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Brights Semi Permanent Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Brights Semi Permanent Hair Color

Color Brilliance by ion

Brights Semi Permanent Hair Color is rated 3.3 out of 5 by 1838.
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  • Brilliantly intense hair color No ammonia or peroxide Formulated in Italy Ready to use
    ion Color Brilliance™ Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair.
  • ion Color Brilliance Semi-Permanent Brights Hair Color can be applied two different ways.


    1. For the most vibrant result apply to pre-lightened hair. Pre-lighten with Ion Color Brilliance Ammonia Free Powder Lightener (not included) to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow this will contribute to the final color.


    To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color. After pre-lightening, shampoo with ion Color Defense Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply ion® Color Brilliance After Color Treatment to close the cuticle and lock the color deep inside the hair.


    2. Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes.


    After processing is completed, thoroughly rinse and apply ion Color Brilliance After Color Treatment to close the cuticle and lock color deep inside the hair.

  • ion Color Brilliance Semi-Permanent Brights Hair Color are non-oxidative dyes that can be extremely long lasting and may become permanent. Apply to dry, pre-lighten hair.


    Should removal be necessary from hair, it is important to know that lightener may not completely remove Brights from hair. ion Color Corrector is not recommended for removal of Brights. It is designed for permanent and Demi-Permanent color removal.



    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 5 out of 5 by from Best product by far!!! Great color!!! Easy to use! Super bright! Love it!
Date published: 2020-10-19
Rated 3 out of 5 by from BEWARE: Different Colors Don't Take the Same I bought the Titanium, Lavender, and Shark Blue to do an ombre. Before applying, I made sure to bleach my hair and even left the color on a bit longer than normal. While the Lavender and Shark Blue took great, the Titanium was a HUGE bust. The Titanium was such a failure that I now have to go back to Sally to try to find a darker color to fix this mess.
Date published: 2020-10-19
Rated 5 out of 5 by from Awesome Great color. Level 7 or higher for best results. Easy to use
Date published: 2020-10-19
Rated 5 out of 5 by from Fabulous shade! It does tend to bleed color when shampooing! But the color is so Vibrant and beautiful it’s worth the Frequent colorings I have to do
Date published: 2020-10-16
Rated 1 out of 5 by from Literally took the color out of my hair. I tried to use the road quartz mixed with some conditioner to keep it kinda pinky, without redyeing it super often. Turns out that after and hour on my head, it just took out the fading pink I had left. Is there a developer you need to mix in to get it working correctly, because there is no directions for use on the outside of the box.
Date published: 2020-10-15
Rated 3 out of 5 by from Wasn't impressed Its a ok product....wasn't the really the color I was expecting. It also did not last as long as I was expecting. Ive used Artic Fox colors and I believe that's a better product for my hair in my opinion.
Date published: 2020-10-13
Date published: 2020-10-12
Rated 1 out of 5 by from Complete scam I don't even know if I can give this one star...literally no color showed up on my hair, but when washing my hair the days going forward, all I saw was purple down the drain. DON'T waste your money, this is NOT worth it.
Date published: 2020-10-12
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I have bleached my hair 2x and toned it as well. For the most part my hair is lighten a lot. The roots being a little bit more paler (maybe level 8), while length is a good level 7. Will shark blue look good on my hair? 

Asked by: Willowx3
With the degree of lightening, I think the Shark Blue should look good. Don't forget to do a strand test to see if you like it.
Answered by: gailnails
Date published: 2020-08-31

My hair is dark brown will blood orange or Aqua blue work for my hair?

Asked by: Angie567
Because Semi Permanent hair color is a deposit only hair color it will typically at best only leave a tint on dark brown hair. Some customers will not have it show up at all. If you would like the color to be bold and bright, it is recommended that you lighten your hair before coloring. For professional advice on this product please contact the ion Help Line at 1-800-859-3112.
Answered by: Sally Staffer1
Date published: 2020-08-25

I had bought the ion bright semi permanent color. Do i need a developer? The instructions do not specify developer nor a mixing ratio.

Asked by: 123Marina
No, you do not need a developer. This is a direct dye.
Answered by: NicoleVuong
Date published: 2020-08-25

I bleached my hair then dyed it electric paradise(bright pink) from artic fox. Can i now go over it w ion semi "magenta" or "radiant orchard" WITHOUT re-bleaching? I also have semi sky blue and Safire. Wanted to do a pink more vibrant first b4 blues

Asked by: ChristineCole
I think it will work just fine. I have been using this brand for years and have used every color they have at least once. I often mix colors or layer colors and I feel like puting a pink or red over a pink will help you get the vibrancy you are looking for. I do highly suggest you wrap your head in plastic after applying the color and letting it set at least an hour. This is my routine and it has never failed me.
Answered by: Tmarion87
Date published: 2020-08-21

I want to use the color shamrock to dye half of my hair it goes maybe about a inch or two after my shoulder so how many tubes would i need 

Asked by: naiome34
One tube mixed with equal parts conditioner should be enough but I always get an extra just in case. Everyone's hair density/thickness is different
Answered by: TroubleJones
Date published: 2020-08-19

I am a young 85 percent grey hair mom. I would like rose gold look/color. Will this work on grey hair

Asked by: Perezson
It all depends on where the gray is and how much of this color you desire. I typically use these colors as a depth defining tool, when those moments of being washed out and too grey arise.  I usually hit my fringe, 2 inches underneath at my hairline and blend with grey my side sections As for the rose gold. I found it to be not long lasting.  But I am 96% grey. I do use the protein filler, color enhancer in small vial  & condition with Sally’s color conditioning treatment (blue packets or bottle) & i prewash 1x with a clarifying shampoo and blow dry til my hair is 90% dry before applying color. I tend to do better with the darker colors, as at one time I was a natural blonde with auburn mix.
Answered by: grannychic
Date published: 2020-08-19

My hair is dark brown, I want to dye my hair a bright color! How do I achieve that? What products should I go with? Thinking bright blue or pink...

Asked by: BreezyBabe
If you are really serious about wanting light hair, you are going to have to bleach it out first, it's the only way to get light colors to work
Answered by: Erin1991
Date published: 2020-08-12

what developer can I use I bought 30 and want sure if that was okay

Asked by: ange2387
Def NEED a developer with the permanent ions
Answered by: ChristineCole
Date published: 2020-08-11

We used the permanent lavender on my daughter's hair. We bleached it to a light yellow before and waited until the next day to color. It turned out gray. Can I add a darker semi-permanent purple to make it darker overall?

Asked by: Yeowsers
The permanent ions DO require a developer but i got it on accident and never used it so i haven't worked w it.
Answered by: ChristineCole
Date published: 2020-08-11

Is this due meant to go over brown hair?

Asked by: fenny278
It depends on how brown. 'Cause I had brassy light brown ends (on my super dark brown hair) and used the Slate color over them and it really got the brassiness out and gave it an awesome dark silvery sheen, esp in the sun. I left it on WELL over the required time, not gonna lie lol. It's cause my hair is really stubborn and doesn't like to take, much less HOLD, the color. As for dark brown- pretty sure it'd just be a waste of money cause you really wouldn't be able to see it. Basically as with any semi or demi permanent colors, fashion colors especially, the lighter your hair is, the more intense & obvious the results will be.
Answered by: Nikkizzlefoshizzle
Date published: 2020-08-11

I have light brown hair with some warm tones I am tryin to cool. I would love more of a grayish brown color. Would the lavender work to tone my hair a cooler gray-brown color? Could this turn my hair any unwanted colors?

Asked by: Taylor019
I am in the same boat. There is NOT enough info about how to get your hair like this, AHH. I'd love a dark smokey grey color (I've ombre'd my hair to a 6ish in the mids and an 8ish on the ends) but everything keeps pulling nice on the mids and then on the ends it'll pull mega green, or lavender or whatever. It's a struggle. I really love the Kera Color clenditioners (I have silver) and I also love Punky Color's 3 in 1 shampoo/conditioner/ color in the grey color. I feel like there was a color by Ion that I tried way back in the day, a semi permanent one, and was so good for getting your ends to be a silvery sheen. I'm PRETTY sure that was Slate. But obviously Semi's don't last super duper long so they end up being pretty pricey. Wish I had more answers for you! I will report back if I find more things.
Answered by: Nikkizzlefoshizzle
Date published: 2020-08-12

My hair is growing in a silver white - do I have to pre lighten?

Asked by: Seriously8
You should have no need to pre-lighten. Good luck, I loved the look.
Answered by: gailnails
Date published: 2020-08-07

I dye my hair with ion 7A med ash blonde, my natural now is white on top and as you go back it gets darker to dark blonde or maybe very light brown. Right now my hair has lighted the blond to very light blonde. I would like to transition to Lt gray

Asked by: Spitfire62
Call our ion color experts at 1-800-859-3112 for personalized advice and recommendations. We’re here to help!
Answered by: Sally Staffer1
Date published: 2020-08-17

after applying the hair dye, do i have to wait a certain amount of time before i can put hair products in my hair? 

Asked by: lynn1444
After applying the dye (please follow instructions for Developer mixing ratios for the dye to deposit properly) you will need to allow your hair to process for the allotted period of time between 30-45 minutes. After processing is complete wash the product out of your hair. After you wash your hair, you can use hair care products on your hair. It is recommended that after coloring your hair you use a color sealer treatment and color safe hair care to help your color stay longer.
Answered by: Sally Staffer1
Date published: 2020-08-11

Trying to get brassiness out of dark blonde dyed hair, titanium left green hue, lavender hints of lilac. Should I mix titanium with blue?

Asked by: LindaLou1016
I would get a toner rather than dying it. 
Answered by: Melleffy
Date published: 2020-07-03

Can I use heat on my hair after using this product in my hair( flat ironing, etc)

Asked by: AunyeMB1
It's not very damaging, so you should be fine. Just be careful if you have bleached your hair recently
Answered by: JoJo1986
Date published: 2020-06-18

Can you use semi permanent black with brights titanium?

Asked by: Alauralu
Answered by: Alauralu
Date published: 2020-06-10

Do you have to mix it with a developer ? Ion brights

Asked by: CristinaAustriaPortillo_
No, it is ready to apply to the hair straight out if the tube.
Answered by: Christine Ghere
Date published: 2020-07-19

When using ion brights tatanium hair color do I need to use a developer?

Asked by: Kristintara
No...just the tube of brights
Answered by: Bensonbabe
Date published: 2020-07-17

how long does it last?

Asked by: ameliaaf
Depending how often you wash your hair, it last up to 3 or 4 months. It does get lighter the more you wash your hair.
Answered by: rkickerCA
Date published: 2020-07-01

My 12 year old wants to use it and I don’t see any reason for that..can you convince me that there is no chance for anything to happen if she uses the product?

Asked by: ZakDalmai
What Markie88 said. I use it in my super bleached hair and it comes out and I use it as foils on the sides of my 4 year old daughter's hair and it washes out. The darker the hair, the less likely you will be able to see it though.
Answered by: Teresa155555
Date published: 2020-07-08

My 10 year old wants to color her hair with and semi permanent purple. Do I need a developer? If so what volume?

Asked by: Mamanox55
No, you do not need a developer.
Answered by: BrendaCOLO
Date published: 2020-06-29

Is the rose actually a rose gold? And how long does it last?

Asked by: Marley grace
I’ve had better luck getting a rose gold color by first bleaching down to pale yellow and using the Salmon color instead.
Answered by: KayNicP83
Date published: 2020-06-18

What developer number should I use with this?

Asked by: Karhe2617
Instead of conditioner which will “fill” your hair, just add a teaspoon or two of distilled water to thin it out. Add a bit more water as needed depending on how much of the color you are using. I’ve done this numerous times and it works perfectly and doesn’t dilute the color at all. Do not use tap water!
Answered by: KayNicP83
Date published: 2020-05-28

I bought ion brights semi perm color in late feb i have very short hair so i barely used half a tube is it safe to use what i have left in. tube today may 1st

Asked by: Anonymous
Answered by: LysseCal
Date published: 2020-05-10

I use the lavender color regularly but my darker hair is showing through. How can I totally strip the lavender out without waiting for it to grow out/eventually wash out? I want to lighten it and basically start over again with the permanent lavender.

Asked by: suew21014
Ion has a hair color remover. However if your looking for a less harsher route, If you dont mind smelling like a puckle for a little bit (lol) try vinegar on your hair 5-10 minutes, rinse thoroughly with warm water. I hope this helps
Answered by: Erin1991
Date published: 2020-06-17

How much would it cost to get my hair highlighted with Ion Temporary Dye in the Sally’s Salon???

Asked by: bballgirl55
I don't believe they have an actual salon.
Answered by: JoJo1986
Date published: 2020-05-07

How to dye my dirty blonde color hair to bright red and what do I need?

Asked by: BraydensMommy
This is really a question for a professional, saying that, in my experience to achieve bright red from dirty blonde, go to the regular hair dyes and choose your bright red and follow the directions. I used to have bright copper hair and never had to prebleach. But when I went platinum I had to prebleach.
Answered by: gailnails
Date published: 2020-05-07

I’m wanting a silvery light blue color. Should I mix azure and titanium?

Asked by: Kaykay93
I've found that the colors don't always come out exactly as you expect, especially when mixing. To get a lighter color I mix conditioner with the dye. The more conditioner you put in the lighter the color will be, but you have to let it sit way longer. For a light blue I'd say do azure 1st with at least a 50/50 of dye to conditioner. Once you've washed your hair 3 times the dye has usually faded as much as it's going to so you can get a really good idea of the color. Then go back over it with the titanium (maybe do a test chunk to see how strong the titanium will be). What usually happens for me if I try to mix two colors is that some strands take one color and some strands take the other color, so it's a kind of mottled effect. It'll look ok from a distance but not as good up close. I've had way better luck with getting an even color by dyeing one color and then going back over it with a second after a couple days.
Answered by: Clementine
Date published: 2020-07-23

Do you have to bleach in order for this product to work?

Asked by: Ashley75
When attempting to get the raw, bright color depicted on the box, bleaching is highly recommended. Without lightening the hair first, the most you can hope for is a color highlight to the natural tone. Example, I have naturally dark, almost black hair that lightens from sun exposure. When using this (or any) unnatural hair color, the only places it shows up is in the lighter sections, but it leaves color deposits that show up under certain light. If you have naturally light hair, it may show the color you want, but won't show up as pictured on the box.
Answered by: Jokerish
Date published: 2020-05-21
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