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Permanent Liquid Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Permanent Liquid Hair Color

Color Brilliance by ion

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Permanent Liquid Hair Color is rated 4.4 out of 5 by 841.
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  • Vibrant fade-resistant color and intense conditioning State-of-the-art European formula 16 Believable Blondes 10 Beautiful Brunettes 4 High Lift Blondes 13 Richest Reds 4 Intense Reds
    The line professional stylists have trusted for years. ion Color Brilliance Permanent Hair Color makes it easy to get extraordinary, long-lasting, salon quality results at home even better. The luxurious Italian formulas are made to be especially gentle and protect against damage. The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


    Superior quality and proprietary blends are formulated in Italy by ion's expert team of chemists to deliver unparalleled results. The unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.
  • Permanent hair color chemically alters the natural pigment of the hair—permanently—by lifting (lightening) the natural pigment in your hair and depositing the permanent hair color you selected in its place. Using permanent formulas means your color will remain until your hair grows out (aka your “roots” start showing), you cut it off, or you remove it with a hair color remover.


    1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


    If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps: Apply hair color mixture to dry, unwashed hair • Work gently through hair as you would a shampoo. Loosely pile hair on top of head • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.


    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps: Make 1/4” partings throughout dry, unwashed hair • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.


    Other tips: Always perform a strand and patch test • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first • Apply a stain barrier cream around the hairline prior to application when using dark shades • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs • Use an old towel to protect your clothing.
Rated 5 out of 5 by from Love This Color Very natural looking light auburn color that does not damage hair. I get lots of compliments on my color.
Date published: 2020-02-21
Rated 5 out of 5 by from Love it! I have used it for years and great price. I get compliments.
Date published: 2020-02-21
Rated 5 out of 5 by from Ion color brilliance I originally used intense black and have recently switched to jet black. Absolutely love ion’s color brilliance line.
Date published: 2020-02-19
Rated 1 out of 5 by from Looks like a beauty school student messed up. I bought it because it was cheap and I got what I paid for. I bought lightest blonde as that is what I am used to using from Clairol. The Ion made my hair several shades darker and looks greenish grey, as if a beauty school student made a mistake doing my color. I'll never use it again.
Date published: 2020-02-17
Rated 5 out of 5 by from Ion liquid color 9N Have been using this product for years. I only use it around my hairline and it always blends perfectly. I don’t notice a smell which is nice. Love this product.
Date published: 2020-02-14
Rated 5 out of 5 by from Love ion color I mix this with light golden blonde and get the perfect red for me.
Date published: 2020-02-09
Rated 2 out of 5 by from Smells nice I was looking for an ash brown to cover the grays that frame my face. The plus is the product smelled ok but the negative is that my gray's look exactly the same as they did before. I dont think I will be purchasing this again.
Date published: 2020-02-08
Rated 5 out of 5 by from Ion 4R Medium red color Love the color get many compliments would recommend this color to anyone
Date published: 2020-01-12
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Is this item available in store?

Asked by: nikitash
Answered by: BethAnny
Date published: 2019-11-04

I want a light brown haircolor, that doesn't pick up on red tones. My hair color now is dark blonde.

Asked by: Jularhs123
Use ash brown.   Stay away from intense as this has red undertones 
Answered by: Erin Roche Wise
Date published: 2019-10-28

Do I need a 40 volume developer with this product?

Asked by: Jo171819
Not necessarily. I use 20 developer. I've also used 30 in the past. I'm 50% grey and it gives me great coverage. However, if 40 is recommended by the color manufacturer, then that's what you should use. I've been using 20 for decades.
Answered by: Penny1962
Date published: 2019-10-26

What is the difference between liquid (never tried) and the cream?

Asked by: glow vegas
It was shared with me at the store that the cream provides better gray coverage because of how it adheres to the hair follicle.  
Answered by: swweetTea
Date published: 2019-10-01

Does this hair color cover gray hair well?

Asked by: TXteacher
Completely covers gray hair! I love this product!
Answered by: mariem19
Date published: 2019-11-05

Do I need to apply to dry hair? 

Asked by: Cassie949
Yes dry hair
Answered by: Susanbryan31
Date published: 2019-09-11

do the copper shades need a developer? i’m at a pretty light blonde so if they do need a developer what volume should i get? 

Asked by: marsbars00
Hair color typically requires a developer to work. Try the 20 level and adjust as needed.
Answered by: Snowbird5690
Date published: 2019-09-02

I lightened my medium brown hair a few weeks ago. Now its dark blonde. But i want it lighter. Will 10a and 10v mixed give me a lighter blonde?

Asked by: Blondes have more fun
No unfortunately as tint does not lift tint. In this instance a color remover would be needed to strip the hair of the old color to replace with a lighter option and higher volume of developer to achieve the desired lift.
Answered by: Your ion color expert
Date published: 2019-08-26

My natural hair color is white, light and dark grey,  I'm using ion/ color brilliance 8N-8.0;  hair turns brassy;   Does 8N come in 8NA- w/ash in product? OR  help with the brassy look?  

Asked by: 91sun6shine2
Try 8A Light Ash.  Also, use 30 drops of red/gold corrector.  Both are bought online from Sally Beauty.  Then I leave it on for an 1 hour and 15 minutes due to resistant gray.   I am 70% gray and the rest is dark brown.  You still might have some red, but this combo cancels out about about 70% of the red.  My brown hair still has a ting of red to it. 
Answered by: Evergreen50
Date published: 2019-07-21

I’m going to use another sytylist formula with the Ion  6NN/6R  together to get an Auburn look. Her recommendation was 3/4 of each color  with 20 volume cream peroxide equal parts.  Is this an accurate formulaton? And will the color be too red w/3/4,6R?

Asked by: Jules 55
Yes will b really red 
Answered by: Melony45
Date published: 2019-06-14

I have "black hair" but it's just a really dark shade of brown. Would this show up onit? i

Asked by: Bluegreenwhite
I have the same issue. order darkest brown,,its a great match
Answered by: fairone1010
Date published: 2019-11-15

Do you need to use the sensitive scalp developer with this? Or will it be okay to use another developer? 

Asked by: Menah018
Answered by: TamiGirl66
Date published: 2019-05-08

how do you use this

Asked by: beth2444
You have to mix it with developer ( the type depends on which color and the natural color of your hair), and I also add a little conditioner.  I have my own proportions, but there should be directions included.  After mixing, you paint it on your roots/hair and wait for the instructed amount of time.
Answered by: LauraA16
Date published: 2019-04-28

I tried ultra light ash blonde by revlon and hair turned brassy yellow/red color almost strawberry blonde I wanted a warm blonde but have red pigment so I thought to try an ash blonde what do I need to fix it to perfect warm blonde color not platinum 

Asked by: Mimi2cute
Something like this happened to my niece. Fortunately, her mom took her to a good salon and the colorist fixed her hair color.  The color she chose to fix her hair turned out to be the opposite of what she would have bought at the store. A good colorist’s skill is with much more than online advice because she can SEE your hair and know the right thing to do.
Answered by: Celtlady
Date published: 2019-08-23

How can I go lighter without bleaching? My normal color is brown. Been coloring for many years but no luck. I have intense red right now and it's not working. Not familiar with alot of hair colors.

Asked by: amazon71
Call the customer service for the product. They were excellent in guiding me which color to use after spending years trying to figure it out on my own.
Answered by: Trumpfan
Date published: 2019-04-07

Does this dye come out looking dark then what it shows and I’m going for a medium ash brown which color is recommended?

Asked by: tinkfd17
YES! Most dye does. Go up a shade lighter than what your desired level is 
Answered by: Mbee7192
Date published: 2019-03-03

Is this better than loreal permanent color? The last time I used it my hair seemed very dry. Is this any better?

Asked by: Peggy 115
Hi i can only go by my personal experience. I have not personally used any Loeal products. I have used alot of different professional hair colors. And have stuck with Ion. For alot of reasons. The shine, how it grows out and the overall result is excellent. You may be having some dryness after color. Due to your application. Or what strength of developer you are using. Or how you are applying the product. Or the time. For touch ups you should time 20mins then apply to ends for additional 10. Be sure determine the natural level of your hair. How much gray. Then select the desired level "tone" of the final result of desired color. That will determine the strength of developer to use. Gray coverage should use 20 vol. Up to 2 levels lighter 20 vol. 3 levels lighter than natural 30 vol. 4 to 5 levels lighter 40 vol. I hope this information will help you with any brand you choose. Ion is my preferred choice. Thanks
Answered by: Wendysue
Date published: 2019-02-27

what kind of developer do I use ? 

Asked by: jackieee22449
I use ion 20 volume creme developer.
Answered by: BBK74100
Date published: 2019-02-25

I use Color Brillance ion 4R-4.6 cream and 20 vol. 4 fl. oz. developer. I want to divide it in half because of my short hair. Then I can use the other half next time. How much of each do I use to do this?

Asked by: glow vegas
I thought the ratio was 1:1
Answered by: Dofunny65
Date published: 2019-08-03

I just bought a new hair color from you it was ion it is like a soft dark pinkish with hints of silver. I want know if I can touch up my hair with a brighter color so that it will really pop. This is the first time I have ever done my color myself.

Asked by: grtsan08
I am gray with blond coloring. TRICK I was taught by staff. ROOT = 30 LIFT, but My Long Hair "the pores are open on the hair" Told to use a 10 LIFT . And it works... I can change my long non-natural gray hair, long hair that has been already colored using 10 LIFT with the color. Try and ask staff there at the store.
Answered by: Pinonchick
Date published: 2019-02-20

If I had my hair bleached almost white blonde will this make my hair darker?

Asked by: Hair trouble
Answered by: joeybagofdonuts
Date published: 2019-02-12

Natural color is a level 5 med brown with a few inches of root growth that I would like to lighten to blend with my bleached blonde ends. The roots do not need to be as light as the ends - would this lift my natural color at least to a dark blonde?

Asked by: KelliF82
Yes, I would use 6 or 7 dark or med blonde. I love this line of color
Answered by: CLS_1961
Date published: 2019-02-05

what volume developer should i use with ion lightest golden blonde

Asked by: cathy 515
What is your natural color? What level do you desire? If you are a natural level 6 and want to be a 10 that is 4 levels of lift, use 40 volume. The box has directions to it's suggested use of lift. If your scalp is sensitive use the sensitive purple bottles of peroxide. If your not then use regular peroxide. 
Answered by: MeadowStreetStyles
Date published: 2019-01-30

I have really dark brown hair and I’m going for an medium ash brown and would I need to bleach my hair if so to what level or can I just dye my hair with my dark brown hair?

Asked by: tinkfd17
JanieGirl Rocks, great advice!
Answered by: MeadowStreetStyles
Date published: 2019-01-30

I am trying to dye over golden blonde to a darker blonde. I am using Medium Ash Blonde with a level 10 developer. It is lightening my hair. What am I doing wrong?

Asked by: EmilyEeS
browneyez is correct use a demi, follow instructions in box, and it can run darker on previously lightened hair. The hair is dry from previous color and environmental effects, so do a small strand test so you can see how lond to leave on roots, (2 to 3 inches from scalp) to the ends. Nobody wants to be Goth if your your trying to just even your natural root to ends.
Answered by: MeadowStreetStyles
Date published: 2019-01-30

I use Ion liquid 9n hair color. What's the difference between 9n and 9nn?

Asked by: Mercy me
NN series is for grey/white hair with no natural pigment, so use on white/grey hair and will give you warmth or a natural look. N series is for someone that is darker and wants to go lighter, or if they have grey/white and want natural to cooler. The boxes say, NN series for grey coverage. 
Answered by: MeadowStreetStyles
Date published: 2019-02-01

How long do you leave red color in?

Asked by: Valorie Moore
Agree with Celtlady, read instructions, it comes in the box. If you can't read the font take a pic with phone and enlarge as needed. Are you grey, you might want to add a natural, gold or both to smooth hot or neon roots, just a 1/8 of the formula though, and don't run through ends. 
Answered by: MeadowStreetStyles
Date published: 2019-01-30

My hair is a little past my shoulders and not very thick, should I use one carton or two? Thanks!

Asked by: Amybosco
Is your hair virgin? Meaning are you coloring root to end, with no previous color, or maybe going from lighter to darker and have to do root to end? Or are you coloring just your roots (1/4 to a 1/2 inch from your scalp to previously colored hair)? And by carton you mean a box of cream or liquid color that you will need to mix will an equal amount of peroxide? There are instructions (small written) inside the box. When the print is too small, I take a photo on phone then enlarge it so I can read it better, if the staff can't help you. Ask questions the staff most likely can help.
Answered by: MeadowStreetStyles
Date published: 2019-01-30

I have currently used 6N Dark Blonde, but it appears not warm. I'd like a warmer color to cover grey. My hairstylist says I should add Ash to it to make it warmer. Which Ash would you suggest?

Asked by: JudyQue65
Ok, you used 6N, but prefer warmer on your grey, use 6NN,for grey coverage. Your stylist said use ash that would mean cooler, not warmer. The NN series has all three primary colors for grey hair and will give you warmth or slightly warmer or a natural warmth. You could also use a small amount of 6G if you want wamer. But start with 6NN and 10 or 20 volume following retouch directions, don't run through ends everytime please. And please don't  use  the 10 formula the person suggested above unless you want to be brassy.
Answered by: MeadowStreetStyles
Date published: 2019-02-01

I have been using the ion demi dark blond and was recently told to switch to permanent by my hairdresser to better cover gray. Do I still use the dark blond?? I have medium brown hair.

Asked by: suzqden1
I am a redhead (with totally grey hair) and use both semi-perm and permanent. I use semi-perm when i don't want to spend time coloring with perm. I use same or as similar as possible for both colors. Compare the hair swatches and pick a similar permanent as what you have been using. If you want to keep your semi-perm color longer, do not use hot water and shampoo on your hair. I use tepid water and do not use shampoo every day. This will extend color on your semi perm. Hope this helps
Answered by: irishgirl902
Date published: 2019-02-01
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