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Semi Permanent Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Semi Permanent Hair Color

Color Brilliance by ion

Semi Permanent Hair Color is rated 3.8 out of 5 by 473.
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  • Easy to apply and can be used immediately after relaxing and perming Conditioning formula leaves hair soft and shiny 50% gray coverage great for gray blending Color lasts 10-15 shampoos No ammonia, no peroxide
    Ion Color Brilliance Semi-Permanent hair color is available in 10 radiant shades made with the ground-breaking Intuitive Colour System technology which combines two types of direct colorants to create luxurious, even color from root to end. This provides ultra rich and vibrant color with incredible shine. It's delightfully smooth and rich cream texture with applicator tip provide fast and very comfortable use.
  • For color refreshing and following a chemical relaxer service: Apply a generous amount of Semi-Permanent hair color directly from the tube to shampooed, towel-dried hair. Use the entire bottle ensuring hair is thoroughly saturated. Process 25 minutes at room temperature.



    For enhanced deposit or gray blending: Place plastic cap over hair and process. Process under a warm dryer for 10-15 minutes. Cool for 5 minutes then rinse thoroughly. Do not shampoo. Heat is not recommended for freshly relaxed Do not shampoo. Heat is not recommended for freshly relaxed hair.

  • Apply ion Color Brilliance Semi Permanent directly from bottle to shampooed, towel dried hair. For more deposit or gray blending, cover with a plastic cap and process under a warm dryer for 10 minutes. Cool for 5 minutes. Then, rinse thoroughly.



    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 1 out of 5 by from Don’t Waste Your Money Got this in Blackest Black to put in my son’s hair for fun. We followed the directions exactly & it all rinsed out in the shower.
Date published: 2020-03-27
Rated 2 out of 5 by from Horrible dye Beautiful color, horrible dye. Didn't last 3 washes
Date published: 2020-03-13
Rated 4 out of 5 by from Grrrrrreat! Great product! Not harsh on hair! It’s hard to find in store but online shopping helps!!
Date published: 2020-03-07
Rated 4 out of 5 by from Question I just put this directly on my roots but I did not wash it. Will it still work on dry hair
Date published: 2020-03-03
Rated 4 out of 5 by from Ion Semi Permanent Hair Color So glad you asked. I’m allergic to all other products and can tolerate only this one. It works really well, but I have to mix the Medium Brown with hot red so my hair isn’t so dark, and the red stays longer. I wish Ion hadn’t stopped making light reddish brown - it was perfect. As for Sally’s, you always get a 5star from me. Thank you! Ernie Lee Blickenstaff
Date published: 2020-02-21
Rated 1 out of 5 by from Not happy Bought the midnight blue black yesterday. I bought 2 even tho I had just cut my hair really short that day. I still went ahead and bought 2 to be on the safe side. Well, I used one last night. And didn't do anything to my hair other then leaving a redish hue to my hair..... So I thought maybe I didn't leave it on long enough .even tho I left it for the "recommended" time. So today (following day) I use the 2 tube. Left it in longer. Well...... Now it just looks like a dull black. Like a black you buy from a box from the dollar store. Which really sucks. Cause when I saw the lil display I really like the color that it showed but not happy with the results. Not yo mention did nothing for my grey hairs they look purole. I do not recommended. And I for sure will not purches this item again! Waist of money
Date published: 2020-02-10
Rated 4 out of 5 by from It didn’t show up for me sadly Sadly it didn’t show up but I still loved how it made my hair look shiny
Date published: 2020-01-15
Rated 1 out of 5 by from Highly dissatisfied I Had a terrible reaction to this am the employee who recommended it said that it would cause 0 reaction whatsoever Highly dissatisfied, will not recommend. The employee was extreamly rude, to myself and others costumers and didn't know anything about the products she recommended. Didn't even try. I went to the store closest to Walmart on Western Blvd in Jacksonville NC. Will never be there again.
Date published: 2020-01-05
Rated 5 out of 5 by from Excellent product. Great color. Covers my gray and is easy to apply. I buy a ton when it goes on sale and use every week or so to cover grays. Doesn't dry out my hair
Date published: 2020-01-04
Rated 5 out of 5 by from Ion Semi Permanent Hair Color This is semi permanent color did a good job covering my gray hairs.
Date published: 2019-12-13
Rated 4 out of 5 by from Love ION because it has moisturizers in it I like the warm brown that I selected, but I think that ION should have continued carrying the light brown for more high lights.
Date published: 2019-11-16
Rated 5 out of 5 by from Fantastic for What I Need This review is for the Plum and I have medium brown (semi dye) hair with white/grey roots coming in (about 20%). I mix it with my conditioner and leave it on for anywhere between 5 and 10 minutes, then rinse. This color and approach does result in a slightly purple hue at times (for longer treatments, particularly on my blonder ends) but does a really nice job toning my roots, adding depth of color to my brown, while also blending roots thus minimizing line of demarcation. It's like magic. Scent is good and leaves hair super soft and shiny with nicely toned color. Just amazing and precisely what I need to grow out my roots while avoiding dye.
Date published: 2019-10-24
Rated 2 out of 5 by from Where is the blonde semi permanent? I loved the blonde shade, it blended my grey beautifully. Now I can’t seem to get it online or in stores. I have tried other brands that just don’t seem to last more than a couple of shampoos. Sally, please please bring back my color!
Date published: 2019-10-18
Rated 1 out of 5 by from awful i bought this today and it was absolutely AWFUL, 10/10 would not buy this again and heck to the person who recommended this hair dye :|
Date published: 2019-10-11
Rated 5 out of 5 by from It's a lovefest. I love this product. I have been using this product for the past 2 years. I am pleased with the ease of applying this cream to my hair. My hair is short, therefore one tube lasts me for about 3-4 months. It's a semi- permanent hair color, but it lasts a long time. I love it.
Date published: 2019-10-09
Rated 5 out of 5 by from Good Gray Coverage I was very pleased with Ion's black semi-permanent hair color. I followed the instructions provided on the box regarding gray coverage (cover with a plastic cap and apply heat via a hooded hair dryer) and the gray was fully covered. I typically use Clairol's Natural Instincts-a great demi permanent hair color line-but I prefer using a semi-permanent color if it works. NOTE: I have thick, low porosity hair; therefore, I exceeded the recommended time during the heat application in order to achieve my results (exceed the recommended time if products do not penetrate your hair shaft well).
Date published: 2019-09-30
Rated 2 out of 5 by from Very messy I will never use this again. The cream was very hard to get out. I had to cut the end.
Date published: 2019-09-22
Rated 5 out of 5 by from Tinte de cabello semipermanente Muy bonito y duradero.Estoy muy contenta con la compra que realicé
Date published: 2019-09-20
Rated 1 out of 5 by from Ruined my hair This is the only semi permanent black hair dye that I cannot get out of my hair. I bought it to try out a dark color thinking that it would last only a few weeks (a month at the most). Here I am 4 months later and it's still there and I can't get it out. I'm stuck with a dark purple color.
Date published: 2019-08-20
Rated 5 out of 5 by from Ion semi permanent hair color It is the only kind I can use.It has no peroxide and no ammonia!!
Date published: 2019-08-16
Rated 4 out of 5 by from good Good but it will be nice to have more colors available.
Date published: 2019-08-08
Rated 1 out of 5 by from Washed out in 2 days Don’t buy it! It washed out in two days!!!! Not worth the time or money
Date published: 2019-08-04
Rated 5 out of 5 by from LOVE IT! I absolutely LOVE this hair color. I like that it's semi-permanent, doesn't require peroxide, and that the color is brilliantly beautiful.
Date published: 2019-08-01
Rated 1 out of 5 by from The red isn’t good as it used to be Love all Ion products but the Red didn’t work on me and turned by hair orange. I don’t recommend it
Date published: 2019-07-13
Rated 5 out of 5 by from Burgundy Brown Haircolor Absolutely love the Burgundy Brown color, it is a very pretty red color and one of my favorites!
Date published: 2019-07-12
Rated 1 out of 5 by from Didn't stay Used plum to replenish color before I redo it. Lasted about one wash and was left with basically what I had before.
Date published: 2019-06-29
Rated 4 out of 5 by from Works good for me I have medium brown hair with a lot of gray. I use a light brown and it makes my gray look more like highlights.
Date published: 2019-06-29
Rated 3 out of 5 by from Builds up quickly Great coverage but remember to use a water base color remover when it looks faded before reapplying or you will get s much darker color. If its a darker shade you want then no problem. It builds up very evenly but i recommend not to apply to many times before removing or you will end up bleching it remove as i did after six months.
Date published: 2019-06-10
Rated 4 out of 5 by from even color from root to tip-hair smooth There are pros and cons and I still have to see how it holds the color. The pros-the color is even from root to tip. It is deep almost dark red but a wash or two should get it to what i like which is a medium.(I think it will be vibrant) The hair is smooth feeling, and none of my natural curl was affected. Also even though my hair is practically down to my waist(but fine) I really only needed one tube. Maybe a touch more. The cons - the tube is very difficult to handle as it starts to wear down because our hands are full of color and they are slippery and slidy and we are trying to extricate more color from the tube. It is difficult. Another con is that the rinse kept running from red to pink and after 15 minutes I had to just quit. The towel is not full of color though. one more con- I got frightened, as a few of my long hairs came out-I didnt know what to expect-but after a while i saw it was just that small bunch and nothing more. I would like to say that i do not feel breakage with this. Looking forward to seeing how things work out.
Date published: 2019-06-02
Rated 1 out of 5 by from Didnt cover my blonde roots at all I usually use the permanent dye from color ion but decided to give my hair a break and use these instead. I used the same colors as I do with the permanent, waited longer than what the instructions said to let the color really deposit... Washed it out and it literally did nothing... I have blonde roots so I'm very surprised there was no change at all, not even a slight tint darker. I used a mix of dark purples so you'd think it would take easily but nope. Very disappointed. Guess I'll have to make another trip to Sally's and get the permanent color like I usually used. What a waste of time and money.
Date published: 2019-05-23
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I have dark brown virgin hair and wanting to try the black color. Would it have enough pigment, or do anything at all to my hair?

Asked by: elly bay
I have used the black on my bleached blond hair and it worked just fine. So I think it will work for you.
Answered by: AmyHillsdale
Date published: 2020-10-23

Hi there! Does the Ion Color Brilliance Semi-Permanent in Clear actually deposit color, or just add shine?

Asked by: OhSuzeeQ
Actually it deposits the shine in much the same as it deposits color minus the color. It is not going help deposit color like a developer(peroxide). However I used to use it like a sealer after I frosted or colored my hair like the next day to help the color last longer or brighten my foster hair. I hope that helps some.
Answered by: Sheryl77
Date published: 2020-10-19

When opening a brand new tube, should it be sealed at all, other than the twist off cap? I'm trying to determine if I received an opened product or if they are all like this.

Asked by: KLDinDET
If the tube hasnt been peirced then the product should be fine to use.
Answered by: Valerie1994
Date published: 2020-10-16

So I recently dyed my hair back to my natural color but also left some highlights in. So right now my hair is a dirty blonde with some blonde highlights. If I use the brown in my hair, once it fades will it take my other dye out or will it go back to norm

Asked by: Mallory55
I'm not an expert, but I wouldn't use the brown on your dirty-blonde hair or highlights in the first place. I think that in order to go back darker you need to go through the various stages of colors that were taken out during bleaching, or you'll possibly get green. Again, not sure, but I wouldn't try it. All the same, once semipermanent fades, no it won't take out your other dye.
Answered by: Pantone711
Date published: 2020-10-10

I see Ion Color Brilliance Semi-Permanent Hair Cream in Natural Blonde on your web site, but I see no way to purchase it.  Do you still carry the product in that color?

Asked by: Graying roots
That particular shade product has been discontinued.
Answered by: Sally Staffer1
Date published: 2020-10-09

Do you use clear developer with this or creme? And whats the ratio?

Asked by: Brianna80
Semi-permanent - use as is. Just squirt it on & massage into hair/scalp. Let sit about 1/2 an hour. Rinse out & wash. No developer is needed. If using Demi, use a developer, "Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. ion Sensitive Scalp Creme Developer 10 volume. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst."
Answered by: ClaudiaD
Date published: 2020-10-03

The Ion Semi-Permanent (black) hair color says it does not contain ammonia, but does it contain ethanolamine?

Asked by: myampfel
I use Medium Warm Brown. It has 3-Nitro-p-Hydroxyethylaminophenol. But I don't see just "ethanolamine" itself. Hope this helps.
Answered by: jeaniebeanie53
Date published: 2020-09-07

I dyed my hair blonde awhile back, my natural dark brown hair is growing in, my hair pretty much looks ombré. I want to try the black, but I’m not sure if it’s evenly gonna dye my hair black? Also not sure if the blonde will be back after this wears off?

Asked by: DezMil18
I highly recommend a strand test before doing your entire head. Depending on the porosity of the blonde your results will vary, anything from a weird fade to the base color of either blue or red, or the black might soak in and not wash out at all. The chances of an all over even dye job on the first round is unlikely but that does not mean it won’t look cool so good luck!
Answered by: JenBColo
Date published: 2020-08-29
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