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Color Charm by Wella

Color Charm Pale Ash Blonde Toner

1.42 OZ |  Item SBS-800274

What is it?
Wella Color Charm Permanent Liquid Hair Toner with Liquidfuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. The extra mild formulation is ideal for creating delicate shades of blonde – like platinum and beige and neutralizing unwanted warmth after lightening. Great for toning pure double processed blondes.

Wella Help Line:
Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.


What makes it special?
  • Vibrant, long-lasting, fade-resistant results
  • Long-lasting, true-to-tone color
  • Economical 1:2 mix ratio
Pre-lighten the hair to desired level before applying toner. Mix 1 part Wella Color Charm toning color with 2 parts 20 volume Wella Color Charm developer. Apply to towel dried hair then, develop for up to 30 minutes. Check frequently to see if desired results are achieved.
You can customize the toner formula by intermixing shades. For example, if you want a shade that is in between an ash tone and a warm tone, try mixing equal parts of T-18 and T-14 with equal parts of T-11 or T-35.

We're sorry, this product cannot ship to the following locations: AK,  HI

Rated 5 out of 5 by from great for orange hair !!! i went from black to blonde and i had very bright orange hair instead of a blonde..i decided to try this out to try and tone it down a bit and it did amazing !! it’s a strawberry blonde now , it’s very pretty..i def recommended this if you have orangey hair from bleaching it , i used 20 volume color charm developer
Date published: 2021-01-05
Rated 5 out of 5 by from Hair is shade lighter I've been growing out henna for couple years now. Decided to try the ashy toner with developer 6, my hair did lighten one shade. On for 30 mins. I didn't want my hair to lighten hence why the low # but I'm still super happy with the results and plan on trying again
Date published: 2020-12-24
Rated 5 out of 5 by from Changed My Life!!! I got blonde highlights its a level 8 on the blonde my natural color is dark brown recently every time i get highlights they turned brassy orange right away !! was getting tired of using blue and purple shampoo to take the brassy away... I dont have time for that , so after so many you tube videos decided to try toning my own hair so i got developer 10 because i didnt want it to lift any more and i got wella t14 with wella 050 was very skeptical... Boy did it work was so surprised how well it worked that my co workers thought i got it redone!!
Date published: 2020-10-05
Rated 5 out of 5 by from Really cools everything down If your hair is bleached yellow or very pale peach, use volume 10 developer with it. Be careful if you add violet 050, only use 2 capfuls at will make the hair ash grey. Don't need to use violet if hair is already bleached out.
Date published: 2020-09-21
Rated 4 out of 5 by from Exactly as described Loved the transformation it gave my previous nasty brass look. Used 050 with it, 2 caps. Deff could have left it on longer for an even icyer look.
Date published: 2020-08-08
Rated 5 out of 5 by from Developer Lightens It, Not Toner! hust make sure your hair is light enough before toning! i see kther comments saying that it lifted their dark roots, thats the DEVELOPER and not the toner. deceloper is what lifts your hair so make sure you’re using the right one or applying it only on light blonde parts! i love this product!
Date published: 2020-08-05
Rated 1 out of 5 by from A GROSS WEIRD BLUISH GRAY--JUNE 2020 SO. I wanted to bleach a little bit more about over a week or so later, lots of conditioning treatments ect, sooo I wanted to tone after since I might not color it for a while. UM. Hair was near bright/blonde with little bits of very light yellow, and wanted to get rid of the tones. THE PROPER DIRECTIONS AREN'T EVEN ON THE BOX??? WHAT. I'm not kidding. I thought it looked weird. I was researching the right toner to get a lot prior, and it wasn't turning purple...but grey. I looked it up online for more. It says for LIGHTER 10 minutes/ and for DARKER?!? 30 minutes The box JUST says 30 minutes. Gods, WHY? Ugh this *royally* sucks. Why does the box not have full instructions? That is SO not cool my dudes. [wella, not sallys, /] Any suggestions for a toner that doesn't suck? >< I've use well pale blonde before and it was a lot better, but still more of a darker blonde than I was going for, it turned my bleached hair darker too...ugh.
Date published: 2020-06-27
Rated 4 out of 5 by from Use VOLUME 10 Developer NOT 20 Only works for a little then washes out quickly. Also, be sure to use the ash colors not the beige colors for orange correcting. Overall quick fix for toning. I made the mistake of using the same vol 20 developer I used for bleaching as well as the tober and it made my roots orange. Avoid this by using vol 10 developer for the toner to deposit color without lifting.
Date published: 2020-06-18
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how often is it safe to use this product to tone? I bleached my hair 3 days ago and toned it with this but I still have some yellow at my roots. When can I use it again?&nbsp;

Asked by: user3333
you can tone as soon as immediately after bleaching. Just pay mind to what level developer you use. I would go with 20
Answered by: Heather2136
Date published: 2020-09-26

Dying my hair (gray &amp; brown roots) with 8A &amp; 7R which I&rsquo;ve been doing. Planning on doing a few highlights with bleach. Want to use a toner. Will using this with 20 developer as instructed mess up/fade my light brown hair that&rsquo;s also dyed?

Asked by: JenDavny
Your hair should be the palest blonde possible to have the desired effect prior to using this product. In your situation I would either bleach out my whole hair and then mix this with another light ash blonde toner to create highlights with the whole cap and hook game or i would only apply this to the highlights only after bleaching. It won't really do anything otherwise
Answered by: Heather2136
Date published: 2020-09-26

Do use the toner first or after color

Asked by: Josie loves ant
If you are using this toner your hair needs to be dyed to the palest yellow or white prior to using this product! If it isn't, this won't really do anything to your hair.
Answered by: Heather2136
Date published: 2020-10-07

So it says to use 20 volume developer. Can i use 30 volume developer??

Asked by: Pointofview
You can, but it will damage your hair more than if you used a 20 volume developer. If you previously bleached it I would use 20 volume so you don't destroy your hair.
Answered by: AllyBelle
Date published: 2020-12-02

I need to get rid of the gold in my hair that I bleached with quick blue 2 weeks ago. At that time, I used wella t18 with half 10 volume and half 30 volume since I didnt have 20 volume developer. it didnt do the job completly. what toner do you recommend?

Asked by: pattied61
T18 will only work if your hair is pre-bleached/lightened to a level ten (pale pale yellow almost white blonde)- since the toner deposits only, and doesn&rsquo;t lift to a lighter level, it won&rsquo;t do much if anything. If the lightened was left on for a bit longer the toner would have worked, and you wouldn&rsquo;t have the goldeny tones. So there&rsquo;s two things you can do- You can get a different toner for a level 8 or 9 which have more golden tones. Or Re lighten to a level ten and use T10, T14, or T18, which work beautifully, and will also help to remove any residual &nbsp;brassy and warm golden tones, and leave you with a bright, light, beautiful blonde hair. These toners work pretty fast so keep a close eye while it&rsquo;s toning. I&rsquo;ve used this line a lot and have learned through trial and error and just in the field of cosmetology so I hope this advice helps you somewhat. Good luck on your hair journey lol! Best regards and happy blonding!&nbsp; Irene&nbsp;
Answered by: Irene Shocklee
Date published: 2020-09-13

If I apply T14 to my already bleached hair will I be silver or do I need to add something else in the mix?

Asked by: LoriKay55
It depends on a few things. 1) How much lift you have, meaning the brightness of blonde. Your hair must be lifted to a level 10 in order to get any results from this toner, since it designed for level ten blonde which is pale pale blonde. Since toners deposit only, T14 toner won&rsquo;t lift further, rather deposit an overlay of tone. It won&rsquo;t go silver, it will give a cool tone ashy blonde- but just watch it closely as the recommended 25 minutes may be too long. If you don&rsquo;t like the cool tones that can be a bit ashy, T18 is a good alternative for bright pale blonde, or T10 for a neutral blonde. I find it&rsquo;s best to watch the toner closely and even spray a strand with water to see the true color. Hope that helps! I do have A lot of experience with these toners and cosmetology so I hope this helps you achieve your desired look. &nbsp;Happy toning! :) &nbsp; &nbsp; Irene
Answered by: Irene Shocklee
Date published: 2020-10-07

If you use this toner do you have to add anything to it? Or just pour it on your hair?

Asked by: grandma70
you'll need a developer, probably a 20 volume would work!
Answered by: mad170na
Date published: 2020-09-17

My hair is orange from bleaching out the previous color which was red n I want to know what toner would best suit my hair to remo e orange

Asked by: Trisha78
You need something with a blue base to cancel the orange.
Answered by: Rach5526
Date published: 2020-12-21
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