Selected quantity exceeds what is currently available

Semi Permanent Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Semi Permanent Hair Color

Color Brilliance by ion

Semi Permanent Hair Color is rated 3.8 out of 5 by 458.
  • y_2020, m_9, d_22, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_236, tr_222
  • loc_en_US, sid_ION187, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 11ms
  • reviews, product
View all colors +
  • Easy to apply and can be used immediately after relaxing and perming Conditioning formula leaves hair soft and shiny 50% gray coverage great for gray blending Color lasts 10-15 shampoos No ammonia, no peroxide
    Ion Color Brilliance Semi-Permanent hair color is available in 10 radiant shades made with the ground-breaking Intuitive Colour System technology which combines two types of direct colorants to create luxurious, even color from root to end. This provides ultra rich and vibrant color with incredible shine. It's delightfully smooth and rich cream texture with applicator tip provide fast and very comfortable use.
  • For color refreshing and following a chemical relaxer service: Apply a generous amount of Semi-Permanent hair color directly from the tube to shampooed, towel-dried hair. Use the entire bottle ensuring hair is thoroughly saturated. Process 25 minutes at room temperature.



    For enhanced deposit or gray blending: Place plastic cap over hair and process. Process under a warm dryer for 10-15 minutes. Cool for 5 minutes then rinse thoroughly. Do not shampoo. Heat is not recommended for freshly relaxed Do not shampoo. Heat is not recommended for freshly relaxed hair.

  • Apply ion Color Brilliance Semi Permanent directly from bottle to shampooed, towel dried hair. For more deposit or gray blending, cover with a plastic cap and process under a warm dryer for 10 minutes. Cool for 5 minutes. Then, rinse thoroughly.



    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 5 out of 5 by from Highly recommend ! :) It went super far, especially with how long and thick my hair is. I really loved the color and it lasted a lot longer than I thought it would. I really loved it and will easily buy again!
Date published: 2020-09-20
Rated 5 out of 5 by from You will be very Happy! It’s lasts a great amount of time, it fades gradually but it’s fades to a very soft dark brown, it’s such a pretty color not harsh just rich and deep. Looks gorgeous when contracting lightest blondes.
Date published: 2020-09-19
Rated 3 out of 5 by from Clear shine - Short-lasting Easy to use but only lasts for 7-8 washings. I’ve left the product on For 30 minutes with and without low heat using Clear.
Date published: 2020-09-18
Rated 5 out of 5 by from Glad to have found! Clear adds a light “reflective” interest to hair color. Great shine and texture. Easy to use...apply, leave on for 30 minutes and rinse.
Date published: 2020-09-18
Rated 1 out of 5 by from Hot Red.. as if I am so bummed about this color. I bought the Hot Red to redye my already bright red/magenta hair as it had faded a bit like all red does. This color completely ruined my hair color. My hair is the color of like red/orange dark dried blood now. Its disgusting. I'm probably going to have to get it bleached again because of this dye.
Date published: 2020-09-14
Rated 4 out of 5 by from nice color Great coloring and consistency, my hair is damaged for a previous bleached so i tried Ion and makes it look decent
Date published: 2020-09-10
Rated 5 out of 5 by from I’m in LOVE!!! Vibrant color with beautiful shine! This is now my new go to hair color!
Date published: 2020-09-02
Rated 5 out of 5 by from Amazing shine Covers grey and is long lasting, perfect for refreshes, fine hair that burns easily with developers, I recommend this in conjunction with a co-wash for longevity.
Date published: 2020-09-01
  • y_2020, m_9, d_22, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_236, tr_222
  • loc_en_US, sid_ION187, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 8ms
  • reviews, product

The Ion Semi-Permanent (black) hair color says it does not contain ammonia, but does it contain ethanolamine?

Asked by: myampfel
I use Medium Warm Brown. It has 3-Nitro-p-Hydroxyethylaminophenol. But I don't see just "ethanolamine" itself. Hope this helps.
Answered by: jeaniebeanie53
Date published: 2020-09-07

I dyed my hair blonde awhile back, my natural dark brown hair is growing in, my hair pretty much looks ombré. I want to try the black, but I’m not sure if it’s evenly gonna dye my hair black? Also not sure if the blonde will be back after this wears off?

Asked by: DezMil18
I highly recommend a strand test before doing your entire head. Depending on the porosity of the blonde your results will vary, anything from a weird fade to the base color of either blue or red, or the black might soak in and not wash out at all. The chances of an all over even dye job on the first round is unlikely but that does not mean it won’t look cool so good luck!
Answered by: JenBColo
Date published: 2020-08-29

The instructions say "rinse but don't shampoo" after applying, which is inconceivable to me. What happens if you do shampoo it? Is it supposed to wash out completely?

Asked by: Aoagjlkjadghf
Literally just did my daughters hair an hour ago. Used blackest black on virgin, dark blonde/ light brown hair and there is NO difference in her hair color. Like, NONE. Ridiculous. 
Answered by: Maxynesmom1
Date published: 2020-08-28

How to apply semi permanent cream hair color

Asked by: Anonymous
After washing I allow to slight so water is not running down my face.  Squeeze the tube to expel into your hair or hands.  I will take this opportunity to say the tube is awful.  Lots of product is wasted and goes unused because it is stuck inside that tube.  If you have a tube squeezer use that so that all of your product gets out into your hands or directly into your hair.  Also wear gloves because product will stain your hands and nail.  After applying product I put plastic cap on and sit under hair dryer for 30 mins then let hair cool off before rinsing product out under cool to warm water.  Results last me 3 days
Answered by: Naturalista Anni
Date published: 2020-08-16

Do you condition hair before or after doing this? Is best application on wet or dry hair? 

Asked by: Nikiiiii
For best results. do not follow the box instructions. Use on DRY hair. I followed the box and did it on wet hair and it didn't work. It washed right out.
Answered by: Lori S H
Date published: 2020-08-15

do you have to wash this product out? I know it says to wash it out but it also says it’s non damaging because it’s just a color deposit, so could I instead apply it to my hair and blow dry it to get the color I want instead of washing it out? 

Asked by: Ashlynntx2020
When you apply the color and let it sit for the allotted time it will deposit the color into your hair folicle. You will need to wash out the remainder of the product that is not absorbed, but the deposited color will stay in your hair. It is not a temporary hair color, do not leave the product in your hair.
Answered by: Sally Staffer1
Date published: 2020-07-16

I have the 5vr permanent on my hair now and absolutely love it just that my husband is dying to see me with black hair but i dont want to get rid of my red hair. Will this work and not ruin my current hair color?

Asked by: pokadot8
If your hair is colored red, when the black washes out over time, it will not go back to red. It will wash out to your regular hair color.
Answered by: strictlymike
Date published: 2020-08-09

In December I had a red balayage done, the red has washed out and I haven’t toned it. My hair is now has brassy and I wanted to dye my whole head w/ the semipermanent midnight black/blue dye. Do I need to do anything to my hair before I apply the dye

Asked by: isabellalysette
No. You should probably leave it on longer than recommended. There is no chemicals in it. Meaning it not damaging, its deposit only, leaving it on longer will help cover the brass tones better. Or and you can reapply the blue black again , the same day, or when you choose too. Of it hasn't completely hidden the brass tones. Keep in mind tho eventually the after x amt of washes the blue black will fade, and the brassy tones will likely show back up, unless you frequently, like monthly keep reapplying the blu black. I would not recommend bleaching the existing brass tone you have before using the blue black, mainly cz bleaching is so harsh on the hair. And second blue black is a very dominant color and will very likely cover it just fine. Hope that helps, others may have different suggestions, this is just my personal opinion, and experience.
Answered by: Sheryl77
Date published: 2020-06-17
  • y_2020, m_9, d_22, h_15CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_251
  • loc_en_US, sid_ION187, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 8ms
  • questions, product