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Straight Up Pro Ceramic Straightening Brush

EA |  Item SBS-193032

What is it?

The STRAIGHT UP Ceramic Straightening Brush gives you smooth, straight, frizz-free hair in half the time it takes to use a flat iron. Ceramic heated plates surround individual ionic bristles that simultaneously section and straighten as they glide down the hair. Powerful, instant ceramic heat is evenly distributed across the surface to deliver super straight, shiny hair in one pass.

GETS HOT. STAYS HOT. Unlike most heated straightening brushes, STRAIGHT UP’s powerful 65 ceramic heated plates deliver instant, even temperature across the entire surface. As you brush through section after section of hair, STRAIGHT UP always maintains a consistent level of heat to provide maximum straightening power with every pass.

"65 Tourmaline Ceramic Heated Micro-Plates 7 Heat Settings from 330°F to 450°F Digital Temperature Display Professional Swivel Cord Cool Tip Ionic Bristles Automatic Shut Off

SMOOTH, STRAIGHT HAIR IN HALF THE TIME 65 powerful ceramic heaters create superior straightening and healthy shine

Gets hot, stays hot. Ceramic heated plates surround each individual bristle that simultaneously sections and straightens as you glide it down your hair. As soon as you turn it on, this heated styling brush gets powerful, instant heat that's evenly distributed across the surface to deliver straight, shiny hair all in one pass.

Great for anyone who wants to quickly banish their bedhead. Brush away frizz and smooth fine-medium hair.

  • length: all
  • type: straight-wavy
  • texture: fine-medium"
What makes it special?
  • 65 Tourmaline Ceramic Heated Micro-Plates
  • 7 Heat Settings from 330°F to 450°F
  • Digital Temperature Display
  • Professional Swivel Cord
  • Cool Tip Ionic Bristles
  • Automatic Shut Off
  • 110V
The STRAIGHT UP Ceramic Straightening Brush is ideal for all hair types, working on everything from fine hair to thick, naturally curly or textured hair. The benefit of the STRAIGHT UP's design enables you to simply brush your hair, easily smoothing and straightening while you style. The cool tip ionic bristles massage the scalp and prevent the heated surface from actually touching it. For best results, place STRAIGHT UP close to the roots of a section of hair and hold the hair firmly with your free hand to create tension as you brush the length of the hair from roots to ends. Make sure each section is flush against the brush so that the 65 powerful ceramic heated plates are surrounding the hair and working on all sides at once.


STYLING INSTRUCTIONS 1. Brush and section clean, dry hair. 2. Slide button to open to Precision Press styling arm. 3. Hold GLOSSIe with with bristles facing upwards. Place hair between the bristles and close precision press to secure tightly against the ceramic heated plates. The bristles should be peeking through through the hair completely. 3. Move tool slowly down the hair.


STYLING TIPS For slight flips at the end, rotate wrist in the desired direction. For a quick touch-up, simply brush through the hair.
To give your hair a more voluminous blowout style, brush your hair from underneath to give it a slight curl inwards at the end. Alternate brushing under and over for a look with more movement. You can also add flips to the ends by using STRAIGHT UP to curl the hair away from your face.


STRAIGHT UP's compact design makes it ideal to take with you anywhere you go. Throw it in your gym bag for easy styling after your work out or toss it into your suitcase for your next trip. It's also great for quick touch ups to maintain your smooth, frizz-free style.


To clean, unplug the unit from the power source and wait for the unit to cool completely. Wipe the exterior of the unit with a cloth. Be sure to clean the small spaces in between the bristles, as this is where a lot of the residue and buildup can be found. Do not use liquid cleaners, aerosol cleaners, or any cleaner containing detergent, abrasive or corrosive materials.

We're sorry, this product cannot ship to the following locations: Quebec