Selected quantity exceeds what is currently available

Preference Permanent Hair Color

Preference by L'Oreal
Selected quantity exceeds what is currently available

Preference Permanent Hair Color

Preference by L'Oreal
LOREAL60
$6.79

Preference Permanent Hair Color is rated 3.7 out of 5 by 1129.
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View all colors +
  • Superb conditioning - 100% gray coverage 25-minute automatic color processing Exclusive anti-fade color system

    L'Oreal Preference Permanent Haircolor features glorious colors give hair beautiful highlights & superb conditioning benefits. The exclusive anti-fade color system provides long-lasting color and 25-minute automatic color processing makes timing simple.

     

    The Liquid-creme formula means no-run, no-drip processing and consistent, dependable color results. Colors do not go deeper than shade selected making it the perfect choice.

  • Always apply L'Oreal Preference Permanent Haircolor to dry, unwashed hair. Measure 2 fl. oz. of L'Oreal Oreor developer into applicator bottle and add 2 fl. oz. color. Leave on 25 minutes.
Rated 1 out of 5 by from Do Not buy! I purchased the dark blond (from the Caramel colors) to cover gray and it turned my roots VIOLET! Terrible!
Date published: 2020-01-08
Rated 1 out of 5 by from Horrible Made my hair look red !! Or orange and kinda mad I wanted it to be light brown
Date published: 2019-12-29
Rated 1 out of 5 by from What happened??? It has become absolutely horrible! The color that used to be creamy and easy to apply is now a water gel like liquid that is dripping off. I’m furious! Why doesn’t it say on the box that you changed it?
Date published: 2019-12-27
Rated 5 out of 5 by from 5cg - loved every color from this line The only downside is it is liquidy and drippy BUT is a boon with long hair!! My most recent was 5cg which I was attracted to as I wanted a 5 medium brown but didn’t know whether to get cool or golden and this had both and I liked the box color shown. Then I get home and read reviews on this color and the general consensus is it comes out black. I don’t mind black hair so I plowed ahead. I like a soft black -> dark brown (most recent was a level 5 that was dark not medium brown in a dif line). So I knew would turn level 4 or darker. I’m happy to say that I got the EXACT color on the box! Going from medium brown. Lasts well. No complaints. If your hair is short, pour half of each in a coloring bowl and apply with a brush and save unmixed halves for roots!
Date published: 2019-12-16
Rated 5 out of 5 by from Beautiful natural long lasting color This is the perfect shade of blonde for my hair. It is very natural looking and I get compliments all the time. Please don’t ever discontinue this color.
Date published: 2019-12-16
Rated 5 out of 5 by from Beautiful light brown ash color! I have been trying to lighten my brown hair to an ultra light brown. My hair is naturally medium to dark brown. My hair loves to pull red and was having little success with natural and warm shades. So I gave the Sunkissed Caramels Hi Lift Ash Brown shade a try. I was pretty skeptical. This is listed as a hi lift color for virgin dark hair but I took a risk and used it on my color treated hair. The result was a beautiful, very light ash brown hair. I'm amazed it lifted my hair color too because color cannot lift color. My colored treated hair was light brown so maybe that's why. I would not try this if you have darker color treated hair. The roots blended nicely too. The only thing that could be a problem for others who have a lot of red in their hair is that this could still pull some red. Although this gives an ash tone, you can still see some red tones from the lift. Great color! Would highly reccomend.
Date published: 2019-12-14
Rated 5 out of 5 by from 4C Superior Preference 4C is the only color on the market that matches my natural hair color without the brassy orange I get with other colors and brands (even salon). Wish the color was available in semi-permanent for stubborn greys in between treatments. Cannot find a store that will keep the product in stock within 100 miles.
Date published: 2019-12-13
Rated 5 out of 5 by from Shade RR-04 Intense dark red- forever rouge I love this shade! My natural hair color is a boring dark brown this color complements my fair cool toned skin. I read a lot of reviews that were stating the color turns out burgundy if you have dark hair. I personally did not have this problem. My natural hair is very dark brown and in the past I’ve colored my hair burgundy and burgundy shades have violet tones. I only got red tones with this shade in my hair no violet whatsoever. This is not a natural shade of red like a Auburn and I love that because it’s so vivid and dramatic. My boyfriend said he loves this color on me better than other colors I’ve used in the past. You cannot beat the price and Quality of this product I also love the conditioning treatment really softens my hair. I couldn’t be happier. Thanx L’Oreal Preference!
Date published: 2019-11-28
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Can I dye my hair just with this no activator

Asked by: Prevez27
No! I use 20 weight.
Answered by: NicoleGentry
Date published: 2019-12-02

For years I used the L'Oreal Preference 9.3 with 30 Vol. Cream Peroxide and then it was discontinued. What do you suggest that would be the closed to that shade. VERY DISAPPOINTED !!

Asked by: dicewoman
My color was also discontinued and I was very disappointed. I switched to #10 and was happily surprised that it was a MUCH BETTER color and is a very natural-looking shade. I also use it with 30 vol. and I’m VERY PLEASED with the results. It ended up being better than my previous color. Currently, I’m super upset that L’OREAL discontinued their Féria Color Moisturizing Treatment. I cannot find it anywhere and I’m beyond devastated!!! 
Answered by: Kristen A
Date published: 2019-10-30

what color should I choose to color my roots on light blond hair? My hair is light and I have high lights and low lights, wavy texture shoulder length. I spend a fortune at the salon and am happy for two minutes. I haven't found a colorist , I can afford.

Asked by: lynnepatrice
Since your highlights are different shades of blond, use any shade you prefer, from light to dark blond. It depends on your preference, but be sure to only color your roots to extend the life of your highlighted effect. That said, I recommend a lifght or medium shade of blond.
Answered by: SusanM53
Date published: 2019-08-11

I have only bought drugstore box/kit in the past. What do you mix this with?

Asked by: Sandy Kay
20 volume developer lightens 2 shades 30 volume developer lightens 3 shades I use L’Oréal creme developer 20 volume for my hair. Yours could be different. 
Answered by: Debbie J
Date published: 2019-03-26

How light is the 9.1 ash color ?

Asked by: Lillyy45
To me, it is a beautiful honey blonde and soft.  I have been using it for a long time.
Answered by: Randa RM
Date published: 2019-03-05

I always used Champagne blonde to which you no longer have.  What substitute do I use?

Asked by: bgpil4810
I use Golden Blonde 8.3. It gives a lovely warm blonde and is very consistent. I love it!
Answered by: NicoleGentry
Date published: 2019-03-03

I have dark brown hair, wanting a burgundy auburn red what's the best hair color for that.

Asked by: Cmccleave95
you would want to look for a color that has a purple base. Fiera has some beautiful colors with that base and adds color boosters. you could use any that appears to have the proper base, and look on the back of the box it will show you what to expect.
Answered by: Penelopec
Date published: 2019-02-08

I USE L'OREAL 8.3 GOLDEN BLONDE & 8.4 REDDISH BLONDE TOGETHER, NOW CAN'T FIND 8.4 IN THE STORE. TOLD THEY DO NOT CARRY 8.4 ANY LONGER. WHAT COLOR CAN I USE IN ITS PLACE IN ORDER TO GET THE DESIRED SHADE RESULT I LIKE (STRAWBERRY BLONDE?) THANKS

Asked by: GRANDY SPANDY
Hi, you will have to go to a color stylist at a salon so that the expert in color can tell you what alternate colors you can use to get the same color effect. 
Answered by: Salon 2b2
Date published: 2019-01-24
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