Selected quantity exceeds what is currently available

Semi Permanent Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Semi Permanent Hair Color

Color Brilliance by ion

Semi Permanent Hair Color is rated 3.8 out of 5 by 464.
  • y_2020, m_9, d_30, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_3, bvpage2n
  • co_hasreviews, tv_238, tr_226
  • loc_en_US, sid_ION187, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 61ms
  • reviews, product
View all colors +
  • Easy to apply and can be used immediately after relaxing and perming Conditioning formula leaves hair soft and shiny 50% gray coverage great for gray blending Color lasts 10-15 shampoos No ammonia, no peroxide
    Ion Color Brilliance Semi-Permanent hair color is available in 10 radiant shades made with the ground-breaking Intuitive Colour System technology which combines two types of direct colorants to create luxurious, even color from root to end. This provides ultra rich and vibrant color with incredible shine. It's delightfully smooth and rich cream texture with applicator tip provide fast and very comfortable use.
  • For color refreshing and following a chemical relaxer service: Apply a generous amount of Semi-Permanent hair color directly from the tube to shampooed, towel-dried hair. Use the entire bottle ensuring hair is thoroughly saturated. Process 25 minutes at room temperature.



    For enhanced deposit or gray blending: Place plastic cap over hair and process. Process under a warm dryer for 10-15 minutes. Cool for 5 minutes then rinse thoroughly. Do not shampoo. Heat is not recommended for freshly relaxed Do not shampoo. Heat is not recommended for freshly relaxed hair.

  • Apply ion Color Brilliance Semi Permanent directly from bottle to shampooed, towel dried hair. For more deposit or gray blending, cover with a plastic cap and process under a warm dryer for 10 minutes. Cool for 5 minutes. Then, rinse thoroughly.



    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 1 out of 5 by from Fades fast I used 3 of them on my hair because it is long, i washed it 3-4 times and the black is gone its back to my natural brown i did have bleached highlights which is blue from this color but the black is gone. My hair is brown with blue highlights
Date published: 2020-05-29
Rated 4 out of 5 by from Good dye mediocre price Could have a more reasonable shipping cost. Product was good but the order ended up being about double as much compared to if I were to buy it in store.
Date published: 2020-05-28
Rated 2 out of 5 by from Fades too quickly Fades way too quickly. It lasted just a couple of weeks.
Date published: 2020-05-27
Rated 4 out of 5 by from Cover white hair. Cover white nair nicely. It does not damage hair. Even though it is semi-permanent, it does not fade. My hair remains black permanently.
Date published: 2020-05-24
Rated 5 out of 5 by from A good try before you buy It’s a great way to test a color before you make the big leap. I had been thinking about going darker, but wanted to try it before I made a huge commitment, this product was great for that. Plus it leaves your hair with lots of shine!
Date published: 2020-05-23
Rated 4 out of 5 by from Plum nice hair color I usually buy the demi permanent so I mixed this one which is semi permanent with the demi. I am happy with the results. I was glad it did not look like a purplish plum. It looks more like a rasberry plum. Almost makes you hungry!
Date published: 2020-05-23
Rated 5 out of 5 by from Great colors! I absolutely loved the colors I purchased, which were plum and midnight blue black. They went very nicely together. The blue black was actually a nice, dark blue and not just black with a blue tint in the light. The plum was a deep purple, which is exactly what I was looking for. That color is hard to find. I usually only find those brighter purple colors.
Date published: 2020-05-21
Rated 5 out of 5 by from My tip for healthy haor Great for a refresh without the damaged! Gotta try
Date published: 2020-05-19
Rated 4 out of 5 by from Red .....So your High maintenance? It’s crazy every time I’ve used this product with the same mix I used the very first time the color is always different. Lol. I absolutely loved when I used it the first time but trying to achieve that same color I got then is like trying to catch the same high as your first time with any drug. I just can’t seem to get the right color I’m looking for. But this product is nice it has a nice red just not the one I’m looking for. Plus red is sooo high maintenance worth it usually but very high maintenance to maintain the color you desire So for me. It’s back to black
Date published: 2020-05-19
Rated 1 out of 5 by from Not red The red was not the same red sold in stores. I have used the red many times and was disappointed when I used the product on my hair. I thought that the packaging had changed, but the red was a completely different color.
Date published: 2020-05-17
Rated 5 out of 5 by from Great without bleach Great coverage great color impact and no need to bleach.
Date published: 2020-05-17
Rated 5 out of 5 by from consistency of Manic Panic, but for "normal" color best deposit only semi-perm I have used. consistency is conditioner-like and covers hair easily. Smell is not as bad as others I have used. Made in France.
Date published: 2020-05-14
Rated 5 out of 5 by from Shipping/delivered on time like it was supposed to Everything shipped on time like it was supposed to!
Date published: 2020-05-13
Rated 1 out of 5 by from Didnt make ANY difference in my hair Followed instructions to the T and it didn't make even the slightest difference in my hairs shine, texture, etc.
Date published: 2020-05-13
Rated 3 out of 5 by from Idk I bought this color yesterday and when u went swimming today most of it in the back washed out and now my hair has red dye and most of brown in my hair what do I do now and why did it do that
Date published: 2020-05-12
Rated 5 out of 5 by from Great product came when expected colors were spot Great product came when expected colors were spot on
Date published: 2020-05-11
Rated 5 out of 5 by from perfectly blue While I did mix this with Ion Sapphire, the midnight blue black is perfectly blue toned. I will definitely be repurchasing!
Date published: 2020-05-10
Rated 4 out of 5 by from Excellent semi perm dye. Vegan too! I love Ion's products and these semi perm hair colors really deliver. They do a great job disguising my grey. (They can't completely hide them since only semi perm dye.) I'm in a long process of lightening my many years of black dyed hair to orange so using the semi perm dyes as I transition slowly, bleaching every few weeks another level or so of permanent color out, if that makes sense. Vegan and they smell terrific!!
Date published: 2020-05-10
Rated 5 out of 5 by from Clear Semi Permanent Color I love this product! It makes my hair soft and shiny. I have very curly hair. It’s so much easier to straighten after using this product.
Date published: 2020-05-10
Rated 3 out of 5 by from SEMI PERMANENT ION PLUM:( I know it’s semi permanent, but it washed out way quicker than I was anticipating. It almost wasn’t worth it to dye my hair at all:(
Date published: 2020-05-08
Rated 5 out of 5 by from BLUE black Vibrant color that lasts! Love it. I had purple in my hair previously so mixing this color wih the purple made it a deep indigo blue. Covered very well.
Date published: 2020-04-29
Rated 5 out of 5 by from My favorite This is my favorite hair color and I love that I can apply it without mixing it with developer.
Date published: 2020-04-20
Rated 4 out of 5 by from Great for adjusting colors! I've never used a color from this line on it's own, but I bought the red and the plum to use to adjust other ion and arctic fox colors to make them more red, darker or cooler toned. They mix really well with other colors and I was able to get exact shades I was trying for! I'm going to order another tube because it's now clearance and it has done so well for me. Maybe I'll even go darker and more purple this time!. They are very potent!
Date published: 2020-04-15
Rated 2 out of 5 by from not the best I’m a teenager that wanted to do purple hair for in quarantine (i did purple in the summer and made it like a purple tint). I tried manic panic in the summer and that came out super fast due to me not knowing you can’t shower with warm water (at least that’s what the salty beauty worker told me when she recommended this product). i’m hoping it is like that as well with this product because i applied the purple 2 times last night due to the first time it not showing up at all and even the second time i left the color in for longer yet it still doesn’t show. It was very cheap when i bought it so i’m not disappointed however i would not recommend and would not buy again.
Date published: 2020-04-09
Rated 1 out of 5 by from Bad color Could squeeze it out , had to cut the bottom of tube
Date published: 2020-03-30
Rated 5 out of 5 by from Perfect blue when in transition Dye is thinner than the “brighter” colors like aqua and sapphire, but comes in a bigger tube so you get about the same amount of product!!! (: I’m currently transitioning from aqua to black slowly as a last “hoorah” so it’s been great! I’ve gone aqua/sapphire/now midnight blue black/ and next stop will be black (:
Date published: 2020-03-29
Rated 5 out of 5 by from Best toner on the market I love this product. Leaves hair shiny and healthy looking. Doesn't contain PPD either.
Date published: 2020-03-27
Rated 1 out of 5 by from Don’t Waste Your Money Got this in Blackest Black to put in my son’s hair for fun. We followed the directions exactly & it all rinsed out in the shower.
Date published: 2020-03-27
Rated 2 out of 5 by from Horrible dye Beautiful color, horrible dye. Didn't last 3 washes
Date published: 2020-03-13
Rated 4 out of 5 by from Grrrrrreat! Great product! Not harsh on hair! It’s hard to find in store but online shopping helps!!
Date published: 2020-03-07
  • y_2020, m_9, d_30, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_3, bvpage2n
  • co_hasreviews, tv_238, tr_226
  • loc_en_US, sid_ION187, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 12ms
  • reviews, product

The Ion Semi-Permanent (black) hair color says it does not contain ammonia, but does it contain ethanolamine?

Asked by: myampfel
I use Medium Warm Brown. It has 3-Nitro-p-Hydroxyethylaminophenol. But I don't see just "ethanolamine" itself. Hope this helps.
Answered by: jeaniebeanie53
Date published: 2020-09-07

I dyed my hair blonde awhile back, my natural dark brown hair is growing in, my hair pretty much looks ombré. I want to try the black, but I’m not sure if it’s evenly gonna dye my hair black? Also not sure if the blonde will be back after this wears off?

Asked by: DezMil18
I highly recommend a strand test before doing your entire head. Depending on the porosity of the blonde your results will vary, anything from a weird fade to the base color of either blue or red, or the black might soak in and not wash out at all. The chances of an all over even dye job on the first round is unlikely but that does not mean it won’t look cool so good luck!
Answered by: JenBColo
Date published: 2020-08-29

The instructions say "rinse but don't shampoo" after applying, which is inconceivable to me. What happens if you do shampoo it? Is it supposed to wash out completely?

Asked by: Aoagjlkjadghf
Literally just did my daughters hair an hour ago. Used blackest black on virgin, dark blonde/ light brown hair and there is NO difference in her hair color. Like, NONE. Ridiculous. 
Answered by: Maxynesmom1
Date published: 2020-08-28

How to apply semi permanent cream hair color

Asked by: Anonymous
After washing I allow to slight so water is not running down my face.  Squeeze the tube to expel into your hair or hands.  I will take this opportunity to say the tube is awful.  Lots of product is wasted and goes unused because it is stuck inside that tube.  If you have a tube squeezer use that so that all of your product gets out into your hands or directly into your hair.  Also wear gloves because product will stain your hands and nail.  After applying product I put plastic cap on and sit under hair dryer for 30 mins then let hair cool off before rinsing product out under cool to warm water.  Results last me 3 days
Answered by: Naturalista Anni
Date published: 2020-08-16

Do you condition hair before or after doing this? Is best application on wet or dry hair? 

Asked by: Nikiiiii
For best results. do not follow the box instructions. Use on DRY hair. I followed the box and did it on wet hair and it didn't work. It washed right out.
Answered by: Lori S H
Date published: 2020-08-15

do you have to wash this product out? I know it says to wash it out but it also says it’s non damaging because it’s just a color deposit, so could I instead apply it to my hair and blow dry it to get the color I want instead of washing it out? 

Asked by: Ashlynntx2020
When you apply the color and let it sit for the allotted time it will deposit the color into your hair folicle. You will need to wash out the remainder of the product that is not absorbed, but the deposited color will stay in your hair. It is not a temporary hair color, do not leave the product in your hair.
Answered by: Sally Staffer1
Date published: 2020-07-16

I have the 5vr permanent on my hair now and absolutely love it just that my husband is dying to see me with black hair but i dont want to get rid of my red hair. Will this work and not ruin my current hair color?

Asked by: pokadot8
If your hair is colored red, when the black washes out over time, it will not go back to red. It will wash out to your regular hair color.
Answered by: strictlymike
Date published: 2020-08-09

In December I had a red balayage done, the red has washed out and I haven’t toned it. My hair is now has brassy and I wanted to dye my whole head w/ the semipermanent midnight black/blue dye. Do I need to do anything to my hair before I apply the dye

Asked by: isabellalysette
No. You should probably leave it on longer than recommended. There is no chemicals in it. Meaning it not damaging, its deposit only, leaving it on longer will help cover the brass tones better. Or and you can reapply the blue black again , the same day, or when you choose too. Of it hasn't completely hidden the brass tones. Keep in mind tho eventually the after x amt of washes the blue black will fade, and the brassy tones will likely show back up, unless you frequently, like monthly keep reapplying the blu black. I would not recommend bleaching the existing brass tone you have before using the blue black, mainly cz bleaching is so harsh on the hair. And second blue black is a very dominant color and will very likely cover it just fine. Hope that helps, others may have different suggestions, this is just my personal opinion, and experience.
Answered by: Sheryl77
Date published: 2020-06-17
  • y_2020, m_9, d_29, h_16CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_252
  • loc_en_US, sid_ION187, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 9ms
  • questions, product