Selected quantity exceeds what is currently available

Brights Semi Permanent Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Brights Semi Permanent Hair Color

Color Brilliance by ion
ION153
$7.99

Brights Semi Permanent Hair Color is rated 3.3 out of 5 by 1708.
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  • Brilliantly intense hair color No ammonia or peroxide Formulated in Italy Ready to use
    ion Color Brilliance™ Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair.
  • ion Color Brilliance Semi-Permanent Brights Hair Color can be applied two different ways.

     

    1. For the most vibrant result apply to pre-lightened hair. Pre-lighten with Ion Color Brilliance Ammonia Free Powder Lightener (not included) to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow this will contribute to the final color.

     

    To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color. After pre-lightening, shampoo with ion Color Defense Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply ion® Color Brilliance After Color Treatment to close the cuticle and lock the color deep inside the hair.

     

    2. Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes.

     

    After processing is completed, thoroughly rinse and apply ion Color Brilliance After Color Treatment to close the cuticle and lock color deep inside the hair.

  • ion Color Brilliance Semi-Permanent Brights Hair Color are non-oxidative dyes that can be extremely long lasting and may become permanent. Apply to dry, pre-lighten hair.

     

    Should removal be necessary from hair, it is important to know that lightener may not completely remove Brights from hair. ion Color Corrector is not recommended for removal of Brights. It is designed for permanent and Demi-Permanent color removal.

     

     

    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 1 out of 5 by from Awful for reference, i used the magenta. I it was bleach when i first applied it. the smell was incredibly strong and it burned my scalp a bit. i kept it on for 30 minutes- as directed by the box- and absolutely no color stuck. my hair is still blonde from bleaching. i’d give 0/5 if i could. i’ve used all sorts of hair dye products and this is absolutely the worst i’ve used. if you do decide to buy it please open your windows. the smell is awful.
Date published: 2020-08-03
Rated 5 out of 5 by from I love the results! love the way my hair came out! I have long thick hair and wanted to change my hair color blue, purple and some pink. I used sky blue, purple orchid and magenta. I’m very happy with the results! I love it and my family does as well and the colors lasts!
Date published: 2020-08-03
Rated 1 out of 5 by from Brights suck use arctic fox or manic The Brights don't stick to your hair well even after saturating.
Date published: 2020-08-03
Rated 1 out of 5 by from Turned My Hair Green i used the lavender on mg level 10 blonde hair. it was stunning the first two days. the second i washed my hair, it turned mint green. then a few weeks later i tried to get my hair professionally lightened, and it turned and EVEN BRIGHTER green. dont do it!! the green that it leaves behind is horrible!
Date published: 2020-07-31
Rated 4 out of 5 by from Great color but fades fast Love the color and relative ease of application. I'm not too happy that it fades quite quickly. I saw a distinct change after my second shampoo. Since I cannot find a "permanent" dye in a nice shade of blue I will use this one.
Date published: 2020-07-30
Rated 5 out of 5 by from My hair was golden blonde. I used Lavender as tone After coloring blonde I used the lavender as a toner on wet hair for 30 minutes. The brassy tones are gone. It worked great. I'm really happy with the results. I have a couple of lavender highlights. I like the product a lot.
Date published: 2020-07-30
Rated 2 out of 5 by from The lavender box It wasn't really the color I was expecting for ,, like on the box .. it was way brighter an darker purple then lavender really is
Date published: 2020-07-30
Rated 1 out of 5 by from Do not buy !!! I bought the magenta color and I’ve had my hair pink so many times all with different products and this is by far the WORST. I lighted my hair before putting it in and I put it in and left it for at least an hour expecting a nice vibrant color and right when I rinsed it out all of it came out no color stuck to my hair what so ever I’m very disappointed
Date published: 2020-07-27
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Can you use semi permanent black with brights titanium?

Asked by: Alauralu
Yes
Answered by: Alauralu
Date published: 2020-05-31

Do you have to mix it with a developer ? Ion brights

Asked by: CristinaAustriaPortillo_
No, it is ready to apply to the hair straight out if the tube.
Answered by: Christine Ghere
Date published: 2020-05-29

When using ion brights tatanium hair color do I need to use a developer?

Asked by: Kristintara
No...just the tube of brights
Answered by: Bensonbabe
Date published: 2020-05-27

how long does it last?

Asked by: ameliaaf
Depending how often you wash your hair, it last up to 3 or 4 months. It does get lighter the more you wash your hair.
Answered by: rkickerCA
Date published: 2020-05-27

My 12 year old wants to use it and I don’t see any reason for that..can you convince me that there is no chance for anything to happen if she uses the product?

Asked by: ZakDalmai
What Markie88 said. I use it in my super bleached hair and it comes out and I use it as foils on the sides of my 4 year old daughter's hair and it washes out. The darker the hair, the less likely you will be able to see it though.
Answered by: Teresa155555
Date published: 2020-05-24

My 10 year old wants to color her hair with and semi permanent purple. Do I need a developer? If so what volume?

Asked by: Mamanox55
No, you do not need a developer.
Answered by: BrendaCOLO
Date published: 2020-05-23

Is the rose actually a rose gold? And how long does it last?

Asked by: Marley grace
I’ve had better luck getting a rose gold color by first bleaching down to pale yellow and using the Salmon color instead.
Answered by: KayNicP83
Date published: 2020-06-18

What developer number should I use with this?

Asked by: Karhe2617
Instead of conditioner which will “fill” your hair, just add a teaspoon or two of distilled water to thin it out. Add a bit more water as needed depending on how much of the color you are using. I’ve done this numerous times and it works perfectly and doesn’t dilute the color at all. Do not use tap water!
Answered by: KayNicP83
Date published: 2020-05-18

I bought ion brights semi perm color in late feb i have very short hair so i barely used half a tube is it safe to use what i have left in. tube today may 1st

Asked by: Anonymous
Yes 
Answered by: LysseCal
Date published: 2020-05-10

I use the lavender color regularly but my darker hair is showing through. How can I totally strip the lavender out without waiting for it to grow out/eventually wash out? I want to lighten it and basically start over again with the permanent lavender.

Asked by: Susanw64
Ion has a hair color remover. However if your looking for a less harsher route, If you dont mind smelling like a puckle for a little bit (lol) try vinegar on your hair 5-10 minutes, rinse thoroughly with warm water. I hope this helps
Answered by: Erin1991
Date published: 2020-06-17

How much would it cost to get my hair highlighted with Ion Temporary Dye in the Sally’s Salon???

Asked by: bballgirl55
I don't believe they have an actual salon.
Answered by: JoJo1986
Date published: 2020-04-27

How to dye my dirty blonde color hair to bright red and what do I need?

Asked by: BraydensMommy
This is really a question for a professional, saying that, in my experience to achieve bright red from dirty blonde, go to the regular hair dyes and choose your bright red and follow the directions. I used to have bright copper hair and never had to prebleach. But when I went platinum I had to prebleach.
Answered by: gailnails
Date published: 2020-04-27

I’m wanting a silvery light blue color. Should I mix azure and titanium?

Asked by: Kaykay93
I've found that the colors don't always come out exactly as you expect, especially when mixing. To get a lighter color I mix conditioner with the dye. The more conditioner you put in the lighter the color will be, but you have to let it sit way longer. For a light blue I'd say do azure 1st with at least a 50/50 of dye to conditioner. Once you've washed your hair 3 times the dye has usually faded as much as it's going to so you can get a really good idea of the color. Then go back over it with the titanium (maybe do a test chunk to see how strong the titanium will be). What usually happens for me if I try to mix two colors is that some strands take one color and some strands take the other color, so it's a kind of mottled effect. It'll look ok from a distance but not as good up close. I've had way better luck with getting an even color by dyeing one color and then going back over it with a second after a couple days.
Answered by: Clementine
Date published: 2020-04-27

Do you have to bleach in order for this product to work?

Asked by: Ashley75
When attempting to get the raw, bright color depicted on the box, bleaching is highly recommended. Without lightening the hair first, the most you can hope for is a color highlight to the natural tone. Example, I have naturally dark, almost black hair that lightens from sun exposure. When using this (or any) unnatural hair color, the only places it shows up is in the lighter sections, but it leaves color deposits that show up under certain light. If you have naturally light hair, it may show the color you want, but won't show up as pictured on the box.
Answered by: Jokerish
Date published: 2020-04-21

I'm blond and color my hair with permanent ion 7.66RR, I want to temporarily do the fuschia and purple. My hair is very fine and damaged easily. What will happen if I add the color without lightening?

Asked by: celalyn1
Nothing. It’s not a chemical dye. It’s just a stain. It absolutely will not damage your hair. 
Answered by: Markie88
Date published: 2020-04-19

Does the magenta color match the color circle or the box color?

Asked by: Nikkid123
It matches the color circle  
Answered by: Markie88
Date published: 2020-04-19

I have fine hair that is long? What quantity should I buy?

Asked by: MegsPCmt
maybe 3 at the most. If your definition of long is to the middle of your back or longer. But you can also mix the dye with conditioner since it’s extremely thick. But I would go with 3 just to be on the safe side and mix with conditioner. 
Answered by: Markie88
Date published: 2020-04-19

What happens if I mix this product with ion 20 volume developer?

Asked by: Tsunamimob
Do not add any developer, i have used this product for longer than a year and i can tell you from trial and error that if you add developer it will either turn your hair into different shades of that color or not at all which is a waste of money.
Answered by: sarahm3758
Date published: 2020-04-15

I bleached my hair to platinum blonde and then use the silver color and it only sticked to some parts of my hair why?

Asked by: Alivia kotouch
Did you use a developer? if you did that is why because these are meant to be applied directly to the hair with no developer added in.
Answered by: sarahm3758
Date published: 2020-04-15

Do I mix it with 10 volume developer?

Asked by: Andrea76
Do not use any developers with these or the color will not stick to your hair. These are to be applied directly to the hair after it's been bleached.
Answered by: sarahm3758
Date published: 2020-04-15

Do you have to use the after lock color treatment when dying your hair?

Asked by: Addison s
Yes if you want it to last longer.
Answered by: rkickerCA
Date published: 2020-04-11

If my hair is dark brown and I'm wanting to die it a bright purple with bright pink highlights what would be the best way to do it

Asked by: AshleyAN
I bleach my hair to pale yellow, I put purple and turns in a brown color in the exact color what I had before bleaching it
Answered by: caroline0572
Date published: 2020-04-12

How long will this last before it washes out?

Asked by: Puffer48
It lasted a couple months in my daughter's hair.
Answered by: JenNalley
Date published: 2020-04-13

These instructions do not include re-application information....I have applied the Brights lavender on my lightened hair. I now want to re-apply the lavender. How do I need to do so?

Asked by: Fossilfiend
Apply to your hair as directed. Since this is a semi permanent hair color there is not anything special that you need to do for a reapplication to touch up or brighten the color in your lightened hair.
Answered by: Sally Staffer1
Date published: 2020-04-11

Why is the lavender color I purchased turning to a blue green as it is washing out while other parts are still showing a hint of purple? I just want this out of my hair already since it barely showed lavender in my hair anyways, what a waste.

Asked by: mamarican
We are sorry to hear you did not find the Lavender Ion Semi Permanent Hair Color satisfactory. We really appreciate you taking the time out to share your experience with us. Please reach out at to our team at ion Color Brilliance; 800-859-3112! We are happy to have a one on one consultation to pinpoint a formula that will work best for your hair.
Answered by: Sally Staffer1
Date published: 2020-04-11

Do you have to use developer? The last dye I had, the website said no but inside the product said yes.

Asked by: Meglynnm
Meglynnm, ion Semi Permanent Hair Color does not need a developer in order to deposit color into your hair.
Answered by: Sally Staffer1
Date published: 2020-04-01

I have died my hair blond if i use hot red on them when it washes out would it stain my blond?

Asked by: Sameeraa
Sameeraa, if you have Blond hair and use a Semi permanent Hair color, it will deposit that color into your hair and can last up to two weeks or longer. If you are looking for hair color product a that is less likely to stay in your hair and will wash out easily, shop for one of our Temporary Hair Color Sprays, Pastes, Gels, or Chalks under Temporary Hair Color.
Answered by: Sally Staffer1
Date published: 2020-03-12

Do I put any 20 volume in it or do I just put it in my head?

Asked by: Ryder1614
Ryder1614, none of our Semi Permanent Hair Colors need Developer in order to deposit color. Simply apply the color on to your unwashed dry hair and allow to process for the allotted time according to the product directions before rinsing. For a better color result you may want to consider lightening your hair before coloring with a Semi Permanent Hair Color. Consult one of our store associates or a stylist before lightening.
Answered by: Sally Staffer1
Date published: 2020-04-08

My granddaughter and I had a “dye-in” last night and had fun!  I put stripes of color in my white/grey hair, but after 50 minutes setting, when I washed it, now the whole top of my head is blue!  Should I have used a cap & pulled through strands instead??

Asked by: Grandma Cathi
A cap like that would work. Fortunately your scalp will return to it's natural color in a short amount of time. Try washing your scalp with shampoo and conditioner several times. That's worked for my older daughter.
Answered by: rkickerCA
Date published: 2020-03-12

I bleached my hair in December and it damaged my hair a lot. I want to use the Brights purple semi-permanent hair color, but I can’t put anymore developer in my hair. Would I be able to use this? 

Asked by: Laneylove209
Yes you can use this product as it does not require any developer. And it provides some conditioning elements as well.
Answered by: PicsieBrown
Date published: 2020-03-12
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