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Premium Natural Semi Permanent Hair Color


What is it?
Iroiro is a 100% vegan and cruelty-free semi-permanent hair color. Most vibrant and long-lasting, iroiro color proves that natural does not mean color will fade quickly. Available in both 4 and 8 oz eco-friendly spout pouch with tamper proof cap. As well as coloring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to coloring your hair – thanks to the natural coconut oil in the ingredients, which helps to keep your hair moisturized throughout the coloring process. Here’s a list of harsh chemicals WE DON'T USE in our products: PEGs, Paraben, Methylisothiazolinone, Methylchloroisothiazolinone, Synthetic fragrances, Peroxide, Ammonia, PPD, Alcohol.
What makes it special?
  • The hair color is cream-based which means you simply have to massage it in. Our main ingredient, coconut oil helps to restore dry or damaged hair
  • Contains no harsh chemicals such as peroxide, ammonia, alcohol, PPD, and synthetic fragrance
  • Iroiro is made with coconut oil, natural yuzu-cranberry fragrance, and preservative
  • Made with vegan, cruelty-free ingredients
  • Made in the USA


(Use only as directed.) For best results, lighten hair prior to coloring.

1. Shampoo (no conditioner) and dry hair.

2. Apply protective cream to hairline on ears to prevent staining.

3. Remove the pouch cap.

4. Wear protective gloves, and squeeze desired amount into a bowl.

5. Apply color evenly while still wearing protective gloves.

6. Leave color in hair for 30 minutes or longer. (For best results, cover hair with plastic cap, process with heat, and blow dry for 15 minutes.)

7. Rinse hair in cold water away from face.

For Silver, Platinum & Pastel colors, Prior to application, Your hair will require color lifting (lightening of hair) to Level 10+ in order to achieve optimal result.
Rated 5 out of 5 by from This stuff is amazing! My daughter has used this dye many times. The results are always spectacular!!!
Date published: 2021-01-11
Rated 5 out of 5 by from Definitely worth it! Very good & vibrant blue! We used this on my boyfriend's hair & the blue is just as vibrant as it was when we did it (we put it in about 3 weeks ago). I'm planning on eventually trying more colors. Very good product & simple as ever to use!
Date published: 2021-01-09
Rated 1 out of 5 by from Highly suggested not to ever deal with it! … Stains everywhere! Washes off almost simultaneously! Very useless and stinking product!
Date published: 2021-01-03
Rated 2 out of 5 by from Color Silver, turned hair gray Bought the Silver color. Hoping to blend my natural silver white roots and years of coloring my hair. Used on pre-lightened light blonde. Fortunately my white roots were not impacted much. My mid shaft hair did not come out silver, it came out a dull pewter gray. No light reflections at all. Bad choice for me. Now I will work at color removal.
Date published: 2020-12-26
Rated 5 out of 5 by from color that stays! I bought the blue color and dyed it about 6 months ago the dye still looks (for the most part) great. It smells amazing but now I can't get it out my hair.
Date published: 2020-12-19
Rated 4 out of 5 by from Bright and beautiful Amazing color ...messier than any other dyes used before. But would repurchase
Date published: 2020-12-17
Rated 5 out of 5 by from So Purple! I've been using semi-permanent dyes for years, mainly purples, and this is one of my favorites. The purple color is beautiful, more blue than red. What I like about this dye is that it stays in my hair for a long time! (I'm purple forever haha) And it fades into a nice lilac sort of color.
Date published: 2020-12-04
Rated 5 out of 5 by from Beautiful hot pink color The color is very vibrant and lasts in all it's glory for a very long time!
Date published: 2020-11-19
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What happens if i did use conditioner when washing before dying?

Asked by: Tayo3333
I wouldn't recommend it, but it shouldn't ruin anything. It might not stay as well? Conditioner moisturizes your hair, and semi-permanent dyes stick the best when your hair is a bit dry. I usually shampoo first, dye my hair, and then condition afterwards.
Answered by: An Actual Cat
Date published: 2020-12-05

What semi permanent dye would work best for brown hair

Asked by: Marie233
It is recommended, for best results, your hair is lightened before using semi permanent hair color. However if your hair is light enough some of the darker pigmented shades such as a red, dark blue, purple, magenta, black, or dark green will appear.
Answered by: Sally Staffer1
Date published: 2020-10-12

When are the greens gonna be back in stock? 

Asked by: Alyma2001
This product has recently been repackaged. They are currently live on the site and will be in stock for a while. Search IROIRO1 or shop our semi permanent hair colors.
Answered by: Sally Staffer1
Date published: 2020-10-12

Do I have to bleach my hair before applying this 

Asked by: Mariesammi
You don't have to bleach your hair unless you want the color to come out really vibrant. Since I have naturally dark hair, I bleach mine to a honey blonde to make the color really pop.
Answered by: Rem Tomas
Date published: 2020-10-22

can you dilute the color forest green to make a neon

Asked by: megan888
No. you need neon for neon), but I see that Sally has a limited supply of Iroiro colors, you can buy all of the colors directly from Iroiro.
Answered by: gocubsgirl
Date published: 2020-10-13

what colors do you think would work on unbleached light/medium brown hair? looking for one that would like nice with another purple dye i am using

Asked by: jesskardasz
I’d say red. I’ve done red and purple on my brown hair and it came out really pretty. 
Answered by: Whit0129
Date published: 2020-08-31

How long does this last in hair? 

Asked by: Melissas1984
I wash my hair 3x a week, and this lasted about a month. But I have dark hair and didn't lighten it first, or use shampoo for color treated hair.
Answered by: Mary2121
Date published: 2020-10-13

Does this color wash out completely?

Asked by: Charlie C
Answered by: Teriann679
Date published: 2020-12-10
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