Selected quantity exceeds what is currently available

Curling Jelly Coil & Curl Definer

by As I Am
Selected quantity exceeds what is currently available

Curling Jelly Coil & Curl Definer

by As I Am
$11.99 $8.39

30% Off i
30% Off Textured Hair Care. Online Only Offer! Expires 2/29/20
Curling Jelly Coil & Curl Definer is rated 4.3 out of 5 by 48.
  • y_2020, m_2, d_26, h_13
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.5
  • cp_2, bvpage2n
  • co_hasreviews, tv_26, tr_22
  • loc_en_US, sid_SBS-341219, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 116ms
  • reviews, product
  • Formulated with nature's best moisturizers and curl boosters Locks in precious moisture as you harmonize your coils Reduces shrinkage and enhances stretch Defines coils and curls Minimizes frizz
    As I Am Curling Jelly is great no matter your hair length, your style will be distinctly beautiful and will hold it’s definition for days. This curling jelly contains natural ingredients your hair loves and none of the ingredients it doesn’t.
  • Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)


    Apply As I Am Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.


    Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you're done.


    To define your coils/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style.


    Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.


    Fluff, separate or arrange your coils to style, only after hair is completely dry.


    For added moisture, scrunch Moisture Milk or DoubleButter Cream onto hair


  • Apply product liberally to small sections, to very wet hair. When an adequate amount of product is applied, the section should feel very slippery to the touch and slide very easily between your thumb and forefinger when you run them down from root to tip.


    Take care not to over-apply because it will prolong drying time, (which is already lengthy due to the type of natural ingredients in the formula). Also, too much product can leave sticky clumpy droplets on the hair and cause eventual flaking.


    Whatever your application method, the Curling Jelly must be worked well into the hair sections as you apply. Sliding sections several times between your thumb and forefinger, from root to tip, or "raking" larger sections of your hair, using your fingers as the rake, will form the definition of your coils and curls.


    As you apply the Curly Jelly, arrange the sections in the position where you would ultimately like your hair to be. For instance, if you want a side parted style, place the sections of hair in that manner as you apply the Curling Jelly to it.


    Most ladies do well to liberally apply a Leave-In Conditioner before applying the Curling Jelly. The finish is softer and less likely to flake. SUPER IMPORTANT! Do not touch your hair before it is completely dry! If you do, your hair is prone to frizz and some of your definition may be lost! It's best to apply early in the day, and then allow it to air dry. Don't worry, the look you'll get when the product is applied looks glossy and well-defined. If you don't have the luxury of time or if the climate is cold, dry with a hood dryer, on the low setting. Once the hair is completely dry, feel free to fluff it to your satisfaction. The more you manipulate the hair the fuller it gets, so finger fluff more where you want fullness. Fluff little or not at all where you want flatter areas.


    Once hair has been fluffed, it won't return to the original flattened alignment until you re-wet and re-style your hair. Even after your hair is dry, refrain from disturbing your well defined coils, spirals or curls, particularly on the ends of your hair. Doing so may cause them to lose their alignment and become frizzy.


    On the days after you've styled with the Curling Jelly, you may apply As I Am® Moisture Milk, DoubleButter Cream, or CocoShea Spray for softness, moisture and sheen. If you notice any flakes, scrunching in a little of any of these hydrators should do the trick.


    Always secure your hair beneath a satin bonnet when you sleep. It will eliminate abrasion damage and keep your style looking good longer.


    Finally, don't be afraid of water. It's now your friend! If a section looks a little frizzy on the ends, dampen your forefinger and coil the ends around your finger to create a spiral. Watch how your own beautiful coils bounce back into alignment. Now, let it dry, without touching it while damp.

  • Key Ingredients: Aloe Vera, Vitamin E, Pectin and Sugar Beet Root


    Aqueous (Water, Aqua Purificada, Purified) Extracts: Aloe Barbadensis Leaf¹ and Beta Vulgaris (Beet) Root¹, Glycerin¹, Hydroxyethylcellulose, Xanthan Gum¹, Pectin¹, Citric Acid², Tocopheryl Acetate, Potassium Sorbate, Diazolidinyl Urea (and) Iodopropynyl Butylcarbamate, Fragrance/Parfum, Limonene. Source: 1-Natural; 2-Citrus Fruits

  • We're sorry, this product cannot ship to the following locations: Canada

Rated 5 out of 5 by from 2C, 3A, 3B I watch a bunch of youtubers on natural hair. I consistently flat ironed my hair in winter and went natural in summer. Now, i figured I'd give it a break altogether. My hair is 2C, 3A and 3b. Not tight curls at all and no shrinkage really. However my hair is very fluffy and thick and is EASILY weighed down. I wish I could use Cantu but it weighs me down so bad. So i saw this and gave it a try. Yeah, happy i did. I used half the jar on my head and it still was not weighed down. At all. It's watery but has great moisture. My hair was so soft even my husband wanted to touch it. Thanks. I've been using keracare but that weighed me down as well and was too oily. I found a new forever product thats not only, smells great and light weight with the moisture I need.
Date published: 2019-05-01
Rated 5 out of 5 by from Amazing product! This product is very light weight with a good amount of slip. It leaves your curls looking shiny and your hair moisturized for days. No flakes and almost no crunch. It also smells good (very light fragrance). Love it!
Date published: 2019-01-27
Rated 5 out of 5 by from Great for natural hair. Works great on natural hair. Does have a build up if used every day.
Date published: 2019-01-08
Rated 5 out of 5 by from Great curling gel!! My favorite curling gel,it is amazing, mouisturice my hair,and my wash and go last me a weeki, can be a little prici.
Date published: 2018-08-23
Rated 2 out of 5 by from Flakes I bought this product for my bantu knots and it made them look really good until the second day of wear and its flaking everywhere.
Date published: 2018-06-15
Rated 3 out of 5 by from Works good, but.. My daughters hair is cozily and dry looking. It made her curls "pop" and it was very pretty! However, it takes about 2 weeks of constant application without washing to see the results. Once I wash her hair I have to start all over.
Date published: 2018-04-19
Rated 5 out of 5 by from Great for low porosity hair This works great in low porosity hair. My hair isn’t that thick or coily, it’s wavy with coils at the very ends. It defines my waves and doesn’t make my hair hard. I think those that get flaking are using too much because they have thick hair. Wish I had that problem :)
Date published: 2018-03-11
Rated 5 out of 5 by from Loved it I used the As I Am "Curling Jelly" for a wash and go, the product left my hair w/shine and definition. The only thing I used under it was the Echo Styling gel, just a little. Good product.
Date published: 2018-02-17
Rated 3 out of 5 by from Just ok.... I bought this product over the weekend and used it on my twist out. Curl definition was better however It left my hair flaky. I did apply it over the leave in I am going to wash my hair and see if it works better without any other products in my hair....I have 3c/4a hair type
Date published: 2017-11-27
Rated 5 out of 5 by from Love Love Love it I actually love this.... it really leaves a high shine and it defines my curls well.
Date published: 2017-07-14
Rated 1 out of 5 by from Residue Bought this hoping to have a nice twist out. Awful. There was so much residue and flaking that I had to reward my hair to get it out.
Date published: 2017-04-02
Rated 2 out of 5 by from I tried it.... A coworker recommended the As I Am line when I said I was having trouble with Shea Moisture. I like the leave in and twist defining cream. Unfortunately I didn't feel like the curling jelly lived up to the hype. Maybe because I have thick hair that sucks up product like no tomorrow.... I need something with a cream base. I will be returning.
Date published: 2016-12-05
Rated 4 out of 5 by from Good but don't slick hair down for strong hold I love this product, but it don't hold hair like ur normal gel. I am currently trying to go natural, and this product brings out my curl pattern. It's very light weight. I even used it on my sons hair, and it's a complete change. I plan to buy other product
Date published: 2016-09-15
Rated 3 out of 5 by from Defines..but leaves residue It definitely defines my curls but it feels sticky on hands then leaves a white residue. It makes it look like flakes. NOT cute!! I'm searching for another product that doesn't leave the residue behind.
Date published: 2016-01-12
  • y_2020, m_2, d_26, h_13
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.5
  • cp_2, bvpage2n
  • co_hasreviews, tv_26, tr_22
  • loc_en_US, sid_SBS-341219, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 38ms
  • reviews, product

What is the hold level for this product?

Asked by: Miss Ann
I don’t think there is a specific answer to your questions. For myself with 4c hair it just defines my curls a lot more then the norm
Answered by: Deansm89
Date published: 2019-03-13

Is it possible to get 180 waves with the asiam curling jelly and coil definer?

Asked by: 7RaKing7
As I Am products mentioned are for defining curls not for waves.
Answered by: Nettie227
Date published: 2019-01-07

I have natural hair will that curled my hair up

Asked by: Marie Wilborn
Yes this product will give you great definition
Answered by: Brew1212
Date published: 2019-01-01
  • y_2020, m_2, d_26, h_13CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.5
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_3
  • loc_en_US, sid_SBS-341219, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 77ms
  • questions, product