Get it while it lasts
Selected quantity exceeds what is currently available
Compare to CHI by Generic Value Products

1 1/2" Ceramic Straightening Iron Compare to CHI Ceramic Hairstyling Iron

1 1/2" |  Item SBS-264898
$67.99

What is it?
The Generic Value Products (GVP) Black Ceramic Flat Iron (1 1/2 inch) has versatile curved edge plates to create any style from straight to curly and everything in between. GVP ceramic flat iron uses far-infrared ceramic plates to produce negative ions that seal the cuticle, repel humidity, and lock in hair color to help resist fading while smoothing and straightening. Maintains a constant, even temperature to help eliminate damaging hot spots that can cause breakage to the delicate hair strands. Features a powerful heating element with an adjustable temperature range (5 heat settings) from 140°F to 420°F, and dual Ceramic PTFC Heaters for instant heat up and recovery to help you create the hairstyle of your dreams. The lightweight ergonomic design is squeeze sensitive to help style hair with minimal tension with no pulling or tugging.
What makes it special?
  • Black Ceramic Flat Iron (1 1/2 inch) has versatile curved edge plates to create any style from straight to curly and everything in between
  • Uses far-infrared ceramic plates to produce negative ions that seal the cuticle, repel humidity, and lock in hair color to help resist fading
  • Maintains a constant, even temperature to help eliminate damaging hot spots that can cause breakage to the delicate hair strands
  • Powerful heating element with an adjustable temperature range (5 heat settings) from 140°F to 420°F, and dual Ceramic PTFC Heaters for instant heat up and recovery
  • Features 120 min auto-shut off, dual voltage for worldwide use, and 9 ft 360° tangle-free swivel cord
View the User Instructions Manual

Make sure that hair is thoroughly dry before use. STRAIGHTEN: Insert 2" section of hair between plates, squeeze handles together and glide slowly thru hair from roots to end. SOFT CURLS: Insert 2" section of hair between plates, gently squeeze handles together and glide iron to ends, then wind around plates. FLIP UP: Insert 2" section of hair between plates, then squeeze handles together and glide slowly thru hair beginning at roots, slightly flip out the ends. FLIP UNDER: Insert 2" section of hair between plates, squeeze handles together and glide slowly through hair beginning at roots, slightly flip.

Learn how to create gorgeous curls with the GVP Professional Ceramic Flat Iron >

We're sorry, this product cannot ship to the following locations: Canada

Rated 5 out of 5 by from Amazing straightner for thicker hair My dad bought this straightener as a gift for my mom. My mom has thinner hair than I do, but it works amazingly for both of our hair types. Highly recommend this product, especially for thicker hair!
Date published: 2019-03-06
Rated 5 out of 5 by from Great gift! I bought this as a gift for my stepmother, and so far she says she LOVES it. She says it's the best straight iron she's ever had. Heats up in seconds, cord never gets tangled, has auto-shut off, and works on her thick, wiry hair to get it nice and straight. Style lasts all day (and then some, even after sleeping on it). Great purchase!
Date published: 2019-01-07
Rated 5 out of 5 by from Best straightener! Absolutely love!! I can straighten and it will last for days.
Date published: 2019-01-06
Rated 3 out of 5 by from Works well but handle is a PAIN The handle is very uncomfortable and the iron is a lot heavier than my other flat irons.
Date published: 2019-01-05
Rated 1 out of 5 by from 1 1/2 ceramic flat iron I did not like it because the material that is made when it is on heats up and burns your hands I do not recommend it
Date published: 2018-12-28
Rated 5 out of 5 by from GREAT FLAT IRON Love, love, love this flat iron! Heats up quickly and get my hair nice and straight. Also, I can curl my hair with it - nice curl size. Highly recommend.
Date published: 2018-12-27
Rated 2 out of 5 by from not the best. it just smells like burning when I use it. it doesnt stop my hair from frizzing.
Date published: 2018-12-24
Rated 3 out of 5 by from Ouch! The size of the flat iron plates is very nice for straightening your hair quickly. The problem is that it keeps snagging/pulling out my hair, which is painful and damaging. I tried using it a few times to see if I could hold it differently or move through my hair slower, but it did not help. I will need to return the flat iron.
Date published: 2018-12-19
Rated 5 out of 5 by from Love It! This is the best flat iron that I have ever owned! I have really kinky hair and my hair is still bone straight a week later!
Date published: 2018-12-17
Rated 5 out of 5 by from Great choice! This flat iron is great! It's one of the best I've ever purchased and I have Chi, Helen of Troy, Hot Tools and Conair flat irons. I have thick hair and it is awesome!
Date published: 2018-10-25
Rated 5 out of 5 by from OWNER I LOVE IT !!! AND WOULD TELL OTHER ABOUT MY IRON ,00
Date published: 2018-10-17
Rated 5 out of 5 by from Straightest my hair has ever been! After using the Chi for years and it never getting my hair to be completely straight, I borrowed this flat iron from a friend and fell in love! It is amazing and everyone compliments my hair on how smooth and straight it is now.
Date published: 2018-10-07
Rated 5 out of 5 by from GVP 1 1/2 inch inch ceramic flat iron I’ve used this product for two years. This is the best straightener I have ever owned. I have thick wavy hair and this appliance straightens my hair in minutes. You’ll love it. Great product, great price.
Date published: 2018-10-06
Rated 5 out of 5 by from Amazing!!!!! I bought this flat iron to replace a CHI that smelled like burning hair. I live in Texas and have very thick naturally curly hair. I was always fighting the humidity which makes my hair a frizzy mess. This flat iron is the BOMB!!! no more frizzy hair!! Not even on a humid day!! I love it so much that I suggested my sister buy one. she also loves it!! I would recommend this product to anyone fighting humidity and frizzy hair!!!
Date published: 2018-09-26
Rated 5 out of 5 by from Best Flat Iron I have ever owned I bought this because a friend had it and I would use hers all the time so eventually I decided to buy my own. I have very thick curly hair and this is the only flat iron that keeps my hair straight. It works magic without completely destroying your hair. 100% would recommend buying this no questions asked.
Date published: 2018-09-03
Rated 5 out of 5 by from Love It......... I brought this yesterday because the ION flat iron I had for years broke. I brought it based on the reviews I read. I used it this morning for the first time and love it. It is humid here and my hair has stayed straight and smooth all day. I would highly recommend this flat iron
Date published: 2018-08-21
Rated 5 out of 5 by from Finally! I purchased this flat iron today and just tried it out. I have color treated, fine hair that has a LOT of natural curl/wave and frizzes at the slightest hint of humidity. When I air dry my hair it curls up into loose spirals (sounds like a dream but it's very wayward and does what it wants and it's more Medusa-like than anything else) so I figured this would be the true test. I brushed out about a 1 inch section of curls and held it taunt and ran the iron over it at the default setting of 410 degrees. I was truly amazed at how smooth and straight it got my hair in one, single pass. I gathered up a similarly sized section on the other side of my head and tried it again with a little curl and I got a beautiful smooth beachy-wave-curl. I used it again later on after washing and drying with my new GVP hair dryer (did a review on that also) and used the flat iron on just the top layer of my hair because I was short on time but it did a wonderful job! I again used the default setting of 410 degrees and I was able to completely smooth out my hair in about 10 minutes and only had to repeat a couple of passes just because I wanted my hair to have a little flip under a little. Very, very pleased with this product!
Date published: 2018-06-01
Rated 5 out of 5 by from Love it ! Works great. Hair feels smooth. Good for curls too
Date published: 2018-05-24
Rated 5 out of 5 by from AMAZING I’ve had this straightener for over a year now and it’s still in great condition. Makes my hair sleek and shiney for days when I naturally have frizzy damaged curly hair. Better than my Chi. 10/10 would recommend!!!
Date published: 2017-12-28
Rated 5 out of 5 by from Excellent product I have naturally curly hair and nothing seemed to work untill I used this from my friend. I fell in love with it the first time I used hers, so I decided to have my own and I did. I have not regreted my decision ever since. I even recomended another friend and she ordered one.
Date published: 2017-05-13
Rated 5 out of 5 by from The best straightener I've ever used This one is better than my really expensive Chi. So much better!!!!! My hair is straight for days and shiney with ONE stroke of this straightener.
Date published: 2017-02-06
Rated 5 out of 5 by from Amazing flat iron I love this flat iron. I have really long highlighted hair and this flat iron straightens and curls my hair like a charm. My curls stay in my hair all day. I'm so glad I got this straightener. It works just like Chi but half the price.
Date published: 2017-01-26
Rated 5 out of 5 by from Great flat iron I loved this flat iron had it for almost two years but my niece stepped on it and broke the henge/clamping part sadly. My hair is around a 2C or 3A and this flat iron straightened it amazingly I got it on discount at 45 so it was a very good deal for what I paid for !
Date published: 2016-12-28
Rated 5 out of 5 by from Love it I bought it 2 months ago & I absolutely love it...,.
Date published: 2016-12-22
Rated 5 out of 5 by from Love this iron I have extremely nappy hair and always have had to have a friend who is a hair dresser buy me one. No store brand irons worked well enough for me. Long story but my boyfriend bought this for me and honestly I expected that I would return it. Fell in love with it. Works great and my hair really stays straight. Highly recommend it!!
Date published: 2016-12-11
Rated 5 out of 5 by from Great Love this flat iron. I got this because a friend had it. And decided to get it after using hers. I love it so much.
Date published: 2016-09-20
Rated 4 out of 5 by from Works well, quick heat-up My Jilbere iron finally started to wear down so I went over to Sally and bought this iron plus got the matching blowdryer free. At this point, I've only tried it once, but I was impressed with the results I got. My hair looked shiny and it only took one pass over to straighten it completely (though I do have fine, slightly wavy hair so it isn't that hard to straighten). I like that the controls are between the two sides of the barrel because you don't accidentally hit them constantly. The reason I mark it down to four stars: 1. The barrel is a little too thick so it's hard to get right down to my roots. This can cause a sort of crimp near your scalp if you aren't careful. 2. When I first turned it on and tried it, I practically burnt my hair off because it ran so much hotter then my other iron (temperature-wise, the handle itself was not hot). Since I got the free blowdryer with it and the iron was only $54 with the Beauty Club discount, I feel I got a fairly good value, but by itself I don't think it should be priced so high since it's still a generic, no-brand product. Bottom line: worth the money if you can get the free blowdryer with it.
Date published: 2012-11-18
  • y_2021, m_2, d_28, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.14
  • cp_2, bvpage2n
  • co_hasreviews, tv_34, tr_35
  • loc_en_US, sid_SBS-264898, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 119ms
  • reviews, product

Can I purchase it in store??

Asked by: NatGioco
Yes!  I love it ♥️♥️♥️
Answered by: Carolyn422Angel
Date published: 2019-01-14

Is this flat iron that curls too

Asked by: Joylyn Bigelow
It's a little wide so it doesn't make.a tight curl.
Answered by: Muffylee
Date published: 2018-12-15

Dose this have a self shutoff feature?

Asked by: Arizonagirl
No there’s a button to turn on and off 
Answered by: Catloverbabe
Date published: 2020-06-18

Does this hair straightener make your hair smell brunt

Asked by: Erod0304med
No. I use a flat iron protector spray before to protect my hair. I love it!!!  My former stylist had the same one =}
Answered by: Carolyn422Angel
Date published: 2017-11-05

Are the plates ceramic coated?

Some flat irons are not completely ceramic plates but only metal coated with ceramic.
Asked by: LadyB

I have naturally curly hair. what is a best straightener for my hair?

Asked by: gabylove323

I purchased this iron before in Ontario and it heats up to 450 F. Why does this one only go to 420 F?

Asked by: Janeen82

Is it dual voltage

Asked by: JDJ12345
  • y_2021, m_3, d_1, h_17CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.14
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_9
  • loc_en_US, sid_SBS-264898, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 38ms
  • questions, product