Selected quantity exceeds what is currently available

Straight Up Pro Ceramic Straightening Brush

by InStyler
Selected quantity exceeds what is currently available

Straight Up Pro Ceramic Straightening Brush

by InStyler

Straight Up Pro Ceramic Straightening Brush is rated 4.3 out of 5 by 541.
  • y_2019, m_12, d_5, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.3
  • cp_2, bvpage2n
  • co_hasreviews, tv_28, tr_513
  • loc_en_US, sid_SBS-193032, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 86ms
  • reviews, product
  • 65 Tourmaline Ceramic Heated Micro-Plates 7 Heat Settings from 330°F to 450°F Digital Temperature Display Professional Swivel Cord Cool Tip Ionic Bristles Automatic Shut Off 110V

    The STRAIGHT UP Ceramic Straightening Brush gives you smooth, straight, frizz-free hair in half the time it takes to use a flat iron. Ceramic heated plates surround individual ionic bristles that simultaneously section and straighten as they glide down the hair. Powerful, instant ceramic heat is evenly distributed across the surface to deliver super straight, shiny hair in one pass.

    GETS HOT. STAYS HOT. Unlike most heated straightening brushes, STRAIGHT UP’s powerful 65 ceramic heated plates deliver instant, even temperature across the entire surface. As you brush through section after section of hair, STRAIGHT UP always maintains a consistent level of heat to provide maximum straightening power with every pass.

    "65 Tourmaline Ceramic Heated Micro-Plates 7 Heat Settings from 330°F to 450°F Digital Temperature Display Professional Swivel Cord Cool Tip Ionic Bristles Automatic Shut Off

    SMOOTH, STRAIGHT HAIR IN HALF THE TIME 65 powerful ceramic heaters create superior straightening and healthy shine

    Gets hot, stays hot. Ceramic heated plates surround each individual bristle that simultaneously sections and straightens as you glide it down your hair. As soon as you turn it on, this heated styling brush gets powerful, instant heat that's evenly distributed across the surface to deliver straight, shiny hair all in one pass.

    Great for anyone who wants to quickly banish their bedhead. Brush away frizz and smooth fine-medium hair.

    • length: all
    • type: straight-wavy
    • texture: fine-medium"
  • The STRAIGHT UP Ceramic Straightening Brush is ideal for all hair types, working on everything from fine hair to thick, naturally curly or textured hair. The benefit of the STRAIGHT UP's design enables you to simply brush your hair, easily smoothing and straightening while you style. The cool tip ionic bristles massage the scalp and prevent the heated surface from actually touching it. For best results, place STRAIGHT UP close to the roots of a section of hair and hold the hair firmly with your free hand to create tension as you brush the length of the hair from roots to ends. Make sure each section is flush against the brush so that the 65 powerful ceramic heated plates are surrounding the hair and working on all sides at once.


    STYLING INSTRUCTIONS 1. Brush and section clean, dry hair. 2. Slide button to open to Precision Press styling arm. 3. Hold GLOSSIe with with bristles facing upwards. Place hair between the bristles and close precision press to secure tightly against the ceramic heated plates. The bristles should be peeking through through the hair completely. 3. Move tool slowly down the hair.


    STYLING TIPS For slight flips at the end, rotate wrist in the desired direction. For a quick touch-up, simply brush through the hair.
  • To give your hair a more voluminous blowout style, brush your hair from underneath to give it a slight curl inwards at the end. Alternate brushing under and over for a look with more movement. You can also add flips to the ends by using STRAIGHT UP to curl the hair away from your face.


    STRAIGHT UP's compact design makes it ideal to take with you anywhere you go. Throw it in your gym bag for easy styling after your work out or toss it into your suitcase for your next trip. It's also great for quick touch ups to maintain your smooth, frizz-free style.


    To clean, unplug the unit from the power source and wait for the unit to cool completely. Wipe the exterior of the unit with a cloth. Be sure to clean the small spaces in between the bristles, as this is where a lot of the residue and buildup can be found. Do not use liquid cleaners, aerosol cleaners, or any cleaner containing detergent, abrasive or corrosive materials.
  • We're sorry, this product cannot ship to the following locations: Quebec

Rated 3 out of 5 by from Its ok Works good, and will keep it for quick touch ups. But still need my straightner to do the entire job.
Date published: 2019-02-25
Rated 2 out of 5 by from Meh... Left my hair with static. Doesn't do anything more than a flat iron could. Unfortunately I can't return this item. $60 down the drain.
Date published: 2019-02-08
Rated 5 out of 5 by from Quality Straightening Brush Love the multiple heat settings and the auto shut-off. Love the flat iron effect without the flat hair. Have already reco’d this item to everyone!
Date published: 2019-02-08
Rated 1 out of 5 by from Didn't like I did not like this tool. It pulled my hair and did not straighten as I expected it to. I ended up returning the product.
Date published: 2019-01-18
Rated 3 out of 5 by from Nice brush Starts off in high temperature. The low temperature is even too hot for my fine hair. The lowest temperature is 330, so I have to turn off the brush and use it once heated. Works better on long hair.
Date published: 2019-01-17
Rated 5 out of 5 by from Excellent I've been wanting this product for quite some time & I must say it's fantastic & has cut my hair styling in half! Great buy, I got 2 for the price of one!
Date published: 2019-01-10
Rated 5 out of 5 by from Great Straightening Brush! Works great for me! Makes my hair pretty straight but can be drying if used on daily basis. I use at 370 degrees which works great on my wavy hair.
Date published: 2019-01-03
Rated 5 out of 5 by from Course/Thick/Nappy .... it works This thing works wonderful. It gets HOT super quick and it did not burn me or pull out my hair.This thing help me straighten my hair all the way to the roots. I luv it!
Date published: 2018-12-30
Rated 5 out of 5 by from Perfect for tween!! I bought this as a gift for my 11 year old daughter who wants her curly/frizzy hair straightened, but is too afraid of the regular flat iron to do it herself. This straightening brush is very easy for her to use and the results are nice. Not quite salon quality straightening but does a better job than I expected from a brush and no extremely hot surfaces to burn yourself with.
Date published: 2018-12-29
Rated 5 out of 5 by from Great I am still learn to use this product for the most part it did what I needed it to do
Date published: 2018-12-27
Rated 5 out of 5 by from Ceramic brush It’s a great product. If not careful your hair can get stuck in the sides.
Date published: 2018-12-26
Rated 5 out of 5 by from Curly hair miracle straightener! Perfect for our natural curly haired beauty! Finished style smooth and friz free!
Date published: 2018-12-18
Rated 5 out of 5 by from Love this brush I am so happy with this brush straightener. It’s so easy and doesn’t pull out all my hair like my flat iron does. Honestly, I was not expecting it to be this good!
Date published: 2018-12-16
Rated 5 out of 5 by from Straightening Brush tames frizz Long frizzy hair, use curling iron when freshly done, use straightening brush to touch up of a morning around hairline etc. I don’t pull it all the way thru mid-ends bc I don’t want to straighten curl. It really tames frizz w/o leaving flat as in flat iron. You do need to keep tension on it though. Love it, does what I wanted.
Date published: 2018-12-15
Rated 5 out of 5 by from Easy Breezy I cannot believe I lived without this styling tool before! So easy.
Date published: 2018-12-15
Rated 4 out of 5 by from So happy with this purchase!! I went back and forth for a long time between a more reasonably priced brush like this one and more expensive ones; however this did not disappoint! It’s great for smoothing, straightening, and adding volume without feeling as though there’s so much heat that I’m damaging my hair (like with a straightener). I have naturally wavy hair but it may not be for someone who wants perfectly straight hair depending on hair type/thickness.
Date published: 2018-12-14
Rated 5 out of 5 by from So easy to use I have been looking for one of these for a while now. I have frizzy long hair and no patience for the flat iron. Coupled with the Ion heat protecting smoothing spray, it does wonder! I have my hair nice and sleek in no time... less than 5 min and I am done! Amazing!
Date published: 2018-12-08
Rated 1 out of 5 by from I wouldn’t buy this again!! It doesn’t really straighten my hair that well and it pulls it out.
Date published: 2018-12-08
Rated 5 out of 5 by from Great Buy! This item has tremendously reduced my styling time in the mornings! I also feel like it has reduced the damage to my hair too! I saw ads for the more expensive brands and desperately wanted to try it but couldn't justify the price, this little guy does the trick for less than half the price! Had a compliment on my "salon blow out" and almost didn't tell her my secret! But I did and recommended this product! Does not replace a flat iron for sleek and smooth but tames naturally wavy/curly/unruly hair for a quick everyday style.
Date published: 2018-11-08
Rated 5 out of 5 by from Loved it. I love this product. Great for straightening my hair. My hair was smooth and so soft to the touch after using this brush. I would highly recommend this product to anyone.
Date published: 2018-10-08
Rated 5 out of 5 by from Does a great job without frying your hair I have been using this for 2 weeks and it does a terrific job straightening my hair and keeping it that way. I only use mine @ the 330 degree setting and it does a perfect job, even on the second day of my hairstyle. I love this, and was so glad to get it on sale
Date published: 2018-09-28
Rated 5 out of 5 by from Great I bought this few weeks ago and use it almost everyday! Absolutely love the outcome!!
Date published: 2018-09-20
Rated 5 out of 5 by from Very impressed I literally bought this 2 hours ago. Got home, tried it and was very pleasantly pleased. It’s a little bit of a learning curve but love how my hair was flat but had volume to it
Date published: 2018-08-28
Rated 5 out of 5 by from Love, love it! I love this straightener! I have long thick wavy to curly hair and it does an amazing job at getting a straight look in less than half the time of my flatiron, and with waaay less flyaways! For me it doesn’t pull hair anymore than a regular brush and seems to cause way less breakage.
Date published: 2018-08-25
Rated 5 out of 5 by from Great Features I have this and I love it I'm very happy with it it does get rid of the frizziness and my hair doesn't get frizzy in the high humidity
Date published: 2018-07-30
Rated 5 out of 5 by from I'm so glad I decided to buy this!!! I never thought this product would work on African American hair. I've been natural for 6 years and I decided that wanted to straighten my hair. It's straightened my hair just like a relaxer does.
Date published: 2018-01-25
Rated 5 out of 5 by from It's the boss as far as I'm concerned I purchased one of these because I didn't want to spring for the Dafni and this one had better overall reviews. The first time I used it, I was amazed. My hair is fine and fairly wavy, plus I'd allowed it to air dry.....and slept on it. I straightened that mess out in 10 minutes! It's not sleek straight like a flat iron, but a more voluminous straight. Out of curiosity, I did buy a used Dafni from eBay because I thought that one might blow me out of the water, so it's fair to say, I may not have the real deal, but I believe it's authentic. The Dafni is flat out too much for my hair. It made my hair too flat and sleek. That may not hold true once I get my mop back to a blunt cut, but for now, my Straight Up is my main brush.
Date published: 2017-11-10
Rated 5 out of 5 by from In Styler Professional Straight Up Brush I brought this 2 weeks ago for short hair style wearing flat and it works Wonderful on my hair.
Date published: 2017-09-30
Rated 4 out of 5 by from Short Black Hair I purchased this product to replace the previous model of the ION Hot brush, the heat setting is higher than the ION model. I have fine curly black hair, the brush gives great heat but you need to have long hair to get the max benefit from this item.
Date published: 2017-07-30
Rated 5 out of 5 by from Perfect, perfect, perfect! Must have I typically don't do product reviews but after using this product and straightening my next day wavy bed head, with hair moderately thick and past my shoulders and it taking about 5 minutes I had to share!!!! I saw a video on Facebook of a similar product but with being skeptical I wanted to purchase from somewhere in my area and where I could return it without any hassles. I look forward to having straight hair more often and being able to do it with ease. I could address the areas on my hair where I usually have waves after straightening and be done with a great look in just minutes. You will want to straighten your hair portions with the bristle side of the product facing away from your head and detangle prior to using. Wonderful wonderful product!
Date published: 2017-07-17
  • y_2019, m_12, d_5, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.3
  • cp_2, bvpage2n
  • co_hasreviews, tv_28, tr_513
  • loc_en_US, sid_SBS-193032, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 59ms
  • reviews, product

Can I use the straightening brush while my hair is wet?

Asked by: AskingQuestion
No, your hair has to be dry before using the brush.
Answered by: DebMcC73
Date published: 2019-02-24

Can I put leave in conditioner in my hair when using this brush?

Asked by: Rita0417
I use leave in conditioner every day, including when using the straightening brush. 
Answered by: Brunette45
Date published: 2019-02-24

hi do u use this brush on wet pot dry hair? Do u need the flat out product?

Asked by: Harlie22
if ur looking for the same thing but for use in wet or dry hair, i suggest one that uses hot air, i wpuld never suggest anyone use anything but completely dry hair with a heat tool that isnt using air as its source of heat, even then, hair should be towel dried and barely damp unless tool is also labeled as a hair dryer.. i got a styler that looks just like this but uses hot air to both dry hair and style, mine was between $30-50, with diff heat settings, i have fibromyalgia and lifting the hair dryer and a round brush became too painful, so i got my styler for that reason and also love how it perfectly straightens my extensions after use, or helps blend them in with my hair.. its very light too.. far better deal.. on Amazon. i just moved so cant get product name 4 u
Answered by: Beautyroomconfessions
Date published: 2019-02-13

is the 59.99 in USD or canadian dollars

Asked by: Sarah Abitbol
US dollar
Answered by: alberto merlano
Date published: 2017-12-28

Any products you can use to eliminate the static that this brush causes to my medium / fine hair?

Asked by: Elizabeth32
Olive oil. Just run a small amount through your hair when done and brush with a regular comb. It keeps your hair super soft 
Answered by: drakenbellesmom
Date published: 2019-02-24

Can this brush be used with hair products? Other brands of straightening brushes say "do not use with hair products". Can this one?

Asked by: Carlaraya

Is there a way to lock the control buttons on the handle? It keeps changing as I can't figure out how to hold the handle without touching the control buttons.

Asked by: littlefilly

i have extremely thick curly hair it takes me about an hour to do will this help cut down some of that time.

Asked by: Brandonsmomma
  • y_2019, m_12, d_5, h_15CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.3
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_22
  • loc_en_US, sid_SBS-193032, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 38ms
  • questions, product