I've heard that red fades faster than other hair color. What can I do to keep it vibrant? | Sally Beauty

I've heard that red fades faster than other hair color. What can I do to keep it vibrant?

Red hair color does tend to fade a little more quickly than other hair color, but up to 45% of all hair color loss is attributed to shampooing, so be sure to use a color safe shampoo that has been specially formulated with a pH factor below 5.5 to mimic hair's natural acidity, and use cool water when rinsing to help close the hair cuticle. To refresh color between salon visits, use a color enhancing shampoo formulated for reds.