Selected quantity exceeds what is currently available

Preference Permanent Hair Color

Preference by L'Oreal
Selected quantity exceeds what is currently available

Preference Permanent Hair Color

Preference by L'Oreal
LOREAL60
$6.79

Preference Permanent Hair Color is rated 3.7 out of 5 by 1139.
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View all colors +
  • Superb conditioning - 100% gray coverage 25-minute automatic color processing Exclusive anti-fade color system

    L'Oreal Preference Permanent Haircolor features glorious colors give hair beautiful highlights & superb conditioning benefits. The exclusive anti-fade color system provides long-lasting color and 25-minute automatic color processing makes timing simple.

     

    The Liquid-creme formula means no-run, no-drip processing and consistent, dependable color results. Colors do not go deeper than shade selected making it the perfect choice.

  • Always apply L'Oreal Preference Permanent Haircolor to dry, unwashed hair. Measure 2 fl. oz. of L'Oreal Oreor developer into applicator bottle and add 2 fl. oz. color. Leave on 25 minutes.
Rated 3 out of 5 by from Ok This dye was only ok. The consistency was really watery and dripped everywhere. The color is also mostly brown, not red like the box shows, and I started with medium blonde so it should have been way more red. I was disappointed in this brand. I wanted reddish hair and got 99% voring brown. I figured at the price point (high for drugstore dye) that at least the color would be truer to the shown color then my much cheaper Colorsilk. Also: Loreal got the box hair colors wrong. Notice that what they show as dark blonde is light blonde and vice versa. Not sure how that got past editing but hey, no worries lol.
Date published: 2020-02-05
Rated 5 out of 5 by from 8G golden blond I have been using another brand for bout 12 years. They changed and I have not been happy with the results. I decided to try superior preference golden blonde 8G. I am over the moon with the color, the shine and eve o this hair color.
Date published: 2020-02-01
Rated 3 out of 5 by from Love the color but fades fast Color was brighter than expected, came out a great color. However it has faded significantly after a few washes.
Date published: 2020-02-01
Rated 4 out of 5 by from need new color added I HAVE BEEN BUYING LOREAL PARIS GINGER TWIST FOR YEARS LOVE COLOR. BUT I THROW OUT THE HIGH LIGHT PACKAGE. BLEACH TO STRONG FOR MT FINE HAIR. WOULD LIKE TO BUY JUST HAIR COLOR,IS THIS POSSIBLE. HAVE TRYED ALL YOUR RED SHADES NOT NEAR THE SAME.
Date published: 2020-01-31
Rated 5 out of 5 by from loreal preference hair color Great Product.Colored my hair the perfect match to my natural color.Thanks Sally for a great product.
Date published: 2020-01-22
Rated 4 out of 5 by from Improvements! I have been using Preference haircolor product for well over 10+ years. My hair is short & I do not need the entire product for one haircolor, rather chose to measure out what I need for each color. I have been saddened in recent years that you have decided to make the Haircolor bottle now a SOLID BLACK! I no longer can see inside the clear amber bottle & know how I have measured :(. I also have noticed you changed the color of the plastic gloves to solid Black - not so much a big deal - but do all other women have Hands the size of a Large Man!!? These gloves seldom stay on me well & I'm constantly have to pull & tug to keep them on. I would think for a Woman's product a smaller size glove would be sufficient - Use less plastic & maybe save the company some $$. Thanks for listening - Long time, beginning to be frustrated customer.
Date published: 2020-01-20
Rated 5 out of 5 by from Great variations of colors I love that L'oreal has Ultimate Black on the "black" category because I always have trouble looking for a real super black color. And the shade is beautiful as well. Super black, like I love it. [This review was collected as part of a promotion.]
Date published: 2020-01-17
Rated 5 out of 5 by from Perfect color Always loved loreal color. Gentle and color is nice. Many shades and variations to choose from. [This review was collected as part of a promotion.]
Date published: 2020-01-17
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Can I dye my hair just with this no activator

Asked by: Prevez27
No! I use 20 weight.
Answered by: NicoleGentry
Date published: 2019-12-02

For years I used the L'Oreal Preference 9.3 with 30 Vol. Cream Peroxide and then it was discontinued. What do you suggest that would be the closed to that shade. VERY DISAPPOINTED !!

Asked by: dicewoman
My color was also discontinued and I was very disappointed. I switched to #10 and was happily surprised that it was a MUCH BETTER color and is a very natural-looking shade. I also use it with 30 vol. and I’m VERY PLEASED with the results. It ended up being better than my previous color. Currently, I’m super upset that L’OREAL discontinued their Féria Color Moisturizing Treatment. I cannot find it anywhere and I’m beyond devastated!!! 
Answered by: Kristen A
Date published: 2019-10-30

what color should I choose to color my roots on light blond hair? My hair is light and I have high lights and low lights, wavy texture shoulder length. I spend a fortune at the salon and am happy for two minutes. I haven't found a colorist , I can afford.

Asked by: lynnepatrice
Since your highlights are different shades of blond, use any shade you prefer, from light to dark blond. It depends on your preference, but be sure to only color your roots to extend the life of your highlighted effect. That said, I recommend a lifght or medium shade of blond.
Answered by: SusanM53
Date published: 2019-08-11

I have only bought drugstore box/kit in the past. What do you mix this with?

Asked by: Sandy Kay
20 volume developer lightens 2 shades 30 volume developer lightens 3 shades I use L’Oréal creme developer 20 volume for my hair. Yours could be different. 
Answered by: Debbie J
Date published: 2019-03-26

How light is the 9.1 ash color ?

Asked by: Lillyy45
To me, it is a beautiful honey blonde and soft.  I have been using it for a long time.
Answered by: Randa RM
Date published: 2019-03-05

I always used Champagne blonde to which you no longer have.  What substitute do I use?

Asked by: bgpil4810
I use Golden Blonde 8.3. It gives a lovely warm blonde and is very consistent. I love it!
Answered by: NicoleGentry
Date published: 2019-03-03

I have dark brown hair, wanting a burgundy auburn red what's the best hair color for that.

Asked by: Cmccleave95
you would want to look for a color that has a purple base. Fiera has some beautiful colors with that base and adds color boosters. you could use any that appears to have the proper base, and look on the back of the box it will show you what to expect.
Answered by: Penelopec
Date published: 2019-02-08

I USE L'OREAL 8.3 GOLDEN BLONDE & 8.4 REDDISH BLONDE TOGETHER, NOW CAN'T FIND 8.4 IN THE STORE. TOLD THEY DO NOT CARRY 8.4 ANY LONGER. WHAT COLOR CAN I USE IN ITS PLACE IN ORDER TO GET THE DESIRED SHADE RESULT I LIKE (STRAWBERRY BLONDE?) THANKS

Asked by: GRANDY SPANDY
Hi, you will have to go to a color stylist at a salon so that the expert in color can tell you what alternate colors you can use to get the same color effect. 
Answered by: Salon 2b2
Date published: 2019-01-24
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