4VV Plum Permanent Gloss Hair Color

4VV Plum Permanent Gloss Hair Color



Size: 2.05 oz. |
Quantity: One |



Buy 2 Get 1 Free


  • 7G Medium Golden Blonde
  • 5N Light Brown
  • 4N Medium Brown
  • 5G Light Golden Brown
  • 6RV Light Burgundy Brown
  • 3N Dark Brown
  • 2N Darkest Brown
  • 3G Dark Golden Brown
  • 7IR Medium Intense Red Blonde
  • 4IR Medium Intense Red
  • 1B Blue Black
  • 8N Light Blonde
  • 7N Medium Blonde
  • 6N Dark Blonde
  • 4VV Plum
  • 2VV Midnight Violet Black
View All (16)


  • Color:
  • 4VV Plum
    Color 7G Medium Golden Blonde5N Light Brown4N Medium Brown5G Light Golden Brown6RV Light Burgundy Brown3N Dark Brown2N Darkest Brown3G Dark Golden Brown7IR Medium Intense Red Blonde4IR Medium Intense Red1B Blue Black8N Light Blonde7N Medium Blonde6N Dark Blonde4VV Plum2VV Midnight Violet Black

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Additional Information

  • Hair color leaves hair feeling smoother and stronger
  • 100% gray coverage
  • Superior hydration
  • High gloss finish
  • Luminous shine

ion Color Brilliance Brilliant 12 Ultra Gloss takes hair color to the next level by giving you the custom color you expect from Ion, then layering on the super high shine that makes hair look healthier, silkier, and more vibrant than you ever dreamed possible. This ultra gloss features a luxurious Italian formula which provides that long lasting color, serious anti-fade UV protection, and even 100% gray coverage. Luxurious pigments cover evenly while our lustrous, high-gloss finish hydrates deeply and leaves hair feeling soft, stronger and smoother.


ion Hair Colors superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— vibranceour microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. Our formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and brivibrancy like never before.

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