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Titanium Semi Permanent Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Titanium Semi Permanent Hair Color

Color Brilliance by ion

Titanium Semi Permanent Hair Color is rated 2.4 out of 5 by 23.
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  • Brilliantly intense hair color No ammonia or peroxide Formulated in Italy Ready to use
    ion Color Brilliance™ Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair.
  • ion Color Brilliance Semi-Permanent Brights Hair Color can be applied two different ways.


    1. For the most vibrant result apply to pre-lightened hair. Pre-lighten with Ion Color Brilliance Ammonia Free Powder Lightener (not included) to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow this will contribute to the final color.


    To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color. After pre-lightening, shampoo with ion Color Defense Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply ion® Color Brilliance After Color Treatment to close the cuticle and lock the color deep inside the hair.


    2. Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes.


    After processing is completed, thoroughly rinse and apply ion Color Brilliance After Color Treatment to close the cuticle and lock color deep inside the hair.

  • ion Color Brilliance Semi-Permanent Brights Hair Color are non-oxidative dyes that can be extremely long lasting and may become permanent. Apply to dry, pre-lighten hair.


    Should removal be necessary from hair, it is important to know that lightener may not completely remove Brights from hair. ion Color Corrector is not recommended for removal of Brights. It is designed for permanent and Demi-Permanent color removal.



    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 2 out of 5 by from Horrible pigment I bought this color as an impulse quarantine buy, but after 2 dye jobs, it still didn’t take in my hair. The end of my hair look great, but the middle to scalp are still bleach blonde. If you are thinking about buying this, please let this be the sign you need to NOT purchase.
Date published: 2020-04-20
Rated 1 out of 5 by from Smells great, but coverage was not. I bleached my hair to a level 9 a week ago, and decided to go silver for fun. Read a few reviews on this and figured I would give this a shot. The coverage was not the best once washed and dried. I had streaks of silver, blonde and almost steal blue. Overall I wish it would have covered a lot better and not been soooo streaky. I literally used two and a half tubes on my shoulder length hair with developer, so it was not like I did not use enough. There was plenty!!! Only thing I liked about it was how good it smelled!
Date published: 2020-03-04
Rated 3 out of 5 by from Misleading Color I've puchased this product several times as I've been trying to go back to silver hair. My hair was a mixture between level 9 and 10 so I was expecting it to be like the sample stand at the store. After leaving it in my hair for about 20 minutes, I washed it out and was shocked. Rather than silver, I was greeted with demin blue hair. I'm not mad, in fact, its a color I've wanted for a while, but not from using a silver dye. I don't exactly know the specifics behind what happened to my hair, but I believe its a result from the dye being blue-toned.
Date published: 2020-02-12
Rated 1 out of 5 by from Disappointed Bought this today and tried it and left no color. Same color as before using.
Date published: 2020-01-29
Rated 3 out of 5 by from Doesn’t Last Long Overall the color came out great and it’s pretty easy to use just apply to prelightened hair and your good to go. My only issue with this dye is that it’s literally been in my hair for two weeks and the color has faded a lot, my hair is kind of looking a tad bit green but still silver-ish. I get that it’s a semi-permanent dye and that it won’t last as long as a Demi-permanent dye would but I kind of wish it would has a least stayed on longer than two weeks.
Date published: 2019-12-22
Rated 1 out of 5 by from Not the same box as I remembered. I have dyed my hair titanium by this brand before but this box was different. Once I put it on it wasn't the dye color I remembered. It came out white from the tube and it didn't go anywhere near gray afterwards. Waste of money.
Date published: 2019-12-16
Rated 4 out of 5 by from Great when i dye my hair grey i always go for this color. i feel like its always a true grey and thats hard to find. though after a couple washes it sometimes turns a little green. but other than that its great
Date published: 2019-12-12
Rated 1 out of 5 by from No results I bleached my hair with the ion bright white paste to a light blonde then the next day applied 2 boxes of the Titanium using 10 developer left no color on my hair at all I am very disappointed in the time and money waisted
Date published: 2019-12-10
Rated 3 out of 5 by from Way Too Dark The color swatch is much lighter than the actual product. I diluted a lot but it turned purple. So I diluted it to the lightest grey I could get. My hair looks like a midnight blue at the moment. I'm hoping that after a few washes it will fade. Also, there was not a lot of product.
Date published: 2014-01-06
Rated 4 out of 5 by from Long-lasting silver! I've used just about every silver/titanium shade out there- Redken 6T, Redken 9T, Pravana Vivids Silver, you name it. None of them had much impact though, so when I got the Ion color, I didn't expect much. It's very pigmented though, the color actually comes out quite a bit darker than the hair swatch if you don't dilute it. It's kinda periwinkle at first, but as it fades and gradually gets lighter, it becomes a more definite silver/grey. It lasts forever too! I've worn it for more than a month without needing to retouch it, which is surprising for a non-professional semi permanent. I'd definitely recommend it!
Date published: 2013-08-25
Rated 5 out of 5 by from SICKEST GREY DYE! Even though the directions say not to mix this with developer, I highly suggest you do it anyway, because the colour will last much, much longer + it`ll be slightly lighter, being moar silvery white than grey. Using this is much better than using blue dye mixed with conditioner.
Date published: 2013-08-11
Rated 5 out of 5 by from Love this dye! I used this dye when I dyed my hair light silver/gray. This was so easy to use and it comes out the perfect gray color. It has a blue undertone to it though but I think the color comes out gorgeous. This is an excellent alternative to the Pravana hair dye since I know some people who aren't professionals or do not want to order online, aren't able to get their hands on some. You do not have to mix with developer, but I would definitely say to mix half with conditioner to help it go on more smoothly. It's an EXTREMELY thick formula which makes it harder to apply and will cause the color to be patchy, so mix with conditioner or the diluter ion also sells. The hair dye is an excellent price, if you use it correctly, you shouldn't have to buy tons of it, I end up with a lot left over in the tube. Also, it looks nice with a few washes and doesn't wash out as easily as Manic Panic's colors.
Date published: 2013-07-28
Rated 4 out of 5 by from Great! I wanted medium silvery/grey hair for the summer, so I thought I'd invest in this. I knew the consistency of the dye was very stiff and thick so I bought some cheap conditioner to mix it with (make sure to buy a really runny one. It helps to thin it out better). I mixed about 2/3 of the tube with a tub of conditioner, and seeing that it was a little more blue than what I would have liked, I mixed a tiny, TINY bit of orange in to neutralize it out. I put it on over patchy pastel blue, pastel purple, white, light blonde, beige, and yellow hair. It took to all of it, but some places more than others just for porosity reasons. I now have beautiful silver/grey hair :)
Date published: 2013-06-09
Rated 5 out of 5 by from Great Silver Color I bought this as the recommendation of my local customer beauty adviser. He said he planned to use it on his own hair. I mixed it 50:50 with my conditioner and left it on for 20 minutes with a cap. I am thoroughly happy with the color, which is a light silver blonde. Exactly what I wanted. What else can one ask for?
Date published: 2013-05-11
Rated 4 out of 5 by from Titanium shade I used this new shade about a month ago and I still have some of it in my hair now. I did not bleach my hair prior I just added a streak of this onto my ash blonde hair. I used 1oz of this crème mixed with level 30 developer also from ION for 30 minutes. I did the one test streak with this mixture and then the next day I used the other half and made more streaks. This color came out as a blue/green steel color on my blonde hair. I really liked how it was a splash of silver against my gold looking hair. People kept asking me what color it was supposed to be since it does go on with a strong blue or green looking tint. After a few washes this does tone down to a nice grey. Again, even after a month it is still visible in my hair even after washing it daily. This didn't damage my hair at all and was very easy and gentle to use. I totally recommend this to anyone wanting silver or grey. I bought another bottle of this today but I'm debating if I want to add that new "diluter" into it since frankly I like it much better when it's a paler more natural grey versus when it was still fresh and dark when I first applied it. I've been looking for a grey color hair dye for a while now that wasn't going to make me look "old" so I'm glad that ION made one! I love the ION brand since it is such high quality stuff. The only down-side is I feel like you don't get many uses out of this bottle. Even when just doing a couple streaks I pretty much used the whole thing, so if you are wanting to do your whole head, be prepared to buy several bottles. Overall I am pleased with the results and the experience while using this.
Date published: 2013-05-05
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How long does the color last if you wash your hair every other day?

Asked by: Moonshine22
8-16 washes depending on your shampoo, the condition of your hair and how light you rhair was before the color was applied. For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-10-12

my hair is gray with some reddish brow n what color will i get with the titanium

Asked by: shirleynellp
The best way to determine the result that you will get with a hair color is to perform a swatch test on your hair. Following the directions for application and depositing time on a small and discrete section of your hair. Wash and see the results.
Answered by: Sally Staffer1
Date published: 2020-07-01

How long do I have to wait after bleaching and toning to dye my hair

Asked by: Cecilia95
Waiting to dye your hair after bleaching does not effect the overall health of your hair. As long as your hair is still remotely strong after bleaching, you can go ahead and dye it after.
Answered by: katiet918
Date published: 2020-06-04

Do you mix peroxide with this product list box instructions

Asked by: Anonymous
You can mix any volume developer to a 1:1 ratio
Answered by: katiet918
Date published: 2020-06-04

Can this be successful on gray hair?

Asked by: Charcark
Yes! I tried Titanium in the permanent color with little to no result... but the Titanium in the semi-permanent works great on natural gray hair. It looks a bit dark immediately after coloring, but washes out to a gorgeous silvery gray in no time, which lasts for 3-4 weeks for me. My hair is mostly white on top with varying degrees of gray and brown underneath; what I like the best about this color is that it makes all of my color more uniformly gray/silver with a touch of shimmer. Be sure to use the color sealing conditioner!
Answered by: JillyJJJ
Date published: 2020-08-04

Does the titanium semi color have a developer 

Asked by: Buffy K1
No developer is necessary for this shade
Answered by: taymardiv
Date published: 2020-08-04

will this work on black hair ?

Asked by: szlahjzz
If you use this on black hair, practically nothing will happen. Hair must be lightened in order for this product to work
Answered by: Ysabella
Date published: 2020-07-23

Do I need to use a developer with the ion titanium

Asked by: Miller1101
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