Selected quantity exceeds what is currently available

Preference Permanent Hair Color

Preference by L'Oreal
Selected quantity exceeds what is currently available

Preference Permanent Hair Color

Preference by L'Oreal
LOREAL60
$5.99
Preference Permanent Hair Color is rated 3.6 out of 5 by 1017.
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  • Superb conditioning - 100% gray coverage 25-minute automatic color processing Exclusive anti-fade color system

    L'Oreal Preference Permanent Haircolor features glorious colors give hair beautiful highlights & superb conditioning benefits. The exclusive anti-fade color system provides long-lasting color and 25-minute automatic color processing makes timing simple.

     

    The Liquid-creme formula means no-run, no-drip processing and consistent, dependable color results. Colors do not go deeper than shade selected making it the perfect choice.

  • Always apply L'Oreal Preference Permanent Haircolor to dry, unwashed hair. Measure 2 fl. oz. of L'Oreal Oreor developer into applicator bottle and add 2 fl. oz. color. Leave on 25 minutes.
Rated 5 out of 5 by from Preference by Loreal It's great, I mix it with Preference 6.6 and it turns out a a nice soft red shade.
Date published: 2019-04-19
Rated 5 out of 5 by from L’Oreal Color #9 Pastel Blonde This color #9 Pastel Blonde is a neutral color. It does not turn red like golden colors and does not turn purple like ash colors. I love it and receive many compliments on my hair color.
Date published: 2019-04-18
Rated 5 out of 5 by from Best Coverage This is the first time that I have used this product and I do have to say it is Best gray coverage I have had in a hair color. With other brands I can still see grays after finishing but after using this one I have found no grays. It is three days later and I still have not discovered any. I will definitely be buying this product again
Date published: 2019-04-07
Rated 5 out of 5 by from Color that works I have been using this hair color for years. It blends well with my natural hair color and I alway's get alot of complements.
Date published: 2019-04-06
Rated 1 out of 5 by from I chose a red shade and my hair is BLACK!!!!!!! I'm beyond upset. Beyond. My beautiful red shade I finally reached out is gone thanks to this product. I hate L'oreal forever. My hair was just washed out a bit since I had not colored my hair for 4 weeks and had no free time to go to the hair salon. I went to buy this shade that looked closer to the red I like, applied it and 25 minutes after my hair is black.
Date published: 2019-03-26
Rated 1 out of 5 by from Yuck! I am so upset right now. I used L’Oréal preference ultra blonde. I had a dirty blonde look before using the hair color. Never had any grey. After following the instructions I now have the ugliest color hair ever. It looks like a a nasty gray. I’m horrified! I dye my own hair all the time and usually use L’Oréal Féria but thought I’d give this a try. Never again! It was so bad I had to recheck the bottles bc I could swear they were switched but nope just a horrible product!
Date published: 2019-03-19
Rated 1 out of 5 by from Had the opposite effect of what I wanted I bought the Champagne Blonde color to lighten my hair. I bought 2 of these boxes of hair dye (I have long hair) expecting a significant change. No. If anything, I was blonder BEFORE I used this product. It gave me almost absolutely no changed at all besides maybe making my hair slightly darker. An absolute waste of money, I am so upset. I can’t afford to buy more box dye or go to a salon. So disappointing.
Date published: 2019-03-19
Rated 5 out of 5 by from L’Oréal best color It is a great product. I have used it for over 15 years and every one compliments me every time I do the color and want to know what it is. I highly recommend it.
Date published: 2019-03-16
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I have only bought drugstore box/kit in the past. What do you mix this with?

Asked by: Sandy Kay
20 volume developer lightens 2 shades 30 volume developer lightens 3 shades I use L’Oréal creme developer 20 volume for my hair. Yours could be different. 
Answered by: Debbie J
Date published: 2019-03-26

How light is the 9.1 ash color ?

Asked by: Lillyy45
To me, it is a beautiful honey blonde and soft.  I have been using it for a long time.
Answered by: Randa RM
Date published: 2019-03-05

I always used Champagne blonde to which you no longer have.  What substitute do I use?

Asked by: bgpil4810
I use Golden Blonde 8.3. It gives a lovely warm blonde and is very consistent. I love it!
Answered by: NicoleGentry
Date published: 2019-03-03

what color should I choose to color my roots on light blond hair? My hair is light and I have high lights and low lights, wavy texture shoulder length. I spend a fortune at the salon and am happy for two minutes. I haven't found a colorist , I can afford.

Asked by: lynnepatrice
Without seeing what shade of blonde (ash or golden, ect) it is hard to say, Also no matter what color she will loose the hi and low lights. Unless she wants to grow it out and be a solid color again. Sorry I couldn't be of any help. Sue
Answered by: Smokeysue
Date published: 2019-02-22

I have dark brown hair, wanting a burgundy auburn red what's the best hair color for that.

Asked by: Cmccleave95
you would want to look for a color that has a purple base. Fiera has some beautiful colors with that base and adds color boosters. you could use any that appears to have the proper base, and look on the back of the box it will show you what to expect.
Answered by: Penelopec
Date published: 2019-02-08

I have been a customer since my 20's for forty years...I always was able to get the product I like and never had an issue with a discontinue item until now. L'Oreal excellence in the 2 oz. bottle Champagne Blonde is not available any more WHY?

Asked by: Sue Wood
I had the same problem with 8.3 in both Excellence & Preference so I bought what I thought was the same hair coloring in the new Creme dyes (#8.3) by Loreal etc. well it aint...much darker and redder so I called Loreal to complain and I was told that all the liquid hair dyes are no longer being manufactured and Sally's should have told me etc etc when I called Sally's they knew nothing about this and they were just as upset....so if true as the rep from Loreal Pro department then ladies we need to find out which of their new line of Creme dyes work closest to your favorite color ...I'm trying to research this now after 4 decades of using 8.3 golden blond whatever ..thanks a lot Loreal!
Answered by: LongIslandGal
Date published: 2019-01-10

I USE L'OREAL 8.3 GOLDEN BLONDE & 8.4 REDDISH BLONDE TOGETHER, NOW CAN'T FIND 8.4 IN THE STORE. TOLD THEY DO NOT CARRY 8.4 ANY LONGER. WHAT COLOR CAN I USE IN ITS PLACE IN ORDER TO GET THE DESIRED SHADE RESULT I LIKE (STRAWBERRY BLONDE?) THANKS

Asked by: GRANDY SPANDY
Hi, you will have to go to a color stylist at a salon so that the expert in color can tell you what alternate colors you can use to get the same color effect. 
Answered by: Salon 2b2
Date published: 2019-01-24

Is this color out of stock or discontinued. I went to one of your stores and I was told this color, Dark Ash Brown, 4.1, May have been discontinued. 

Asked by: MaryAnn70
It is not a color that I use so I would not know or notice. The person who is shopping for this color should be calling the store that she uses or order on-line.
Answered by: Wadzinski
Date published: 2019-02-08
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