Age Beautiful
“As a busy New York City colorist, I know firsthand
;that quality haircolor for men is seriously in demand.
Not only do they want to look younger, but they
also want to look very natural and get out the door

AGEbeautiful Anti-Aging Demi Permanent Haircolor
;is the perfect choice because it delivers natural,
multi-dimensional results that are never too red
or orange or inky shoe polish brown or black.
Plus, you get the added anti-aging ingredients for
more volume, shine and manageability. The best
part is, the color will fade gradually on tone, with
;no obvious root lines.”

Men over 35 are one of the fastest-growing haircolor demographics—
so we asked AGEbeautiful Artistic Director Mike Petrizzi for a
gray coverage technique that gets leading man results.

Here’s Mike Petrizzi’s agebeautiful formulation.
In just 25 minutes, this easy technique will help
shave 5-10 years off his look.

What You’ll Need:

2-oz AGEbeautiful Anti-Aging Demi Permanent Liqui-Crème Haircolor,
one or two shades lighter than your natural “pepper”

2-oz AGEbeautiful Anti-Aging Demi Permanent Developer

What To Do:

  1. Mix the 1oz color and 1oz developer thoroughly in an applicator bottle.
  2. Begin application along the roots of his hair only, where it’s most gray,
    typically in the back of the head. Leave out the ends of the hair and the temple areas
    until the last 10 minutes of the 25-minute application time.
  3. Rinse, shampoo and condition.
Age Beautiful