New & Now

New Arrivals - Shop Now
  • Shop Now

    My Black Is Beautiful Scalp Care Collection

    Award-winning haircare solutions for health-looking, moisturized, textured hair.

  • Shop Now

    Havana Summer Collection

    Incredibly durable, fast-drying nail lacquer in limited edition colors

  • Shop Now

    Vivid spring colors — Semi-Permanent Hair Color Cream

    Your future is bright with these hair colors that last 4-6 weeks. No mixing required.

  • Shop Now

    I’m Bored Hair Makeup Collection

    Semi-temporary color that last 2-6 washes for those moments you just need a little splash of color

  • Shop Now

    ion® Inspired by Nature

  • Shop Now

    Lime Crime

    Dyed and gone to Unicorn Heaven! Lime Crime Unicorn Hair Full Coverage ultra-conditioning formula delivers high intensity, magical color results. Vibrant, bold and darker shades are in the full coverage range. Lime Crime Unicorn Hair Tints’ ultra-conditioning formula leaves a light wash of color to add a kick of cool to your hair. Pastel, muted and lighter shades are in the tints range. DIY-friendly, damage-free color works gently, washes out gradually and fades gracefully. Works best with pre-bleached platinum to medium blonde hair and adds a tint of color to dark blonde and light brown hair. Unicorn Hair is 100% Vegan & Cruelty-Free.

  • Shop SHRINE Now



    Using only one bottle you can create up to 30 full head colors and achieve a spectrum of unreal results. From perfect pastels to rich vibrants, simply add your desired amount of drops into any conditioner and apply to your hair, it’s that easy.

    Unleash your inner artist, tone your hair, maintain your color or experiment until you find your fave shades. From pastel tones to vibrant color, simply add your desired amount of drops into any conditioner and apply, it’s that easy. DROP IT is semi-permanent, the color will last between 3-15 washes.

    Vegan, cruelty free and plastic reducing, feel as good as you look with guilt-free purchasing.

  • Shop Now

    Wella ColorCharm Tropical Paints

    Wella Color Charm PAINTS are 22 shades of intermixable semi-permanent hair color. The gentle acidic PH color lasts up to 20 washes depending on shade and initial color intensity, and fades beautifully on tone. Use multiple colors side-by-side without foils, mix shades together to design your own shade, and control shade intensity by adding PAINTS Clear pastelizer.

  • Shop Now



    This is why Nexxus believes in the power of protein science to bring life back to your hair. The PROTEINFUSION™️ blend in every salon-quality Nexxus hair product range is unique and restores proteins with a customized approach to hair care.

  • Shop Now

    Gelish® PolyGel®

    Not an acrylic, not a hard gel, Gelish® PolyGel® combines the best of both in a revolutionary all-in-one system that's undeniably better! Years in development and extensively salon tested; users agree that Gelish® PolyGel® delivers strong, flexible, feather light nails, that is odorless and with no airborne dust.

  • Shop Now

    ion Color Brilliance

    ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

    These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

  • Shop Now

    ion Permanent Extreme Hi Lifts

    Lifts and tones without bleach. PPD Free.

  • Shop Deals Now