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Color Brilliance by ion

Permanent Liquid Hair Color

OZ |  Item ION88

What is it?
The line professional stylists have trusted for years. ion Color Brilliance Permanent Hair Color makes it easy to get extraordinary, long-lasting, salon quality results at home even better. The luxurious Italian formulas are made to be especially gentle and protect against damage. The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


Superior quality and proprietary blends are formulated in Italy by ion's expert team of chemists to deliver unparalleled results. The unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.
What makes it special?
  • Vibrant fade-resistant color and intense conditioning
  • State-of-the-art European formula
  • 16 Believable Blondes
  • 10 Beautiful Brunettes
  • 4 High Lift Blondes
  • 13 Richest Reds
  • 4 Intense Reds
Permanent hair color chemically alters the natural pigment of the hair—permanently—by lifting (lightening) the natural pigment in your hair and depositing the permanent hair color you selected in its place. Using permanent formulas means your color will remain until your hair grows out (aka your “roots” start showing), you cut it off, or you remove it with a hair color remover.


1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps: Apply hair color mixture to dry, unwashed hair • Work gently through hair as you would a shampoo. Loosely pile hair on top of head • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.


If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps: Make 1/4” partings throughout dry, unwashed hair • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.


Other tips: Always perform a strand and patch test • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first • Apply a stain barrier cream around the hairline prior to application when using dark shades • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs • Use an old towel to protect your clothing.
Rated 1 out of 5 by from Disappointed I know some hair dyes don’t take to some hairs but I expected this to work. I already had a dirty blonde color roomy hair but I wanted it to be more blonde, I hadn’t dyed my hair in over a year and decided to try to add this blonde with the developer and everything, I did it twice just hoping the second time around will maybe work, it sadly didn’t, it made my hair go back to its natural color which is a dark brown so I ended up with the opposite of what I wanted.
Date published: 2021-01-13
Rated 5 out of 5 by from Gray coverage I always use the ion color it is wonderful great coverage for gray
Date published: 2021-01-05
Rated 5 out of 5 by from Thank you I like the color and i like the way it makes my hair look
Date published: 2021-01-05
Rated 5 out of 5 by from Amazing color! Awesome color! Low fade out and bleed over. Very nice shine. My favorite brand by far.
Date published: 2020-12-28
Rated 5 out of 5 by from Will definitely buy again. I bought this to try something different. Loved it. Covers grey well and lasts. Plus not as strong smelling as other hair dye.
Date published: 2020-12-26
Rated 5 out of 5 by from Always positive thoughts Works awesome. Never had any complaints at all. Also use them myself.
Date published: 2020-12-25
Rated 2 out of 5 by from Hair color This covers gray for the first couple of weeks but it wears off shortly after that. You will need to color every 2-3 weeks with this product.
Date published: 2020-12-23
Rated 1 out of 5 by from Not good Quality It didn’t stick to my hair at all. I would not buy again.
Date published: 2020-12-20
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ION Liquid permanent hair color, #6R66 is used to use, but not on your website. Has it been changed to a different number?

Asked by: jancp201
I think they have changed them to:  6R-dark red blonde, 6IR-Dark Intense Red Blonde and 6RV-Light Burgundy Blonde
Answered by: Lorrie14
Date published: 2020-10-30

I am looking for color 6g dark golden blonde.. I've found it in stores.. but can't find it here.

Asked by: Betsy1972
This color has been discontinued and inventory is no longer available.
Answered by: Sally Staffer1
Date published: 2020-10-29

How can I go from dark brown to light?

Asked by: Carmenvic
Use 20 volume developer to your color and wait 45 min in your hair
Answered by: Annette B
Date published: 2020-11-09

do I use 40 developer on a hi lift light blonde color

Asked by: Andrea78
If you are lightening use 40 if you want to darken use 20
Answered by: Girtymae
Date published: 2020-11-06

Has Ion HL Golden Blonde #305600 Liquid been discontinued?

Asked by: WhimDancer
From what I see, they don't have it in the liquid, but they do have it in the creme formula HL-G Hi Lift Golden Blonde (305200). One thing I would recommend when using the creme hair color is to use liquid developer & not the creme developer as it makes it very thick.
Answered by: blondie1366
Date published: 2020-11-09

I have dark brown hair , if i was to do blonde how would it come out ?

Asked by: Lena1113
You should do a small streak first to see how it would turn out, or go to a professional stylist for help.
Answered by: Coloringme
Date published: 2020-10-15

I use 5A light ash brown now, what is the next lighter color I need to get if I'm trying to lighten my hair.

Asked by: Coke1948
I am naturally a light ash brown and I use light ash blonde 8A with 40 developer and it comes out a nice slightly light ash blonde and not as blonde as the packaging shows. I have a lot of underlying red in my hair so sometimes I see a darker strawberry blonde hint to it. Hope this helps you decide.
Answered by: pjskitty
Date published: 2020-10-14

I have dark 1 inch roots & like 8/9 golden blonde on my ends. I’m wanting to go to a 10G or 10v what are your suggestions on mixture, time, & volume of developer to use 

Asked by: Anonymous
For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-10-13

I used to use Flaxon blonde.  #30-d. Can’t find it now

Asked by: Anonymous
We are sorry that this color is no longer available. We do however carry similar colors in the other brands that we carry.
Answered by: Sally Staffer1
Date published: 2020-10-12

where can I find 30 v bleach?

Asked by: unicorn77777
You can find the 30 Volume developer in the Developer section under hair color. If you are looking for Lightener you can shop lighteners under the hair color category.
Answered by: Sally Staffer1
Date published: 2020-10-12

my hair is at a level 7 and i want a natural looking copper color. should i get 8RC or 7RC and what developer? i normally use 30 vol.

Asked by: spaceykacey
For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-10-09

I currently use half and half 7N and 8N........but I would like to go just a little darker. My hair is a little too light. What do you suggest I do?

Asked by: Gerrihoff
It depends on what your natural hair color is. Lower number is darker. My natutal color is a dark blonde with red undertones. So I mix a N with a V. So if you want it darker & using just N; then just uae the 7N
Answered by: Traceybelle
Date published: 2020-10-04

I use Ion 8N with 30 volume developer for my gray/white hair. Will 8NN be too dark?

Asked by: KaciGirl
The 8NN will be a darker/richer version of the 8N. Same shade, but a bit more intense. 
Answered by: LydiaVW6
Date published: 2020-09-28

Do I need to add any kind of crime developer to this

Asked by: Idabelle
Yes, yoy add equal amount of a developer. I use Ion.
Answered by: Peggy st
Date published: 2020-08-30

which developer should I use with the ion permanent hair color

Asked by: Anonymous
I use Ion's Sensitive Scalp 20 Volume Creme Developer. It works perfect with Ion's permanent hair color
Answered by: mariem19
Date published: 2020-08-20

I have dark brown hair and I’m trying to do some highlights of honey blonde. Do I mix a developer with the hair color and only use that or what do I do?

Asked by: Bella234
For professional advice on this product please contact the ion Help Line at 1-800-859-3112
Answered by: Sally Staffer1
Date published: 2020-09-13

what would I use instead of 5RC as they are out of it  I like light auburn and my hair is brown and a lot of grey

Asked by: Kritcher77
You could use half 4RC and half 7RC but without seeing your hair I’m not sure how the grey would respond. 
Answered by: TrishScheller
Date published: 2020-09-27

Jb3055 I bought ion permanent color brilliance.  What developer do I need with this? And can I mix two different but close colors together?  Thanks

Asked by: Jb3055en
Developer depends on how many shades of lightness you're trying to get through. For example. I have dark blonde roots and to go to red I use 10-20 developers. If you are going to red from brown you might need a stronger developer. Just bear that in mind About mixing colors. I do. I mix the liquids BEFORE I add developer. I use a mix of coppers and reds, but it still will be 1 solid color. Hope this helps!
Answered by: Whateverforforever
Date published: 2020-09-13

Can it be used to do highlights

Asked by: Jo jo2985
Yes, I use foil and a brush. I’ve done both highlights and low lights. I’m not a professional and I only do my own hair. It’s a lot of work to do your own highlights and needs a good mirror but the product itself is just regular hair dye.
Answered by: Red headed designer
Date published: 2020-08-24

Is an ash blonde a good color to cover grey

Asked by: Shirley B
Our permanent hair colors offer excellent grey coverage. If your grey hair is particularly resilient to hair color you may want to try a Shade with an N or Neutral base.
Answered by: Sally Staffer1
Date published: 2020-09-13

Do you have the ion permanent liquid hair color HL/N-12 High Lift Natural Blond? Can I order it from you? My Sallys have been out for 3 months. Thanks. And how much shipping?

Asked by: Anonymous
There is a High Lift Natural for ion available in the Permanent Hair Color Creams product number SBS-305215.
Answered by: Sally Staffer1
Date published: 2020-07-30

can I mix 7RC and 7RR together ?

Asked by: Jennifer32
Yes!  I mix Ion Liquid Golden Blonde, Med. Golden Blonde, Lt. Copper, Med. Copper Blonde, & Dk. Reddish Blonde.   I have a recipe...2,3,4 teaspoons of each shade.  I use 20 volume developer...1:1 ratio.   I mix a total of 15 teaspoons (2.5oz.) to 5 Tbls. (2.5 oz.) of Ion Sensitive Scalp Developer.   I tweak my recipe for the seasons.  Go a little darker in summer since I am in the sun more & a little lighter in winter. I only apply to my roots (1/4”parts) but you can’t help getting the color on at least 2” of your hair.  I leave the color on my roots for 45 minutes (covers gray better) then apply the rest of the hair color through my hair & leave on only 5 minutes....sometimes I don’t run the color through my ends to get a more highlighted look (ends are usually lighter & dryer).   Your hair stylists, in a salon, mix & match hair coloring all the time.  If the particular shade I use of hair color is out-of-stock at Sally’s, I substitute a different brand.   After coloring my hair over 50 years, I realize hair coloring, expensive or cheap, are all made to lighten or darken your hair.  With a box color, you are experiencing only 1 shade....I like to fine tune my color.  Takes a little experimenting but worth it in the long run ... $$$$ St
Answered by: GAImpatient
Date published: 2020-10-11

What is the lighter color between Ion liquid 5G and 5N? Thank you.

Asked by: Jim Jank
There is really no lighter one from the other. The difference is that 5G Meaning G for gold tones and depending on your base might give you a reddish cast to it. Yet 5N Meaning N for neutral if you tend to get a reddish tone to your hair and prefer not to have it then use 5 N as it would cool down the shade and give you a more natural looking brown without the reddish cast. I hope this helps.
Answered by: Maria Tere
Date published: 2020-12-08

what permanent hair color will give me good coverage for my grey to be a medium blonde? i am touching up my roots after the covid hiatus.

Asked by: texasabby
If you want maximum grey coverage you will want to try a hair color that is Level 8 or darker. Shades that have NN, N, or G base will provide better grey coverage. The level number and base color letter will be noted in the hair color name.
Answered by: Sally Staffer1
Date published: 2020-06-24

I can't find my ION permanent liquid hair color 6G? I do not see it listed.

Asked by: Cathy Wi
Looks like only  6A 61A 6 N 6 R  On line in their  color chart.  Must not be available.   Do have 5 G 
Answered by: Everhrt1
Date published: 2020-12-08

The color chart looks "off". For instance, light golden brown looks black. How do I tell what color the color is!!?

Asked by: Mystique1234
You're right it does. You could call and tell them. I'm a customer and answer questions when I can. Weird for sure.
Answered by: trefemme
Date published: 2020-06-10

I had tried 4A Medium Ash Brown to cover red in my hair. The red is still present and I did not see much change. 2N and 3N, will one cover red pigmentation better than the other? I wanted to go with 3N, but I won't bother if it won't make a difference.

Asked by: chrisilly15
I would advice to stay with the N's instead of the A's and yes the level makes a difference but it all depends on what you are looking for in color level shade. If you are only looking to cover the gray try using a 10 volume developer instead of a 20 volume. 20 Lift and deposits, 10 Volume deposits color. I hope this will help you.
Answered by: Marite M
Date published: 2020-12-08

Hi! I was wondering if I could mix 5GN and 5N ion liquid dye for hair together?

Asked by: Anna Buffa
Yes, I mix two different colors all the time. Just make sure yhour ratio of developer to color is correct, You may want to do a test strand as well.
Answered by: TheJustPeachy
Date published: 2020-06-05

what developer do you use with light ash brown (liquid)

Asked by: Jewels2u
Answered by: FRANCE84
Date published: 2020-06-06

Am I supposed to mix this color with anything? Or can I simply apply it?

Asked by: Kristan D
You have to mix it with developer.
Answered by: Grannyut
Date published: 2020-06-06
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