Selected quantity exceeds what is currently available

Brights Semi Permanent Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Brights Semi Permanent Hair Color

Color Brilliance by ion
ION153
$7.99

Brights Semi Permanent Hair Color is rated 3.2 out of 5 by 1289.
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View all colors +
  • Brilliantly intense hair color No ammonia or peroxide Formulated in Italy Ready to use
    ion Color Brilliance™ Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair.
  • ion Color Brilliance Semi-Permanent Brights Hair Color can be applied two different ways.

     

    1. For the most vibrant result apply to pre-lightened hair. Pre-lighten with Ion Color Brilliance Ammonia Free Powder Lightener (not included) to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow this will contribute to the final color.

     

    To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color. After pre-lightening, shampoo with ion Color Defense Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply ion® Color Brilliance After Color Treatment to close the cuticle and lock the color deep inside the hair.

     

    2. Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes.

     

    After processing is completed, thoroughly rinse and apply ion Color Brilliance After Color Treatment to close the cuticle and lock color deep inside the hair.

  • ion Color Brilliance Semi-Permanent Brights Hair Color are non-oxidative dyes that can be extremely long lasting and may become permanent. Apply to dry, pre-lighten hair.

     

    Should removal be necessary from hair, it is important to know that lightener may not completely remove Brights from hair. ion Color Corrector is not recommended for removal of Brights. It is designed for permanent and Demi-Permanent color removal.

     

     

    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 1 out of 5 by from Didn’t color my hair I just tried to dye my hair and followed all the instructions. The color pretty much all washed out and only left a few very very lightly tinted strands of hair pink.
Date published: 2020-04-02
Rated 1 out of 5 by from Terrible. I bought this today and put it in my hair (natural light blonde). I let it process for 40 minutes and it didn’t even stick. Don’t waste tour money.
Date published: 2020-03-31
Rated 4 out of 5 by from lavender the color was exactly what i was looking for, after a couple washes the color started to fade into a green there was even some blue.
Date published: 2020-03-30
Rated 4 out of 5 by from Shark Blue....love the color I have long hair and used two tubes of shark blue. Did not color evenly but still looked nice. My hair is light blond and only left it on for 25 mins because I didn't know how dark it would be or if I would like it. I am now going to do it again since after 3 weeks it is washing out. This time I will leave the full 40 mins. Not everyone will like it or be happy with it, but that is the nature of the game. I will keep using it
Date published: 2020-03-29
Rated 2 out of 5 by from strange i did pink for cancer in october and the color is still in my hair with very little fading and i seriously washed my hair 1000 times
Date published: 2020-03-28
Rated 5 out of 5 by from Use cool water! That's the trick for the colors to stay longer. I love the Ion brand and often use these, the permanent, and the naturals. I am a substitute teacher and all the kids and other teachers love it! Blues, pinks, and darker purples last longer, as to the salmon, and reds fade super fast and will need reapplication for bold colors.
Date published: 2020-03-28
Rated 4 out of 5 by from Lasts a long time I've used Sapphire and Tanzanite and they are still in my hair from 3 months ago. If you want long lasting semi permanent color this is a good choice. The color does stink which I don't enjoy and the small tubes had me use 4.
Date published: 2020-03-28
Rated 1 out of 5 by from Awful! I tried this dye today and it felt waxy. I followed the directions and it didn’t even stick to my hair. I’m naturally blonde so I have hints of the color through out my hair but that’s it after letting it process for 30 minutes.
Date published: 2020-03-23
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How long will this last before it washes out?

Asked by: Puffer48
It lasted a couple months in my daughter's hair.
Answered by: JenNalley
Date published: 2020-04-03

Do I mix it with 10 volume developer?

Asked by: Andrea76
It's a direct color and does not need any developers. Just need to pre-lighten then put it straight onto your hair.
Answered by: JoJo1986
Date published: 2020-04-01

These instructions do not include re-application information....I have applied the Brights lavender on my lightened hair. I now want to re-apply the lavender. How do I need to do so?

Asked by: Fossilfiend
Apply to your hair as directed. Since this is a semi permanent hair color there is not anything special that you need to do for a reapplication to touch up or brighten the color in your lightened hair.
Answered by: Sally Staffer1
Date published: 2020-04-01

Why is the lavender color I purchased turning to a blue green as it is washing out while other parts are still showing a hint of purple? I just want this out of my hair already since it barely showed lavender in my hair anyways, what a waste.

Asked by: mamarican
We are sorry to hear you did not find the Lavender Ion Semi Permanent Hair Color satisfactory. We really appreciate you taking the time out to share your experience with us. Please reach out at to our team at ion Color Brilliance; 800-859-3112! We are happy to have a one on one consultation to pinpoint a formula that will work best for your hair.
Answered by: Sally Staffer1
Date published: 2020-03-04

I bleached my hair to platinum blonde and then use the silver color and it only sticked to some parts of my hair why?

Asked by: Alivia kotouch
Alivia kotouch, We are sorry to hear you did not find the hair color satisfactory. We really appreciate you taking the time out to share your experience with us. Please reach out at to our team at ion Color Brilliance; 800-859-3112! We are happy to have a one on one consultation to pinpoint a formula that will work best for your hair.
Answered by: Sally Staffer1
Date published: 2020-03-04

Do you have to use developer? The last dye I had, the website said no but inside the product said yes.

Asked by: Meglynnm
Meglynnm, ion Semi Permanent Hair Color does not need a developer in order to deposit color into your hair.
Answered by: Sally Staffer1
Date published: 2020-03-04

What happens if I mix this product with ion 20 volume developer?

Asked by: Tsunamimob
Tsunamimob, it is not advisable that you mix a semi permanent hair color with a developer. If you would like a longer lasting or permanent hair color, many of the Ion Brights collection are available as a Permanent Hair Color which are designed to be mixed with a developer for proper color depositing.
Answered by: Sally Staffer1
Date published: 2020-03-04

I have died my hair blond if i use hot red on them when it washes out would it stain my blond?

Asked by: Sameeraa
Sameeraa, if you have Blond hair and use a Semi permanent Hair color, it will deposit that color into your hair and can last up to two weeks or longer. If you are looking for hair color product a that is less likely to stay in your hair and will wash out easily, shop for one of our Temporary Hair Color Sprays, Pastes, Gels, or Chalks under Temporary Hair Color.
Answered by: Sally Staffer1
Date published: 2020-03-04
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