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Long & Luxe by As I Am
Selected quantity exceeds what is currently available


Long & Luxe by As I Am

GroYogurt is rated 4.5 out of 5 by 103.
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  • Reduces tangles and combing damage Adds moisture to hair Leave-in conditioner
    As I Am Long & Luxe Conditioner GroYogurt leave-In conditioner reduces tangles and combing damage, thereby strengthening hair for longer hair lengths. It also adds moisture to the hair, and prepares it for styling. Using the items as a regimen gives a longer lasting result. For type 3 and 4 hair, this is a growth collection for longer and stronger hair. External and Internal lab research has established the efficacy of the collection.
  • Apply liberally to clean, wet, detangled hair. Distribute well throughout entire head of hair, from root to tips. Comb through to maintain tangle free alignment. Keep hair very wet. Proceed to style with gel or smoothie.
  • Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice*, Punica Granatum Fruit Juice*, Cetearyl Alcohol, Cetyl Alcohol, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Linum Usitatissimum (Linseed) Seed Extract*, Yogurt, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Keratin, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Betaine, Butyrospermum Parkii (Shea) Butter*, Elaeis Guineensis (Palm) Butter*, Simmondsia Chinensis (Jojoba) Seed Oil*, Punica Granatum Seed Oil*, Origanum Vulgare Leaf Extract, Piroctone Olamine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Caprylic Acid, Ethylhexylglycerin, Beetroot Red, Propoxytetramethyl Piperidinyl Dimethicone, Polyacrylamide, Fragrance/Parfum, Maltodextrin, Acacia
  • We're sorry, this product cannot ship to the following locations: Canada

Rated 3 out of 5 by from Just Average for 4C hair types Okay, good slip & detangler for type 4 hair. Not the best.
Date published: 2019-12-20
Rated 5 out of 5 by from That slip thooooo This leave in is GREAT! I have 3c type hair and let me tell you, the detangling process was effortless. Perfect consistency, don’t need too much if you’re doing in sections. this is a must have ALWAYS
Date published: 2019-12-14
Rated 5 out of 5 by from Long n Luxe Groyogurt I love this stuff!!! It smells so good. It works way better for me then the As I Am brown line in some things . I do still love that line also but this Groyogurt is wonderful for me!! Thanks.
Date published: 2019-11-24
Rated 5 out of 5 by from My go to leave in! My go to leave in! Works well with Taliah wajiid curly curl cream!
Date published: 2019-09-09
Rated 5 out of 5 by from Definitely a keeper I have 3B mostly 3C hair, I’m of black and white mixed heritage (Caribbean), the weather is very tropical where I live generally and very hot and dry specially. It’s hard to retain moisture in my hair but this product has helped to keep frizz at a minimum and is a game changer for when I do comb my hair out. Very successful leave in that I will continue to use. After spritzing my dry hair with water I also use this to refresh my wash and go.
Date published: 2019-09-04
Rated 5 out of 5 by from My favorite Leave in I love this leave in conditioner. It's my go to. It makes my 3C/4A hair feel very moisurized. It smells good. Not to strong.
Date published: 2019-06-28
Rated 4 out of 5 by from Pairs well with the Smoothie This is a leave in that’s just okay on its own, but when used with the Curl Enhancing Smoothie of the same line, it works amazingly for soft-medium hold and bomb twist outs. And if you want a stronger hold, no frizz and all definition, use with the Argan Oil Ecostyler gel, (and no flaking.)
Date published: 2019-06-04
Rated 1 out of 5 by from Silicone?! Say it isn't so I bought this a little while ago because I saw a couple of review videos about it and wanted to give it a try since I like As I Am's regular leave in conditioner. This one smells really great but that doesn't cover up the fact that they use a non-CGM (curly girl method) approved silicone (propoxytetramethyl piperidinyl dimethicone). Do your own research on it if that is something that is important to you but it seems that their WHOLE long and luxe line is NOT CGM friendly. They all have silicones or harsh alcohols in them. I'm so sad, I just wanted something different than their coconut or regular line but I will have to stick with those or use other brands.
Date published: 2019-05-27
Rated 5 out of 5 by from Amazing! I almost never leave reviews for products but I had to for this one. So much moisture for my extremely dry type 3c/4a hair!!! I was so impressed by the moisture, slip, smell, and price! This is definitely going to become a staple in my hair regimen.
Date published: 2019-04-29
Rated 5 out of 5 by from Hydration to the max WOW........There are no words to describe how hydrating and defining this product is. Even as a daily's mind blowing how it grabs. If you suffer from dry hair, this is a must try. The pricepoints are also incredibly reasonable.
Date published: 2019-04-20
Rated 5 out of 5 by from long lasting moisture This product in conjunction with the curl smoothie gives me long lasting moisture. Type 4c.
Date published: 2019-04-01
Rated 5 out of 5 by from I would purchase again. It makes my hair feel soft and moisturized. It also smells really good!
Date published: 2019-03-28
Rated 4 out of 5 by from Straight Satisfied Was ok product. I have only used it once, but so far, so good.
Date published: 2019-03-23
Rated 5 out of 5 by from Penetrating Leave-In Very light and moisturizing, it really penetrates your hair. I really like this product. Give it a try.
Date published: 2019-03-22
Rated 5 out of 5 by from Empty Bottle I have been natural for 6years. Two weeks ago I washed my hair, grabbed my GroYogurt and found myself banging it on my hand to get the last but of conditioner. It was at that point I realized I had my FIRST empty bottle in 6yrs. Thankfully I had purchased a couple more so I would be prepared when this time hit.
Date published: 2019-03-14
Rated 5 out of 5 by from Best leave-in This is the best leave-in conditioner I've used & I have used a lot of them. My hair is long & relaxed & I always have a problem detangling it w/o a lot of shedding & it usually takes me about 45 minutes to an hour to comb it through. With this conditioner, it took me only about 15 minutes to comb through my hair & with the least amount of shedding I've ever experienced. I will continue to use this product as long as they don't change the formula, because I like it that it has Keratin in it.
Date published: 2019-03-09
Rated 5 out of 5 by from Made detangling a breeze I've only used it once on my hair so far and once on my daughter's hair but it seems like our kinks and curls really enjoy this product. It's moisturizing, has a light sweet scent, and it helped provide slip for detangling. So far so good!
Date published: 2019-02-27
Rated 5 out of 5 by from Great product I tried this product after a YouTuber I follow recommended it and it was totally worth it. This leave-in is one of, if not the best, I’ve ever used. It leaves my hair so soft, moisturized, and smelling great, without adding weight or grease.
Date published: 2019-02-18
Rated 5 out of 5 by from Highly recommend for hair type 4a Excellent product for my hair. Nice smell and good price.
Date published: 2019-01-11
Rated 4 out of 5 by from Love it, just want a bigger bottle Smells bomb like the cowash, good slip but wish it was available in a bigger bottle
Date published: 2018-12-31
Rated 5 out of 5 by from As I Am Feels like milk melting into your hair. It’s a very good leave in. Smells wonderful as well.
Date published: 2018-12-28
Rated 5 out of 5 by from Surprised I’m used to thicker creamier leave ins but this gave me a change of’s more of a runnier consistency but it packed the moisture right into my strands I needed...smells great
Date published: 2018-12-21
Rated 5 out of 5 by from Favorite leave in I have tried my fair share of products but this one is top notch. I don't think it is comparable to anything I've used but it is great for detangling and moisture. Love it paired with the curl enhancing smoothie. My new go-to for twist outs and braid outs!
Date published: 2018-09-28
Rated 2 out of 5 by from 2 stars only because the smell is nice I'm not sure why but the co-wash seems to be the only good thing in this line. The second I put this in my hair it was even dryer than before I applied it. Very confusing and irritating. Will not be buying this again nor any other products from the line, except for the co-wash.
Date published: 2018-08-28
Rated 5 out of 5 by from Amazing!!! I have been using this product for 6 months now and my hair is healthier than ever. Everyone always comments how soft and moisturized my hair feels. You don't even have to use a lot of the product. A little goes a long way. My fav. product by far.
Date published: 2018-07-16
Rated 1 out of 5 by from Horrible Line This is a horrible line. This is not moisturizing at all. Save your money and purchase something else much less expensive that is much more moisturizing than this. What a waste. It smells really bad and on top of that it doesn't work.
Date published: 2018-06-08
Rated 5 out of 5 by from Great Leave - In I'm a previous original As I Am user and saw the new line of products about 2 weeks ago. I immediately went out & purchased the Groyogurt leave-in conditioner & the GroWash cleansing conditioner & absolutely love these products! When I began using the original As I Am Coconut Co-Wash, I NEVER went back to regular shampoo, & never will. I now prefer natural products in my hair. The originals got to be a bit pricey so I tried some other lines that fit my wallet better. True by made beautiful, being one of them. I liked it but some of the stuff, I didn't. But this new As I Am line!!!! I will be buying the whole collection. The strengthening shampoo will be used as a clarifyer since I prefer co-washes as a regular cleanse. When I try the rest of the products, I'll post my results. Got a feeling they'll be #1 on my list.
Date published: 2018-03-28
Rated 1 out of 5 by from leave in - and took out! i bought this a few weeks ago. i have 3b/c curls. I was so excited to try it because of the great reviews. looked it up on YouTube, everyone had amazing things to say about it. i ran out bought shampoo, conditioner, co-wash, leave in and smoothie. The shampoo left my hair dry, i can feel it before i even got out of the shower! my hair was "squeaky" clean but it just didn't feel right. big red flag there. the conditioner gave no bang, didn't go through my hair smoothly like other reviews said, didn't feel any moisture in my hair whatsoever, but i went ahead and used the rest of the line to see how it went - leave in...smoothie. let my hair air dry and when it dried it was super soft to the point that my curls had no definition. it felt like i had no product in my hair, it started frizzing and wouldn't hold a style because it was so soft. so needless to say, thanks to sally's great return policy, i returned all the products and got my money back. this product was a huge disappointment for me. ✘ No, I do not recommend this product.
Date published: 2018-03-17
Rated 5 out of 5 by from Awesome Bought this product line for my recent wash day and I LOVE IT! It makes and keeps my hair moisturized all day long. Great product!!
Date published: 2018-03-01
Rated 5 out of 5 by from The best leave in! I saw nothing, but good reviews on this product. I also follow m.a.d curls on instagram and YouTube. They said this was by far one of the best leave in out. I had to try it and I did. I was amazed by the slip. I applied only a little as they stated and I am now in love with this product.
Date published: 2018-02-18
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Is this product only for natural hair. And if it is I need some for my daughter's hair it's very Dry

Asked by: Going natural
It's not ONLY for natural hair. In fact, I would say that it isn't. It has propoxytetramethyl piperidinyl dimethicone in it which is a non-water soluble silicone that can cause build up on the hair. If you don't mind using these types of silicones in your daughter's hair, then go for it! It smells good but in the long run, it won't add moisture to her hair and can actually prevent her hair from getting moisture if you don't cleanse her hair of the silicone properly.
Answered by: ImaniC03
Date published: 2019-08-09

What is 4a/4c hair, I would like to try your line of products for my granddaughters hair which is very thick

Asked by: Poppydoll
It refers to the curliness of the natural hair. How much or how tightly it coils, curl or kinks.
Answered by: Choclate
Date published: 2019-08-24

Does this work well being blow dried into hair?

Asked by: 3Jaiye33
I applied this item to wet hair directly before blow-drying; it clumped a little because I used too much but yes it is still great for blowdrying
Answered by: 4_CCcurls
Date published: 2018-05-03

Does this leave in mix with with the as I am smoothing gel? 

Asked by: Chrissy_Dimess
No. I have tried to use the As I am leave conditioner with the Long and Luxe Curl Enhancing Smoothe, and also the Long Luxe leave in with the smoothing gel. The Long and Luxe products don't seem to do well with the original as I am. The combination with both seem to dry my hair and give it a dull look. I went back to the using the As I am product because I had so many of them and want to use them up first. I still like the Long and Luxe but combining them does not work for me.
Answered by: nyfloridian
Date published: 2018-01-16

Can this product be used on a 6 year old child...her hair so over dried...

Asked by: AnaGabriel1luv
Yes, it can be used on a young child’s hair. I use it on my niece’s hair who is seven. The ingredients are wonderful & makes her hair really soft.
Answered by: Curlygurl1972
Date published: 2017-12-30

Is this haor product designed more For the African American hair texures

Asked by: Arimia26
This is for wavy, curly or kinky textured hair. 
Answered by: Pamela94
Date published: 2020-02-05

Why are the Long and Luxe As I Am haircare products only accessible in store and not online all of them? Is there anyway that they can all be available especially to people overseas?

Asked by: Hannah123

Has anyone used this as a protein treatment? It seems to have a lot of high-protein ingredients.

Asked by: ajacks2324
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