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Color Charm Paints by Wella

Paints Blood Orange Semi Permanent Hair Color

2 OZ |  Item SBS-800090

What is it?
Wella Color Charm PAINTS are 22 shades of intermixable semi-permanent hair color. The gentle acidic PH color lasts up to 20 washes depending on shade and initial color intensity, and fades beautifully on tone. Use multiple colors side-by-side without foils, mix shades together to design your own shade, and control shade intensity by adding PAINTS Clear pastelizer.

Wella Help Line:
Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.


What makes it special?
  • Designed to help you mix, match and apply any color imaginable
  • 22 intermixable shades & 1 clear pastelizer
  • Use multiple colors side by side without foils
  • Free of ammonia, peroxide or parabens
  • Semi-permanent hair color
  • Fades beautifully on tone
  • Lasts up to 20 washes
  • No developer needed

This color is ready to use, do not mix with peroxide.

For pastelized results dilute Paints shade with Clear to desired color intensity.


  1. Apply Paints either on dry , clean pre-lightened hair or natural hair lighter than 9.
  2. Develop for 20 minutes.
  3. Rinse thoroughly until water runs clear.
  4. Shampoo and condition as required.

Paints shows best on light hair. If your starting color is darker than a medium blonde, you will need to pre-lighten hair for more noticeable results.

Want a more pastel look? Add Clear to pastelize any Paints shade.

When applying product, apply liberally and massage in with fingers. Don't forget to wear gloves.

Paints is a semi-permanent hair color so no developer is needed - just apply from tube onto hair.

We're sorry, this product cannot ship to the following locations: Quebec

Rated 2 out of 5 by from Wella Color Charm Paints in Mint [This review was collected as part of a promotion.] I received this As a sample from influencer and I was not impressed. I just want it some peekaboo highlights on the bottom so that was how I applied though die with the help of a girlfriend. I waited the suggested time and followed all directions. I’m not sure if I didn’t use enough or what went wrong but it didn’t show up in my hair.
Date published: 2021-01-10
Rated 5 out of 5 by from Wella® colorcharm PAINTS™ [This review was collected as part of a promotion.] I decided to try out Wella® colorcharm PAINTS™ as I was interested in a new hair color for winter! I really enjoyed how the products lasted and stayed in after many washes. I dyed some hair extensions that I had and they worked amazing as a nice cherry red color.
Date published: 2021-01-07
Rated 3 out of 5 by from Just alright [This review was collected as part of a promotion.] I received the blue color charm paints. Decided that the blue was not the right color for me, so I used it on my 8 year old nieces hair (auntie of the year award!). I was pretty impressed with how easily it soaked through her hair, since a lot of the time the semi permanent cream color is pretty thick. My niece has virgin platinum blonde hair, so it lightening it beforehand was not necessary. it also has a nice light scent to it unlike some other brands. we left it on her hair for almost an hour in hopes that the color would be super vibrant- it really wasn't. It turned a pretty shade of denim blue- but this was not exactly the color I thought it would be. I was hoping for a more vibrant blue. It may have been more vibrant if she didn't have virgin hair, though. Either way- she LOVES it and feels like the coolest 8 year old around!
Date published: 2020-12-21
Rated 4 out of 5 by from Fun and Easy To Do [This review was collected as part of a promotion.] Ive never tried anything like this on my hair before so this was a fun, new experience. Using this hair product was easy to do by myself which surprised me. (I usually never dye my own hair). They have so many fun colors to choose from too! I would definitely recommend if you want a temporary hair color for awhile or to test out a hair color before making a permanent decision.
Date published: 2020-12-16
Rated 5 out of 5 by from Good product [This review was collected as part of a promotion.] i have blonde hair so any semi permanent or permanent hair dye is going to look normal in my hair so i cant say the same for anyone else with any other hair color. I think this is a good product and i definitely reccomend it more then some other brand that can severely damage your hair.
Date published: 2020-12-14
Rated 4 out of 5 by from hot color This was a fun way to spice up my hair. I didnt do my entire head but a few strands to go with my unicorn costume! Easy to use and didnt damage my hair. Stays in for a long time so if youre looking for something temporary, this isnt it. Would use again if I am looking for something more long term. Fun and easy!
Date published: 2020-12-13
Rated 3 out of 5 by from this was a cool product to try out [This review was collected as part of a promotion.] I loved that it came with gloves, the lightener and color. This was definitely fun and worth trying
Date published: 2020-12-12
Rated 5 out of 5 by from color payoff!! [This review was collected as part of a promotion.] I really enjoyed this box! The color payoff was amazing. And it really lasted a couple weeks before it started fading. But even when it started fading, the color looked nice. I actually went and bought more colors because my nieces wanted their hair dyed too! Fun way to spice up your hair for a while!
Date published: 2020-12-12
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Ok so I have dirty blonde hair, somewhere between an 8-6 I think, and I want a color that is orangish/coral that will show up on top of my hair color, I was looking between blood orange, orange, and coral. Which do you think would look best if any of them

Asked by: Sarahsmiles122
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