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Permanent Liqui Crème Hair Color Red Violets Collection


What is it?
NEW AGEbeautiful Liqui-Creme Red Violets are a collection of red violet shades that provide vibrant red color with rich violet undertones plus unsurpassed gray coverage. Covers gray 100% and leaves hair beautifully conditioned with luminous shine. Has all the anti-aging benefits of AGEbeautiful, formulated with nourishing Vitamin E and melanin, keratin peptide, silk protein and a patented conditioning technology to fight all 5 signs of aging hair.


Our Zotos Professional Stylists are currently available to answer product and technical questions and provide personal hair recommendations for our hair color, hair care, styling and perm collections.


For consumer questions, comments and additional information, please contact our hotline at:
1-800-242-9283 x7859.

October through the end of May:
9:00am – 8:00pm EST Monday through Friday

June through end of September:
8:30am – 8:00pm EST Monday through Thursday
8:30am – 5:00pm EST Friday

What makes it special?
  • NEW Red Violet liqui-creme shades provide dramatic red color with rich violet undertones
  • Leaves hair beautifully conditioned with luminous shine
  • All the anti-aging benefits of AGEbeautiful
  • 100% gray coverage for up to 8 weeks
  • Packaging may vary*

Mixing and Application:

  1. AGEbeautiful Color can be mixed using a bowl and brush and/or applicator bottle. AGEbeautiful Color is mixed 1:1 (Equal parts AGEbeautiful Color and AGEbeautiful developer.)
  2. Pour 2 oz. of developer into applicator bottle or bowl (approx. ½ of the developer provided).
  3. Pour entire 2 oz. tube of color into applicator bottle or bowl.
  4. Mix well.
  5. Apply color.
  6. Developer Usage and Timing: (without heat): 20 Volume (6%) Lifts 1 to 2 levels depending on the color chosen. 30 minutes for regular application. 45 minutes for 50% or more gray hair.
  7. AGEbeautiful Color does not need to be shampooed out after processing. imply rinse, towel dry and apply conditioner.
Rated 5 out of 5 by from HIGH PIGMENTED COLOR WITH SHINE & BOUNCE! Although my hair was PRE-LIGHTENED 4 Months ago, I was just GRATEFUL that 5RV mixed with a PROTEIN FILLER had delivered HIGH PIGMENTED COLOR RESULTS, from ROOTS to ENDS, with HEALTHY SHINE & BOUNCE.
Date published: 2020-12-29
Rated 4 out of 5 by from GOOD PRODUCT Easy to apply, It was a bit more red than I usually use.
Date published: 2020-06-11
Rated 5 out of 5 by from Great Grey Coverage! love this color! covers the grey perfectly and lasts about 4-5 weeks before you start noticing grey's again. definitely will purchase this again!
Date published: 2020-06-11
Rated 5 out of 5 by from I Love It! i was a bit worry because it had voilet on it, it is going look punky! But it does not! it is perfect! the mediem red gives it the warmth and the voilet gives a good tone! also the brown gives my hair the right balance of red! making look like i have highlights! it is just perfect! when covid19 close all sally stores, i was able to keep with my colour through online order! thank you Sally’s! covid 0-Sally 1 they able to keep us feeling good!
Date published: 2020-05-28
Rated 4 out of 5 by from Love the color but faded too fast I loved the color, but it continued to wash out throughout the first week and bleed on my clothing and towels. After just 3 weeks the color has faded drastically all but at my temples. I will give it another try because I really love the color.
Date published: 2020-05-06
Rated 4 out of 5 by from Age Beautiful Permanent Hair Color Love this product. It provides good grey coverage.
Date published: 2020-05-01
Rated 5 out of 5 by from Amazing Product I bought it today and went straight back home to try it on. Absolutely love it! It did cover all my gray hair.
Date published: 2019-12-21
Rated 5 out of 5 by from Beautiful violet red The color is vibrant and my hair doesn't feel over processed. I've received a lot of compliments on the color!
Date published: 2019-06-26
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How do you know which developer to buy? I already have red brown hair that has been previously colored with resistant gray hair

Asked by: Catlady1414
You would just be depositing color so a 10 volume as far as the greys go read hair color box the amount of time you leave it on will very 
Answered by: Sawyert225
Date published: 2020-08-08

I'm dying all over darkest brown and going back in and putting highlights, am I suppose to out a toner on top of that?

Asked by: Bratevaro
You don’t have to if you don’t need it. If it looks brassy or orange then I would to tone it out.
Answered by: Chrissy41
Date published: 2020-06-02

I used age beautiful dark brown twice before with great results, so I just used this one 11/26 as directed, purple tint is gone, my hairs a light orange brown:(

Asked by: Krittern38
You cannot go from a very dark color to a lighter color, without first stripping the dark color off. I don't know if you can still buy a color stripper over the counter or if you have to be a licensed cosmologist. However, if you strip your hair it will dry your hair out. Be sure and use a really good conditioner.
Answered by: Francies
Date published: 2020-04-20

I’m a 4RV now, if I want to go to 5RV will I need to strip the color out? My hair is thick and coarse. I am using the 20 developer. Thank you. 

Asked by: Amanda20
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