New and Now, new finds become new faves.
What is it?

BLACK ICE: The classic LBT (little black tool) that packs a performance punch.

Why?

The ultimate, micro-smooth finish minimizes friction, reduces hair damage and create styles that are runway ready.

starting at $54.99
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Hair Chemist Elevate ▸

What is it?

A 4-step hair treatment process with unique formulas that transform, leaving your strands silky, hydrated and protected.

Why?

The Step 1 Balm2Oil Pre Shower Treatment acts like a protective barrier before you shampoo, keeping healthy oils in balance. The Step 2 Sulfate-Free Jelly Shampoo gives color new life, while the Step 3 Gel2Oil Post WashDeep Treatment gives a boost of strengthening antioxidants. The Step 4 Spongy Hair Wax protects against humidity while giving soft, natural hold to your locks.

Starting at $9.99
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ion® Magnesium Flat Iron 1.25” ▸

only at Sally.
What is it?

The newest addition to our high-performance Magnesium Styling Tools collection, featuring a powerful blend of heat-retaining magnesium and silkening ceramic.

Why?

With its wide, curved-edge plates and and advanced temperature stability, the Magnesium Flat Iron is your new go-to for every straight-hair style.

Where?

You’ll only find this tool at Sally Beauty.

starting at $84.99
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Col•Lab ▸

only at Sally.
meet the influencers bringing
innovative beauty to life
What is it?

COL-LAB is the very first line of makeup designed by Beauty Influencers, and it’s exclusive to Sally Beauty!

Why?

8 of the Internet’s beloved YouTubers and Beauty Influencers have joined forces to bring you a collection of beauty like no other. From primer to foundation, eyeshadow to highlighter, even makeup removers—COL-LAB has it covered.

Where?

This one-of-a-kind, beauty lover-built brand is ONLY at Sally Beauty.

Starting at $6.99
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Mystic Divine Hair Color ▸

What is it?

32 shades of permanent color infused with a luxe blend of precious oils.

Why?

The pre-blended base gives you 100% gray coverage, while adding 2.5X more shine for up to 30 shampoos. (No joke!)

$6.49 EACH
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Silk21 ▸

What is it?

From the creators of most-loved BIOSILK comes Silk21, a quartet of mega-silkening products that infuse hair with premium silk and 21 rejuvenating amino acids.

Why?

Showering your hair in softening silk helps prevent breakage and damage, while protecting hair color and leaving strands feeling oh-so-smooth.

When?

Help your hair recover from all that summer fun with the power of these healing hydrators.

Starting at $14.99
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Mystic Divine Body ▸

What is it?

3 all-new rich formulas that leave your whole body soft, smooth and bronzed.

Why?

The new Hand Cream and Body Butter give you head-to-toe softness in a rich formula that feels luxurious. The Dry Oil Shimmer Spray hydrates skin while leaving you with a bronze, lightly fragranced glow.

Starting at $5.29
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Hot Shot Tools Bee Beautiful Styling Tools ▸

What is it?

A trio of ceramic styling tools with a buzz-worthy bold look.

Why?

This Curling Iron, Flat Iron and Dryer have the power of ceramic and far infrared heat to seal your cuticle and keep frizz from making an unwanted appearance. The bright yellow look adds a bit of fun to your vanity!

Sale Starting at $44.99

(with $5 coupon)

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Mielle Organics Mongongo & Pomegranate & Honey Collections ▸

only at Sally.
What is it?

Revolutionary multitasking textured-hair solutions for beauties who rock their hair full natural, heat styled, and anything in between.

Why?

The new Mongongo Oil collection makes it easy to set your wash-n-go, prep for heat styling, and more—all powered by premium mongongo oil and vitamin E. The Pomegranate & Honey collection empowers thick curls and coils to shine their brightest and stay soft all day.

Where?

Mielle Organics Mongongo Oil is a Sally Beauty exclusive.

Starting at $12.99
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