Natural and plant-based ingredients, including Hydrolyzed Pea Protein, are blended to create what is arguably the best shampoo in the world.And, yes, it was formulated specifically for multi-ethnic people and the unique challenges they face in caring for kinky, curly, wavy, woolly, wonderful hair! Many Ethnicities Invigorating Shampoo delivers uncommon performance for multi-ethnic people because it was designed specifically for multi-ethnic people.Rich and luxurious foam that rinses away cleanly, Many Ethnicities Invigorating Shampoo will leave you feeling as if this was created just for me. And, you know what – it was!Utilizing a unique combination of Hydrolyzed Pea Protein, proprietary and sulfate-free Lactylate-blended surfactants, Argan Oil, Avocado Oil and Algae Extract, Many Ethnicities Invigorating Shampoo delivers all of the performance without any of the harshness of other brands. Sulfate-free means color protection. It also means that your hair is protected from the harshness of so-called premium shampoos by mass manufacturers. Your hair will feel like never before: Clean, manageable and healthy with a signature fragrance that is like nothing else. Beautifully blended natural beauty begins right here, right now!