Selected quantity exceeds what is currently available

So Much Moisture

by As I Am
Selected quantity exceeds what is currently available

So Much Moisture

by As I Am

So Much Moisture is rated 4.4 out of 5 by 95.
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  • Enables very easy root lifting when styling with a styling pick Allows great stretch to better reflect length of hair Provides incredible softness Deeply hydrating
    Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.
  • For undefined textured styling, when coil definition is not a key element: (e.g. afros, pony puffs, frohawks, etc.)

    Pump into palms and gently massage throughout clean, conditioned hair. Apply on hair nearest the scalp to

    Ease lifting with styling pick. Add lots of fullness. Discourage shrinkage. Can be re-applied daily or whenever needed.


    For moisturizing coil-defined styles:

    Cleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner. Distribute a small amount of So Much Moisture throughout hair. Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.


    For daily use: refrain from over-applying if your desire is to retain coil definition. • If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.

  • As I Am So Much Moisture! is formulated with lots of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and tremendous softness that you’ll have to feel to believe! It’s best used sparingly, especially if you work hard to achieve a coily/curly defined texture via twist-outs, knot-outs and wash n’ go defining methods. Rub a small amount on the hair following your Leave-In Conditioner application, then style with Twist Creams, Gels and Jellies.


    If you’re rockin’ your full-out texture, you can apply So Much Moisture a little more generously. You hair will be fuller, extend more to its actual length, and be “oh-so-easy” to pick and lift at the roots.

  • Aqua/Water, Glycerin, Aloe barbadensis leaf extract, sodium benzoate, potassium sorbate, erythrobic acid, citric acid, royal jelly, glucose, lavender flower extract, phenoxyethanol, equisetum arvense extract, urtica dioica (nettle) extract, sage leaf extract, grape fruit seed extract, cetyle alcohol, cetearyl alcohol, behentrimonium methosulfate, sodium chloride, lactoperoxidase, glucose oxidase, fragrance/parfum (limonene), dimethyl stearamine
  • We're sorry, this product cannot ship to the following locations: Canada

Rated 5 out of 5 by from Best product from the line This product is sooo good I rebought it and got two. It defines my curls also helps to refresh curls
Date published: 2020-02-13
Rated 5 out of 5 by from Great Product Great everyday moisturizer. Leaves hair shiny and healthy. Great for 4C hair
Date published: 2019-11-23
Rated 5 out of 5 by from Your search for the Best spritz, Stops Here!! This product gives exactly what it is called! You need to try it!
Date published: 2019-11-06
Rated 5 out of 5 by from Great product Great product. Love the pump. Works well on mixed hair
Date published: 2019-05-07
Rated 5 out of 5 by from Awesome! AsIAm is my go-to brand for my 4C hair. Loved this! Got it to go along with the leave-in conditioner I’ve been using these past few years.
Date published: 2019-04-30
Rated 5 out of 5 by from This stuff is bomb!!!!! Buy this if you have dry 4c hair that needs moisture. This product made my hair so soft, I was shook. Yes, I shocked when it came out as water but my hair loves it.
Date published: 2019-04-09
Rated 5 out of 5 by from Simply Amazing/Unbelievable Moisture Retention This product retains moisture in my hair and scalp for DAYS! It's also great to refresh my thick spirals. As previously mentioned in other reviews, the consistency is more on the watery side, so be prepared to have a water-like substance squirt from the nozzle. I like to pump it onto the tips of my fingers, and massage it through my scalp and hair. It can also be held over the hair and pumped onto it. The glycerin is perfect for retaining moisture, and does not irritate my scalp. I can recall years ago, glycerin based products helping my hair grow all the way down my back. It stays clean and supple, which allows me to extend needing to wash my hair too often. I love this whole line.
Date published: 2019-03-20
Rated 4 out of 5 by from Change the packaging! Yes, the other reviewers are right; this stuff is watery, but that's not a bad thing. I don't know what genius at As I Am thought it would be a good idea to put this in a pump bottle, but I think it's giving customers the wrong expectations as to the texture of the product, and that's why some of the reviews aren't so good. Simple solution: the company should just switch to a spray bottle. Once I poured it into a spray bottle it was much easier to apply, and also gave my hair the intense lasting moisture it needed. This would be a 5 star, but I took one off because moving into another container seems like an unnecessary step that shouldn't be left up to the customer. Otherwise, I'd buy it again in a heartbeat, but will probably pass until they fix the packaging.
Date published: 2019-03-18
Rated 5 out of 5 by from Great Moisturizer...but best used with the same pr This is one of the best moisturizers out there, a must try.
Date published: 2019-02-28
Rated 4 out of 5 by from Watery substance It works well with my hair but I didn’t really expect it to be so watery.
Date published: 2019-01-21
Rated 1 out of 5 by from Not worth it This was horrible. It’s not a lotion, it literally is like squirting water into your hand. I’m not sure why it’s in a pump bottle. It should be in a spray bottle. It does not hydrate my hair well at all. Very disappointed.
Date published: 2019-01-02
Rated 5 out of 5 by from Interchangeable with the leave-in Same level of moisture as the As I Am leave-in conditioner
Date published: 2018-12-30
Rated 5 out of 5 by from Helps make your old wash and go juicy again Good for moisturizing, i use sparingly, would suggest applying during days of bringing your wash and go back to life
Date published: 2018-12-15
Rated 1 out of 5 by from As I am moisture I purchased this product and it's way too watery to be a moisturizer. I am disappointed and will be returning the product. I researched some of the ingredients in this product and they are bad chemicals for natural hair!
Date published: 2018-09-26
Rated 5 out of 5 by from Great Product!! Great product. Leave your hair with so much moisture.
Date published: 2018-09-19
Rated 5 out of 5 by from Soft hair Leaves my natural hair feeling soft. I have low porosity hair so I was glad to find a product that allowed moisture and softness to my hair.
Date published: 2018-09-04
Rated 5 out of 5 by from My Favorite Staple I love this product. I have thin 4a/4b nature hair and use this on wash day and in between. I mainly use it for protective styling. I use the LOC method, applying it after my leave in, followed by the doublebutter cream and it leaves my hair moisturized for at least 3 days. If I want to refresh my two strand twist, I use this to add moisture, retwist, let dry, and I’m good for another 3 days.
Date published: 2018-09-04
Rated 1 out of 5 by from Disappointed I purchased several of these during a promotion and recently started to use one. After a few applications, it is now watery and leaves my hair dry. I am disappointed as I had much success with previous purchases. Now I have three bottles, no receipt and dry hair.
Date published: 2018-03-18
Rated 1 out of 5 by from Not what I expected. I bought the As I Am So much Moisture along with the Leave in Conditioner. I had previously gotten the cowash (which I love) the curling jelly (which I love) and the Curl Clarity Wash. I took back the Curl clarity because it dried out my hair way too much. Then I read the reviews on the So much Moisture and decided to give it a try. People said it was loose and runny so that's what I had expected. My bottle was actually a little thicker of a consistency, although that could've been because I mixed it before opening the pump. Anyway I washed my hair with the cowash, then put in the leave in conditioner, added the So Much Moisture and the curling jelly on top. My hair was already feeling like hay when I was applying the jelly. The So much Moisture did not add any moisture to my hair. Both the So Much Moisture and leave in conditioner dried out my hair. I still love the co wash and the curling jelly so I will continue to use those but I'll be taking back the other two.
Date published: 2017-09-17
Rated 5 out of 5 by from The name says it all. I sometimes use this to twist my hair rather than water and the results are amazing. It leaves my 3c hair soft and shiny. I love this stuff.
Date published: 2017-09-14
Rated 1 out of 5 by from Very disappointed I brought this product and i was very dissatisfied
Date published: 2017-07-08
Rated 5 out of 5 by from Provides great moisture for 4C hair I purchase this two weeks ago to help with my dry 4C hair. And it has made my curls pop. It has the right amount of thickness to it. It is a little pricey but it has worked well on my hair.
Date published: 2017-06-02
Rated 5 out of 5 by from One of my Favorite Product Lines As I Am is one of my Favorite product lines and So Much Moisture is no exception. It leaves my hair so soft, and yes, very MOISTURIZED. I recommend this product.
Date published: 2017-05-28
Rated 4 out of 5 by from Great All Day Moisture My 4 year old daughter has extremely curly thick hair that soaks up any moisturizer I've ever used. I've always sworn by Carol's Daughter, but decided to try something a little different for her. We regularly use the Coconut Co Wash and the leave in conditioner(love love). Purchased this product 2 days ago along with some pure shea butter and this morning her hair remained hydrated! I'm so thrilled as to how soft her curls remained. The product is a bit watery as the other reviews stated but this mixed with the Shea butter is my golden ticket! Great Product!
Date published: 2017-05-05
Rated 4 out of 5 by from So much moisture This is a good product. The texture of it is weird, runny, so be sure you have your hand cupped and you pump it into the middle of your hand. I mixed it with the As I Am Double Butter Cream and I have moisture that lasts me for at least 3 days. That's good for my very dry 4c hair.
Date published: 2017-04-09
Rated 5 out of 5 by from Nice product Good product. I love its smell. I have one comment about the texture, it is very thin and I keep on spilling it all over. In all, it is good for my curly hair when I apply it to wet hair.
Date published: 2017-03-27
Rated 5 out of 5 by from Glad I Tried It I use So Much Moisture with the DoubleButter Cream product to give my hair as much moisture as possible because my hair drinks up any product I have tried in the past and still looks dry, but not with these two products in the As I Am line. These two products have my hair looking healthy and moisturized without being sticky or heavy feeling. I love just touching my hair, it feels so soft and the products don't leave any greasy residue on my fingers.
Date published: 2017-03-01
Rated 5 out of 5 by from The best product for coily hair!!! I have 3c/4a coily hair. During the winter months, despite my efforts, my hair is very dry and shedding. I found this product by accident and decided to give it a try. Based on my experience with other products promising to add moisture to my coily locks, my expectations were low. I shampooed my hair and added So Much Moisture after my normal curling gel. I was floored with how soft and shiny my hair became after the first use of this product. I assumed it was because it was day 1 of my wash and go style and that by day 2 my hair would be dry again. On day 2, I was stunned. I refreshed my coils with my morning spritz and my hair was shiny and soft again!! I added about a dime size amount of So Much Moisture and a little Jane Carter Seal and Shine and my coils looked amazing!!! Finally, a product that actually delivers on its promise. If you're a coily girl, please give this product a try. I promise you won't regret it.
Date published: 2017-02-27
Rated 5 out of 5 by from It really is so much moisture! OMG!!!!!!! This product definitely works. I use this with the twist defining cream. My curls be popping! I have gotten so many compliments since I've started using this product.
Date published: 2016-12-02
Rated 5 out of 5 by from Just as the name implies... I absolutely love this moisturizer. It truly does does the job and keeps my 4c hair moisturized and soft. It is worth every penny. I use this with the Double Butter Cream.
Date published: 2016-11-10
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Growing my locs since November 2015 and is this product good to moisturize my locs. Thank you

Asked by: Pumpkin124
It would work fine but I would highly recommend putting it into a spray bottle it's has a watery consistency . 
Answered by: DymndAlexus
Date published: 2017-06-25

Are the As I Am products good for transitioning from a relaxer to natural hair?

Asked by: LadyEMT1
Yes, I absolutely love the As I Am products for natural hair!!!  
Answered by: Justmetoo
Date published: 2020-05-09

It's listed as 1 ounce, am I paying a little over $10 for 1 ounce, 8 or 16?

Asked by: Chass830
This item is 8 oz.
Answered by: Sally Staff
Date published: 2020-05-09

what ingredience are in as I am so much moisture? by asiam

Asked by: flo
Answered by: CJFoster
Date published: 2020-05-09

Can So Much Moisture by As I Am be used on relaxed hair?

Asked by: mrs201617
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