Selected quantity exceeds what is currently available

Permanent Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Permanent Creme Hair Color

Color Brilliance by ion

Permanent Creme Hair Color is rated 4.2 out of 5 by 1189.
  • y_2020, m_2, d_22, h_12
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.5
  • cp_1, bvpage1
  • co_hasreviews, tv_455, tr_734
  • loc_en_US, sid_ION87, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 8ms
  • reviews, product
View all colors +
  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia State-of-the-art European formula 10 Beautiful Brunettes 16 Believable Blondes 4 High Lift Blondes 13 Richest Reds 4 Intense Reds
    ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.
  • 1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume Ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


    If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps: Apply hair color mixture to dry, unwashed hair • Work gently through hair as you would a shampoo. Loosely pile hair on top of head • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.


    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps: Make 1/4” partings throughout dry, unwashed hair • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.


    Other tips: Always perform a strand and patch test • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first • Apply a stain barrier cream around the hairline prior to application when using dark shades • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs • Use an old towel to protect your clothing
Rated 4 out of 5 by from ION 9N Hair Crème Color I mix this light shade with a darker shade for a very natural look, or use alone for highlights. The color is nice, but it isn't truly permanent and seems to wash out.
Date published: 2020-02-18
Rated 3 out of 5 by from ok- I like the shine form this but... this seems old as it is hard to get out of the tube
Date published: 2020-02-17
Rated 5 out of 5 by from Great for light hair i have been dying my entire head for about 5-6 years and finally decided to go back to my natural color but I didn’t want to cut my hair. Since i had been using the L’Oreal Hicolor (Which is for darker hair) to dye my entire head, my ends had become a orange-ish blonde and I wanted to just dye what was already dyed but since my hair was no longer dark & I wasn’t dying my roots I needed something for lighter hair. I bought this product ON A WHIM. Bought a very light developer (10, i think) & crossed my fingers. The color was so vibrant I wanted to cry. It didn’t bleed as much as I thought & it has lasted almost two months (usually my dye jobs last about 3 weeks because I wash my hair a lot). I’m going to the store tomorrow to buy some more to touch it up. I’m grateful I chose this product. I’ll have to buy two bottles this time though, I underestimated the quantity comparison of my hair.
Date published: 2020-02-16
Rated 5 out of 5 by from Love it! Love Ion color!! Colors all gray and leaves my hair soft and healthy looking.
Date published: 2020-02-10
Rated 3 out of 5 by from Darker than wanted I have been coloring my hair light blond for several years. Decided to try this Ion product. Went with light blond and my hair is now light brown. The pros is that my hair felt nice afterwards and it smells good, but I'm definitely going back to my old product.
Date published: 2020-02-09
Rated 1 out of 5 by from Wanted it to work but very disappointed So thick I could barely squeeze it out of the tube and horrible to mix with the developer. It did not cover the gray outgrowth so I returned the order and will go back to Wella Color Charm.
Date published: 2020-01-26
Rated 5 out of 5 by from How great ion permanent hair color really works on It really lightens your hair really good love ion
Date published: 2020-01-25
Rated 2 out of 5 by from Dark Blonde 6n It is super dark. It’s definitely a brown. I wasn’t happy with it. I didn’t expect to have such dark brown hair.
Date published: 2020-01-22
  • y_2020, m_2, d_22, h_12
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.5
  • cp_1, bvpage1
  • co_hasreviews, tv_455, tr_734
  • loc_en_US, sid_ION87, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 10ms
  • reviews, product

Hi there! Can I mix colors? I mean like use just 1 oz of two tubes and 2 oz of developer cream and save them for another application? i want to mix 7g and 8g and see what turns out of that :)) thank you so much, hope anyone can respond

Asked by: Celine110
Absolutely! Exactly as you said - use 1 oz of each color and balance with 2 oz of developer. If it turns out well you can use the remaining 1 oz of each color the next time you dye your hair.
Answered by: EtsyObsessed
Date published: 2020-01-19

I have blonde hair and I'm trying to get ash color what else do I need to do or apply to my hair besides the ion color

Asked by: Anonymous
I’d use a silver/grey depositing conditioner 
Answered by: Alanaree
Date published: 2020-01-12

I want to get rid of my caramel highlights that were professionally done, but have heard that my hair may turn green if I do it myself. How can I do this without having weird looking hair?! My roots are a medium brown. 

Asked by: AliPJolls
I’d use a Demi or semi permanent color if u want to keep your natural level and Avoid hot roots and use a neutral color... highlights oxidized the color out so u don’t need PERMANENT again or it will further damage the hair
Answered by: Alanaree
Date published: 2020-01-12

What is the best developer to use with light intence red

Asked by: Celeste murdock
If your wanting to "deposit" more color on your hair then you would use a volume 20. If your wanting the color lighter (not as much deposited on your hair) then you would use a volume 40. Obviously a volume 30 is between the 2. Please remember that your roots generally grab more color.
Answered by: Ralanger
Date published: 2020-01-08

Would mixing medium golden brown with medium red brown give me a nice chocolate color? I have dark brown hair with some highlights and olive complexion. Thank you

Asked by: Chocolate chipper
No. Red plus gold based browns make auburn. You need straight neutrals with maybe a hint of gold for sheen for a chocolate brown. No red. 
Answered by: KoniginKat
Date published: 2020-01-07

I would like to switch from box color and have no clue about mixing professional products. What developer do I use?

Asked by: Mermandrea
Always use a 10 or 20 unless your lifting with bleach even then sometimes I use a 20 volume developer. You do not need a 30 volume developer with hair color as it only lifts two shades lighter anyways. Now if you plan on doing highlights then i would suggest you go to a professional. If your going darker or the color you already have start with the level like if you wanted a light brown I’d say go with a level 7 if you wanted a golden or neutral tone I’d said go with 7g, 7gn or 7NN
Answered by: Anonymous
Date published: 2020-01-05

How much developer do I use with a box of ion dye 2.05 oz?

Asked by: Debi3232
It’s equal to the size tube. In this case, you would use 2oz.
Answered by: Lauratho
Date published: 2020-01-05

If I used 4N before & was too dark which should I use?  I have dark brown hair but coloring my greys with 4N looked black. 

Asked by: Granny11
I would recommend using more developer or going down one color. You could alos thing about mixing 2 colors to get the desired color you want.
Answered by: Nova9723
Date published: 2019-12-10

I am wanting to lift my hair colour from a 7A Medium Ash Blonde to 9V cool blonde. Which colour should I get and what volume of developer?

Asked by: kat202411
What is the root color? Don’t go more than 2 shades lighter without the aid of a professional. It’s a dual process, and needs major expertise. Otherwise, go ahead in stages...use 50% 9V and 50% 10V. Easier to darken it than lighten, MUCH!!! Good luck.
Answered by: Linda912
Date published: 2019-12-07

Are you able to mix 2 colors together and it still be fine? Also, if you're able to mix 2 colors together, would the ratio then be 2:2?

Asked by: Sneakypawz
Yes. That's what I do.
Answered by: Momfirst
Date published: 2019-12-01

I see complaints about the blondes being too dark. I box color my hair now "Dark Blonde" which is a level 7 in box color at CVS. Should I go with "medium blonde" in this brand to avoid it being too dark?

Asked by: Beckers21
Stick with level 7
Answered by: none of your business
Date published: 2019-11-30

Do I need toner with the ion permanent color

Asked by: Susan 0415
I’m really not sure what you mean by toner. If you’re using a color that you like and using it with 20 volume cream peroxide that’s really all you need.
Answered by: LindaPinda
Date published: 2019-11-28

Been using Ion Demi in the color Medium Natural Brown 4N. It is a bit dark and doesn't have much dimension. I'd love to achieve a nice chocolate brown color. Any recommendations on how to do that with previously dyed demi hair. Last dyed 4-6 weeks ago.

Asked by: Demi1234
Demi cream colors tend to be very opaque. Try using Clairol Beautiful Collections semi permanent hair color for a more translucent dimensional finish. Use Medium warm brown 13W or a Dark warm brown 15W all over. This is what I personally use on my hair. 
Answered by: KeysThea
Date published: 2020-01-09

I have bright red hair and i’m trying to go back to dark brown, does anybody know if this will cover it up? or will it just make my hair look a swampy mix of colors and mess it up

Asked by: cam12829
Do not use ash tones! Ash is a tone that does not go well with red. Use a darker neutral tone. My daughter had golden blond hair and used ash brown to go darker and her hair turned green (yellow and blue = green). Consult several professionals before you do this.
Answered by: nana2many
Date published: 2019-11-15

What is the difference between 7 and 7N hair color

Asked by: kathy Levy
N stands for natural. It’s more natural looking and neutral. 
Answered by: Otterette35
Date published: 2019-11-05

When I was coloring the hair yesterday, I accidently left a spot on my hardwood floor (not smart, I know!). I tried to remove it to no avail and now have a red spot sitting in the center of my kitchen. Any ideas on removing it will be apprecated.

Asked by: SunTomol
In a bowl, mix 2 cups of warm water, 1 tablespoon of baking soda and 1 tablespoon of liquid dishwashing detergent together. Drench a clean cloth in the solution you just mixed. Rub the stained area of the wood floor with the cloth until the hair dye mark disappears.
Answered by: BuddyGirl
Date published: 2019-10-31

is this a good product to lift gray hair to silver

Asked by: twocatsnow
Coloring your hair with a silver color will brighten the gray and tone down the brassiness. Recommend 7SP-HM Silver Pearl Permanent Creme Hair Color. Always follow the directions before coloring. 1:1 mixing ratio. Two ounces of color to two ounces of 20 or 30 Volume ion Sensitive Scalp Creme Developer. Twenty volume developer will shift your hair one to two shades and is best for gray coverage, while 30 volume developer will let you alter your hair 3 to 4 shades. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.
Answered by: BuddyGirl
Date published: 2019-11-01

I have been using color ion for years, always bright reds, which fade quickly. Was wondering if I combine any extra dye with my conditioner if it would do anything?

Asked by: StineBean
No, the results will not be optimal. Dye unlike direct pigments, requires a developer. I would recommend using ion™ Color Defense™ Sulfate-free Shampoo if you are not already.
Answered by: BuddyGirl
Date published: 2019-11-01

Is  3R Dark Brown or 4R dark brown darker? Which has the darkest base?

Asked by: Ginger558
3R is a darker red. The smaller the number, the darker the base is, and the R means it is a red. 
Answered by: Hellokelsey12
Date published: 2019-10-19

Can you tell me how to mix the haircolor. I lost my instruction paper.

Asked by: Moralezmelissa2
You mix it 1:1 with the developer.
Answered by: Wr1tergirl
Date published: 2019-10-18

Former stylist here. Supplier just closed, looking to switch from Lemon/Kramer color 7.34/8.34 to Ion color. Golden copper blondes on grey hair new growth only. Suggestions?

Asked by: Lindaz8839
I've been using Ion for years. I still add it to old colored hair in the last 10-15 minutes because it does fade after a few weeks.
Answered by: none of your business
Date published: 2019-10-16

Do you shampoo at all?

Asked by: Nicren24
Answered by: herstory
Date published: 2019-09-10

My hair is dark brown do I need to buy bleach too or can I just buy the ion blonde colors that I want . Thanks 

Asked by: MonBon22
Contact the Ion Help Line. The contact person is very helpful in guiding you in using the right products to get the results you want. I have called for help when I am unsure, and followed their directions, it has never gone wrong.
Answered by: Kentucky Woman
Date published: 2019-09-08

Will it make my hair turn orange or yellow

Asked by: Chymarie
2N absolutely not! This is a Very dark brown 10V absolutely yes!, unless you are already a very light brown or dark blonde. And it would need to be mixed with 30-40volume peroxide developer. 
Answered by: KeysThea
Date published: 2019-09-02

Can 8A be mixed with 30 or 40 volume developer to lighten the hair more, instead of using a more high lift color?

Asked by: Old Peacock
Yes, so long as you don't have any other hair dye besides the high lift already in your hair. Color will not life color, but it will life your natural pigment that is still underneath the color. I recomend 30 volume. I'd also try equal parts 8a and 9v depending.
Answered by: Mgnbaker
Date published: 2019-06-09

Processing time?

Asked by: Chloe2010
I use a high lift natural blonde and have been for over 10 years, I leave it on my roots about 55 mins and not a minute longer, I have medium to dark blonde roots but also lots of grey so this color gives me lots of highlights and lowlights... for my already colored ends I use a deep conditioning prior to color to prevent any possiblity of over drying, I apply it and leave it during the root process then I rub everything in with warm water 5 mins before time has ended, then total rinse and done.
Answered by: KaylaValenzuela
Date published: 2019-06-07

I want to color my hair with the ion medium red brown 4R, what ion developer (10-40) should I use and How many tubes of color should I get? My hair is this color already and is shoulder length and semi thick. If someone can answer soon, its time again. Ty

Asked by: Dowd1990
If you don’t have grey hair you can use 10vol to just deposit. I recommend the ion developer because it is less damaging than the cheapest developer. Ion has proteins and sensitive scalp protectors in it, the salon care doesn’t 
Answered by: Kelly718
Date published: 2019-06-07

Do you need to add some other kind of liquid mix into the dye?

Asked by: Mia Mireles
Yes. You need to add equal parts of Developer. So if you are using one ounce of colour, add one ounce of developer and mix well.  Best to ask someone at the store which one you need as there are different strengths of developer based on what type of hair you are covering....for example, if you have gray hair, blonde hair, etc. My natural colour is brown, with about 20% gray hair, and I use a 20 Volume Developer.
Answered by: Cupcake girl
Date published: 2019-05-23

Will hi lift ash blonde work on hair that is dyed brown? Will it lighten it and make it less brassy?

Asked by: thaankyou
You may have to see a professional stylist to lift the brown color before adding the ash blonde from my experience. 
Answered by: Brittrj03
Date published: 2019-05-21

I use 6N or 7N on my grey roots. I use 20 volume peroxide. I leave it on for 25-30min. I notice I have some brassy color pulling up orange color. Would putting some 6A or 7A help this grom happening?

Asked by: Deewanna
Hello, Yes it would. Don't mix more than 3 colors together, because it will make you color come out muddy. Good Luck :) Sarongirl
Answered by: sarongirl
Date published: 2019-05-16
  • y_2020, m_2, d_21, h_13CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.5
  • cp_2, bvpage2n
  • co_hasquestionsanswers, tq_808
  • loc_en_US, sid_ION87, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 13ms
  • questions, product