a little more developer then required to make it easier to use. If you have long hair you will definitely need 2 tubes. I used it with the ion sensitive scalp 10 volume developer and had no issues, usually after coloring my scalp is very dry and itchy, so highly recommend the developer as well. I have used many color lines such as joico, chi, matrix and more but this has got to be the best for black color so far! Recommend!
Date published: 2020-08-08
Rated 5 out of 5 by from Grey roots? Who? Not me perfect color match to my natural hair. Very happy
Date published: 2020-08-07
Rated 5 out of 5 by from good color Great color. Lasts longer than other reds. Will definitely buy again
Date published: 2020-08-06
Rated 5 out of 5 by from Ion midnight violet black Will never choose a different color. Ive been using this color for years and I absolutely love it!
Date published: 2020-08-06
Rated 4 out of 5 by from Pretty Color the color is very pretty, however I would recommend bleaching the hair first (if it’s black or dark brown) if you want this color bc it will barely show up. Also, I didn’t have any damage to my natural hair after using it , just a bit dry which was expected after coloring
Date published: 2020-08-04
Rated 1 out of 5 by from Does not work This product did not work at all. I used multiple products from this organization and none of them work.
Date published: 2020-08-04
Rated 5 out of 5 by from great price, great value, beautiful color!!!!!!!! love it! great value since I bought it on sale!!!
Date published: 2020-08-03
Rated 1 out of 5 by from terrible i just bought this today and the one thing that i can say was that it sucks. didn’t stick to my hair (even though i followed the non existent directions), i left it on for 30 minutes, and literally nothing happened. i’m so upset by this.
Date published: 2020-08-02
Rated 5 out of 5 by from Living for this color Amazing color. I was hesitant on coloring my hair brown since I haven't in years. It' beautiful and subtle. I plan on sticking to this color for a long time.
Date published: 2020-08-02
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Will using a #10 volume peroxide make med copper brown turn out darker?

Asked by: nananono
It depends on what color you are mixing with your #10 volume. I usually use a #20 volume for color that stays the same or darker. I am sure a #10 will work just make sure the color you are using is darker than the color of your hair
Answered by: Shearsheila
Date published: 2020-09-28

When do you choose ash, when do you choose N?

Asked by: Marie A P
Ash colors are cooler colors. To give an example, my red clothes must be bluer reds, as the more yellow reds look horrifying on me. This is why I used ash blondes. They also blended with my silver roots much better. The silvers started around 18, so I had lots of practice with the wrong colors by the time I figured out I needed ash. I'm not 100% positive (never used N's), but "N" should be neutral.
Answered by: Jenn2525
Date published: 2020-09-28

Does it need a color revealer or any peroxide to mix it. ?

Asked by: Yariela28
You're going to need a developer. If your hair is already a light color,20 developer should do.I would not go any higher than a 30 developer.
Answered by: Cutsiebella36
Date published: 2020-09-26

do u add volume 20 with this? 

Asked by: lee178427
40% developer is a very strong lift or intensity for the color , 30% developer is a medium lift for 5 shades and is strong , 20% developer is standard lift and what most people use to dye their hair. Lift means that we are “lifting” the hair color to a lighter level.
Answered by: BuddyGirl
Date published: 2020-09-26

I have balck hair would like to add some lavander highlights what brand u recommend do i need to bleach hair for lavander highlights

Asked by: Anonymous
You will need to bleach your hair if you want this lavender color to show up on black.
Answered by: Caat1980
Date published: 2020-09-20

Do I have to mix the darker blonde colors with a higher developer percentage?

Asked by: juliea44
It depends on hair. If you’re covering grey 20 volume. If you’re making lighter color, that’s a yes
Answered by: superwoman916
Date published: 2020-09-19

This may be a dumb question but I've never bleached my hair. Is bleach included?

Asked by: Akaaaashii
Bleach is not included with permanent color. Must be purchased separately.
Answered by: premierstylist
Date published: 2020-09-17

I want the jet black. I have really long (about 22-24inches) thick medium dark brown hair. How many do you think I will need for complete coverage?

Asked by: jsala1999
Four boxes. I used the blue-black recently and purchased four boxes for my waist length hair to bring to my hairdresser. She used them all.
Answered by: Trixie718
Date published: 2020-09-20
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