Selected quantity exceeds what is currently available

Permanent Liqui Crème Haircolor in Neutral Violet Shades


Selected quantity exceeds what is currently available

Permanent Liqui Crème Haircolor in Neutral Violet Shades


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  • What is it?
    NEW AGEbeautiful Liqui-Creme Neutral Violets are a collection of neutral violet shades that provide an understated, deep violet hue on hair with unsurpassed gray coverage. Covers gray 100% and leaves hair beautifully conditioned with luminous shine. Has all the anti-aging benefits of AGEbeautiful, formulated with nourishing Vitamin E and melanin, keratin peptide, silk protein, and a patented conditioning technology to fight all 5 signs of aging hair.


    Our Zotos Professional Stylists are currently available to answer product and technical questions and provide personal hair recommendations for our hair color, hair care, styling and perm collections.


    For consumer questions, comments and additional information, please contact our hotline at:
    1-800-242-9283 x7859.

    October through the end of May:
    9:00am – 8:00pm EST Monday through Friday

    June through end of September:
    8:30am – 8:00pm EST Monday through Thursday
    8:30am – 5:00pm EST Friday

    What makes it special?
    • NEW AGEbeautiful Neutral Violet liqui-creme shades provide an understated, deep violet hue
    • Leaves hair beautifully conditioned with luminous shine All the anti-aging benefits of AGEbeautiful
    • 100% gray coverage for up to 8 weeks
    • Packaging may vary*
Rated 5 out of 5 by from Really covers grey This really colors grey hair and it leaves hair in good condition.
Date published: 2020-10-27
Rated 5 out of 5 by from Great color and gray coverage This haircolor is amazing! Easy to apply, true color outcome, covers even my stubborn grays, and it lasts much longer than Ion colors. I'm so glad I took a risk and ordered it! It'll be on my repeat orders.
Date published: 2020-10-18
Rated 2 out of 5 by from I wish it could have lasted Was a stunning color at first but the violet only lasted for a week and my hair is now just a neutral brown. I have used many other products In this line that lasted but this didn’t.
Date published: 2020-10-13
Rated 5 out of 5 by from Rich Vibrant Color. Soft Shiny finish. I’ve been using this brand for years. I usually had to mix different shades to get this one. Thanks for making things easier ;) Doesn’t drip. Odorless. Easy to apply. Good grey coverage, better if you add “magic grey” drops to your mix and leave on for the full 45 mins. I like how soft my hair is after coloring with this brand. Rich look. Long lasting.
Date published: 2020-09-29
Rated 5 out of 5 by from Love that Color!!! I love this color. Enough my hair dresser mentioned how much she liked the color. Plus I don't have to mix any color. Love it!!!
Date published: 2020-09-02
Rated 5 out of 5 by from Mixed with another color works WONDERS This color mixed with 6CR works really well to make the hair less brassy and more natural looking.
Date published: 2020-07-02
Rated 1 out of 5 by from WRONG PURCHASE I didn’t get the 4NV I ordered I got a purple.... so if I can I would like the right colour please
Date published: 2020-05-29
Rated 5 out of 5 by from Long lasting gray coverage. Long lasting color. Cover my grays well. About 50% gray right now.
Date published: 2020-05-02
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what volume developer do I use and how long do we leave it in?

Asked by: Fdiesterhaft
20 volume And for good gray coverage leave it on 45 minutes
Answered by: Penny Estee
Date published: 2020-08-15

Where can I buy this at and does it really cover gray hair for good or not?

Asked by: Lorraine53
It covers my gray great (except for your roots of course - they need touch ups) It's a beautiful color (in my opinion) not reddish - not too purple - attractive - just right.
Answered by: Laurie_H
Date published: 2020-04-20

I want to stick with a demi color, will this work if I use a 6 or 10 developer? I'm using it only to color grey which is less than 25% but the NV doesn't come in the demi line. I always pull reddish gold when coloring, I want a violet to keep it neutral.

Asked by: pauladahla
I would use a 10
Answered by: Gigidash
Date published: 2020-04-08

Why am i having trouble finding 5NV?

Asked by: Laurie_H
I can only find online.
Answered by: Redwitch
Date published: 2020-04-19

Is the 6NV in this line equivalent to the 6NV hair color kit by Ion? Ion labels theirs "Cool Dark Blonde" while this brand is labeled "Light Neutral Violet Brown." Is this darker?

Asked by: hummingbird42
its much darker
Answered by: Oldlady1
Date published: 2020-01-25

I currently use ION DARKEST BROWN to cover my grays and only do the roots and my hair is dark brown almost looks black. Will this product do any lightening to my hair and which color should I try ? I love that violet twist color :(

Asked by: sbaez1986
Probably not if you stick with a level 1 or 2, always keep in mind that 20vol. developer is always best when covering grey, but it also lifts 2 tones then deposits. With your tone being so dark you should have an issue as long as you stay in the same level ie:1 or 2. The Violet is very slight, if you want to see more of this add a Violet kicker to your formula. Best if luck!!
Answered by: Redkenredhead
Date published: 2020-06-04

What is the purpose of a neutral violet? I have used the Plum brown before and it gave a nice result but why a neutral? Almost seems to defeat the purpose?

Asked by: EiFHPatC
It's Neutral Meaning it won't pull any undertones in your natural hair color such as red or gold, the Violet in it Neutralizes these tones. Have you ever noticed a person with Natural Brown Hair Color in sunlight, and you see either gold or red? ( like highlights) Most Individuals don't care for these undertones in their hair , even though they are beautiful. With this Color Line you will end up with a Beautiful Rich Natural Brown Color with a slight hint of Violet. As a Colorists, I use Ash Blonde if a client doesn't want to see golden tones in their hair, this is the same effect except with Brown.Hope this will answer your question.
Answered by: Redkenredhead
Date published: 2020-03-29

I used to buy a tube of permanent blue at Sally's that I would add to Ash Brown to make sure the Reds were gone and I can't find the product at the website because I don't know the name but it was suitable for mixing with all other permanent colors

Asked by: GillStirred
Thats cool never thought of that
Answered by: Fastcarsharon
Date published: 2019-02-25
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