Selected quantity exceeds what is currently available

Brights Semi Permanent Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Brights Semi Permanent Hair Color

Color Brilliance by ion
ION153
$6.99

Brights Semi Permanent Hair Color is rated 3.2 out of 5 by 1259.
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  • Brilliantly intense hair color No ammonia or peroxide Formulated in Italy Ready to use
    ion Color Brilliance™ Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair.
  • ion Color Brilliance Semi-Permanent Brights Hair Color can be applied two different ways.

     

    1. For the most vibrant result apply to pre-lightened hair. Pre-lighten with Ion Color Brilliance Ammonia Free Powder Lightener (not included) to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow this will contribute to the final color.

     

    To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color. After pre-lightening, shampoo with ion Color Defense Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply ion® Color Brilliance After Color Treatment to close the cuticle and lock the color deep inside the hair.

     

    2. Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes.

     

    After processing is completed, thoroughly rinse and apply ion Color Brilliance After Color Treatment to close the cuticle and lock color deep inside the hair.

  • ion Color Brilliance Semi-Permanent Brights Hair Color are non-oxidative dyes that can be extremely long lasting and may become permanent. Apply to dry, pre-lighten hair.

     

    Should removal be necessary from hair, it is important to know that lightener may not completely remove Brights from hair. ion Color Corrector is not recommended for removal of Brights. It is designed for permanent and Demi-Permanent color removal.

     

     

    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 1 out of 5 by from The dye had no pigment! I bought a tube of the red, got home with it, opened it and it came out a creamy white with just a tint of pink to it. I thought that was weird because it was suppose to be bright red! Still tried and it did absolutely nothing. I got ripped off! Don't waste your money.
Date published: 2020-01-21
Rated 1 out of 5 by from No color Titanium So let me start off by saying I have been dying my hair for about 7 years now and ion has been my favorite. I normally do bright colors but wanted to switch it up and try titanium. My issue is that it came out of the tube white there was no pigment to it. I want sure if it would still work so I still tried to use it after 40 minutes of waiting it did nothing to my hair. I think this was a batch issue and some kind of error has occurred with the pigment.
Date published: 2020-01-20
Rated 1 out of 5 by from Burnt my scalp I bought this today’s ago and yesterday when I died my hair it burnt it
Date published: 2020-01-18
Rated 2 out of 5 by from Perfect beautiful shade!!! long long time user of Ion everythong but im obsessed with this beautiful Unique color!!!! I love using this in mixtures and variations of other Ion Semi Color Brights such as my fave adding into my Ion Totanium Shade when i want to add more of a cooler tone and creating a silvery light light denim-ish blue-grey! always purchase this shade nomwtter what to always have on hand for so mamy uses!!!
Date published: 2020-01-13
Rated 1 out of 5 by from Horrible spent over about an hour putting on three different colors and none of them stayed. it washed right out of my hair.
Date published: 2020-01-09
Rated 5 out of 5 by from True blue!!! Sky Blue review I have been purchasing Ion hair colors for several years. I recently decided to try a new "fun"/"fantasy" color and opted for sky blue.....AMAZING
Date published: 2020-01-06
Rated 1 out of 5 by from MISLABELED BOXES several times i have purchased magenta, open the box two weeks later to discover it's creme color instead of what's labeled on the box. Incredibly annoying, huge waste of time and money.
Date published: 2020-01-05
Rated 1 out of 5 by from Disappointed I bought this over a week ago and I'm not happy one bit!! The color did not stick at all to my hair. I did as instructed and nothing!!! I would like a refund back.
Date published: 2019-12-31
Rated 1 out of 5 by from So disappointed I bought the magenta color, seeing how great the hair sample stick looked in store. I did the whole process- prelightened with bleach then threw this in my hair (a day after the bleach) and let sit for about 2 hrs. Rinsed it out- it was as if all the color went down the drain. Instead of magenta, my hair is a stupid strawberry/orange color. It's just BARELY covered- and I hate it so much. I'm going back to my Raspberry Twist from Adore. That deposited so well and stays in for what seems like forever
Date published: 2019-12-31
Rated 1 out of 5 by from Don’t waste your money Literally “put” this on yesterday for about an hour, showered, got out, slept and woke up with this lmaaaooo. Put the whole tube also. NOT WORTH IT, kool-aid probably would do the job instead of this. I used the aqua btw. To clarify i have half black hair and half blonde hair and i used it on the blonde and it didn’t do what it’s supposed to do. I’m ranting lol I’m done though.
Date published: 2019-12-31
Rated 5 out of 5 by from Works great to tone down brassiness I have naturally silver hair that gets very brassy. I mix a glob of the titanium shade in with my regular conditioner and leave it in my hair while I shower-- so maybe 20 minutes. Then rinse it out and dry/style as usual. It tones down the yellow without making me look like a clown. I shower and wash my hair practically every day but I only need to do this a few times a month so a tube lasts quite a while. The color is natural-looking and leaves my hair soft
Date published: 2019-12-28
Rated 5 out of 5 by from Perfect toner I bleached my dark hair to a dark, very orange blonde. I used the titanium to tone out the orange and it worked beautifully! Unfortunately it washed out completely in 2 washes, but I loved the initial result so much I kept trying different things. What has ended up working perfect is adding it directly to my bottle of conditioner. Basically making my own color depositing conditioner. I just use it like a normal conditioner every time I wash my hair. I've washed my hair about 5 times now and the color is holding steady.
Date published: 2019-12-27
Rated 1 out of 5 by from Sucks This hair dye sucked it didnt make my hair silver at all
Date published: 2019-12-27
Rated 4 out of 5 by from It all depends I love this brand for its blue colors, purple colors and toners. They mastered these pigments. The other colors have left something to be desired, however, I think this was my fault. I think it might be a unique chemistry with ION that you bleach, THEN you tone and THEN you color. Doing that has guaranteed great results. It’s a great brand to bleach over as well.
Date published: 2019-12-23
Rated 5 out of 5 by from Semi color by ION I love me some ION COLORS !!!.. and this semi line is so AwesooooMe it leaves my hair so soaked in color it’s so soft and shiny
Date published: 2019-12-23
Rated 5 out of 5 by from Easy to use and pretty! I use the lavender to mix with two other colors which to make a rose gold. It works really well and I am very happy with the color.
Date published: 2019-12-21
Rated 1 out of 5 by from DID NOT STAY IN HAIR I bought this yesterday. Put it on left it for 40 minutes and it washed right out....nothing :(
Date published: 2019-12-20
Rated 1 out of 5 by from Doesn’t take First off there are no instructions or tools in the box. I applied two bottles to my hair thoroughly and left on for 45 minutes. The color looked awesome so I was really excited. I have natural medium blonde hair, with light blonde tips. When I washed it, basically everything washed out. I now have random patches of pink throughout my hair, which is comical but not what I wanted. Also my hair still reeks of dye the next day. I would not recommend this product.
Date published: 2019-12-20
Rated 4 out of 5 by from Good experience This probably won't work for everyone, but I dye the aqua over my darkish brown hair and it shows up! It's a bit too dark for pictures, but it's perfect in person. This lasts quite awhile, but it does wash out somewhat easy. My hair is always smooth and smells great after use
Date published: 2019-12-15
Rated 3 out of 5 by from Good Color But Bad Consistency The hair color result is gorgeous, but the consistency of the dye is rather difficult to use. I honestly won’t be using it again because I have short hair and had to use two tubes and it still didnt cover all of my hair.
Date published: 2019-12-15
Rated 1 out of 5 by from I don’t like it I use this colour first time and after a wash, I didn’t see any colour on my hair little disappointed
Date published: 2019-12-14
Rated 1 out of 5 by from Terrible I bought this item in store, and went home to color my hair. My hair was a light gray so I put the colour in my hair TWICE! I ended up using the whole tube, the second time I coloured my hair I bleached it first AND STILL DIDNT DO ANYTHING my hair went back to gray. Very sad ion used to be my favourite brand XC
Date published: 2019-12-13
Rated 5 out of 5 by from Get choice! I dye my hair a lot and most dyes tend to not show up but this does...it also smells good for hair dye
Date published: 2019-12-10
Rated 5 out of 5 by from Ion semi permanent brights One word- ADDICTED! Every 2-3 weeks I’m reapplying some shade of purple!
Date published: 2019-12-09
Rated 1 out of 5 by from Didn’t work so sad I have used ion for the longest time. This is the first time I have used this on a client and it did nothing. Lightened her hair followed the directions to a t and rinsed it out and nothing. There is absolutely no color in her hair. A little disappointing really!!
Date published: 2019-12-08
Rated 2 out of 5 by from Loved color disappointed though I loved the color while it was in my hair. The color lasted less then 2 weeks even using color shampoo and conditioner from Sally’s and also not washing it every day. Bought 4 boxes . Was a waste of money and I’m very disappointed in the fact it lasted such little time will not be buying again
Date published: 2019-12-07
Rated 1 out of 5 by from One star for the smell I bought this last night and tried flamingo on my hair... it ended up looking like a cheap hair job, the pigments unfortunately did not stick to my hair. Ended up dying my beige blonde hair to a light ask brown to get rid of the colour from this dye.
Date published: 2019-12-06
Rated 2 out of 5 by from Terrible consistency Very thick and does not spread well. I have a short bob and it barely covered all me hair. My hair was at a level 10 and had been toned to almost white but still got major green tones. Wouldn’t recommend
Date published: 2019-12-06
Rated 5 out of 5 by from Ion is the best I have used numerous brands of bright colors, these are by far my favorite. The colors are amazing and vibrant, and they last a good long while. I recently started coloring my 8 year olds hair and on dirty blonde, un-bleached hair, they still show up wonderfully!
Date published: 2019-12-01
Rated 1 out of 5 by from Great color, kills my hair?! Ok so I'll start with the good. Initially the color payoff is great. I used purple and it was VERY intense and great. But it left my hair crunchy which I thought was odd. I used it with some conditioner to touch up my faded purple hair. It seemed to fade fast so the next time I used the rest of the tube I put a bag on my head so I could sit with it in my hair for a long time without turning something purple...my scalp started to burn and it smelled really chemically so I had to rinse it out fast. The fumes burned my eyes and nose and I'm still trying to figure out why a semi permanent color did this to my hair. It feels like fake barbie hair and my scalp is still burning. I'll stick to Arctic Fox or Manic Panic...
Date published: 2019-12-01
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My granddaughter and I had a “dye-in” last night and had fun!  I put stripes of color in my white/grey hair, but after 50 minutes setting, when I washed it, now the whole top of my head is blue!  Should I have used a cap & pulled through strands instead??

Asked by: Grandma Cathi
A cap like that would work. Fortunately your scalp will return to it's natural color in a short amount of time. Try washing your scalp with shampoo and conditioner several times. That's worked for my older daughter.
Answered by: rkickerCA
Date published: 2020-02-12

I bleached my hair in December and it damaged my hair a lot. I want to use the Brights purple semi-permanent hair color, but I can’t put anymore developer in my hair. Would I be able to use this? 

Asked by: Laneylove209
Yes you can use this product as it does not require any developer. And it provides some conditioning elements as well.
Answered by: PicsieBrown
Date published: 2020-02-03

If my hair is dark brown and I'm wanting to die it a bright purple with bright pink highlights what would be the best way to do it

Asked by: AshleyAN
Wow hate to say this but in order to do that your going to need to lighten your hair.  Bleach it, color it and use a sealer then condition the heck out of it!!!  (Not a fan of bleach).  Good Luck!!
Answered by: Jawarc74
Date published: 2019-11-28

How long would I have to keep the dye it in for?

Asked by: Nizer101
A half an hour (30 minutes) for light hair and an hour for darker hair.
Answered by: rkickerCA
Date published: 2019-11-17

Is this a highlight color

Asked by: Tara Anne
I'm sure it could be, I used it on my whole head.
Answered by: gailnails
Date published: 2019-11-12

I want to dye my daughter's completely virgin hair purple. It's dark brown. Are you going to be able to see any color? I do not want to bleach it. It's too healthy now. I don't want to ruin her hair.

Asked by: Rebeccav12347
Might be too late now, but the Ion permanent purple's with 10 volume developer would probably due exactly what you're looking for. They're great, pretty darn purple, and leave the hair with terrific shine. The demi permanent purple's with 10 volume are also very good and although not quite as long lasting, make very very little underlying permanent change to the hair. Good stuff
Answered by: ct115611
Date published: 2019-11-29

I m letting my white hair grow out now but i cannot stand it. Would this grey ion color product cover my white?? I do not want to bleach my hair at all. Just wondering if this product would help me

Asked by: Sylvia chavez
Yes. I'm silver with some streaks of pepper. I use a 50/50 mixture of the purple and the lavender, put on a shower cap and a beanie and leave it on for about 3 hours. Doesn't damage my hair and doesn't start fading for about 3 weeks. I still have great color, with roots, 6 weeks later. If you don't want the simi-permanent to last that long, don't leave it in as long.
Answered by: Purplegrandma
Date published: 2020-01-06

How do I remove this color?

Asked by: Ivonivett
I used a clarifying shampoo. Soaked my hair in the shampoo, put a shower cap on, left it on my hair for about 30 minutes then rinsed and washed like normal. Since I'd been using the product for about a year, I had to do it several time. Didn't damage my hair and removed most of the color.
Answered by: Purplegrandma
Date published: 2019-10-24
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