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Texture ID

Styling Creme

12 OZ |  Item SBS-334036

What is it?

Ideal for curls that need extra control and conditioning. This ultra-rich whipped crème is enhanced with Coconut Oil, Cocoa Butter, Shea Butter, & Wheat protein to provide superb curl definition and frizz protection. Great for twist outs, rod sets and protective styles.



Honey – Naturally occurring humectant for scalp and hair hydration. Relieves itchy scalp.

Aloe Vera – Calms frizz and improves shine and softness by sealing in moisture.

Protein – Silk amino acids & hydrolyzed wheat proteins strengthen and protect hair from breakage.

Nutrient Rich Oils – Including Sweet Almond, Coconut, Jojoba Seed, Argan and Safflower to add shine and improve elasticity.

What makes it special?
  • Medium hold for curls that need extra control and conditioning
  • Provides superb curl definition and frizz protection
  • Ideal for curls and coils
Apply to dry or damp hair from root to end. Define curls with your fingers and twist or set as desired. Air dry, or for quick drying and added volume, use a diffuser or hooded dryer. Dry completely before separating by hand.

We're sorry, this product cannot ship to the following locations: Quebec

Rated 4 out of 5 by from Bouncy curls Like how this doesn’t weigh down my curls && defines them.
Date published: 2020-12-15
Rated 5 out of 5 by from Perfect for kinky curly hair I've been using this products for years and it works perfectly for a wash and go and a twist out. Truly one of my favorite products for my kinky curly hair
Date published: 2020-12-12
Rated 5 out of 5 by from Great Product dose not have a sticky texture, really feels good to use.
Date published: 2020-12-10
Rated 4 out of 5 by from Try out tge product for yourself I love the product. I would definitely recommend .
Date published: 2020-12-04
Rated 5 out of 5 by from Twist out 4c Love this product. I’m new to the natural look and this product help me achieve a twist outlook on my 4c hair.
Date published: 2020-11-28
Rated 5 out of 5 by from ❤️ love this product I have 3c hair and use this every single day. It helps keep my hair moisturized along with other products from this line. I love it
Date published: 2020-11-27
Rated 5 out of 5 by from Great results on my 3C/4A hair This is the third or fourth time I've purchased this creme from Sally's and I'll be purchasing it again and again. I use it with the wetline gel and my hair stays shiny and defined all week (until my next wash day). The scent isn't strong inside the jar but on my hair it's stronger but also better smelling?? Not sure why that is but I'm not complaining!!
Date published: 2020-11-08
Rated 5 out of 5 by from Healthy,shiny glorious curly hair!!!! Easy to use when styling,Don’t mix with other gels
Date published: 2020-10-31
Rated 5 out of 5 by from Worked as described! This product was recommended by a YouTube influencer. Wow! I found it to be a great product for my wash and go.
Date published: 2020-10-31
Rated 5 out of 5 by from First Successful Wash N Go One product wash n go with this product. I have never been able to do a wash n go until I used this product. Buy it.
Date published: 2020-10-19
Rated 5 out of 5 by from This is the best! Pair this with the eco styler black castor and flax seed gel to get a lot of definition for your curls. I personally have thick, 4c hair, so I do three strand twists in the front of my head and two strand twists in the back with semi-damp hair. It takes at least 24 hours to dry but once it does it will be well worth it!
Date published: 2020-09-26
Rated 1 out of 5 by from No hype for me My daughter and bloggers swear by it, but I didnt find it to be that great.
Date published: 2020-09-15
Rated 4 out of 5 by from Maybe it takes time. I've only used 2-4 times. I dont really see much of a change in my hair, Its also my first time ever using this product. I guess it takes time. All and all I can still say it works pretty good.
Date published: 2020-09-14
Rated 4 out of 5 by from Nice product Avoid your scalp if you have a tendency for dandruff and flakes.
Date published: 2020-09-12
Rated 5 out of 5 by from Love it One of my holy grails fo moisture, smoothing and shine
Date published: 2020-09-10
Rated 2 out of 5 by from it is just ok Ok moisture hardly any curl definition, I would not purchase again.
Date published: 2020-08-29
Rated 3 out of 5 by from 3 star Love the smell, tried product because of a Youtuber however, the product didn’t complement my hair
Date published: 2020-08-28
Rated 5 out of 5 by from I Don’t Need Gel Anymore I love this cream. I don’t use gel anymore because of this cream. i have thick, low porosity type 3b/c 4a midlength curly wavy hair. If i use this on wet hair, then yes i use taaliah wajid apple gel (forget thecreal name). But instead, i wash deep condition then apply leave in and let my hair dry overnight. in the morning i put this cream un my hair and it reverts my back to the best curls with hold, shine and definition. the dry time is quick because i am not starting with wet hair but my hair has a sort of gel cast hold that i sometimes break with oil or just leave the cast and my wash and go can literally last for 2 weeks!!!! i will always stock up. please don’t change tge formulation or discontinue it or i will pass right out.
Date published: 2020-08-24
Rated 4 out of 5 by from Great Product I did see results after the first use and am pleased.
Date published: 2020-08-24
Rated 5 out of 5 by from The styling creme gave my coils so much moisture and definition. Only used twice as a wash and go so I’m interested to see how well it does on a twist out
Date published: 2020-08-23
Rated 5 out of 5 by from Holy Grail I am so glad that I found out about this stuff. It was recommended in a youtube video I was watching and I just had to give it a try. I tried it alone with just gel and didn't get too good of results. Then I paired it with the rest of my normal hair products and and the results were so awesome. I will be buying again and building a stock supply.
Date published: 2020-08-20
Rated 5 out of 5 by from Texture ID styling cream Love the cream. I made a switch to this product and l am completely satisfied.
Date published: 2020-08-04
Rated 5 out of 5 by from Twistout Go To! Defines my type 4 curls beatifully and moisturizes.
Date published: 2020-08-03
Rated 5 out of 5 by from Great Moisture I've had this product for a few months now and I can officially say I have a new go to product. I have 4a-4b hair and love twist outs, but they would always feel dry after a few days. Well that is no longer the case after using this cream. My twist still feel moisturized days after using this product and my twist no longer look dry. Love this stuff!
Date published: 2020-08-02
Rated 4 out of 5 by from It works but.. Great light smell, light weight formula, conditions, GREAT value for the price and quantity etc. the only thing is that I’d like a bit more slip. Other than that it’s a good product. I have type 4b hair.
Date published: 2020-07-29
Rated 5 out of 5 by from Love it. Love this stuff. When I do not use it, my hair is definitely frizzier and dryer.
Date published: 2020-07-27
Rated 5 out of 5 by from THIS PRODUCT IS AMAZING!!! This styling creme is definitely worth the money. I've been trying to find a styling product for my natural curls and it is perfect! A little goes a long way and helps revert your hair back to its natural curl pattern. If you don't believe me try it out for yourself :)
Date published: 2020-07-23
Rated 5 out of 5 by from So Goooodddd It’s very thick u only need a little, it works amazing in twist outs I’m natural, i loveeeee this stuff ❤️
Date published: 2020-06-30
Rated 1 out of 5 by from It didn’t do nothing for my type 4 hair I bought this product a few months ago, along with their treatment and edge control. I was hoping to get great results because of so many positive reviews. I don’t like the smell, I was expecting for it to smell better than it did. I also did NOT like the results of how it made my hair feel. I have high porosity hair. I wanted something that could add moisture, softness, and give my hair that nice condition that it needed, because I have dry hair. My hair felt dry still and looked dull. I’m disappointed, because these products are not cheap. I need something cost effective and efficient for my natural hair. Hopefully they fix their formula.
Date published: 2020-06-16
Rated 4 out of 5 by from Texture ID Styling Creme moisturizing and pairs well with wetline xtreme gel
Date published: 2020-06-11
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Why is it your ingredients listed under " details " vs those listed under "ingredients" are not compatible or are not included? Honey, Aloe Vera, Sweet Almond, Coconut, Jojoba Seed, Argan and Safflower oil are not included under ingredients.

Asked by: EConcerned
I would look specifically at the ingredients listed on the product for accuracy.
Answered by: Jells846
Date published: 2020-09-19

I had curly hair as a kid but my mom didn’t know how to take care of it. Will this help bring my curls back with a diffuser?

Asked by: Taylor357
I had curls after using it, and letting my hair air dry.  
Answered by: PeytonJr
Date published: 2020-04-15

Can you use this on permed hair if so will it curl using this once you twist it and do you use it on wet hair and if so do you get under dryer

Asked by: Barbara63
Do you mean a curly perm or a straight one? This Is made for curly hair so its not going to make chemically straightened hair go curly...I don't think even if you did a twist out it would bring curls? Maybe a braid out? I don't know think so though, not on a straight perm.
Answered by: itsme_reaB
Date published: 2020-07-06

So random question. Can this be used by a white person with thick curly hair?

Asked by: Lowi1020
I’m Spanish with wavy hair - thick.  It works really well on my hair.  Just don’t use too much or then you get into the weighing down problem. 
Answered by: Mal Toronto
Date published: 2020-11-07

How many days can I leave it in my hair? I want to keep it in for 1-2 weeks. I have the product currently, my 4b/4c coils look like theyve been even more blessed by god :), but I don't know if it is fine to leave it in for a long time.

Asked by: Taneya03
You can wear it in your hair as long as you want honestly! As long as you don’t have product buildup, you should be good!
Answered by: LexyMarina
Date published: 2020-09-12

Can I find this product in the Sally in Montgomery 

Asked by: Bluebonnet69
For in store stock please contact your local Sally store.
Answered by: SallyStaffer9
Date published: 2020-06-26

Are these products cruelty free!?! I don’t see anywhere on the products I bought that specifies it in any way. That is so important. 

Asked by: Quinnlan
The jury's out on this one because there no certification logo. If a product doesn't carry the cruelty-free label, it doesn't always mean that it's not -- some brands simply do not or cannot pay the fees required for certification and so do not have that label officially. Still, the best way to identify a product's status beyond the certification badge is to call/write the brand directly to ask about where/how its products are sourced, or check with certification agencies such as Leaping Bunny (the main entity which certifies for cruelty-free status). In the future, the best advice is to hold off from buying unmarked products if you do feel that it's a crucial deal-breaker to lack formal certification.
Answered by: ArtfulLodger
Date published: 2020-09-12

Is the texture ID styling gel in all your stores in Michigan

Asked by: Miss denise
All stores maintain their own stock. You will need to call your local Sally's to ask if they carry it or to request it if they don't. From my experience, including supermarkets, many stores will be happy to carry a product that they don't normally carry if they know customers are going to buy enough to make it worth their while.
Answered by: ArtfulLodger
Date published: 2018-07-18
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