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Color Brilliance by ion

Permanent Creme Hair Color

OZ |  Item ION87
$1.50  -  $6.99
What is it?
ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.
What makes it special?
  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia
  • Vegan and cruelty free* (not tested on animals)
  • State-of-the-art European formula
  • 18 Beautiful Brunettes
  • 28 Believable Blondes
  • 4 High Lift Blondes
  • 14 Richest Reds
  • 5 Intense Reds

Mixing Ratio:

1:2 (1 ounce of color to two ounces of developer) High Lift shades (HL-N/V/G/B)

1:1 (1 ounce of color to one ounce of developer)

Processing times for root touch ups:

25-45 minutes based on the texture and porosity of your hair.

Fine hair (25-30 minutes)

Average hair (35-40 minutes)

Coarse or resistant gray hair (40-45 minutes)

Refreshing the mid-lengths to ends (5-15 minutes)

Tips and Tricks

Crème hair color is best mixed in a tint bowl and applied with an a tint brush. A root to tip color application is not recommended. Always test strand first to ensure desired results!

For superior gray coverage a 20 volume developer is recommended.

If you touch up your roots every 4-6 weeks and would like to change colors you would still only retouch the roots and refresh the ends later in the processing time.

Remember, tint does not lift tint! When wanting to go lighter in shade selection you must remove the previous color first in order to go lighter! If wanting to stay the same shade level or going darker, color removal is not necessary in most scenarios.

1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume Ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

Apply hair color mixture to dry, unwashed hair

• Work gently through hair as you would a shampoo. Loosely pile hair on top of head

• Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather

• Rinse until the water runs clear.


If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

Make 1/4” partings throughout dry, unwashed hair

• Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather

• Rinse until the water runs clear.


Other tips: Always perform a strand and patch test

• It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application

• For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first

• Apply a stain barrier cream around the hairline prior to application when using dark shades

• Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs

• Use an old towel to protect your clothing

Rated 4 out of 5 by from Colour nice but doesn't cover white hair The colour itself is great...but really does not cover white hair at all. A bit frustrating - not sure how to make it stick.
Date published: 2021-01-22
Rated 5 out of 5 by from Was given the wrong color ! I love this product ! The color is healthy and vibrant , but i want a blue black and the associate gave me tanzanite which come to find out is PURPLE ! you need better representative s in your stores !
Date published: 2021-01-22
Rated 5 out of 5 by from Great! Wonderful color. I buy it frequently. Wish they had it in liquid form and I wish they made a gloss color of this because I’d buy them.
Date published: 2021-01-22
Rated 5 out of 5 by from Perfect tone Nuetral tones that keep your hair from turning orange. Everytime I go into the store they push ash blonde on me including toner. My hair always turns orange and brassy. This time I stepped away from the recommendation. I chose neutral and mushroom blonde. Perfect color
Date published: 2021-01-21
Rated 4 out of 5 by from Blue black It's not long lasting. But the blue shade is wonderful and strong.
Date published: 2021-01-21
Rated 1 out of 5 by from Radiant Raspberry, HA I tried the magenta one and it RIPPED APART my hair, when I told them about it they said it was probably the developer I used, okay whatever. So they had me try a different developer and I tried Radiant Raspberry with a different developer. RIPPED APART MY HAIR AGAIN. I had just gotten my hair to a good place and now it's completely screwed up again. DONT WASTE YOUR TIME!!
Date published: 2021-01-21
Rated 4 out of 5 by from Nice but quickly fades. Very nice color a blue tinted black, able to cover natural blond hair with no issues. But it fades quickly.
Date published: 2021-01-20
Rated 2 out of 5 by from does not come out of hair easily i bought this product in rose 8r-hm because the swatch showed a dusty pink, which is what i wanted. the dye came out super neon pink in the tube and also smelled really bad like... formaldehyde... so i just kept feeling like i was back in middle school science lab on dissection day, and this lasted for like multiple days because it took 2 washes for the smell to come out. i applied it to untoned level 10 bleached hair and included what my hair looked like because i only did half at at a time like the neurotic freak i am. but it ended up this bright flamingo type of pink, nothing like the swatch, which was cool toned and darker. it faded to a pale salmon color after 2 weeks, shown in the 3rd pic i included. (to be fair, this is longer than any pink dye ive used has lasted.) however. HOWEVER!! this dye did not want to come out of my hair. the last pic shows my hair after i did a bleach wash (30 vol + shampoo) and the pink was still there... this is 2 months later as you can tell by the root regrowth. i dont know why this dye has gorilla grip but it's been 3 months since that last bleach wash, and i did another one recently and the PINK IS STILL SLIGHTLY THERE!!! and it shows under whatever pastel color i have on top because the inner layers are always more pink-tinted than the top layers. if you want a color that looks just like the advertised rose swatch, get a rose gold colorlux conditioner and then use a strongly pigmented purple shampoo to turn it dustier pink (last pic). i have written this long winded review to prevent anyone like me from befalling the same fate.
Date published: 2021-01-20
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How do I remove dark hair color from blonde 

Asked by: SusanneA
I recommend seeing a professional 
Answered by: teamreese
Date published: 2021-01-19

My hair color is medium brown red with some grey hair on the roots I want to change my hair color silver.  Which product should I buy.

Asked by: Fritz2020
Hi  I use a very gentle hair product called opps hair remover it works great I used many times. Get at local drug stores.
Answered by: Saraaa104
Date published: 2021-01-19

I have used the 8A light ash blonde on my hair recently, my natural color is a dark ash blonde and the results have more red tones with a strawberry blonde tint which I didn't want, how do I fix this to achieve the light ash blonde that I want?

Asked by: Jelly941
I was told by my stylist to avoid colors with Ash in them because what you describe happens. I ended up with strawberry blonde for a bit because I tried to go honey blonde. I’m on attempt number two with a different color. Crossing fingers and toes that this one will work as desired.
Answered by: DandyAndie
Date published: 2021-01-16

my hair is dark brown with a reddish tone I want to change my color to a light chocolate color.  How can I get my hair color at least two or three shades lighter than my natural color?

Asked by: Eterre11
I am not a professional but, my natural color is dark brown with auburn highlights. When I want to go lighter, I use a lightener a day or two ahead of color. Basically it strips my hair of some previous color and prepares it for the next. I do it on a weekend so I don't have to go anywhere for the day because the lightener makes my hair a funky orange until I dye it. As I said, I'm not a professional. I'm just trying to help. Sorry I couldn't give any better suggestions. Good luck!
Answered by: Kimber0163
Date published: 2021-01-05

What is the undertone of the Dark Charcoal Gray? I'm trying to do a shadow root on my white hair, and I know 1N will likely pull green. Was thinking about mixing in a little red with the 1N to cancel out the green, but hoping I can just do 1C instead.

Asked by: ashleyy6
For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-12-28

What is Silver Pearl's base colors?Hair is bleached to a level 7 but has brass/yel. tones. Toned it with purp. sham. which helped a lot, but want to color hair a gray color,not real drk. & not real lite.Not sure which to choose & if I need to also tone

Asked by: Jewels72
For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-12-28

I used Dark & Lovely Crimson Moon 4 weeks ago. The color did not come out as it said it would. My hair is a light orange brown and my ends are dark brown. I need to color my hair and fix this problem. I would like to use the Ion Permanent Color 31R.

Asked by: Teejae 3
Yes, you can cover over with 3IR if you prefer that tone instead. Just be sure to test strand to ensure desired results!
Answered by: Your ion color expert
Date published: 2020-12-28

Disaster results from hair salon. Hair is all silver, was supposed to receive block colors highlight around the face in "black" Received all over highlights in medium brown, just sick. Can I use ion creme color over the brown for now?

Asked by: Betty Boop1949
For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-12-23
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